PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMSUNG GALAXY DI …

The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone products in Palembang City. The population in this study were consumers of Samsung Galaxy mobile phones in the city of Palembang totaling 100 people. The data collection technique used was a census by di…

PENGARUH KOMPONEN MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN PADA INDUSTR…

This study aims to analyze the effect of working capital components consisting of cash turnover, accounts receivable turnover and inventory turnover on profitability consisting of return on assets, return on equity and net profit margin in the consumer goods industry listed on the Indonesia Stock Exchange. The sampling technique used the purposive sampling technique so that the research sample …

PENGARUH KOMPENSASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN BAGIAN MARKETIN…

The purpose of this study was to determine the effect of compensation on employee performance at Astra Motor Indralaya Marketing section, the effect of work stress on employee performance at Astra Motor Indralya Marketing section , the effect of compensation and work stress on employee performance at Astra Motor Indralaya Marketing section. This research is quantative.the population of as many …

PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA LAYA…

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kepercayaan merek terhadap loyalitas merek pada Layanan Jasa Transportasi On line Gojek Di Kota Palembang. Jenis data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari jurnal-jurnal serta website yang dapat dipercaya dengan sampel sebanyak 100 responden. Teknik analisis data yang digunakan dalam peneli…

PENGARUH KEBIJAKAN DIVIDEN, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NIL…

This study aimed to determine the effect of dividend policy, profitability, and firm size on the value of the company of plantation sub sector companies listed on the Indonesia Stock Exchange (IDX) within the period of 2014-2020. The study used quantitative data type by using secondary data as the data source. The sampling in this study used the Purposive Sampling method with a sample of 5 comp…

PENGARUH PENGUMUMAN STOCK SPLIT DAN VOLATILITAS SAHAM TERHADAP ACTUAL RETURN …

This study aims to see how the effect of stock split announcements and stock volatility can affect the actual stock returns with trading volume activity as the intervening variable. The population used in this study were all registered companies that carried out a stock split policy in 2015 – 2020 on the Indonesia Stock Exchange (IDX). Based on the purposive sampling method, 33 samples of com…

PENGARUH SELF EFFICACY TERHADAP KEPUASAN KERJA KARYAWAN PT BPR PERDANA CIPTA …

This study aims to determine the effect of self efficacy on job satisfaction of PT BPR Perdana Cipta Sejahtera Employees. The variable in this study are self efficacy as the independent variable and job satisfaction as dependent variable. The population of this study was all of the employees of PT BPR Perdana Cipta Sejahtera, they were 35 employees. This sampling technique used saturated sampli…

ANALISIS PENGARUH FAKTOR-FAKTOR LITERASI KEUANGAN TERHADAP KEPUTUSAN BERINVES…

The purpose of this research is to analyze the effect perceptions about financial literacy factors against the investment decisions on life insurance in Palembang. The sampling in this study is using the Purposive Sampling method with 50 respondents as sample. Data obtained by distributing questionnaires to respondents. The data analysis technique in this research are descriptive and inferentia…

ANALISIS LAPORAN ARUS KAS TERHADAP KINERJA KEUANGAN PADA SEKTOR PERTAMBANGAN …

This study aims to determine the effect of cash flow statements on financial performance in the mining sector listed on the Indonesia Stock Exchange (IDX). This type of research uses a quantitative approach. Sources of data used in this study is secondary data with data collection method used ini this study is the method of literature study or documentation. The sample method used in this resea…

ANALISIS KINERJA KEUANGAN MENGGUNAKAN RASIO KEUANGAN PADA PT SEMEN BATURAJA (…

To determine the financial performance of PT. Semen Baturaja can be seen in its financial statements. Financial reports are useful for knowing and making decisions for their business. By analyzing these financial statements, it can be seen which items are the cause of the increase or decrease in the company's performance to gain profits and other development efforts in the future. This study ai…

ANALISIS KINERJA SAHAM PERUSAHAAN KEPEMILIKAN DOMESTIK DAN ASING PADA PERUSAH…

Edition

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Collation

xviii, 64 hlm.; tab.; ilus.; 29 cm.

