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Found 1 from your keywords: author=Gázquez-Abad, Juan Car...

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Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J.Gázquez-Abad, Juan Carlos

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patrona…

Edition: 1
ISBN/ISSN: 978-3-030-76935-2
Collation: xi, 132p.:ill
Series Title: xi, 132p.:ill
Call Number: 658.8 Adv

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