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REPRESENTASI KOMUNIKASI INKLUSIF CHILDREN OF DEAF ADULTS (CODA) DALAM DRAMA K…
The representation of deaf families and inclusive communication practices remains limited in popular media, particularly narratives that position CODA (Children of Deaf Adults) as central subjects within family communication dynamics. The Korean drama Twinkling Watermelon (2023) presents a cultural text that portrays interactions between the hearing and deaf worlds through the perspective of a …
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- xviii, 183 hlm.; ilus.; 29 cm
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- T1913902025
LITERASI MEDIA PADA KELOMPOK ANAK RENTAN DI KOTA PALEMBANG: STUDI KASUS RELAW…
Anak rentan merupakan kelompok yang memiliki tingkat kerentanan tinggi terhadap dampak penggunaan media, khususnya media digital, akibat keterbatasan pendampingan dan literasi media. Penelitian ini bertujuan untuk menganalisis kemampuan literasi media pada anak rentan di Kota Palembang melalui aktivitas pendampingan yang dilakukan oleh Relawan Anak Sumatera Selatan. Penelitian menggunakan pende…
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- xvi, 131 hlm.; ilus.; tab.; 29 cm.
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- T1923202025
PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…
The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…
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- xvi, 72 hlm.; ilus.; 29 cm
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- T1912752025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION UMKM ROTI KEJU PRESIDENT DALA…
This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…
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- xxvix, 97 hlm.; ilus.; 29 cm
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- T1917112025
PENGARUH INSTAGRAM DAN CALL CENTER SEBAGAI MEDIA INFORMASI TERHADAP CITRA PER…
Companies, in fostering relationships with customers, require the utilization of existing media as a medium for information, whether it be old media or new media, which can run concurrently with one another in disseminating information, especially by companies in the field of water distribution services to the community. This research focuses on how Instagram and the call center, as media owned…
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- xiv, 159 hlm.; ilus.; tab.; 29 cm.
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- T1911842025
PEMETAAN AKTOR DAN KOALISI WACANA MENGENAI PT TIMAH TBK DALAM KASUS VIDEO VIR…
PT Timah Tbk became a public spotlight following a viral parody 'horror' video on TikTok, which triggered the involvement of various actors in forming diverse discourses. This study aims to map human and non-human actors that shape the discourse and network, and to identify discourse coalitions in media coverage. Data were obtained from 97 news reports from 28 local and national online media ou…
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- xviii, 295 hlm.; ilus.; tab.; 29 cm.
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- T1910602025
PENGARUH IKLAN RE-ARISE 25 DESEMBER 2022 DI INSTAGRAM @rabbaniprofesorkerudun…
This study aimed to explore the impact of the Re-Arise Advertisement on December 25, 2022, on Instagram @rabbaniprofesorkerudung on consumer purchasing intention through Rabbani’s brand image. he study employed a quantitative method using Structural Equation Modeling (SEM) as the data analysis technique. The results indicated that advertisement exposure had a positive and significant effect o…
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- v, 93 hlm.; ilus.; 29 cm
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- T1399812023
MANAJEMEN KOMUNIKASI SUMEKS’EO DALAM MENGELOLA EVENT MUSI RUN DI KOTA PALEM…
Penelitian ini berjudul “Manajemen Komunikasi Sumeks’EO dalam Mengelola Event Musi Run di Kota Palembang” yang bertujuan untuk mengetahui bagaimana penerapan manajemen komunikasi yang dilakukan oleh Sumeks’EO dalam mengelola event Musi Run 2024. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teori Cutlip, Center, dan Bloom yang meliputi empat tahap, yaitu Research, A…
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- xvii, 100 hlm.; ilus.; tab.; 29 cm.