Series Title

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Call Number

T652742021

PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN PELANGGAN PADA JASA PENGIRIMAN BA…

This study aims to determine the Effect of Service Recovery on Customer Satisfaction on J&T Express Freight Forwarding Services in Palembang City, either partially or simultaneously. This type of research is quantitative research. The population in this study is the people of Palembang City who use J&T Express freight forwarding services at least 2 times and have complained. The sample taken in…

PENGARUH LOYALITAS KARYAWAN TERHADAP PROMOSI JABATAN PADA PT. INDOMARCO ADI P…

This research aims to determine the effect of employee loyalty on job promotion of PT. Indomarco Adi Prima Palembang. This research is a descriptive researchwith a quantitative approach. The sampling techniqueused was the saturated sample technique so that the research saple amounted to 107 respondents. The analytical method used is quantitative analysis with simple regression analysis. The res…

PENGARUH LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN DI BADAN KEPENDUDUK…

This study aims to examine the influence of physical work environment on employee performance at Badan Kependudukan dan Keluarga Berencana Nasional Kabupaten Lahat. The population of this study is the entire number of employees of Badan Kependudukan dan Keluarga Berencana Nasional Kabupaten Lahat, amounting to 44 people. This study uses primary data obtained through questionnaires and simple re…

PENGARUH GAYA KEPEMIMPINAN SITUASIONAL TERHADAP KINERJA KARYAWAN PT.KARUNIA P…

This study aims to determine the effect of situational leadership style on the performance of employees of PT. Karunia Pondasi Perkasa. The population in this study is the entire number of employees of PT. Karunia Pondasi Perkasa, totaling 42 employees. This study uses a saturated sampling technique. This study uses primary data obtained by distributing questionnaires and the analysis technique…

PENGARUH INFLASI DAN KURS DOLAR AMERIKA TERHADAP INDEKS HARGA SAHAM GABUNGAN …

This study aims to determine the effect of inflation and the US dollar exchange rate on the Composite Stock Price Index on the Indonesia Stock Exchange during the Covid-19 period. The object of this research is the composite stock price index listed on the Indonesia Stock Exchange during COVID-19 period. The sampling method used is a quantitative method with a descriptive and associative approa…

PENGARUH TRUST IN BRAND TERHADAP LOYALITAS PELANGGAN PADA STARBUCKS COFFEE KA…

This study aims to determine how the influence of the trust in brand dimension on customer loyalty at Starbucks Coffee Kambang Iwak Palembang. The sampling method used in this study uses a non-probability method with a sample of 100 respondents from the people of Palembang city. The data collection technique in this study used a research instrument in the form of a questionnaire. The research d…

PENGARUH QUALITY OF WORK LIFE TERHADAP SEMANGAT KERJA KARYAWAN PADA BANK SYAR…

This study aims to analyze the effect of Quality Of Work Life and Work Spirit. Quality of work life is the perception of employees that they feel safe, relatively satisfied and can develop as a whole person. In this study, researchers used a quantitative approach. This research is structured in order to provide a systematic description of scientific information derived from the subject and obje…

PENGARUH WORK LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PADA BANK SYARIAH…

This study aims to determine the effect of work life balance on employee job satisfaction at Bank Syariah Indonesia (BSI) Palembang Sudirman Branch Office. The population of this study was 59 employees. The sample in this study amounted to 59 employees using the saturated sample technique. The data collection method used in this study is primary data obtained from questionnaires distributed to …

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN USAHA MIKRO KECI…

Pandemic Covid-19 was many people lost their jobs, this because working from home. This makes the community must be able to survive for comply daily needs like eating and drinking. UMKM during the pandemic have become one of the lifelines for people survive. The development of UMKM, especially UMKM pempek to create every UMKM must build brand equity for each customer because it will impact towo…

