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STRATEGI KOMUNIKASI PEMASARAN LRT SUMSEL MELALUI EVENT LRTFEST SEBAGAI UPAYA …
Penelitian ini bertujuan untuk menganalisis dan menjelaskan Strategi Komunikasi Pemasaran LRT Sumsel melalui Event LRTFEST sebagai bentuk upaya mempromosikan transportasi LRT Sumsel di Kota Palembang untuk mendorong rasa ketertarikan masyarakat agar dapat mengoptimalkan penggunaan LRT Sumsel sebagai transportasi yang diminati. Metode yang digunakan dalam penelitian ini adalah kualitatif deskrip…
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- xix, 106 hlm.; ilus.; tab.; 29 cm.
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- T1985032026
STRATEGI PEMASARAN PADA TERAZ CAFÉ MELALUI PLATFORM INSTAGRAM DI TANJUNG BATU
The development of digital technology has led to significant changes in marketing strategies, particularly through the use of social media. Instagram has become one of the most widely used platforms by culinary businesses due to its visual strength and broad audience reach. This study aims to analyze the marketing strategy implemented by Teraz Café through the Instagram platform in Tanjung Bat…
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- xviii, 179 hlm.; ilus.; tab.; 29 cm.
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- T1982772026
PENGARUH BRAND AWARENESS DAN E-WOM TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORT…
This Research aims to determine the influence of Brand Awareness and Electronic Word of Mouth (E-WOM) on the decision to use Maxim online transportation services in Palembang City. The research method used is a quantitative approach. The data utilized in this study consist of primary and secondary data. The sampling technique employed was a questionnaire, with a total sample of 120 respondents …
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- xvii, 133 hlm.; ilus.; tab, 29 cm
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- T1975172026
STRATEGI KOMUNIKASI PEMASARAN TEPUNG MOCAF MELALUI PEMANFAATAN MEDIA SOSIAL P…
The purpose of this research is (1) to describe the forms of marketing communication of mocaf flour in the Gemilang II Women's Farming Group (KWT), (2) to identify the utilization of social media used in mocaf flour marketing activities, and (3) to formulate appropriate marketing communication strategies for KWT Gemilang II in marketing mocaf flour through social media. This research was conduc…
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- xiii, 98 hlm.; ilus.; tab, 29 cm
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- T1975792026
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UMKM KOTA PALEMBANG DALAM MEMBANGUN HUB…
This study aims to analyze digital marketing communication strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Palembang City in building customer relationships and fostering customer retention. This research employs a qualitative approach with a descriptive method and is guided by the AISAS model (attention, interest, search, action, and share). Data were collected throug…
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- xv, 96 hlm.; ilus.; tab, 29 cm
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- T1975012026
ANALISIS STRATEGI PEMASARAN DAN KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEMPLANG …
Kemplang Tunu is a typical Palembang food product produced as a home industry and has potential for further development. Kemplang Tunu entrepreneurs in 36 Ilir Village still face marketing challenges, such as limited promotion, increasing competition, and limited market reach. This study aims to (1) describe the 4P marketing mix (product, price, place, and promotion) implemented by kemplang tun…
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- xv, 81 hlm.; ilus.; tab, 29 cm
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- T1972752026
STRATEGI PEMANFAATAN DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS PRO…
The research aims to formulate a strategy for utilizing digital marketing to enhance brand awareness of butterfly pea flower processed products in UMKM at Kampung Kreatif Sugih Waras, Palembang City. Although the business has distinctive products and market potential, it still faces several challenges, such as inconsistent promotional content management, limited digital marketing competence, an…
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- xvi,181 hlm.; ilus.; tab, 29 cm
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- T1969142026
ANALISIS PENJUALAN PRODUK SOLAR PADA PT PERTAMINA RU III PLAJU
Penelitian ini bertujuan untuk menganalisis kinerja keuangan penjualan produk Solar pada PT Pertamina Refinery Unit III Plaju selama periode Januari sampai dengan September 2025. Data yang digunakan berupa laporan keuangan yang meliputi revenue, cost of goods sold (cogs), dan profit. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. hasil penelitian menunjukkan ba…
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- xvii, 71 hlm.; ilus.; tab.; 29 cm.
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- T2015512026
MARKETING PLAN; Bagaimana Menganalisis dan Menyusunnya
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- 978-602-289-152-9
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- viii, 156hlm.;ilus.;tab.;26cm
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- 658.8 Pra m
ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN DAN KUALITAS PRODUK PE…
The objectives of this study were: (1) to analyze the level of consumer satisfaction with the service and products of Pempek Lala using the Customer Satisfaction Index (CSI) method; (2) to identify the level of importance and performance of each service and product attribute using the Importance Performance Analysis (IPA) method; and (3) to determine the attributes that should be prioritized fo…
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- xiv, 123 hlm.; ilus.; tab.; 29 cm.