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- T1904172025
AKTUALISASI DIRI FRESH GRADUATE KOTA PALEMBANG MELALUI VISUALISASI DI LINKEDI…
The increasing competition in the digital labor market requires university graduates to develop strategies that enhance their competitiveness, one of which is managing a professional image in digital spaces. LinkedIn, as a professional social networking platform, provides opportunities for fresh graduates to actualize themselves while strategically building personal branding. This study aims to…
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- vi, 156 hlm.; ilus.; 29 cm
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- T1914012026
PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…
This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…
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- xvi, 99 hlm.; ilus.; 29 cm
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- T1916352026
REPRESENTASI RASISME DALAM FILM THE SIX TRIPLE EIGHT (Analisis Semiotika Rola…
Rasisme merupakan persoalan sosial yang masih berlangsung dan kerap direpresentasikan melalui media film sebagai bentuk refleksi dan kritik sosial. Film The Six Triple Eight mengangkat kisah tentara perempuan kulit hitam dalam lingkungan militer Amerika Serikat pada masa Perang Dunia II yang menghadapi berbagai bentuk diskriminasi. Penelitian ini bertujuan untuk menganalisis bagaimana rasisme d…
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- xiv, 113 hlm.; ilus.; 29 cm
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- T1912532025
GAYA KOMUNIKASI INTERPERSONAL DAN IDENTITAS PEKERJA KREATIF: STUDI FENOMENOLO…
Pertumbuhan industri kreatif di Palembang menghasilkan pola komunikasi interpersonal yang khas di kalangan pekerja kreatif, yang tidak hanya berfungsi untuk membangun relasi profesional tetapi juga membentuk identitas sosial. Penelitian ini bertujuan menganalisis bagaimana pekerja kreatif menegosiasikan identitas relasional melalui gaya komunikasi verbal dan nonverbal, serta bagaimana praktik k…
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- xiv, 133 hlm.; ilus.; tab.; 29 cm.
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- T1905492025
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DIGITAL SATE TAICHAN BONTET MELALUI TI…
Kemampuan pemecahan masalah merupakan kompetensi penting dalam pembelajaran matematika, khususnya pada materi lingkaran yang bersifat abstrak dan kontekstual. Penelitian ini bertujuan untuk mengembangkan dan menganalisis lintasan pembelajaran materi lingkaran berbasis Pendidikan Matematika Realistik Indonesia (PMRI) yang didukung oleh Augmented Reality (AR) dalam mendukung kemampuan pemecahan m…
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- iv, 83 hlm.; ilus.; 29 cm
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- T1912932025
PENGARUH PESAN PERSUASIF DAN KREDIBILITAS INFLUENCER TIMOTHY RONALD PADA QUOT…
Social media has changed the way individuals, especially Generation Z, consume contents and shape their self-concept. This study aims to determine the influence of persuasive messages and the credibility of influencer Timothy Ronald on his motivational quotes in TikTok clipper accounts on the formation of Generation Z self-concept. This study focused on the Communication Science Students of Sri…
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- xii, 106 hlm.; ilus.; 29 cm
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- T1914462025
PENGARUH KONTEN ULASAN MAKANAN DAN ELECTRONIC WORD OF MOUTH (EWOM) DI TIKTOK …
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh atribut konten ulasan makanan dan e-WoM pada konten TikTok @pemburu.kuliner (Rondoot) terhadap niat beli audiens Palembang. Dengan menggunakan kerangka Elaboration Likelihood Model (ELM) dan konsep Electronic Word of Mouth (e-WoM), penelitian ini menelaah fenomena TikTok sebagai media promosi kuliner yang dilakukan oleh influencer lok…
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- xvi, 150 hlm.; ilus.; 29 cm
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- T1911942025
PEMANFAATAN INSTAGRAM SEBAGAI SARANA FUNDRAISING PADA PROGRAM FREE FOOD CAR D…
The presence of social media has driven a transformation in people's communication patterns, including in philanthropic activities. Instagram has become one of the social media platforms that plays a crucial role as a means of information dissemination, public interaction, and even fundraising. This study aims to determine how Satu Amal Indonesia utilizes Instagram in its Free Food Car fundrais…
