The advancement of digital technology, particularly Generative Artificial Intelligence (AI), has driven significant transformation in the marketing operations of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the acceptance of Generative AI in MSME marketing operations and examine its influence on customer loyalty by employing the Technology Acceptance Model (TAM). The…
Sales evaluation application is intended to increase efficiency in terms of making sales reports. Therefore it is necessary to conduct research to develop sales evaluation applications. The purpose of this application is to provide convenience to employees and leaders of the echo store in making reports and being able to find out sales transaction targets. This research was conducted using obse…
Penelitian ini mengembangkan sistem informasi manajemen untuk mencatat perawatan dan perbaikan mesin di laboratorium pemesinan. Menggunakan metode Research and Development (RnD) dengan pendekatan model waterfall, teknik pengumpulan data meliputi pengujian langsung, kuesioner, dan wawancara. Evaluasi aspek functionality menunjukkan skor 1, yang menandakan bahwa semua fungsi sistem beroperasi ses…
Sistem persediaan barang atau inventori yang berjalan saat ini di CV. R Tiga Palembang masih menerapkan sistem semi komputerisasi dimana dalam pendataan barang yang keluar dan masuk masih dengan cara mencatat dalam kartu stok yang ada di setiap item barang baru kemudian direkap ke dalam Microsoft Excel. Hal ini mengakibatkan sering terjadinya selisih stok antara fisik yang sebenarnya dengan pen…
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Semenjak globalisasi mencuatkan arti penting informasi sebagai aset bahwakan komoditas di dalam menciptakan peluang atau keuntungan bagi sebuah usaha, maka buku ini terasa sangat signifikan bila dilihat dari substansi dan filosofi penyajiannya yang jauh berbeda dari buku serupa lainnya. Signifikasi mana terletak pada pemberian inti sistem informasi melalui penguasaan yang masih terhadap teknik-…
Analysis of Effect of Electronic Word Of Mouth To Purchase Intention and Purchase Decision (Case Study: Followers Instagram account Sagita Shop). This final project research aims to determine the effect of electronic word of mouth which consists of four dimensions, namely: intensity, positive valence, negative valence and content on purchase intention and purchase decision of Sagita Shop consum…
Transportasi merupakan pengangkutan barang dan manusia oleh berbagai jenis kendaraan sesuai dengan kemajuan teknologi. Peranan transportasi sudah membawa dampak hubungan antara wilayah yang semakin maju. Kebutuhan transportasi oleh masyarakat telah diatasi oleh banyaknya penyedia jasa transportasi yang melayani masyarakat dalam berpergian ke suatu tempat. Berdasarkan hasil kuesioner yang sudah …
Sultan Mahmud Badaruddin II Airport is one of the airports managed by PT. Angkasa Pura II. To be able to enter into the restricted areas at the airport, an identification is needed to be used as identity. and currently, there are many irresponsible parties who try to forge PAS cards in order to enter restricted areas, so a technology is needed to know whether the PAS is genuine or not. This stu…
Toko New Tropo Accessories Palembang is a business that is engaged in buying and selling of batteries - storage - retail. To increase customer loyalty, the New Tropo Accessories Palembang store needs efforts by using a sales strategy, namely Customer Management Relationship (CRM) with the Cross-Selling method which is able to provide recommendations for products purchased with other products. T…
DAMRI Public Company is a company that has the main task of carrying out the transportation of passengers and goods on the road using a motorized vehicle. One of the branches is DAMRI Public company Palembang branch. The problem that occurs is due to the absence of a mechanism to manage knowledge, so that it can be said that the Palembang City branch of Perum DAMRI will lose knowledge assets. F…