PENGARUH KONTEN MEDIA SOSIAL TIKTOK TERHADAP TINGKAT AKTUALISASI DIRI REMAJA …

This research aims to determine whether there is an influence between Tiktok social media content and the self-actualization of teenagers in Timbangan Indralaya, Ogan Ilir Regency and to measure how much self-actualization teenagers in Timbangan Indralaya village, Ogan Ilir Regency have when following and viewing Tiktok social media content. The population and sample in this study were 89 teena…

PENGEMBANGAN MEDIA PEMBELAJARAN E-COMIC BERBASIS FLIPBOOK PADA MATERI SEJARAH…

Penelitian ini berjudul “Pengembangan Media Pembelajaran E-comic Berbasis Flipbook Pada Materi Sejarah Bagus Kuning Untuk Pembelajaran Sejarah Kelas X Sma Negeri 8 Palembang”. Penelitian ini dilaksanakan di kelas X SMA Negeri 8 Palembang, dan menggunakan jenis penelitian pengembangan dengan menggunakan model Alessi & Trollip. Penelitian ini bertujuan untuk mengembangkan media pembelajaran b…

IMPLEMENTASI WEBQUAL 4.0 DALAM MENGUKUR KUALITAS WEBSITE E-PPT FAKULTAS ILMU …

The rapid growth of digital technologies in higher education has encouraged universities to improve academic service delivery through integrated online platforms. This study aims to measure the effectiveness of the E-PPT (Pusat Pelayanan Terpadu Berbasis Elektronik) website of the Faculty of Computer Science, Universitas Sriwijaya, using the WebQual 4.0 model. A quantitative descriptive method …

MEDIA PROMOSI DEKORASI PERNIKAHAN INTERAKTIF MENGGUNAKAN TEKNOLOGI AUGMENTED …

Industri dekorasi pernikahan membutuhkan media promosi yang mampu menyajikan visualisasi desain secara lebih realistis untuk membantu calon pengantin memahami konsep dekorasi secara akurat. Media promosi konvensional seperti foto dan video 2D sering kali tidak mampu memberikan gambaran ruang yang mendalam sehingga diperlukan pendekatan visual yang lebih interaktif. Penelitian ini mengembangkan …

PENERAPAN TEKNOLOGI AUGMENTED REALITY UNTUK SIMULASI KACA HIAS DENGAN METODE …

Perkembangan teknologi Augmented Reality (AR) memberikan peluang baru dalam penyajian media promosi yang lebih interaktif, khususnya pada industri interior bangunan seperti produk kaca hias. Penelitian ini mengembangkan aplikasi mobile berbasis AR dengan metode markerless tracking yang memungkinkan pengguna mensimulasikan motif kaca patri dan kaca inlay secara langsung pada bidang nyata. Fitur …

ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA …

This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) MELALUI INST…

Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…

ANALISIS OPINI MASYARAKAT TERHADAP MEDIA SOSIAL INSTAGRAM @rsbundapalembang M…

The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…

STRATEGI KOMUNIKASI PENGELOLAAN AKUN INSTAGRAM @LANTAS_PALEMBANG DALAM MENGED…

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xiv, 85 hlm.; ilus.; tab, 29 cm

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T1818052025

PENGARUH INTENSITAS MENONTON KONTEN TIKTOK @chris_putraa_ifbbpro TERHADAP MOT…

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xiii, 90 hlm.; ilus.; tab, 29 cm

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Call Number

T1818032025

IMPLEMENTASI KOMUNIKASI PEMASARAN PEMPEK LALA PALEMBANG DALAM MEMBANGUN BRAND…

ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…

STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (…

Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …

STRATEGI KOMUNIKASI PARIWISATA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN…

The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…

STRATEGI KOMUNIKASI PUSKESMAS KENTEN LAUT DALAM UPAYA PENCEGAHAN STUNTING MEL…

Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…

STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

PENGEMBANGAN GAME EDUKASI VIRTUAL KAMPUS UNIVERSITAS SRIWIJAYA PADA PLATFORM …

Digital transformation compels educational institutions to innovate by providing interactive promotional media to enhance student interest. This study aims to develop a virtual campus educational game for Universitas Sriwijaya Palembang on the Roblox platform as an immersive orientation medium. The development utilizes the Multimedia Development Life Cycle (MDLC) method, spanning six systematic…

