PENGANTAR ILMU KOMUNIKASI

Edition

1

ISBN/ISSN

979-421-678-X

Collation

x, 176 hlm.; ilus. ; 21 cm

Series Title

-

Call Number

302.201 Can p

KONSTRUKSI GENDER DALAM VIDEO MUSIK THE MAN KARYA TAYLOR SWIFT (ANALISIS SEMI…

Culturally, gender is an attribute inherent to men and women. The differences between men and women naturally cannot be separated from the cultural context, which often underlies the differences in roles within society. As a result, the imbalance of roles between men and women can, in some cases, lead to male dominance over women. This aligns with this study, which discusses how gender is const…

TRANSMISI BUDAYA LOKAL PADA PROGRAM ACARA PESONA INDONESIA LPP TVRI SUMATERA …

The Pesona Indonesia program at LPP TVRI Sumatra Selatan is one of the mass media that displays cultural documentaries. This study uses the theory of cultural transmission with six indicators, namely vertical, horizontal, oblique, enculturation, acculturation, and socialization. The method used was qualitative descriptive, with data obtained through in-depth interviews, observations, and docume…

PENGARUH LITERASI DIGITAL TERHADAP PERILAKU KEAMANAN DIGITAL PADA MEDIA SOSIA…

Peningkatan penetrasi internet dan penggunaan media sosial, khususnya Instagram, di kalangan mahasiswa beriringan dengan tingginya serangan siber yang menunjukkan pentingnya perilaku keamanan digital. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 210 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis meng…

ANALISIS POTENSI RISIKO DAN PENGENDALIAN RISIKO PADA LABORATORIUM DI PROGRAM …

The university laboratory is a place for students to do practices, so it must have a good and directed management system so that it can perform its functions and tasks with maximum efficiency. Laboratory has a high risk potential and activities in the laboratory will not be exempt from a wide range of potential risks of work accidents that can occur caused by a variety of factors. This research…

PEMAKNAAN GAYA BERPAKAIAN AVATAR SEBAGAI REPRESENTASI IDENTITAS DIGITAL DALAM…

Penelitian ini megkaji makna gaya berpakaian avatar sebagau representasi identitas digital dalam komunitas Roblox RFG (Reforge Society). Tujuannya adalah memahami pengalaman hidup (lived experience) anggota dalam memilih dan memaknai pakaian avatar, serta perannya dalam membentuk identitas dan hubungan sosial di ruang virtual. dengan pendekatan fenomenologi transendentak, data dikumpulkan melal…

ANALISIS PEMBINGKAIAN PESAN BUDAYA LOKAL DALAM PROGRAM GELAR WICARA HALO PALE…

This study examines how Palembang’s local cultural messages are framed in the talk show Halo Palembang broadcast by PALTV, with a particular focus on the episode entitled “The Anniversary of Palembang City – The Oldest City in Indonesia.” The objectives of this research are to (1) identify the dominant frames employed in the program, (2) reveal the implicit ideology embedded in the medi…

PROSES KOMUNIKASI INTERPERSONAL ANTARA GURU DAN SISWA DALAM MEMBANGUN KEDEKAT…

This study aims to explore how the interpersonal communication process between teachers and students helps build emotional closeness to prevent bullying at SD Negeri 102 Palembang. This research employs a descriptive qualitative approach and uses Joseph A. DeVito’s (2016) interpersonal communication theory, which emphasizes five key indicators: openness, empathy, supportiveness, equality, and…

PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EF…

This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…

YOUTUBE SEBAGAI PUBLIC SPHERE: ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGG…

Penelitian ini bertujuan untuk menganalisis wacana yang terbentuk pada kolom komentar video YouTube “Kisah Mengerikan Seorang Ayah yang Kecanduan… Berhenti” di channel Windah Basudara melalui pendekatan analisis wacana berbasis korpus. Data penelitian berupa 927 komentar yang dikumpulkan pada periode 27 Juni-27 Juli 2025 dan dianalisis melalui tahapan analisis frekuensi, konkordansi, dan …

PENGARUH TERPAAN IKLAN DAN DESAIN VISUAL IKLAN TRAILER YOUTUBE GENSHIN IMPACT…

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan dan desain visual iklan trailer YouTube Genshin Impact terhadap minat unduh aplikasi game online dengan variabel terpaan iklan dan variabel desain visual sebagai variabel pembanding. Objek penelitian ini adalah pemain Genshin Impact di Universitas Sriwijaya dan pernah melihat iklan trailer Genshin Impact di YouTube. Penelitian ini…

GAMBARAN INTERPERSONAL COMMUNICATION SKILL MAHASISWA KEPADA DOSEN PEMBIMBING …

This study aims to determine the description of students' interpersonal communication skills to their main supervisor when writing their thesis. Respondents in this study were 189 Sriwijaya University students working on their theses. The sampling technique used is accidental sampling. The measuring instrument used in this study was a scale developed by the researcher based on the interpersonal…

ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KAMPANYE DIGITAL "HAPUS JURUSAN F…

This study aims to analyze public discourse surrounding the campaign “Abolish the Philosophy Department,” produced through Ferry Irwandi’s YouTube channel and debated by Ubermensch Project. The primary data consists of 1,345 YouTube comments, collected and examined using the Corpus-Assisted Discourse Studies (CADS) approach, framed by Norman Fairclough’s Critical Discourse Analysis (CDA…

PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…

WACANA KABUR AJA DULU PADA TAYANGAN CATATAN DEMOKRASI KANAL YOUTUBE TVONENEWS…

This study analyzes the Kabur Aja Dulu discourse in the Catatan Demokrasi program on TvOneNews using Norman Fairclough's Critical Discourse Analysis. The objective is to deconstruct the construction of the discourse regarding Indonesian migration abroad. The results indicate that this discourse is constructed as an ideological struggle between state hegemony and civil resistance. Textually, the…

ANALISIS SENTIMEN KOMENTAR YOUTUBE PADA VIDEO BOCOR ALUS AKUN TEMPO TENTANG P…

The Bocor Alus Politik video uploaded by the Tempo account on the YouTube platform generated widespread public discourse regarding the role of Bahlil Lahadalia in the issuance of nickel mining permits in Raja Ampat. The comment section of the video served as a space for the public to express opinions, criticism, and evaluations of mining policies that were perceived to have environmental impact…

REPRESENTASI KONFLIK ANTAR SAUDARA PASCA KEHILANGAN FIGUR SENTRAL DALAM FILM …

Penelitian ini bertujuan untuk mengkaji representasi disorganisasi keluarga dalam film Bila Esok Ibu Tiada (2024) melalui analisis semiotika Charles Sanders Peirce. Film ini menampilkan dinamika keluarga yang mengalami krisis setelah kehilangan figur sentral, yang berdampak pada pergeseran peran, konflik antar saudara, serta melemahnya fungsi dan kohesi emosional keluarga. Penelitian ini menggu…

BUDAYA PARTISIPATORIS PENGGEMAR SEVENTEEN (CARAT) PADA AKUN PENGGEMAR DI INST…

This study examines the participatory culture of Seventeen fans (Carat) through individual fan accounts on Instagram. The purpose of this study is to identify and analyze Carat's participatory cultural practices in managing their individual fan accounts. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews with five informants who are …

ANALISIS SENTIMEN NETIZEN DAN FENOMENA HIJACKING PADA POSTINGAN PERINGATAN HU…

This study examines the comment hijacking phenomenon in the post commemorating the 80TH anniversary of the republic of indonesia on the official instagram account @dpr_ri, dated august 17, 2025. A post intended to celebrate national independence was instead flooded with critical comments regarding housing allowances for members of the house of representatives (dpr), legislative performance, and…

ANALISIS STRATEGI KOMUNIKASI SEKOLAH DALAM MEMBANGUN CITRA POSITIF MELALUI ME…

The study titled "Analysis of School Communication Strategies in Building a Positive Image Through Facebook Group Social Media (Case at SD Negeri 146 Palembang)" aims to examine the communication strategies implemented by SD Negeri 146 Palembang in developing a positive image through the use of Facebook groups as a medium for information dissemination and public interaction. This research emplo…

