Blue Energy Strategic Planning

Edition

-

ISBN/ISSN

-

Collation

ix, 187 p.; 28 cm

Series Title

-

Call Number

621.312 Blu b

PENGARUH TESTIMONI TERHADAP MINAT BELI INDIBIZ PADA PELAKU UMKM COFFEE SHOP D…

This study aims to determine the effect of testimonials on the purchase intention of Indibiz among coffee shop MSME actors in the South Sumatra Telecommunication Region. The research employed a quantitative method with a simple linear regression analysis technique. The population consisted of coffee shop MSME actors who have not yet used or have the potential to use Indibiz, with a sample of 80…

STRATEGI KOMUNIKASI PEMASARAN PADA “KOPI TERAPUNG 16 PRO PALEMBANG DALAM ME…

Currently, many coffee shops are competing to create innovations in terms of concepts and buildings, entertainment facilities and other interesting activities in attracting consumers to visit their coffee shops, one of which is by marketing in providing attractive offers from their social media. The research method used by researchers is a qualitative research method, the focus of this research…

PENGARUH TERPAAN IKLAN DAN KETERLIBATAN PRODUK IKLAN GOJEK “SURGA MAKANAN�…

The growing use of YouTube as a strategic platform for digital advertising, particularly among university students, serves as the foundation of this research. Gojek’s “Surga Makanan” (Food Paradise) campaign leverages visual, emotional, and promotional appeals to influence consumer behavior. The objective is to analyze the influence of advertising exposure and product involvement on the p…

KOMUNIKASI PEMASARAN WEDDING ORGANIZER HELLO BRIDES DALAM MENINGKATKAN BRAND …

This research is entitled “Marketing Communication of Hello Brides Wedding Organizer in Enhancing Brand Image in Palembang”. The purpose of this study is to analyze how Hello Brides applies marketing communication strategies to increase its brand image amid the competitive wedding organizer industry. This study uses a qualitative approach with a descriptive method. Data were collected throu…

ANALISIS ETIKA PENYIARAN DALAM IKLAN PENGOBATAN DI STASIUN TELEVISI PAL TV (S…

The application of broadcasting ethics in the “NAYNA” eye treatment advertisement aired on the local television station PAL TV Palembang is a critical issue in media regulation and public health communication. Health-related advertisements in broadcast media hold significant potential to shape public health perceptions and behaviors, necessitating an ethical and regulatory review. This stud…

STRATEGI KOMUNIKASI PLN UID S2JB DALAM MENGKAMPANYEKAN PROGRAM SRIKANDI PLN D…

Penelitian ini menganalisis strategi komunikasi PT PLN (Persero) UID S2JB dalam mengkampanyekan Program Srikandi PLN sebagai bentuk komitmen perusahaan mendorong pengarusutamaan gender dan budaya kerja inklusif. Program ini bertujuan meningkatkan kesadaran kesetaraan gender sekaligus memperluas peran perempuan dalam pengambilan keputusan strategis. Penelitian menggunakan pendekatan kualitatif d…

STRATEGI KOMUNIKASI KOMUNITAS KEJAR MIMPI PALEMBANG PADA KEJAR MIMPI GOES TO …

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh Komunitas Kejar Mimpi Palembang dalam program Kejar Mimpi Goes to School (KM GTS) 2024 di SMAN Sumatera Selatan sebagai upaya meningkatkan kesadaran literasi keuangan pada kalangan pelajar. Program ini diinisiasi oleh Kejar Mimpi Palembang dan mengangkat tema edukasi keuangan bagi remaja melalui pendekatan komun…

REPRESENTASI KOMODIFIKASI KECANTIKAN DALAM DRAMA KOREA SHADOW BEAUTY (2021) (…

Shadow Beauty merupakan drama Korea yang mengangkat isu kehidupan ganda remaja perempuan bernama Goo Ae Jin, yang di kehidupan nyata adalah siswi tertutup dan korban perundungan, namun di dunia maya tampil sebagai Genie, seorang selebgram cantik dan populer dengan penampilan sempurna. Penelitian ini bertujuan untuk mengungkap representasi komodifikasi kecantikan dalam drama tersebut melalui pen…

PENGARUH PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING (PBL) BERBANTUAN…

This study was conducted to examine the effect of implementing the Problem Based Learning (PBL) model assisted by student worksheets (LKPD) on students' critical thinking skills in the Economics subject for Grade XI at SMA Negeri 1 Palembang. This research is a causal associative study using a quantitative approach. The population in this study consisted of 38 students from class XI.II at SMA N…

KAMPANYE KOMUNIKASI ISLAMIC HEALTH PROMOTING SCHOOL PROGRAM (I-HELP) DALAM ME…

Adolescents in Indonesia are still facing the triple burden of malnutrition, namely undernutrition, overnutrition, and micronutrient deficiencies. As a food and nutrition organization, SEAMEO RECFON has initiated a school-based nutrition program called Nutrition Goes to School (NGTS), also known in DKI Jakarta as Islamic Health Promoting School Program (I-HELP). SMP Muhammadiyah 36 Jakarta is o…

