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Found 1 from your keywords: author=López, David López

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Advances in Digital Marketing and eCommerce

Martínez-López, Francisco J.López, David López

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on u…

Edition: 1
ISBN/ISSN: 978-3-030-76520-0
Collation: x, 336p.:ill
Series Title: Springer Proceedings in Business and Economics
Call Number: 658.872 Adv

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