PENGARUH MULTIMEDIA INTERAKTIF TERHADAP MOTIVASI DAN HASIL BELAJAR PESERTA DI…

In 21st century learning, the use of interactive multimedia as learning media has shown the potential to improve motivation and learning outcomes of students compared to traditional learning media. This study aims to determine the effect of the application of interactive multimedia on the motivation and learning outcomes of high school students in the respiratory system. The research method use…

PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS CANVA PADA MATERI TEKS EKSPLANASI SI…

Penelitian ini bertujuan untuk 1) Mendeskripsikan hasil analisis kebutuhan guru dan siswa terhadap pengembangan media pembelajaran berbasis canva pada materi menulis teks eksplanasi. 2) Menghasilkan rancangan pengembangan media pembelajaran berbasis canva pada materi menulis teks eksplanasi. 3) Mendeskripsikan hasil validasi ahli terhadap pengembangan media pembelajaran berbasis canva pada mate…

PENGEMBANGAN MEDIA PHOTO STORY BERBASIS APLIKASI INSTAGRAM PADA MATERI MENULI…

This research regarding the development of Photo Story media based on the Instagram application aims to (1) obtain the results of an analysis of the needs for Photostory media based on the Instagram application on the material of writing procedural texts according to teachers and students of class XI SMA Negeri 1 Liwa, (2) designing Photostory media based on the Instagram application on the mat…

PENGEMBANGAN MEDIA POWERPOINT INTERAKTIF BERBASIS CANVA UNTUK KEMAMPUAN LITER…

Penelitian ini bertujuan untuk mengembangkan dan mengevaluasi kualitas media pembelajaran berupa PowerPoint interaktif berbasis Canva untuk kemampuan literasi membaca anak usia 5–6 tahun di TK B Yaspa. Permasalahan utama yang dihadapi adalah belum tersedianya media literasi yang interaktif, menarik, dan sesuai dengan karakteristik perkembangan anak usia dini. Penelitian ini menawarkan solusi …

GERAKAN PENCEGAHAN KEKERASAN SEKSUAL MELALUI PLATFORM INSTAGRAM PADA AKUN @_p…

Penelitian ini bertujuan untuk mengkaji strategi gerakan pencegahan kekerasan seksual yang dilakukan oleh akun Instagram @perempuan sebagai bentuk aktivisme digital dalam masyarakat yang masih dipengaruhi oleh budaya patriarki. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan analisis isi t…

PERILAKU KONSUMTIF AKIBAT KONTEN “RACUN TIKTOK” (STUDI PADA MAHASISWA PRO…

driving factors behind such behavior among International Relations students at Sriwijaya University, Palembang Campus, as a result of “TikTok Poison” content. The study employs a descriptive qualitative method with a case study research strategy. Data were collected through observation, interviews with 11 informants, and documentation. The theoretical framework used in this study is Jean Ba…

PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…

Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…

ANALISIS FRAMING BERITA (Studi Komparatif Pemberian Vonis Ultra Petita Ferdy …

In the periodfrom July 2022 to February 2023, the media covered coverage ofthe Bripka J murder trial involving high-ranking police officers; including Ferdy Sambo, the former police chiefofPropam. The reading ofthe verdict by the Chief Justice Wahyu [man Santoso highlighted the urgency of this case which was sensationalized and had the potential to influence public opinion. The purpose of this …

REPRESENTASI DISFUNGSI KELUARGA DALAM FILM GARA-GARA WARISAN (ANALISIS SEMIOT…

Film is one of the mass media that is used to convey social reality in society. The phenomenon of dysfunction in the family is often something that is still widely ignored by society, so that without realizing it has created an unhealthy environment in the family which ultimately has an impact on the sustainability of the household. This research is a descriptive qualitative study conducted to …

PENGARUH TERPAAN IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PROD…

This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…

PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…

The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …