140 CHARACTERS: A Style Guide for the Short Form

Edition

-

ISBN/ISSN

978-0470-55613-9

Collation

xxviii, 174 p. ; 20 cm

Series Title

-

Call Number

773 Sag o

PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…

This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…

ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…

Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…

The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…

This researchs aims to determine the influence of Social media Marketing and Influencer Marketing on Intagram towards purchasing decisions for Skintific serum products (study on Palembang City residents). The research uses primary data with quantitative method as the research method. Research sampling using purposive sampling technique with a sample size of 100 respondents. The data analysis us…

Social Networks - The Modern-Day Family

Social networks have created a plethora of problems regarding privacy and the protection of personal data. The use of social networks has become a key concern of legal scholars, policy-makers and the operators as well as users of those social networks. This pathbreaking book highlights the importance of privacy in the context of today's new electronic communication technologies as it presents c…

Online Impulse Buying and Cognitive Dissonance

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimula…

Trends and Applications of Serious Gaming and Social Media

This book highlights the challenges and potential of educational learning or industry-based training using serious games and social media platforms. In particular, the book addresses applications used in businesses and education-related organizations in Asia, where the framework and experience of serious games have been used to address specific problems in the real world. The topics that will b…