Mahasiswa perantauan menghadapi berbagai tantangan emosional dan akademik akibat keterpisahan jarak dengan orang tua, yang berpotensi memengaruhi semangat belajar. Dalam konteks tersebut, komunikasi interpersonal antara mahasiswa perantauan dan orang tua menjadi aspek penting sebagai sumber dukungan emosional dan motivasional. Penelitian ini bertujuan untuk memahami peran komunikasi interperson…
The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…
Abstract Aplikasi pengelohan sound system berbasis online Di Cv.btas sound system Oleh Al ghozi pranata 09020582025073 This research is motivated by the sound system equipment rental business process at CV Batas Sound System, which is still carried out manually. This manual process tends to be time-consuming, prone to recording errors, and makes it difficult for business owners to manage invent…
Pembangunan Bendungan Tiga Dihaji di Sumatera Selatan sebagai bagian dari Proyek Strategis Nasional menimbulkan konflik antara Balai Besar Wilayah Sungai Sumatera VIII (BBWS) Palembang dan masyarakat terdampak, khususnya terkait pembebasan lahan dan ganti rugi. Penelitian ini bertujuan menganalisis pendekatan komunikasi yang digunakan BBWS dalam menyelesaikan konflik tersebut. Metode yang digun…
Penelitian ini menganalisis pengalaman pengguna pada aplikasi JOOX menggunakan User Experience Questionnaire (UEQ). Aplikasi JOOX, yang populer di Asia, menawarkan fitur pemutaran musik. Penelitian ini menggunakan metode kuantitatif yang dimana data dikumpulkan melalui kuesioner dan disebarkan kepada pengguna aplikasi JOOX. Hasil analisis menunjukkan bahwa empat dari enam aspek pengalaman pengg…
This research was conducted to discuss toxic masculinity, which initially departs from gender issues that are often shown through film media, often the impression of masculinity is accidentally present without realizing it. However, the author examines how toxic masculinity can be present in the movie "Monster", using a qualitative research method that is studied with Roland Barthes' semiotic a…
This study aims to reveal the construction of brand image discourse of Mie Gacoan Dahlan Palembang as articulated in Google Maps reviews. The research employs a Corpus Assisted Discourse Studies (CADS) approach, which integrates corpus linguistics analysis and discourse analysis. The data consist of a qualitative corpus comprising 6.633 Google Maps reviews, collected through web scraping techni…
Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach …
Penelitian ini bertujuan untuk mengetahui bagaimana resepsi remaja perempuan terhadap video klip “Tutur Batin” karya Yura Yunita sebagai dorongan untuk mencapai penerimaan diri (self-acceptance). Penelitian ini menggunakan metode deskriptif kualitatif dan teori resepsi Stuart Hall. Metode yang digunakan dalam penelitian ini ialah wawancara mendalam pada lima informan serta studi literatur. …
Accurate and efficient ship detection has become an urgent necessity amid increasing maritime activities, including security monitoring, law enforcement, and maritime traffic management. This study aims to implement the Faster R-CNN (Region-based Convolutional Neural Network) method for ship detection to improve efficiency and accuracy compared to conventional methods. The data used in this stu…
The use of social media by student organizations positions public accounts not only as information channels, but also as spaces for identity representation and vulnerable points of digital security disruption. This study examines how student administrators of public organizational accounts at Sriwijaya University design and implements digital security strategies using a descriptive qualitative …
Penelitian ini bertujuan menganalisis pengaruh komunikasi instruksional dalam safety talk terhadap kepatuhan Keselamatan dan Kesehatan Kerja (K3) pekerja galangan kapal di PT KTU Shipyard Sekupang, Batam. Penelitian ini dilatar belakangi masih ditemukannya pekerja yang kurang patuh terhadap prosedur K3, terutama penggunaan Alat Pelindung Diri (APD), meskipun safety talk rutin dilakukan dan pent…
ChatGPT has become an increasingly popular artificial intelligence (AI) technology used by students. Students cannot be separated from ChatGPT, which is used as a tool to assist them in all academic activities, as seen in the case of Communication Science students at Sriwijaya University in the class of 2022. This study aims to analyze the effect of ChatGPT usage on students' interpersonal comm…
