Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic …

Geopolitical Risk, Sustainability and “Cross-Border Spillovers” in Emergi…

Economic recessions, social networks, environmental damage in several large countries (eg. China, Brazil, U.S.), the Global Financial Crisis of 2007-2015 and cross-border spillovers continue to significantly affect economic systems, financial markets, social structures and environmental compliance worldwide. These have rekindled economists’ and policy-makers’ interest in the relationships a…

Understanding and Managing the Impact of Airbnb

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case…

Marketing Management

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futu…

ANALISIS DATA KUALITATIF : Buku Sumber Tentang Metode-Metode Baru

Edition

1

ISBN/ISSN

979-456-103-7

Collation

xiii, 491 hlm.: ilus.; tab.; 23 cm

Series Title

-

Call Number

001.422 5 Mil a

Practical English Usage, New Edition

Edition

-

ISBN/ISSN

0-19-431197-x

Collation

xxix, 658 p. ; 24 cm

Series Title

-

Call Number

425.5 Swa p

Acquisitions and Open Source Software Development

Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of OSS projects today are developed in informal collaboration between firms and a community of voluntary contributors. As more and more firms are active in OSS, acquisitions of firms active in OSS development occur increasingly often. Yet, despite the economic and practical impor…

KIMIA 2000 Untuk SMU Kelas 1, Jilid 1B

Edition

-

ISBN/ISSN

979-688-680-4

Collation

176 hlm. ; 25 cm

Series Title

-

Call Number

540 Pur k

TEACHING RECENT GLOBAL HISTORY: Dialoques Among Historians, Social Studies Te…

Edition

-

ISBN/ISSN

978-0-415-89707-5

Collation

276 p. : ill. ; 23 cm

Series Title

-

Call Number

907 Tur t

MODERN EDUCATION AND HUMAN VALUES: PITCAIRN-CRABBE FOUNDATION LECTURE SERIES,…

Edition

-

ISBN/ISSN

-

Collation

v, 176 p.; 21 cm.

Series Title

-

Call Number

370 Per m

Tata Cara Membuat Surat Bisnis, Lengkap, Praktis, Detail, dan Tepat Tujuan/Sa…

Edition

-

ISBN/ISSN

-

Collation

308 hlm.; ilus.; 20 cm.

Series Title

-

Call Number

651.75 Muc t

Biology, ELEVENTH EDITION

Edition

11th

ISBN/ISSN

978-0-07-131758-0

Collation

xix, 924 p.; ill.; .28 cm.

Series Title

-

Call Number

570 Mad b

300 Teknik PEREGANGAN OLAHRAGA

Edition

1

ISBN/ISSN

979-421-532-5

Collation

x, 228 hlm. ; 26 cm.

Series Title

-

Call Number

713.71 Alt t

Motives and Functions of Patenting in Public Basic Science

Taking German public basic research as an example, this book explores how the ongoing implementation of knowledge and technology transfer as the Third Mission of academic science creates not only new incentives for academic patenting, but also triggers new patenting motives and strategies of researchers and organizations. Analyzing these motives and strategies, the book highlights how the compl…

Calculus and analytic geometry

Edition

8th ed.

ISBN/ISSN

0-201-53305-7

Collation

205 p. ; 25 cm.

Series Title

-

Call Number

515.1 Coc c

PENELITIAN PENDIDIKAN MERANCANG DAN MELAKSANAKAN PENELITIAN PADA BIDANG PENDI…

Edition

-

ISBN/ISSN

978-979-062-526-6

Collation

xxv, 546 hlm. :ilus., ;25 cm

Series Title

-

Call Number

370.7 Dre p

Validity, Reliability, and Significance: Empirical Methods for NLP and Data S…

Empirical methods are means to answering methodological questions of empirical sciences by statistical techniques. The methodological questions addressed in this book include the problems of validity, reliability, and significance. In the case of machine learning, these correspond to the questions of whether a model predicts what it purports to predict, whether a model's performance is consiste…

Maritime Informatics

Shipping is the world’s oldest sharing economy and is conducted in a self-organizing manner. Shipping is capital, energy, and information intensive, and with the growing impact of digitalization and climate change, there is a need to rethink the management and operations of this critical global industry - assisted in no small way by maritime informatics. Building upon the recently publishe…

Molecular Biology OF THE Gene, SIXT EEDITION

Edition

6

ISBN/ISSN

978-0-321-50781-5

Collation

xxxi, 839 p. ; 28 cm

Series Title

-

Call Number

616.99 Wat m

TOEFL: PREPARATION GUIDE TEST OF ENGLISH AS A FOREIGN LANGUAGE

Edition

-

ISBN/ISSN

0-8220-2081-5

Collation

xvi, 659 p.; ill.; 21 cm.

Series Title

-

Call Number

425 Pyl t

New Frontiers in Hospitality and Tourism Management in Africa

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for e…

DASAR-DASAR MIKROBIOLOGI Jilid 1

Edition

1

ISBN/ISSN

979-8034-56-2

Collation

viii, 443 hlm. : ilus. : tab. ; 23 cm

Series Title

-

Call Number

576 Pel d

Imaging Systems for GI Endoscopy, and Graphs in Biomedical Image Analysis: Fi…

This book constitutes the refereed proceedings of the first MICCAI Workshop, ISGIE 2022, Imaging Systems for GI Endoscopy, and the Fourth MICCAI Workshop, GRAIL 2022, GRaphs in biomedicAL Image and analysis, held in conjunction with MICCAI 2022, Singapore, September 18, 2022. ISGIE 2022 accepted 6 papers from the 8 submissions received.This workshop focuses on novel scientific contributions …

KIMIA 2000 3B SMU Kelas 3 Semester 2: KURIKULUM 1994 SUMPLEMEN GBPP 1999

Edition

-

ISBN/ISSN

979-688-684-7

Collation

xiv, 210 hlm. ; 25 cm

Series Title

-

Call Number

540 Pur k

Medical Image Understanding and Analysis: 26th Annual Conference, MIUA 2022, …

This book constitutes the refereed proceedings of the 26th Conference on Medical Image Understanding and Analysis, MIUA 2022, held in Cambridge, UK, in July 2022. The 65 full papers presented were carefully reviewed and selected from 95 submissions. They were organized according to following topical sections: biomarker detection; image registration, and reconstruction; image segmentation; gene…

Organization and Leadership in Disruptive Times

This book follows on the authors’ successful development of the Three-Pillar Model (3-P Model) for organizing and leading in disruptive times. Its focus is on helping the reader to implement the model and providing a wide variety of application cases for these VUCA times (Volatility, Uncertainty, Complexity and Ambiguity), including global crises like the COVID-19 pandemic. The book covers a …

BUKU PELAJARAN ILMU KIMIA UNTUK SMU KELAS 1, KURIKULUM 1994

Edition

-

ISBN/ISSN

979-411-263-8

Collation

xii, 142 hlm. ; 23 cm

Series Title

-

Call Number

540 Pur b

Kimia: Kelompok Teknologi dan Kesehatan untuk SMK dan MAK Kelas X, Jilid 1

Edition

-

ISBN/ISSN

978-979-075-623-6

Collation

xii, 196 hlm. ; 25 cm

Series Title

-

Call Number

540 Pur k

MODERN EAST ASIA

Edition

-

ISBN/ISSN

978-0-321-23490-2

Collation

480 p.; 24 cm.

Series Title

-

Call Number

950.3 Lip m

Consumer Tribes in Tourism

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivat…