STRATEGI KOMUNIKASI PERUM BULOG DALAM MEMBANGUN ENGAGEMENT INSTAGRAM @perum.b…

This study analyzes Perum BULOG'S COMMUNICATION STRATEGY IN BUILDING INSTAGRAM ENGAGEMENT @perum.bulog. This study aims to determine Perum BULOG's communication strategy in building engagement through the Instagram account @perum.bulog. The study uses the Circular Model of SOME theory by Regina Luttrell which consists of four dimensions: Share, Optimize, Manage, and Engage. The approach used is…

STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG

This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix theory, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The research method used is a descriptive qualitative method. Data were collected through direct observati…

STRATEGI KOMUNIKASI KANTOR PELAYANAN PAJAK (KPP) PRATAMA JAKARTA PALMERAH DAL…

Pajak merupakan sumber pendapatan utama bagi pemerintah, namun kesadaran masyarakat dalam membayar pajak masih rendah, termasuk di wilayah kerja KPP Pratama Jakarta Palmerah. Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh KPP Pratama Jakarta Palmerah dalam penyuluhan kesadaran membayar pajak. Metode penelitian yang digunakan adalah kualitatif dengan teknik …

REPRESENTASI PATRIOTISME PEREMPUAN DALAM WEB SERIES "GADIS KRETEK"

This research aims to uncover the representation of female patriotism in the web series "Gadis Kretek" using Roland Barthes' semiotic analysis approach. The series portrays he struggle of the main female character, Dasiyah, as she challenges patriarchal norms and defends ndonesia's cultural heritage in the kretek cigarette industry. This study applies a qualitative method with data analysis bas…

STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN PENUKAL ABAB LE…

This research aims to analyze the communication strategy applied by the Culture and Tourism Office of Penukal Regency Abab Lematang Ilir (PALI) in the development of the Bumi Ayu Temple tourist attraction. Bumi Ayu Temple is one of the historical sites that has great potential to attract tourists, but it is still less known by the general public. The method used in this research is a qualitativ…

PENGARUH TERPAAN DAN ISI PESAN TAYANGAN PODCAST DENNY SUMARGO EPISODE CLASH O…

This study aims to examine the effect of exposure to the content and messages of Denny Sumargo's Clash of Champions podcast episode on YouTube on the learning motivation of undergraduate students. The subjects of this study are undergraduate students who are members of the Clash of Champions & AoC community (Twitter). This study employs a non-probability sampling method with a purposive samplin…

STRATEGI PEMASARAN DIGITAL AFFILIATOR PADA AKUN TIKTOK @MYLIFEASME DALAM MEMP…

This study examines the digital marketing strategies employed by TikTok affiliate @myl1feasme in promoting products through the TikTok Affiliate program. The purpose of this study is to analyze how affiliates implement digital marketing strategies using the SOSTAC (Situation, Objective, Strategy, Tactic, Action, Control) planning model developed by PR Smith and Dave Chaffey. This study uses a q…

PENGARUH IKLAN SPOTIFY DAN NARASI HARGA TERHADAP KEPUTUSAN MEMBELI PAKET PREM…

This study aims to examine the influence of Spotify advertising and price narratives on the purchase decision of premium packages among Communication Science students at Universitas Sriwijaya. The research employed a quantitative approach using a survey method. The sampling technique used was purposive sampling, with 100 respondents who had previously used Spotify Premium. Data were analyzed us…

PENGARUH INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT BELI LAA TAHZAN FLORIS…

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan Influencer terhadap Minat Beli konsumen Laa Tahzan Florist di Palembang. Dengan metode kuantitatif dan pendekatan explanatory research melalui survei kuesioner daring kepada followers Instagram Laa Tahzan Florist.Populasi yang digunakan dalam penelitian ini adalah followers Instagram Laa Tahzan Florist yang pernah melakuka…

Blue Energy Strategic Planning

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ix, 187 p.; 28 cm

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621.312 Blu b

PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…

This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a quantitative method with a simple linear regression analysis technique. The population consisted of coffee shop MSME actors who have not yet used or have the potential to use Indibiz, with a sample of 80…

STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…

Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their coffee shops, one of which is by marketing in providing attractive offers from their social media. The research method used by researchers is a qualitative research method, the focus of this research…

PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN�…

The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Paradise) campaign leverages visual, emotional, and promotional appeals to influence consumer behavior. The objective is to analyze the influence of advertising exposure and product involvement on the p…

KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …

This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies marketing communication strategies to increase its brand image amid the competitive wedding organizer industry. This study uses a qualitative approach with a descriptive method. Data were collected throu…

ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…

The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public health communication. Health-related advertisements in broadcast media hold significant potential to shape public health perceptions and behaviors, necessitating an ethical and regulatory review. This stud…

STRATEGI KOMUNIKASI PLN UID S2JB DALAM MENGKAMPANYEKAN PROGRAM SRIKANDI PLN D…

Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya kerja inklusif. Program ini bertujuan meningkatkan kesadaran kesetaraan gender sekaligus memperluas peran perempuan dalam pengambilan keputusan strategis. Penelitian menggunakan pendekatan kualitatif d…