This study aims to analyze the crisis communication strategies of political elites in responding to the issue of the 2025 Indonesian House of Representatives demonstration through Instagram social media in an era of public distrust. The focus of the study is directed at the Instagram accounts @king_uyakuya, @ekopatriosuper, and @bakom.ri as representations of personal and institutional politica…
This study aims to describe students' mathematical modeling abilities in learning integer operations assisted by E-LKPD, namely with Liveworksheets learning media. This study uses a qualitative descriptive research type with research subjects, namely 31 students of class VII.1 SMP Negeri 3 Tanjung Raja. Data were collected through tests and interviews. Data analysis is based on the results of e…
This study aims to examine how PT Bank Central Asia Tbk (BCA) disseminates its corporate brand values through the Corporate Social Responsibility (CSR) Program Bakti BCA Scholarship and how this process relates to the empowerment of scholarship recipients in 2024. Employing a qualitative descriptive approach with a case study method, data were collected through in-depth interviews with the Bakt…
This study aims to analyze the use of Korean language expressions in the TikTok comment section of the content creator Kang Rizz Kan and to explore the social and cultural meanings underlying these linguistic practices. The research adopts a qualitative approach using corpus-based discourse analysis, with data collected from TikTok user comments and examined through frequency patterns, collocat…
This study construction of digital activism narratives regarding food waste on the Tiktok account @onebitebigbite. The research focuses on how narrative elements and digital storytelling are employed to build public awareness through tangible solutions provided by the creator. Using a qualitative approach with narrative analysis, the study examines the past, present, and future dimensions, alon…
This study aims to examine the effect of digital media literacy and gaming addiction on the level of risk perception of Roblox gaming platform abuse among Sriwijaya University students. The research employed a quantitative method with a survey technique using a Google Form questionnaire distributed to 100 respondents. The regression analysis results indicate that digital media literacy has a po…
This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…
This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi dan program training Bright Scholarship terhadap keterlibatan awardee dalam kegiatan non-akademik di kampus. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 74 awardee Bright Scholarship Regional Office Palembang dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear be…
This aim of this study explores Sriwijaya University students' perspectives on using Duolingo for vocabulary learning in the English Education Study Program. Data were collected through two questionnaires and interviews with eight students. Findings reveal a positive view of Duolingo's gamified approach, praised for its accessibility and benefits like anytime practice and better word retention.…
Penelitian ini bertujuan untuk menganalisis pengaruh mismatch pendidikan terhadap upah tenaga kerja sirkuler di Provinsi Sumatera Selatan. Data yang digunakan bersumber dari Survei Angkatan Kerja Nasional (SAKERNAS) Agustus 2024 dengan jumlah sampel sebanyak 499 responden, Analisis dilakukan dengan menggunakan metode regresi linier berganda (Ordinary Least Square). Hasil penelitian menunjukkan …
In the digital era, personal identity is not only formed in the real world but also constructed through the virtual world. This condition occurs due to the increasingly close relationship between human life and social media, which subsequently leads to a growing number of online interactions. This study aimed to examine the process of virtual identity construction through digital media, particu…
This study investigates online video games not solely as entertainment, but also as platform for social interaction without time and location restrictions. These conditions enable the construction of virtual identities among players, as exemplified by the Tua-Tua Roblox community. The purpose of this research is to identify, analyze, and comprehend the virtual identities that emerge through int…
This study investigates the tar content in an updraft gasifier modified with three gas outlet channels, namely the upper channel, the reduction channel, and the combustion channel, using coconut shell biomass as the feedstock. The research is motivated by the large potential of biomass resources in Indonesia and the main drawback of updraft gasifiers, namely the high tar content, which can disr…