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Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational i…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-81329-1
- Collation
- XXII, 301p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Mar
Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketin…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-73007-9
- Collation
- xvii, 182p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Gra
Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices th…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-74065-8
- Collation
- xix, 209p.:ill
- Series Title
- -
- Call Number
- 658.8 Gre
New Frontiers in Hospitality and Tourism Management in Africa
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for e…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-70171-0
- Collation
- viii, 278p.:ill
- Series Title
- viii, 278p.:ill
- Call Number
- 338.4 New
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