STRATEGI PENGELOLAAN MEDIA SOSIAL NOICE DALAM PENGEMBANGAN INTELLECTUAL PROPERTY

NOICE'S INTELLECTUAL PROPERTY IS SOMETHING THAT IS TRYING TO BE DEVELOPED THROUGH SOCIAL MEDIA, OF COURSE THIS IS DONE WITH THE RIGHT STRATEGY SO THAT IT CAN DEVELOP EVEN BETTER. THIS RESEARCH IS TO FIND OUT HOW TO MANAGE NOICE’S INTELLECTUAL PROPERTY THROUGH THEIR SOCIAL MEDIA. THIS RESEARCH USES DESCRIPTIVE QUALITATIVE METHODS, DATA COLLECTED USING INTERVIEW METHODS WITH 3 KEY INFORMANTS AN…

PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP…

This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City. The method is a quantitative method using primary data. The sampling technique uses non-probability sampling. By distributions to 100 respondents, who had made purchases at Starbucks Palembang Indah …

PENGARUH REVIEW DI TWITTER TERHADAP DAYA TARIK IKLAN DAN CITRA MEREK PRODUK E…

This study aims to evaluate the influence of Twitter reviews on the attractiveness of advertisements and the brand image of Es Teh Indonesia products in Palembang. The sampling method employed is snowball sampling, resulting in 100 respondents who are students from the Faculty of Social and Political Sciences at the University of Sriwijaya. The research utilizes a quantitative method, and a cau…

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TIKTOK TERHADAP IMP…

The development of information and communication technology in the modern era has triggered electronic word of mouth on TikTok social media as one of the most widely used social media that can stimulate students, thus causing impulse buying behavior. This study aims to prove the effect of electronic word of mouth on TikTok social media on impulse buying of Economics Education students at Sriwij…

RESEPSI AUDIENS PADA PERSONAL BRANDING RIAN FAHARDHI SEBAGAI PRESIDEN GEN-Z D…

Rian Fahardhi's success in attracting the attention of the audience and earning the nickname "President of Gen Z" cannot be separated from the various criticisms directed at him via the comments page. The pros and cons regarding the personal branding built by Rian as "President of Gen Z" have attracted researchers' interest in examining how the audience interprets or accepts Rian Fahardhi's per…

PRESENTASI DIRI DUTA FISIP UNSRI DI MEDIA SOSIAL INSTAGRAM

This research entitled "Self Presentation of Unsri FISIP Ambassador on Instagram Social Media" which discusses how the self-presentation of active members of Unsri FISIP Ambassador on Instagram based on the concept of Erving Goffman's Dramaturgy theory. This study aims to determine the self-presentation of active members of the Unsri FISIP Ambassador on social media, especially Instagram social…

PENGARUH INTENSITAS MENONTON REVIEW PRODUK SKINCARE EBRIGHT SKIN PADA AKUN TI…

This study entitled "The Effect of Watching Intensity on eBright Skin Skincare Product Reviews on Buying Interest in Online Shopping" which raises the issue of the influence of viewing intensity on purchase intention. This study aims to determine how much influence the intensity of watching eBright Skin skincare products has on buying interest in online shopping for students majoring in Communi…

PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @KEMENPUPR TERHADAP PEMENUHAN KEBUTUH…

Kementerian Pekerjaan Umum dan Perumahan Rakyat adalah salah satu instansi pemerintahan yang menggunakan media sosial tiktok sebagai media komunikas dan publikasi. Sebuah tantangan bagi Biro Komunikasi Publik yang mengelolah akun Tiktok untuk memaksimalkan penggunaan Tiktok sebagai media sosial yang marak digunakan saat ini agar pesan dapat diterima dengan baik oleh followers dan penulis tertar…

 DAMPAK DARI MODERASI SIFAT KEPRIBADIAN SISWA SMA NEGERI 1 KOTA JAMBI PADA H…

Globalization has triggered the growth of social media, affecting various layers of society, including school adolescents. While social media provides benefits such as communication and education, excessive usage can lead to addiction. At SMA Negeri 1 Kota Jambi, mobile phone usage is permitted for educational purposes; however, this rule also brings negative consequences like social media addi…

