Tujuan dari penelitian ini adalah (1) untuk mengidentifikasi mekanisme pembentukan harga di tingkat petani, sampai ke tingkat penjualan di pasar untuk penjualan beras (2) mendeskripsikan saluran pemasaran beras (3) menganalisis berapa besar marjin pemasaran dan keuntungan yang dinikmati oleh setiap saluran pemasaran yang terlibat. Penelitian ini dilaksanakan di Desa Lubuk Seberuk Kecamatan Lemp…
Satisfaction is a person's feelings of pleasure or disappointment that arise after comparing his perceptions or impressions of performance (or results) and his expectations. In relation to attracting consumers, there are several factors that become a reference for consumers to be interested in buying or not buying the product. To determine the influence of these factors, a study was conducted w…
The purpose of this research were to (1) to calculate the income earned by water apple citra farmers in the village of Kenten Laut, Talang Kelapa Banyuasin District, (2) to analyze the level of financial feasibility of water apple farmers in the village of Kenten Laut, Talang Kelapa Banyuasin District, (3) to describe the marketing channel of water apple citra image which is in Kenten Laut Vill…
The purpose of this research was identifying marketing channels that occur in gambir farming in Toman Village, Babat Toman District, identify the market structure that occurs in the marketing of gambir in Toman Village Babat Toman District, analyzing marketing efficiency which consists of marketing margin, farmer's share, and profit ratio on marketing of gambir in Toman Village Babat Toman Dist…
Price transmission analysis is an analysis that can describe the extent of the impact of changes in the price of goods at one market level on changes in the price of that item at another market level. Price transmission in this study was carried out to determine the extent to which changes in international rubber prices will affect changes in rubber prices in different marketing channels at bot…
This study aims to (1) describe the development of natural rubber prices for UPPB and Non UPPB farmers in Ogan Ilir Regency. (2) Make the subject matter related to the transmission of natural rubber prices at the farmer level with the market above it (3) Make the subject matter related to what factors affect the price of natural rubber farmers in Ogan Ilir Regency. The data used are primary dat…
The study's destinations are 1) Describe general behavior of consumer chips cassava in Palembang City supermarket. 2) Analyze factors that only affect consumers purchasing cassava chips in Palembang City supermarkets. 3) Studying attribute that becomes a preference consumer in purchasing chips cassava in Palembang City supermarket. Theory consumption is used for knowing factors that only affect…
Lahat Regency is one of the largest coffee producers in Indonesia, which is precisely located in South Sumatra Province. The objectives of this study are (1) to discribe the marketing process and the function of the robusta coffee marketing channel in Rindu Hati Village Gumay Ulu District Lahat, 2) to analyze the marketing margins and marketing benefits of the robusta coffee marketing channel R…
The purpose of this research is to (1) calculate the total income of farmers households from oil palm, rubber farming and non-farm farming activities and their contribution to the total income of farmers (2) analyzing the effect of fluctuations on the income of oil palm farmers (3) analyzing the welfare level of oil palm farmers on the total income received in accordance with the Decent Living …
Rice is a very important food crop because almost all communities depend on rice commodities. Therefore, it is necessary to expand the rice production area in Indonesia with one way is the improvement of irrigation canals. This research aimed to: (1). Describe irrigation management in Pagar Ruyung Village, Kota Agung District, Lahat Regency (2). Calculate and analyze the cost of rice paddy irri…
The purpose of this study was to describe the fluctuations in the price of guava fruit in Arisan Gading Village, South Indralaya District, Ogan Ilir Regency. Identify marketing channels for guava fruit in Arisan Gading Village, South Indralaya District, Ogan Ilir Regency. Analyzing the efficiency of the guava fruit marketing channel in Arisan Gading Village, South Indralaya District, Ogan Ilir …
