PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…

This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…

PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…

This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…

ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…

Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…

PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.…

This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…

PENGARUH KOMUNIKASI ORGANISASI YBMBRILIAN RO PALEMBANG DAN TRAINING DALAM PRO…

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi dan program training Bright Scholarship terhadap keterlibatan awardee dalam kegiatan non-akademik di kampus. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 74 awardee Bright Scholarship Regional Office Palembang dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear be…

USING DUOLINGO FOR LEARNING VOCABULARY: PERSPECTIVES OF ENGLISH EDUCATION STU…

This aim of this study explores Sriwijaya University students' perspectives on using Duolingo for vocabulary learning in the English Education Study Program. Data were collected through two questionnaires and interviews with eight students. Findings reveal a positive view of Duolingo's gamified approach, praised for its accessibility and benefits like anytime practice and better word retention.…

PENGARUH KUALIFIKASI MISMATCH TERHADAP UPAH TENAGA KERJA SIRKULER DI SUMATERA…

Penelitian ini bertujuan untuk menganalisis pengaruh mismatch pendidikan terhadap upah tenaga kerja sirkuler di Provinsi Sumatera Selatan. Data yang digunakan bersumber dari Survei Angkatan Kerja Nasional (SAKERNAS) Agustus 2024 dengan jumlah sampel sebanyak 499 responden, Analisis dilakukan dengan menggunakan metode regresi linier berganda (Ordinary Least Square). Hasil penelitian menunjukkan …

KONSTRUKSI IDENTITAS DIRI VIRTUAL MELALUI GAME ROBLOX (STUDI PADA ANGGOTA KOM…

In the digital era, personal identity is not only formed in the real world but also constructed through the virtual world. This condition occurs due to the increasingly close relationship between human life and social media, which subsequently leads to a growing number of online interactions. This study aimed to examine the process of virtual identity construction through digital media, particu…

IDENTITAS VIRTUAL PEMAIN VIDEO GAMES DALAM KOMUNITAS VIRTUAL TUA-TUA ROBLOX

This study investigates online video games not solely as entertainment, but also as platform for social interaction without time and location restrictions. These conditions enable the construction of virtual identities among players, as exemplified by the Tua-Tua Roblox community. The purpose of this research is to identify, analyze, and comprehend the virtual identities that emerge through int…

HUBUNGAN ANTARA KOMUNIKASI INTERPERSONAL DENGAN TINGKAT KEPERCAYAAN DIRI PADA…

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xv, 104 hlm.; ilus.; tab.; 29 cm

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T1910442026

PENGUJIAN AWAL TAR PADA UPDRAFT GASIFIER DENGAN TIGA GAS KELUAR DARI ATAS, RE…

This study investigates the tar content in an updraft gasifier modified with three gas outlet channels, namely the upper channel, the reduction channel, and the combustion channel, using coconut shell biomass as the feedstock. The research is motivated by the large potential of biomass resources in Indonesia and the main drawback of updraft gasifiers, namely the high tar content, which can disr…

PERSONAL BRANDING WALIKOTA RATU DEWA MELALUI MEDIA SOSIAL INSTAGRAM @ratudewa

Penelitian ini mengkaji personal branding Ratu Dewa melalui media sosial Instagram pada akun @ratudewa sebagai sarana pembentukan citra diri di ruang digital. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif terhadap konten unggahan berupa foto, video, dan caption. Data diperoleh melalui observasi dan dokumentasi unggahan Instagram selama periode pen…

REVERSE AGENDA SETTING PADA ISU VIRAL TAHUN 2025 (STUDI DI MEDIA TRIBUNSUMSEL…

The development of the internet and social media reshapes the dynamics of news production in mainstream media. Viral issues circulating in the digital public sphere potentially influence the editorial agenda of professional news organizations. This studi aims to examine the process of reverse agenda setting in the coverage of viral issues by Tribunsumsel.com and to identify the challenges of fa…

PERAN ARTIFICIAL INTELLIGENCE DALAM MENGATASI TANTANGAN IDEASI KONTEN (STUDI …

Perkembangan Artificial Intelligence (AI) mendorong perubahan dalam praktik komunikasi pemasaran, khususnya pada tahap ideasi konten digital. Divisi Marketing Communication Telkomsel Region Sumbagsel menghadapi tantangan berupa stagnasi ide, keterbatasan waktu produksi, serta tuntutan konsistensi konten di berbagai platform digital. Penelitian ini bertujuan untuk menganalisis peran Artificial I…

ANALISIS FRAMING KONTEN AKUN INSTAGRAM @SALSAER DALAM MENYUARAKAN 17+8 TUNTUT…

The 17+8 People's Demands Movement in 2025 in Indonesia marks an important historical milestone in the development of digital activism in the country, where the struggle is not merely about taking to the streets, but also through the construction of narratives on social media. One figure who emerged in this movement is Salsa Erwina, an Indonesian diaspora living in Denmark who used her Instagra…

REPRESENTASI QUARTER LIFE CRISIS DALAM VIDEO KLIP LAGU “TAKUT” OLEH IDGITAF

Perubahan tuntutan kehidupan pada masa dewasa awal berdampak pada kondisi psikologis dan sosial individu, seperti kecemasan, ketidakpastian arah hidup, dan tekanan sosial. Kondisi ini dikenal quarter life crisis, yaitu fase krisis perkembangan yang dialami individu usia 20–30 tahun dan kerap diekspresikan melalui karya seni sebagai praktik komunikasi. Salah satu bentuk ekspresi tersebut ditun…

PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…

Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…

DISCOURSE NETWORK ANALYSIS PEMBERITAAN PORTAL MEDIA BERITA DI INDONESIA TENTA…

The Free Nutritional Meals (MBG) program is a government policy agenda that has sparked various public discourses, both supportive and critical. This study aims to analyze how discourse regarding the Free Nutritional Meals (MBG) program is shaped and negotiated through national online media coverage. Using a discourse network analysis (DNA) method, this study processed 162 news stories from Kom…

ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KOMENTAR YOUTUBE INEWS DAN HARIAN…

Penelitian ini bertujuan untuk menganalisis wacana kritis berbasis korpus pada komentar pengguna YouTube terhadap inovasi robot polisi Indonesia. Inovasi ini menimbulkan berbagai respons publik, terutama terkait efektivitas teknologi dan penggunaan anggaran negara. Penelitian menggunakan metode analisis wacana kritis berbasis korpus (CADS) dengan pendekatan Sara Mills untuk mengidentifikasi pos…

EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PEMBERDAYAAN…

This study aims to examine the effectiveness of using Instagram in a digital community called Perempuan Masa Depan.Id by looking at the extent to which social media contributes to women's empowerment in various content and activities that can improve women's empowerment, especially among young Indonesian women. The research subjects were followers of the Instagram account @perempuanmasadepan.id…

REPRESENTASI KOMUNIKASI INKLUSIF CHILDREN OF DEAF ADULTS (CODA) DALAM DRAMA K…

The representation of deaf families and inclusive communication practices remains limited in popular media, particularly narratives that position CODA (Children of Deaf Adults) as central subjects within family communication dynamics. The Korean drama Twinkling Watermelon (2023) presents a cultural text that portrays interactions between the hearing and deaf worlds through the perspective of a …

LITERASI MEDIA PADA KELOMPOK ANAK RENTAN DI KOTA PALEMBANG: STUDI KASUS RELAW…

Anak rentan merupakan kelompok yang memiliki tingkat kerentanan tinggi terhadap dampak penggunaan media, khususnya media digital, akibat keterbatasan pendampingan dan literasi media. Penelitian ini bertujuan untuk menganalisis kemampuan literasi media pada anak rentan di Kota Palembang melalui aktivitas pendampingan yang dilakukan oleh Relawan Anak Sumatera Selatan. Penelitian menggunakan pende…

PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…

The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…

IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION UMKM ROTI KEJU PRESIDENT DALA…

This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…

PENGARUH INSTAGRAM DAN CALL CENTER SEBAGAI MEDIA INFORMASI TERHADAP CITRA PER…

Companies, in fostering relationships with customers, require the utilization of existing media as a medium for information, whether it be old media or new media, which can run concurrently with one another in disseminating information, especially by companies in the field of water distribution services to the community. This research focuses on how Instagram and the call center, as media owned…

KEMAMPUAN KOMUNIKASI MATEMATIS SISWA SMP DALAM PEMBELAJARAN BERBASIS GAMIFIKASI

Penelitian ini bertujuan untuk mendeskripsikan kemampuan komunikasi matematis tertulis siswa Sekolah Menengah Pertama (SMP) melalui pembelajaran berbasis gamifikasi dengan platform Interacty pada materi Teorema Pythagoras. Latar belakang penelitian ini adalah rendahnya kemampuan komunikasi matematis siswa yang terlihat dari kurangnya ketepatan dan kelengkapan dalam menyampaikan ide matematis se…

KEMAMPUAN KOMUNIKASI MATEMATIS TERTULIS SISWA KELAS VIII SMP SRIJAYA NEGARA M…

Written mathematical communication is an essential competence in mathematics learning. This study aims to describe the written mathematical communication ability of Grade VIII students at SMP Srijaya Negara on the Pythagorean Theorem through learning using Concrete–Pictorial–Abstract (CPA)-based student worksheets. This research employed a descriptive qualitative method with data triangulat…

PEMETAAN AKTOR DAN KOALISI WACANA MENGENAI PT TIMAH TBK DALAM KASUS VIDEO VIR…

PT Timah Tbk became a public spotlight following a viral parody 'horror' video on TikTok, which triggered the involvement of various actors in forming diverse discourses. This study aims to map human and non-human actors that shape the discourse and network, and to identify discourse coalitions in media coverage. Data were obtained from 97 news reports from 28 local and national online media ou…

DIVERSIFIKASI PEKERJAAN PETANI KARET MELALUI BUDIDAYA MADU DALAM MENINGKATKAN…

Job diversification is one of the alternative strategies adopted by communities to meet their daily needs and cope with economic instability. Honey cultivation has become a form of job diversification carried out by rubber farmers in Pagar Dewa Village as an effort to increase household income. This study aims to identify the challenges faced by rubber farmers in implementing honey cultivation …

PENGARUH IKLAN RE-ARISE 25 DESEMBER 2022 DI INSTAGRAM @rabbaniprofesorkerudun…

This study aimed to explore the impact of the Re-Arise Advertisement on December 25, 2022, on Instagram @rabbaniprofesorkerudung on consumer purchasing intention through Rabbani’s brand image. he study employed a quantitative method using Structural Equation Modeling (SEM) as the data analysis technique. The results indicated that advertisement exposure had a positive and significant effect o…