PENGARUH PENGGUNAAN AKUN MEDIA SOSIAL MELALUI FACEBOOK DISKOMINFO PALEMBANG T…

Facebook Diskominfo Palembang is a Facebook account based on government information content around the city of Palembang. The author is interested in knowing the effect of using the Diskominfo Palembang Facebook account on meeting the information needs of followers. The purpose of this study was to determine the effect of using the Diskominfo Palembang Facebook account on meeting the informatio…

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ONLINE CUSTOMER REVIEW TERHADAP…

Di era teknologi ini banyak pengusaha umkm contohnya Brosissuka menggunakan social media khususnya instagram untuk memasarkan produk mereka. Instagram juga memungkinkan konsumen memberikan ulasan produk melalui fitur story yang dapat ditambahkan ke sorotan oleh pemilik usaha. Namun belum diketahui apakah pemasaran media sosial dengan instagram dan online customer review di sorotan cerita pada a…

 ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUD…

In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is…

ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER ENGAGEM…

The COVID-19 pandemic that hit the world made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users i…

EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @KOMINFOPALEMBANG TERHADAP PEMENUHAN KE…

THE EFFECTIVENESS OF COMMUNICATION ON INSTAGRAM @KOMINFOPALEMBANG IN FULFILLING THE INFORMATION NEEDS OF PALEMBANG CITY SOCIETY By Indah Kurniasari 09031381924120 ABSTRACT The Instagram account @kominfopalembang provides government information about the coverage of Palembang city. The purpose of this research is to determine the influence of the communication effectiveness of @kominfopalembang …

PENGARUH INTENSITAS PENGGUNAAN TIKTOK TERHADAP PERILAKU BELAJAR SISWA KELAS X…

This study aims to determine the effect of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. This research is a quantitative study of the influence of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. The population used in this research was class X SMA Srijaya Negara Palembang to…

PENGARUH PENGGUNAAN INSTAGRAM DALAM PEMENUHAN KEPUASAN INFORMASI FOLLOWERS @b…

The Aim of this research wa to know and provve how the relationship that happened between uses of social media instagram @bppdkotapalembang within fulfillment of information satisfication followers. The independent variable of this reasearch is uses of social media instagram @bppdkotapalembang while the dependent variable is fulfillment information satisfication followers. The method used of th…

ANALISIS SENTIMEN TRENDING TOPIK DI MEDIA SOSIAL TWITTER MENGGUNAKAN METODE N…

Twitter is a social media platform that contains information such as current news, personal biographies, and tweets from its users. Twitter has a feature called trending topics, which functions to identify specific popular topics. However, it is often difficult to understand the sentiment associated with these trending topics. Therefore, it is important to classify the sentiment of trending top…

ANALISIS SENTIMEN MENGGUNAKAN PSEUDO NEAREAST NEIGHBOR DAN TF-IDF TEXT VECTOR…

Twitter is one of the social media that is often used by researchers as an object of research to conduct sentiment analysis. Twitter is also a good indicator in influencing research, problems that often arise in research in the field of sentiment analysis are the many factors such as the use of colloquial or informal language and other factors that can affect sentiment results. To improve the r…

IMPLEMENTASI ALGORITMA RECURRENT NEURAL NETWORK DENGAN ARSITEKTUR LONG SHORT-…

The text classification of social media posts poses certain challenges due to the linguistic diversity that exists, making it an interesting problem to research. This research was conducted to classify sentiments towards the opinion of the community. The use of the RNN algorithm which stores previous data for the latest output results is suitable in this study because it can process sequential …

HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN BODY DISSATISFACTION PADA …

In the era of globalization, technological developments are increasingly advanced, such as social media. Social media is a place to share or share content, be it photos, videos or messages. Through social media, adolescents find information about body standards that are considered ideal so that they have an impact on body dissatisfaction behavior. Body dissatisfaction is dissatisfied behavior w…