Indonesia is an agriculture country withh a diversity of genetic sources of fruits growing in various areas. This diversity presents a positive economic factor, particularly in marketing. In today’s globalization, marketing programs can introduce products and services, encourage consumers to give, and even create a personal preference or the image of a product that can compete with specific c…
The purpose of this research are identify the reasons of rubber farmers to become Mantarmas Jaya PMU members, analyzing differences in the quality of rubber processing materials produced by farmers before and after becoming Mantarmas Jaya PMU members, analyzing differences income of rubber farmers before and after becoming Mantarmas Jaya PMU members. This research was carried out in Talang Ipuh…
Marketing is an important aspect of developing self-funding smallholder oil palm plantations. The majority of the population in Padang Rejo Village are self-funding farmers of oil palm. The problems faced by oil palm self-funding farmers are the lack of transportation facilities, inadequate road access, oil palm productivity and lack of information about prices, causing self-funding smallholder…
Buffalo meat is one of the food sources of animal protein that is important for nutritional needs. The objectives of this research are (1) to describe the characteristics of consumers who purchased buffalo meat at Perum BULOG Divisi Regional Sumsel Babel and a modern market in Palembang, (2) to analyze the attributes of consumers’ preference in purchasing buffalo meat, (3) to analyze the fact…
The aims of this study are: (1) To describe the characteristics of local coffee consumers in the third wave coffee in the city of Palembang. (2) Describe what attributes are considered by consumers in consuming local coffee during the third wave coffee in the city of Palembang. (3) Analyzing the relationship between consumer characteristics and local coffee attributes in the city of Palembang. …
The purpose of this research are: (1) to identify the characteristics of tourist and the assessment of tourist`s to the existence of Jeruk Gerga Agrotourism in Pagar Alam City. (2) Identify the factors that influence the number of visits and estimate the economic value of Jeruk Gerga Agrotourism in Pagar Alam City. (3) Formulating the development strategy of Jeruk Gerga Agrotourism in Pagar Ala…
Abstract Lahat Regency is one of the largest coffee producers in Indonesia, located in the Province of South Sumatera. Apart from being a source of income for the people, coffee is also a source of employment and a source of foreign exchange for the State. The characteristics of Robusta coffee have a chocolate-like taste but more bitter and sour joints, the resulting smell is distinctive and sw…
The purpose of this research was identify and describe the vegetable marketing channel from Kerinjing Hamlet to the Jakabaring Central Market Palembang, to identify the marketing functions performed by the marketing agency from Kerinjing Hamlet to the Jakabaring Central Market Palembang, to analyze the efficiency of marketing channels vegetables from Kerinjing Hamlet to Jakabaring Central Marke…
The purposes of this study were :(1) To describe the characteristics of consumers who buy cooking oil in modern markets and traditional markets in Palembang. (2) Describe the consumer decision-making process in purchasing cooking oil in the modern market and traditional market in Palembang City. (3) Analyzing the factors that influence consumer decisions in purchasing cooking oil in the modern …
This research was aimed to find out the determination strategy of rattan furniture industry in Palembang city, and to find out the effect of price rate toward profit rate of rattan furniture industry in Palembang city. The data used in this research were the primary ones of rattan furniture producers in Palembang in year 2014 with the sample of 25 respondents. The secondary data were taken from…
Pedagang perantara biasanya ada yang membeli dan menjual bokar mutu yang tinggi serta mutu rendah. Kualitas atau mutu karet yang berbeda ini dilihat dari segi fisiknya yang nantinya akan menentukan mutu karet tersebut yang apakah termasuk mutu yang tinggi atau mutu yang rendah. Tujuan penelitian ini adalah untuk menganalisis perbedaan keuntungan bagi pedagang antara karet mutu tinggi dengan mut…
EKO WIBOWO. Analisis Usahatani dan saluran pemasaran Kelapa Sawit Swadaya EKO WIBOWO. Analisis Usahatani dan saluran pemasaran Kelapa Sawit Swadaya di Desa Bangun Sari Kecamatan Tanjung Lago Kabupaten Banyuasin(Dibimbing oleh (YULIAN JUNAIDI dan NURILLA iniadalah ELYSA PUTRI). Tujuan penelitian (1) menganalisis pendapatan usahatani kelapa sawit swadaya di Desa Bangun Sari Kecamatan Tanjung Lago…