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PERILAKU MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN MANUFAKTUR YANG TERDA…
This study aims to determine the effect of aggressive working capital behavior, moderate working capital behavior and conservative working capital behavior on profitability in manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2021. Working capital behavior is proxied by using the Current Liabilities to Total Assets Ratio and profitability is proxied by Net Profi…
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- xx, 61 hlm.; Ilus.; 29 cm
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- T1169052023
PENGARUH MODAL KERJA TERHADAP PROFITABILITAS PADA PERBANKAN DI NEGARA KAWASAN…
This study aims to determine the effect of working capital on profitability in banking Southeast Asian countries. The type of data used is secondary data. Data collection techniques in this research used documentation studies and literature studies. The data obtained from the documentation study is a dataset from Moody's Analytics BankFocus and documents. All financial data used in this researc…
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- xvii, 86 hlm.; Ilus.; 29 cm
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- T1285372023
ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …
This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of online platforms in transactions, understanding the impact of E-Trust and E-Service Quality on customer loyalty has become crucial. The multiple linear regression method was employed to analyze the relatio…
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- xxii, 113 hlm.; Ilus.; 29 cm
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- T1189252023
PENGARUH MOTIVASI KERJA TERHADAP KINERJA GURU SDN 79 PALEMBANG
This study aims to determine the effect of Work Motivation on Teacher Performance at SD Negeri 79 Palembang. The population in this study were all teachers in SD Negeri 79 Palembang, totaling 36 people and sampling using saturated sampling technique. The data collection method used in this study was primary data obtained from a questionnaire. The analysis technique used is simple linear regress…
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- xviii, 76 hlm.; Ilus.; 29 cm
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- T1233402023
ANALISIS KEBIJAKAN UTANG DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN PROF…
This research aims to analyze Debt and Liquidity Policy on Company Value with Profitability as an Intervening Variable in Manufacturing Companies in the sub sector Food and Beverage listed on the Indonesian Stock Exchange in 2017-2022. The population in this study was 39 companies. This research was conducted using the method Purposive Sampling with the aim of obtaining a representative sample …
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- xvii, 79 hlm.; ilus.; 29 cm
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- T1288792023
PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …
Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode penelitian yang digunakan adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling dengan m…
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- xvi, 75 hlm.; Ilus.; 29 cm
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- T1288592023
PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…
This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This research was conducted using a quantitative approach and the data used in this study were quantitative with a sample of 96 respondents calculated using the Bernoulli formula. The data in this study used prim…
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- xiii, 78 hlm.; Ilus.; 29 cm
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- T1120322023
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…
This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this study are primary data and secondary data. The sampling technique used purposive sampling method. The samples studied in this study were 100 respondents who were active students of the Faculty of Econ…
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- xi, 79 hlm.; Ilus.; 29 cm
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- T1130942023
PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…
This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this research. The samples of this study are 100 respondents. The type of this research is a quantitative data of prime source with questionnaire also interview technique and secondary source with literatu…
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1103012023
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …
This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling method uses the Lemeshow formula. The population in this study were consumers of Sari Roti in Palembang City and from the results of the calcula…
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- xvii, 67 hlm.; Ilus.; 29 cm
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- T1190842023
PENGARUH PENEMPATAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT TALANG U…
This study aims to determine the effect of work placement on employee performance at the Talang Ubi District Office, Pali Regency. The population in this study were 52 employees. The sampling technique in this study used a saturated sampling technique. The data used in this study used primary data obtained from distributing questionnaires. The data analysis technique uses a simple linear regres…
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- xviii, 71 hlm.; Ilus.; 29 cm
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- T1180562023
PENGARUH GROWTH OPPORTUNITY TERHADAP STRUKTUR MODAL PERUSAHAAN.