PERAN KOMUNIKASI INTERPERSONAL ANTARA MAHASISWA PERANTAUAN DAN ORANG TUA DALA…

Mahasiswa perantauan menghadapi berbagai tantangan emosional dan akademik akibat keterpisahan jarak dengan orang tua, yang berpotensi memengaruhi semangat belajar. Dalam konteks tersebut, komunikasi interpersonal antara mahasiswa perantauan dan orang tua menjadi aspek penting sebagai sumber dukungan emosional dan motivasional. Penelitian ini bertujuan untuk memahami peran komunikasi interperson…

PENGARUH IKLAN DIGITAL DAN BRAND AMBASSADOR RIIZE TERHADAP BRAND AWARENESS NA…

The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…

APLIKASI PENGOLAHAN DATA PENYEWAAN BARANG BERBASIS WEBSITE PADA CV.BATAS SOUN…

Abstract Aplikasi pengelohan sound system berbasis online Di Cv.btas sound system Oleh Al ghozi pranata 09020582025073 This research is motivated by the sound system equipment rental business process at CV Batas Sound System, which is still carried out manually. This manual process tends to be time-consuming, prone to recording errors, and makes it difficult for business owners to manage invent…

PENYELESAIAN KONFLIK BALAI BESAR WILAYAH SUNGAI SUMATERA VIII PALEMBANG DAN M…

Pembangunan Bendungan Tiga Dihaji di Sumatera Selatan sebagai bagian dari Proyek Strategis Nasional menimbulkan konflik antara Balai Besar Wilayah Sungai Sumatera VIII (BBWS) Palembang dan masyarakat terdampak, khususnya terkait pembebasan lahan dan ganti rugi. Penelitian ini bertujuan menganalisis pendekatan komunikasi yang digunakan BBWS dalam menyelesaikan konflik tersebut. Metode yang digun…

ANALISIS USER EXPERIENCE PADA APLIKASI JOOX MENGGUNAKAN USER EXPERIENCE QUEST…

Penelitian ini menganalisis pengalaman pengguna pada aplikasi JOOX menggunakan User Experience Questionnaire (UEQ). Aplikasi JOOX, yang populer di Asia, menawarkan fitur pemutaran musik. Penelitian ini menggunakan metode kuantitatif yang dimana data dikumpulkan melalui kuesioner dan disebarkan kepada pengguna aplikasi JOOX. Hasil analisis menunjukkan bahwa empat dari enam aspek pengalaman pengg…

REPRESENTASI TOXIC MASCULINITY PADA TOKOH YORI DALAM FILM MONSTER: KAJIAN SEM…

This research was conducted to discuss toxic masculinity, which initially departs from gender issues that are often shown through film media, often the impression of masculinity is accidentally present without realizing it. However, the author examines how toxic masculinity can be present in the movie "Monster", using a qualitative research method that is studied with Roland Barthes' semiotic a…

ANALISIS WACANA BERBASIS KORPUS PADA ULASAN GOOGLE MAPS MIE GACOAN DAHLAN PAL…

This study aims to reveal the construction of brand image discourse of Mie Gacoan Dahlan Palembang as articulated in Google Maps reviews. The research employs a Corpus Assisted Discourse Studies (CADS) approach, which integrates corpus linguistics analysis and discourse analysis. The data consist of a qualitative corpus comprising 6.633 Google Maps reviews, collected through web scraping techni…

PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLAB…

Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach …

RESEPSI KHALAYAK PEREMPUAN TERHADAP SELF-ACCEPTANCE PADA VIDEO KLIP “TUTUR …

Penelitian ini bertujuan untuk mengetahui bagaimana resepsi remaja perempuan terhadap video klip “Tutur Batin” karya Yura Yunita sebagai dorongan untuk mencapai penerimaan diri (self-acceptance). Penelitian ini menggunakan metode deskriptif kualitatif dan teori resepsi Stuart Hall. Metode yang digunakan dalam penelitian ini ialah wawancara mendalam pada lima informan serta studi literatur. …

IMPLEMENTASI METODE FASTER REGION CONVOLUTIONAL NEURAL NETWORK UNTUK DETEKSI …

Accurate and efficient ship detection has become an urgent necessity amid increasing maritime activities, including security monitoring, law enforcement, and maritime traffic management. This study aims to implement the Faster R-CNN (Region-based Convolutional Neural Network) method for ship detection to improve efficiency and accuracy compared to conventional methods. The data used in this stu…