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Found 2 from your keywords: author=Martínez-López, Franc...
cover
Advances in Digital Marketing and eCommerce
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Martínez-López, Francisco J.López, David López

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on u…

Edition
1
ISBN/ISSN
978-3-030-76520-0
Collation
x, 336p.:ill
Series Title
Springer Proceedings in Business and Economics
Call Number
658.872 Adv
cover
Advances in National Brand and Private Label Marketing
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Martínez-López, Francisco J.Gázquez-Abad, Juan Carlos

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patrona…

Edition
1
ISBN/ISSN
978-3-030-76935-2
Collation
xi, 132p.:ill
Series Title
xi, 132p.:ill
Call Number
658.8 Adv