This study is titled “Analysis of the Personal Branding of Professional Drifter Ziko Hamadi through Instagram @Zikoi.” The aim of this research is to examine the personal branding strategies employed by Ziko Hamadi, an influencer in the field of drifting, through his Instagram account. The theoretical framework used is Peter Montoya’s Personal Branding Theory, which includes the following…
The purpose of this study was to determine the relationship between Self objectification and life satisfaction among female adolescents who are active users of the social media platform Instagram. The hypothesis of this study stated that there is a relationship between self-objectification and life satisfaction among female adolescents who actively use Instagram. The subjects of this study cons…
This research departs from the social reality that patriarchal constructions have long positioned women in a subordinate role, causing their voices and representations to be marginalized, including in the media. The purpose of this study is to analyze feminist representation in challenging patriarchal domination through the content of the Instagram account @magdaleneid and to identify the forms…
This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) …
Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…
The use of social media as a promotional tool is increasingly used in various sectors, including education. PKBM Barokah Lubuklinggau utilizes Instagram as a medium for disseminating information to attract prospective PAUD students. According to the Data Pokok Pendidikan, the number of students at PAUD Barokah is in the 4th position out of 5 PAUDs in West Lubuklinggau District 1. This study aim…