KLASIFIKASI EMOSI PADA TWITTER MENGGUNAKAN BIDIRECTIONAL LONG SHORT TERM MEMORY

Twitter is one of the social media platforms where users can share messages. These messages often contain emotions. The conveyed emotions in these tweets can be recognized through an emotion classification process. However, the text data in tweets is often unstructured, so the appropriate method needs to be applied for emotion classification. The method used in this research involves the utiliz…

ANALISIS SENTIMEN KOMENTAR INSTAGRAM MENGGUNAKAN LONG SHORT-TERM MEMORY (LSTM…

Social media is a means for people to express their opinions on various topics that occur in the world. One of the most widely used social media is Instagram. Opinions in the form of comments on Instagram are generally written using abbreviated and non-standard language. In analyzing these comments, a method is needed to sort the comments to make it easier to determine the sentiment of the comm…

ANALISIS ISI PESAN PADA INSTAGRAM @PERTAMINASUMBAGSEL (STUDI PADA FEED INSTAG…

This research is entitled "Analysis of Message Content on Instagram @pertaminasumbagsel (Study on Instagram Feed @pertaminasumbagsel with AgendaSetting Approach)". This study aims to determine the contents of messages on Instagram @pertaminasumbagsel using the agenda setting theory approach in analyzing the contents of Instagram messages @pertaminasumbagsel. This study uses a qualitative descri…

SELF DISCLOSURE PENGGUNA AKUN INSTAGRAM GANDA (STUDI PADA MAHASISWA ILMU KOMU…

This research aims to determine the Self-Disclosure of Users of Second Instagram Accounts (Study of 2019 Palembang UNSRI Communication Science Students). This study used a qualitative research method in which researchers conducted observations, interviews, and documentation of four informants using thematic analysis techniques. The theory used is the Self Disclosure theory according to Joseph A…

FENOMENA SELEBRITIS INSTAGRAM DI KALANGAN REMAJA KOTA PALEMBANG

This research is titled "Instagram Celebrity Phenomenon among Palembang Teens". The purpose of this research is to know and understand the motives and self-identity that will be built by instagram celebrities among the teenagers of Palembang. This research uses Phenomenological theory. The method used in this research is descriptive qualitative. Data collection techniques use in- depth online o…

IDENTITAS VIRTUAL PELAJAR SMA NEGERI 1 PASEMAH AIR KERUH PADA MEDIA SOSIAL IN…

Instagram is one of the most popular social media among the teenagers nowadays. The teenagers use Instagram as a means to show their identity virtually. Virtual identity is our identity in the cyberspace. The identity is an individual's attempt to show his or her identity to other people in cyberspace. This study aims to find out how the virtual identity of the students of SMA Negeri 1 Pasemah …

PENGELOLAAN MEDIA SOSIAL DINAS PERUMAHAN DAN KAWASAN PERMUKIMAN PROVINSI SUMA…

This rescarch is entuled "Management of Social Media Office of Housing and Settlement Areas of South Sumatra Province on Instagram (a disperkim sumsel" This study aims to find out how Instagram social media is managed at the Housing and Settlement Area Office of South Sumatra Province m uploading their information content This rype of research is descriptive research using a qualitative approac…

SEKSISME DALAM MEDIA ONLINE (ANALISIS FRAMING PEMBERITAAN OLAHRAGA PEREMPUAN …

The study aims to identify and analyze how sexism is shown in the female athletes' headlines by two prominent online news sites, indosport.com and okez.com. The method for collecting data is the documentary study of articles related to female athletes on both online news sites. The analysis is done through a framing approach commissioned by zhongdang pan and Gerald kosicki, which includes synta…

BISNIS ONLINE

Edition

Revisi

ISBN/ISSN

978-602-6232-10-6

Collation

viii 384 hlm; 24 cm

Series Title

-

Call Number

006.754 Mak b

Text Mining; Analisis MedSos, Kekuatan Brand & Intelejen di Internet

Edition

1

ISBN/ISSN

978-979-29-9518-3

Collation

xii, 148 hlm; ilus.21 cm

Series Title

-

Call Number

006.754 Pur t