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- T2012302026
ANALISIS EFISIENSI SALURAN PEMASARAN GABAH KERING PANEN DI DESA SEMBADAK KECA…
The rice sector played an important role in supporting food security and farmers’ livelihoods in Indonesia; however, inefficiencies in the marketing system often resulted in low prices received by farmers due to long marketing chains involving intermediaries. The objectives of this research were (1) to describe the forms of rice marketing channels in Sembadak Village, Pemulutan District, (2) …
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- xv, 77 hlm.; ilus.; 29 cm
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- T1950042026
PENGARUH TREN #gayaditiktok DAN INFLUENCER MARKETING TERHADAP MINAT BELI FASH…
This study aimed to measure the influence of the #gayaditiktok trend and influencer marketing on consumers’ purchase intention toward local fashion products. The subjects of this research were Generation Z female TikTok users residing in Palembang City. A quantitative approach was employed using a non-probability sampling method, specifically purposive sampling. Research data were collected t…
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- xv, 149 hlm.; ilus.; tab.; 29 cm.
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- T1946522026
STRATEGI DIFERENSIASI KONTEN INSTAGRAM TELKOMSEL : PEMASARAN @TELKOMSELSUMATE…
Perkembangan media sosial mendorong organisasi untuk memanfaatkan platform digital tidak hanya sebagai sarana promosi, tetapi juga sebagai ruang pembentukan identitas merek. Instagram menjadi salah satu media utama yang digunakan Telkomsel dalam komunikasi pemasaran digital melalui akun regional @telkomselsumatera dan akun kultural @mysumatera. Penelitian ini bertujuan untuk menganalisis strate…
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- xiii, 455 hlm.; ilus.; tab.; 29 cm.
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- T1949642026
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENDENGAR RADIO ORBAN…
The development of digital media requires local radio stations to adapt in order to maintain their existence and listener numbers. This study aimed to analyze the marketing communication strategy of Orban FM Palembang in increasing its audience through an Integrated Marketing Communication (IMC) approach. This research employed a qualitative approach, and data were collected through in-depth in…
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- xiv, 134 hlm.; ilus.; 29 cm
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- T1948922026
STRATEGI PROMOSI DIGITAL MELALUI PERENCANAAN DAN PRODUKSI KONTEN INSTAGRAM @B…
This study aims to analyze digital promotional strategies through the planning and production of Instagram content for @bakehouse_plm, which influence consumer engagement and behavior. This study uses a qualitative approach with in-depth interviews with four informants selected based on specific criteria. The digital promotional strategy analysis in this study uses the AISAS (Attention, Interes…
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- xviii, 100 hlm.; ilus.; 29 cm
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- T1948202026
ANALISIS PENDAPATAN DAN SALURAN PEMASARAN CABAI MERAH DI DESA ARISAN JAYA KEC…
Red chili was a high-value horticultural commodity that played an important role in farmers’ income and the regional economy. However, high production costs, price fluctuations, and differences in the length of marketing channels often affected the level of profit received by farmers. Based on these conditions, this study aimed to: (1) determine the income of red chili farmers in Arisan Jaya …
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- xi, 70 hlm.; ilus.; 29 cm
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- T1936172026
PENGARUH DIGITAL MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA D…
The purpose of this research is to study and analyze empirically, including 1) The Influence of Digital Marketing on Student Satisfaction; 2) The Influence of Service Quality on Student Satisfaction; 3) The role of e-WOM in moderating the relationship between digital marketing and Student Satisfaction; 4) The role of e-WOM is to moderate the relationship between service quality and student sati…
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- xii, 648 hlm.; ilus.; tab.; 29 cm
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- T1901032025
PENGARUH PEMASARAN HIJAU, SIKAP HIJAU, KESADARAN LINGKUNGAN TERHADAP KEPUTUSA…
Dengan menggunakan keketatan budaya yang bertindak sebagai variabel intervening, penelitian ini bertujuan untuk menyelidiki kesadaran lingkungan, pemasaran hijau, dan sikap hijau, serta keputusan pembelian konsumen. Pengujian hipotesis menggunakan pemodelan persamaan struktural, mencari hubungan langsung dan tidak langsung antara pemasaran hijau, sikap hijau, dan kesadaran lingkungan serta baga…
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- ix, 324 hlm.; ilus.; tab.; 29 cm.
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- T1844652025
KAPABILITAS PEMASARAN DINAMIS HIJAU DALAM MENINGKATKAN KINERJA PEMASARAN PADA…
Penelitian ini menguji bagaimana kapabilitas pemasaran dinamis—pembelajaran organisasional, inovasi hijau, dan identitas organisasional hijau—ditransformasikan melalui pemasaran hijau untuk meningkatkan kinerja pemasaran pada perusahaan Clean200 (data Refinitiv Eikon, 2019–2023; 40 perusahaan; 200 observasi panel), dengan estimasi Fixed Effects Model untuk persamaan pembentuk pemasaran hi…
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- xvi, 327 hlm.; ilus.; tab.; 29 cm
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- T1887782025
PENGARUH KUALITAS LAYANAN, BRAND IMAGE, DAN PERSEPSI HARGA TERHADAP E-WORD OF…
This study examines The Effect of Service Quality, Brand Image, and Price Perception on E-Word of Mouth in Wedding Organizer Services at PT. Euforia Unggul Berkarya. The sample of this study was all 100 clients of PT. Euforia Unggul Berkarya’s wedding organizer services. This study used primary and secondari data obtained throught questionnaires and multiple Linier Regresion Analysis. This re…
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- xix, 153 hlm.; ilus.; tab.; 29 cm.