This study aims to determine the effect of growth opportunity on the company's capital structure. The population in this study are all pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange in 2016-2021. Selection of research samples using purposive sampling method, the sample in this study amounted to 9 companies. The data used in this research is secondary data. The data a…
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- xvii, 75 hlm.; Ilus.; 29 cm
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- T1185352023
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN DIVIDEN MELALUI PROFITABILITAS PADA…
This study aims to determine the effect of free cash flow, leverage, liquidity to dividend policy and profitability as an intervening variable in Property and Real Estate companies for the 5 year period 2017-2021. The method in this study totaled 86 companies using purposive sampling, resulting in 50 samples from 10 companies. The research data is taken from the financial statements of each go …
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- xix, 120 hlm.; ilus.; 29 cm
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- T1017132023
PENGARUH STRES KERJA TERHADAP KINERJA KARYAWAN BAGIAN PENJUALAN DAN PEMASARAN…
This study aims to determine the effect of work stress on the performance of sales and marketing employees at PT Semen Baturaja (Persero) Tbk Palembang. The population in this study is the entire number of employees of PT Semen Baturaja (Persero) Tbk Palembang, totaling 93 employees. This study used Saturated Sampling so that the number of samples used was 93 employees. This study uses primary …
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- xvii, 52 hlm.;Ilus.; 29 cm
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- T1263562023
LIKUIDITAS, LEVERAGE, PROFITABILITAS, DAN PENGARUHNYA TERHADAP NILAI PERUSAHA…
Memaksimalkan nilai perusahaan merupakan tujuan dari perusahaan. Peningkatan nilai perusahaan dapat dilihat melalui pengukuran kinerja keuangan perusahaan. Sehingga kinerja keuangan yang baik akan memberikan sinyal yang positif kepada investor dan akan berpengaruh terhadap keputusan investor untuk melakukan investasi serta peningkatan nilai perusahaan. Penelitian ini bertujuan untuk menganalisi…
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- xvi, 68 hlm.; Ilus.; 29 cm
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- T910112023
PENGARUH REKRUTMEN TERHADAP KINERJA PERAWAT PADA RUMAH SAKIT UMUM DAERAH RADE…
This study aims to analyze the effect of recruitment on the performance of nurses at the Regional General Hospital Raden Mattaher Jambi. The design of thid research is a quantitative method assisted by descriptive. The sample in this study used purposive sampling, nurses who were accepted in 2021 and 2022 with total 52 people. This study uses primary data obtained through questionnaires. The da…
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- xv, 64 hlm.; ilus.; 29 cm
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- T1288882023
ANALISIS CURRENT RATIO DAN CASH CONVERSION CYCLE TERHADAP PERUBAHAN HARGA SAH…
The purpose of this study is to analyze the effect of the current ratio and cash conversion cycle on changes in share prices of cement manufacturing companies listed on the Indonesia stock exchange in 2017-2022. The current ratio and cash conversion cycle are liquidity ratios which will affect the running of a company. The results of this study reveal a negative relationship between the current…
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- xvii, 70 hlm.; Ilus.; 29 cm
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- T1257972023
PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPR…
This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research with a questionnaire as primary data. The sample in this study was 100 respondents using a non-probability sampling technique. The analysis used in this study are a partial test, simultaneous test, m…
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- xviii, 72 hlm.; Ilus.; 29 cm
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- T1127352023
PENGARUH KOMPENSASI FINANSIAL TERHADAP KEPUASAN KERJA KARYAWAN PT BINTANG SEL…
This study aims to determine the effect of financial compensation on the job satisfaction of PT. Bintang Selatan Agung Palembang. The type of research used in this study is descriptive quantitative research. The population in this study are employees at PT. Bintang Selatan Agung. The sample in this study amounted to 65 people. The sampling method used in this study used a simple random sampling…
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- xvii, 69 hlm.; Ilus.; 29 cm
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- T1282842023
ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT D…
This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used in this researchs is primary data. The sampling technique used was a non-probability sampling technique. Data was collected through a questionnaire distributed online using Microsoft Forms to qualifie…
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- xiv, 57 hlm.; Ilus.; 29 cm
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- T1126272023
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL KEPALA SEKOLAH TERHADAP DISIPLIN …
Penelitian bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan Transformasional Kepala Sekolah terhadap Disiplin Kerja Guru SMA Negeri 2 Lais Kabupaten Musi Banyuasin. Penelitian ini menggunakan analisis deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah guru SMA Negeri 2 Lais Kabupaten Musi Banyuasin sebanyak 38 guru dan teknik sampel yang digunakan ialah Nonproba…
