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Found 2 from your keywords: subject="Sosial Media Marketin...
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PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP…
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Rahmawati, Mully

This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City. The method is a quantitative method using primary data. The sampling technique uses non-probability sampling. By distributions to 100 respondents, who had made purchases at Starbucks Palembang Indah …

Edition
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ISBN/ISSN
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Collation
xviii, 79 hlm.; ilus.; tab.; 28cm
Series Title
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Call Number
T1440312024
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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TIKTOK TERHADAP IMP…
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Tasti, Zahra

The development of information and communication technology in the modern era has triggered electronic word of mouth on TikTok social media as one of the most widely used social media that can stimulate students, thus causing impulse buying behavior. This study aims to prove the effect of electronic word of mouth on TikTok social media on impulse buying of Economics Education students at Sriwij…

Edition
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ISBN/ISSN
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Collation
xiii, 141 hlm., ilus., tab.; 29 cm
Series Title
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Call Number
T1629682024