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- xv, 100 hlm.; ilus.; 29 cm
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- T1905432025
KONSTRUKSI WACANA GENDER TENTANG TANGGUNG JAWAB KONTRASEPSI PRIA DALAM KONTEN…
The disparity in male contraceptive participation in Indonesia is not merely a medical issue but a reflection of patriarchal hegemony entrenched in the social structure. This study aimed to analyze how gender discourse regarding male contraceptive responsibility was constructed in @juanjumis’s organic TikTok content. Utilizing a qualitative method with Norman Fairclough’s three-dimensional …
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- xviii, 205 hlm.; ilus.; 29 cm
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- T1908942025
PENGELOLAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK MASYARAKA…
Instagram menjadi salah satu platform media sosial yang digunakan masyarakat Indonesia saat ini baik sebagai media dalam berkomunikasi maupun berbagi informasi. Dinas Komunikasi Informatika dan Statistik (Diskominfotik) Provinsi Lampung mempunyai urusan di pemerintahan daerah dalam hal pengelola informasi dan komunikasi publik salah satunya. Kehadiran Instagram tersebut menjadi alternatif yang …
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- xix, 105 hlm.; Ilus.; 29 cm
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- T1396242023
ANALISIS SEMIOTIKA UNSUR KEKERASAN DALAM MASKULINITAS FILM MARLINA SI PEMBUNU…
Marlina the Killer in Four Acts is a film that tells the story of cultural life in Sumba. The film is divided into four acts, each of which has its own title and theme. The film is divided into four acts, each of which has its own title and theme. The four acts consist of robbery, rape, threats, and domestic violence. The purpose of this study was to find out the Semiotic Analysis of Violence i…
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- xix, 62 hlm.; Ilus.; 29 cm
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- T1405062024
REPRESENTASI DISKRIMINASI KECANTIKAN DALAM DRAMA KOREA MY ID IS GANGNAM BEAUTY
Serial drama My ID is Gangnam Beauty menghadirkan representasi nyata mengenai diskriminasi terhadap standar kecantikan di kalangan remaja. Penelitian ini bertujuan untuk menganalisis bagaimana representasi diskriminasi kecantikan ditampilkan dalam drama My ID Is Gangnam Beauty serta makna sosial yang terkandung di dalamnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis…
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- xvi, 81 hlm.; ilus.; 29 cm
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- T1904492025
KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA (STUD…
Motivasi belajar siswa merupakan faktor penting yang menentukan keberhasilan proses pembelajaran di sekolah. Namun, di SMP Negeri 52 Palembang masih ditemukan sejumlah siswa yang menunjukkan rendahnya semangat belajar, seperti kurang fokus, pasif dalam mengikuti pelajaran, hingga mengerjakan tugas secara asal-asalan. Kondisi ini menuntut adanya strategi dari guru untuk membangkitkan kembali mot…
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- xiv, 87 hlm.; ilus.; 29 cm
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- T1905192025
PENGARUH PENGGUNAAN STRATEGI PEMASARAN DIGITAL KARAKTER GAME HONKAI STAR RAIL…
Penelitian ini bertujuan untuk menganalisis pengaruh penerapan strategi DRIP Marketing oleh Chris Fill terhadap minat pemain dalam melakukan top up pada game Honkai Star Rail dengan menggunakan asumsi pembelian dari Donni Juni Priansa. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan landasan positivistik, yang menckankan pada pengukuran objektif terhadap fenomena sosial me…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1909042025
ANALISIS SELF-DISCLOSURE PENGGUNA TIKTOK PADA FITUR KOMENTAR FOTO MELALUI PEN…
This study examines the phenomenon of increasing self-disclosure among users in TikTok photo comments, which poses privacy risks while reflecting changes in communication patterns. Based on this urgency, the study aims to understand how self-disclosure is formed and interpreted in photo comments using the Online Disinhibition Effect as the analytical framework. The research employs a qualitativ…
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- xvii, 145 hlm.; ilus.; 29 cm