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- xviii, 66 hlm.; Ilus.; 29 cm
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- T867412023
PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIA…
This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods through questionnaires. The population in this study were undergraduate students at the Faculty of Economics, Sriwijaya University who had made purchases on e-commerce Lazada. The sampling method used i…
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- xx, 72 hlm.; Ilus.; 29 cm
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- T1177082023
PENGARUH LATAR BELAKANG KEUANGAN TERHADAP KEPUTUSAN INVESTASI PADA GENERASI Y…
The aim of this research is to analyze the impact of financial background on investment decisions-making among Generation Y in Palembang. The population in this study are Generation Y, namely those born between 1980 and 1995 or aged between 25 and 40 in Palembang. Which sampling method in this study is using the Purposive Sampling method with 142 respondents as samples. This research uses quant…
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- xviii, 80 hlm.; Ilus.; 29 cm
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- T1274692023
PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT ME…
This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that used in this research is non-probability sampling with a purposive sampling method. Type of this research is descriptive quantitative. The Population of this research is E-wallet DANA users which belong…
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- xvii, 71 hlm.; ilus.; 29 cm
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- T1033372023
PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PABR…
This research was conducted aiming to determine the effect of Occupational Safety and Health on the Productivity of Factory Employees at PT Mitra Aneka Rezeki. The population in this study were all employees at PT Mitra Aneka Rezeki, totaling 90 people and taking samples using census sampling. Methods of data collection using interviews and questionnaires. The analysis technique used is simple …
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- xviii, 93 hlm.; Ilus.; 29 cm
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- T1275302023
PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOL…
This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The research data is sourced from primary data collected through the distribution of questionnaires. The sample examined in this study consists of 100 respondents who are residents of Palembang city. Based …
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- xviii, 72 hlm.; Ilus.; 29 cm
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- T1190782023
PENGARUH LINGKUNGAN KERJA FISIK DAN MOTIVASI KERJA TERHADAP KINERJA GURU DI…
This study aims to determine the effect of Physical Work Environment and Work Motivation on Teacher Performance in SMP Negeri 03 and SMA Negeri 03 Talang Ubi District, Penukal Abab Lematang Ilir Regency. The population of this study were all teachers at SMP Negeri 03 and SMA Negeri 03. The sample in this study were 36 respondents totaling 56 respondents.. This type of research is Descriptive re…
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- xxi, 100 hlm.; Ilus.; 29 cm
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- T1181082023
PENGARUH QUALITY OF WORK LIFE, DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KAR…
This study aims to examine or analyze the effect of quality of work life and work motivation on employee job satisfaction. This research uses quantitative methods. The population in this study were employees of the Sako Kenten Service Unit Office of PDAM Tirta Musi Palembang. The sample used is saturated sampling so that the sample in this study is the entire population of employees of the Offi…
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- xviii, 88 hlm.; Ilus.; 29 cm
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- T1134592023
PENGARUH WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SCARLETT WHITENING (St…
Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth Terhadap Minat Pembelian Produk Scarlett Whitening. Populasi dalam penelitian ini adalah seluruh mahasiswa di Universitas Sriwijaya Kampus Palembang yang mengetahui produk Scarlett Whitening. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik non probability sampling. Metode pengumpulan data menggunakan k…
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- xvii, 81 hlm.; ilus.; 29 cm
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- T1131762023
PENGARUH BEBAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PT. POS IN…
This study aims to determine the effect of workload and motivation on employee performance at PT. Pos Indonesia Lahat Branch. Samples were taken from the entire population as many as 43 employees to be respondents. This study uses primary data obtained through a questionnaire. The analysis technique used is multiple linear resgression analysis. Based on the results of the study, it was shown th…
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- xviii, 74 hlm.; Ilus.; 29cm
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- T1287922023
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