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI SIMCAR…

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh signifikan kualitas produk dan harga serta variabel yang mendominasi kualitas produk dan harga terhadap keputusan konsumen membeli simcard simpati di kota Palembang melalui metode kuantitatif. Populasi penelitian ini berjumlah 500 konsumen yang pernah membeli produk Simpati dalam wilayah kota Palembang periode April 2020 – Novomber 2…

PENGARUH KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA TENAGA KESEHATAN PADA …

This study aims to determine the effect of the quality of human resources on the performance of health workers at the Tanjung Agung Public Health Center (Puskesmas) in Muara Enim Regency. The population of this study was 105 health workers. The sample in this study amounted to 105 health workers using the saturated sample technique. The data collection method used in this study is primary data …

ANALISIS INTENSI BERINVESTASI DI PASAR MODAL INDONESIA: STUDI PADA MAHASISWA/…

Penelitian ini bertujuan untuk mengetahui apakah sikap, norma subjektif, persepsi kontrol perilaku, dan persepsi risiko dapat mempengaruhi intensi dalam berinvestasi saham di Pasar Modal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Model-Partial Least Square (SEM-PLS). Analisis dilakukan melalui analisis statistik deskriptif dan analisis inferensial yang …

ANALISIS PENGARUH CSR DAN STRUKTUR MODAL TERHADAP PROFITABILITAS DENGAN MANJE…

This study aims to analyze the effect of Corporate Social Responsibility and capital structure on company profitability with earnings management as a moderating variable in Indonesian Sustainability Reporting Award participating companies listed on the Indonesia Stock Exchange. The sampling technique used was the purposive sampling technique so that the research sample amounted to 9 companies w…

PENGARUH PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN CV. TIRA SELATAN PALEMBANG

ABSTRACT EFFECT OF CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE CV. TIRA SELATAN PALEMBANG By: Dita Khafifah This study examines the effect of career development on employee performance CV. South Tira Palembang. The purpose of this study was to determine how the effect of Career Development on employee performance CV. South Tira Palembang. The type of research data used is quantitative data. The …

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUASAN NASABAH TABUNGAN PESIRAH PADA B…

This study aims to determine the effect of products and promotions on customer satisfaction with savings accounts at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical cal…

ANALISIS KOMPARATIF TINGKAT KESEHATAN BANK UMUM SYARIAH BUMN DAN BUMS DI INDO…

This study aims to analyze the comparison of the health level of BUMN Sharia Commercial Banks and BUMS Islamic Commercial Banks in Indonesia with using the RGEC method (Risk Profile, Good Corporate Governance, Earnings, and Capital). The population of this study amounted to 14 Islamic Commercial Banks registered with the Financial Services Authority for the 2013-2018 period.. The sampling techn…

ANALISIS PORTOFOLIO OPTIMAL SAHAM-SAHAM LQ-45 DENGAN MENGGUNAKAN MODEL INDEKS…

Penelitian ini bertujuan untuk menentukan pembentukan portofolio optimal dengan menggunakan model indeks tunggal. Sampel yang digunakan pada penelitian ini adalah saham-saham yang termasuk dalam indeks LQ-45 selama periode Agustus 2009 - Juli 2010. Selama periode tersebut terdapat 44 perusahaan yang mampu bertahan dalam jajaran LQ-45. Selain itu, Penelitian ini juga menggunakan data Indeks Harg…

PENGARUH STRES KERJA TERHADAP SEMANGAT KERJA KARYAWAN PADA PT. CITRA NUSANTAR…

This study aims to determine the effect of job stress on employee morale at PT. Citra Nusantara Gemilang (CNG) Hilir Raya Palembang. The variables in this study are job stress as the independent variable and work morale as the dependent variable. The population in this study were all employees, amounting to 44 people. This study uses a saturated sampling technique, and uses primary data obtaine…

PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA TENAGA KESEHATAN PADA PUSKESMA…

The study aims to determine the effect of emotional intelligence on performance of health workers at west Prabumulih public health center. The population of this study was all of health workers at west Prabumulih public health center the were 137 health workers. The sampling technique used sratified random sampling and there were 58 people as the respondents. The data collection method used in …