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- T1923082026
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN SISWA DALAM MEMILIH SMK MUHAMMAD…
Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh Bauran Pemasaran Terhadap Keputusan Siswa dalam Memilih SMK Muhammadiyah 4 Palembang. Populasi dalam penelitian ini adalah siswa smk Muhammadiyah 4 palembang .Hasil analisis regresi linier berganda menunjukkan bahwa terdapat pengaruh positif dan signifikan pengaruh bauran pemasaran terhadap Keputusan siswa dalam memilih smk Muhammadiy…
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- xii, 133 hlm.; ilus.; 29 cm
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- T1857252025
PENGARUH PERSONAL SELLING, KEMASAN DAN KUALITAS PRODUK TERHADAP MINAT BELI PU…
Indonesia has implemented Euro 4 regulations for motor vehicles as a commitment to reducing greenhouse gas emissions. The automotive industry is required to use more advanced emission control technology, one of which is Selective Catalytic Reduction (SCR) technology in diesel vehicles. The implementation of Euro 4 which requires the use of SCR technology, automatically increases demand for dies…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1894002025
PENGARUH ONLINE REVIEW DAN ONLINE RATING TERHADAP KEPUTUSAN PEMBELIAN DI OFFI…
This study aims to determine the influence of online reviews and online ratings on purchasing decisions at the Official Store of Madame Gie on Shopee among Generation Z consumers in Palembang. The sampling technique used is non-probability sampling. The sample consists of 100 Generation Z respondents from Palembang who have previously purchased products from Madame Gie's Official Store on Shope…
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- xii, 70 hlm.; ilus.; 29 cm
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- T1620592024
PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLAB…
Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach …
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- xi, 103 hlm.; ilus.; 29 cm
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- T1919882025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) RICKYIDM WEDDING GALLER…
This study aims to describe students' mathematical modeling abilities in learning integer operations assisted by E-LKPD, namely with Liveworksheets learning media. This study uses a qualitative descriptive research type with research subjects, namely 31 students of class VII.1 SMP Negeri 3 Tanjung Raja. Data were collected through tests and interviews. Data analysis is based on the results of e…
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- xviii, 127 hlm.; ilus.; 29 cm
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- T1917662025
ANALISIS PENGARUH KUALITAS LAYANAN BUS DAMRI TERHADAP KEPUASAN DAN LOYALITAS …
The increasing demand for campus transportation requires bus services that are not only available but also of high quality so that students travel experience is comfortable and satisfying. The Sriwijaya University DAMRI Bus is one of the modes of transportation used by students for inter-campus mobility. Although the facilities and services of the DAMRI Bus are quite good, the level of user sat…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1910802026
PERAN ARTIFICIAL INTELLIGENCE DALAM MENGATASI TANTANGAN IDEASI KONTEN (STUDI …
Perkembangan Artificial Intelligence (AI) mendorong perubahan dalam praktik komunikasi pemasaran, khususnya pada tahap ideasi konten digital. Divisi Marketing Communication Telkomsel Region Sumbagsel menghadapi tantangan berupa stagnasi ide, keterbatasan waktu produksi, serta tuntutan konsistensi konten di berbagai platform digital. Penelitian ini bertujuan untuk menganalisis peran Artificial I…
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- xiv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1923382025
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL SATE TAICHAN BONTET MELALUI TI…
Kemampuan pemecahan masalah merupakan kompetensi penting dalam pembelajaran matematika, khususnya pada materi lingkaran yang bersifat abstrak dan kontekstual. Penelitian ini bertujuan untuk mengembangkan dan menganalisis lintasan pembelajaran materi lingkaran berbasis Pendidikan Matematika Realistik Indonesia (PMRI) yang didukung oleh Augmented Reality (AR) dalam mendukung kemampuan pemecahan m…
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- iv, 83 hlm.; ilus.; 29 cm
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- T1912932025
PENGARUH PENGGUNAAN STRATEGI PEMASARAN DIGITAL KARAKTER GAME HONKAI STAR RAIL…
Penelitian ini bertujuan untuk menganalisis pengaruh penerapan strategi DRIP Marketing oleh Chris Fill terhadap minat pemain dalam melakukan top up pada game Honkai Star Rail dengan menggunakan asumsi pembelian dari Donni Juni Priansa. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan landasan positivistik, yang menckankan pada pengukuran objektif terhadap fenomena sosial me…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1909042025
GASTRODIPLOMASI INDONESIA DI AMERIKA SERIKAT KHUSUSNYA MELALUI SUMMER FANCY F…
This research explores Indonesia's gastrodiplomacy effort in the United State through the Summer Fancy Food Show. Gastrodiplomacy employs food as a medium for cultural exchange, enhancing international trade and cultural ties. This study focuses on two key dimensions: marketing strategies and event organization and collaborations with foreign organizations. Using qualitative methods such as doc…
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- xv, 80 hlm.; ilus.; 29 cm
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- T1400082023
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