STRATEGI KOMUNIKASI KOMUNITAS KEJAR MIMPI PALEMBANG PADA KEJAR MIMPI GOES TO …

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan sebagai upaya meningkatkan kesadaran literasi keuangan pada kalangan pelajar. Program ini diinisiasi oleh Kejar Mimpi Palembang dan mengangkat tema edukasi keuangan bagi remaja melalui pendekatan komun…

REPRESENTASI KOMODIFIKASI KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY (2021) (…

Shadow Beauty merupakan drama Korea yang mengangkat isu kehidupan ganda remaja perempuan bernama Goo Ae Jin, yang di kehidupan nyata adalah siswi tertutup dan korban perundungan, namun di dunia maya tampil sebagai Genie, seorang selebgram cantik dan populer dengan penampilan sempurna. Penelitian ini bertujuan untuk mengungkap representasi komodifikasi kecantikan dalam drama tersebut melalui pen…

PENGARUH PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING (PBL) BERBANTUAN…

This study was conducted to examine the effect of implementing the Problem Based Learning (PBL) model assisted by student worksheets (LKPD) on students' critical thinking skills in the Economics subject for Grade XI at SMA Negeri 1 Palembang. This research is a causal associative study using a quantitative approach. The population in this study consisted of 38 students from class XI.II at SMA N…

KAMPANYE KOMUNIKASI ISLAMIC HEALTH PROMOTING SCHOOL PROGRAM (I-HELP) DALAM ME…

Adolescents in Indonesia are still facing the triple burden of malnutrition, namely undernutrition, overnutrition, and micronutrient deficiencies. As a food and nutrition organization, SEAMEO RECFON has initiated a school-based nutrition program called Nutrition Goes to School (NGTS), also known in DKI Jakarta as Islamic Health Promoting School Program (I-HELP). SMP Muhammadiyah 36 Jakarta is o…

STRATEGI KOMUNIKASI PEMASARAN MIND CREATIVE PADA KONSER “PESTA PATAH HATI�…

Music festival concerts have become a popular form of entertainment and an opportunity for local creative players to organize music events in their respective regions. One of the large-scale concerts held in Palembang was the “Pesta Patah Hati”, initiated by Mind Creative as its debut concerts, successfully attracting 10.000 audiences. This study aims to examine the strategic marketing comm…

STRATEGI KOMUNIKASI SATU PERSEN DALAM MENGEDUKASI MASYARAKAT MENGENAI KESEHAT…

Kesadaran masyarakat Indonesia terhadap pentingnya kesehatan mental masih sangat perlu ditingkatkan karena kesadaran yang rendah ini menimbulkan stigma yang buruk bagi orang-orang yang memiliki permasalahan mental. Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi yang diterapkan oleh Satu Persen dalam mengedukasi masyarakat terkait pentingnya kesehatan mental melalui YouTube.…

KONTRIBUSI USAHATANI LENGKUAS TERHADAP PENDAPATAN KELUARGA DAN STRATEGI PENGE…

The increasing demand for galangal plants to be used as food and medicine has created a great opportunity for farming actors to develop galangal farming. The objectives of this research were: (1) Calculating family income in Merah Mata Village, Banyuasin 1 District, Banyuasin Regency. (2) Calculate how much galangal farming income contributes to family income in Merah Mata Village, Banyuasin 1 …

ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME…

Sales volume is an achievement of sales which is quantitatively expressed in terms of physical or units or volume in a product. The ups and downs of a sale can be seen from the units, kilograms, liters of product sales, sales volume can also be said to be a measure that shows the amount of goods and services that have been sold, this is intended in economic value. Sales volume greatly affects t…

ANALISIS SALURAN DAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA SUMBER SUKO KEC…

Abstract Organic rice is one of the leading commodities in a sustainable agricultural system because it does not use chemical fertilizers and pesticides. Such as large marketing margins, price imbalances between farmers and consumers, and long distribution chains. This study aims to: (1) to analyze the marketing channels of organic rice in Sumber Suko Village, Belitang District, OKU Timur Regen…

ANALISIS RANTAI PASOKAN DAN STRATEGI PEMASARAN SAYURAN HIDROPONIK DI KOTA JAM…

Hydroponic vegetable production in Jambi City is still limited, because there are few active agribusiness actors. The objectives of this study are: (1) to describe the flow of product supply chain management of Teras Hidroponik Jambi from upstream to downstream, (2) to analyze the income of hydroponic vegetable business in Teras Hidroponik Jambi, (3) to analyze the marketing strategy of hydropo…

ANALISIS STRATEGI PEMASARAN SECARA ONLINE DAN OFFLINE DALAM MENINGKATKAN DAYA…

The tight competition in the agribusiness sector makes the hydroponic business must be able to implement the right strategy in winning the competition and increasing consumer attractiveness. This research aims to (1) Describe the hydroponic vegetable marketing strategy that has been implemented online and offline at the Hydroponic Center Palembang. (2) Compare the revenue based on both marketin…

STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi P…

This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis…

STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…

The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …

STRATEGI PEMASARAN SERAT NANAS BAHAN TEKSTIL OLEH IBU-IBU PKK MELALUI INSTAGR…

He problems raised in this study are obstacles in marketing through Instagram and strategies used to increase sales results by PKK mothers through Instagram in Gunung Ibul, East Prabumulih District, Prabumulih City, South Sumatra This study uses descriptive qualitative research methods with 8 informants, namely 6 main informants and 2 key informants with data collection techniques that include …