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- T1908792025
DIFUSI INOVASI APLIKASI ONLINE SINGLE SUBMISSION (OSS) SEBAGAI MEDIA LAYANAN …
Online Single submission (OSS) is an application used for all registration process and beatness Heenee applications. This OSS application Innovation la designed directly by the Ministry of central institutions and then disseminated to all offices of the One-Stop Investment and Integrated Services (DPMPTSP) in Indonesia, one of which is implemented by the Lubuklinggau City Investment and One-Sto…
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- xvi, 125 hlm.; Ilus.; 29 cm
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- T1401242023
ANALISIS FRAMING AJARAN MENYIMPANG DI PONDOK PESANTREN AL ZAYTUN (Studi Pada …
This research discusses the phenomenon that occurred related to the case of deviant teachings at the Al Zaytun Islamic boarding school that many comments from the public. This has become the spotlight of various media. One of the mass media that also highlighted the Kick Andy Double Check talk show, the analysis method used is the Robert N. Entman framing analysis model which consists of four i…
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- xii, 159 hlm. ; 29 cm
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- T1404642023
ANALISIS FRAMING PEMBERITAAN KASUS KEKERASAN PENGANIAYAAN MARIO DANDY DI MEDI…
Persecutory violence is an intentional action or behavior that harms another person physically, emotionally or psychologically. This includes any form of violence or assault that causes injury or suffering to the victim. Incidents related to abuse cases are a crucial and interesting issue to present. This research aims to find out how the framing is carried out by Kompas.com media in reporting …
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- xii, 158 hlm. ; 29 cm
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- T1401032023
DIALEKTIKA RELASIONAL ANTARA GURU DAN MURID AUTIS (STUDI PADA SEKOLAH ANAK BE…
This study aims to determine the relational dialectic process that occurs between teachers and autism students at Yayasan Bina Autis Mandiri Palembang. Data were obtained from observations, in-depth interviews, and documentation studies using qualitative methods. Communication difficulties experienced by children with autism will affect the development of interpersonal relationships with others…
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- xxi, 189 hlm.; ilus.; 29 cm
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- T1402812023
ANALISIS WACANA KRITIS BERBASIS KORPUS PADA ULASAN FILM BARBIE DI MEDIA SOSIA…
Film Barbie 2023 adalah film Barbie live action pertama yang disutradari oleh Greta Gerwig. Film ini mendapatkan sambutan yang antusias dari masyarakat seluruh dunia. Menariknya, film ini dikatakan memiliki pesan mengenai isu gender yang diselipkan dalam tayangannya, yaitu permasalahan mengenai feminisme. Penelitian ini bertujuan melihat reaksi atau ulasan yang diberikan oleh masyarakat terkait…
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- xv, 136 hlm.; ilus.; 29 cm
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- T1401182023
AKOMODASI KOMUNIKASI ANTARBUDAYA PADA MAHASISWA PERANTAUAN ASAL BANGKA BELITU…
Communication Accommodations are the ability to adjust, modify, and regulate a person's behavior when responding to communication or the behavior of others. This behavior is carried out by everyone, including students who are traveling. Studying outside the region requires them to settle in a foreign land and learn new cultures and sciences that are not always the same as their home region. New…
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- xv, 119 hlm.; Ilus.; 29 cm
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- T1402882023
PENGARUH DAYA TARIK DAN TERPAAN IKLAN PRODUK SCARLET WHITENING DI PLATFORM TI…
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan dan terpaan iklan terhadap keputusan pembelian produk Scarlett whitening mahasiswa FISIP UNSRI angkatan 2020. Metode yang digunakan dalam peneletian ini adalah kuantitatif, data dalam penelitian ini diperoleh dengan metode penyebaran angket yang diolah dengan menggunakan aplikasi IBM SPSS 29. Responden dari penelitian i…
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- xv, 89 hlm.; tab.; 29 cm.
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- T1400932023
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