STRATEGI KOMUNIKASI PEMASARAN MIND CREATIVE PADA KONSER “PESTA PATAH HATI�…

Music festival concerts have become a popular form of entertainment and an opportunity for local creative players to organize music events in their respective regions. One of the large-scale concerts held in Palembang was the “Pesta Patah Hati”, initiated by Mind Creative as its debut concerts, successfully attracting 10.000 audiences. This study aims to examine the strategic marketing comm…

STRATEGI KOMUNIKASI SATU PERSEN DALAM MENGEDUKASI MASYARAKAT MENGENAI KESEHAT…

Kesadaran masyarakat Indonesia terhadap pentingnya kesehatan mental masih sangat perlu ditingkatkan karena kesadaran yang rendah ini menimbulkan stigma yang buruk bagi orang-orang yang memiliki permasalahan mental. Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi yang diterapkan oleh Satu Persen dalam mengedukasi masyarakat terkait pentingnya kesehatan mental melalui YouTube.…

KONTRIBUSI USAHATANI LENGKUAS TERHADAP PENDAPATAN KELUARGA DAN STRATEGI PENGE…

The increasing demand for galangal plants to be used as food and medicine has created a great opportunity for farming actors to develop galangal farming. The objectives of this research were: (1) Calculating family income in Merah Mata Village, Banyuasin 1 District, Banyuasin Regency. (2) Calculate how much galangal farming income contributes to family income in Merah Mata Village, Banyuasin 1 …

ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME…

Sales volume is an achievement of sales which is quantitatively expressed in terms of physical or units or volume in a product. The ups and downs of a sale can be seen from the units, kilograms, liters of product sales, sales volume can also be said to be a measure that shows the amount of goods and services that have been sold, this is intended in economic value. Sales volume greatly affects t…

ANALISIS SALURAN DAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA SUMBER SUKO KEC…

Abstract Organic rice is one of the leading commodities in a sustainable agricultural system because it does not use chemical fertilizers and pesticides. Such as large marketing margins, price imbalances between farmers and consumers, and long distribution chains. This study aims to: (1) to analyze the marketing channels of organic rice in Sumber Suko Village, Belitang District, OKU Timur Regen…

ANALISIS RANTAI PASOKAN DAN STRATEGI PEMASARAN SAYURAN HIDROPONIK DI KOTA JAM…

Hydroponic vegetable production in Jambi City is still limited, because there are few active agribusiness actors. The objectives of this study are: (1) to describe the flow of product supply chain management of Teras Hidroponik Jambi from upstream to downstream, (2) to analyze the income of hydroponic vegetable business in Teras Hidroponik Jambi, (3) to analyze the marketing strategy of hydropo…

ANALISIS STRATEGI PEMASARAN SECARA ONLINE DAN OFFLINE DALAM MENINGKATKAN DAYA…

The tight competition in the agribusiness sector makes the hydroponic business must be able to implement the right strategy in winning the competition and increasing consumer attractiveness. This research aims to (1) Describe the hydroponic vegetable marketing strategy that has been implemented online and offline at the Hydroponic Center Palembang. (2) Compare the revenue based on both marketin…

STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi P…

This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis…

STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…

The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …

STRATEGI PEMASARAN SERAT NANAS BAHAN TEKSTIL OLEH IBU-IBU PKK MELALUI INSTAGR…

He problems raised in this study are obstacles in marketing through Instagram and strategies used to increase sales results by PKK mothers through Instagram in Gunung Ibul, East Prabumulih District, Prabumulih City, South Sumatra This study uses descriptive qualitative research methods with 8 informants, namely 6 main informants and 2 key informants with data collection techniques that include …

STRATEGI PENINGKATAN KINERJA BADAN PERENCANAAN PEMBANGUNAN DAERAH PENELITIAN …

Penelitian ini membahas tentang bagaimana strategi peningkatan kinerja yang dilakukan Badan Perencanaan Pembangunan Daerah Penelitian Dan Pengembangan Kota Palembang dalam pencapaian penghargaan IGA. Penelitian ini menggunakan metode penelitian kualitatif. Berdasarkan hasil penelitian yang dilakukan oleh penulis dapat digambarkan bahwa untuk meningkatkan kinerja Bappeda Litbang Kota Palembang d…

STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM

The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…

STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM

The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…

UPAYA PERTUMBUHAN GEREJA TRANSNASIONAL HILLSONG

The international relations perspective can be enhanced by monitoring the growth of global spirituality. Hillsong Church, a transnational church known for its contemporary worship style and global influence. Through a multidimensional analysis that includes information politics, symbolic politics, leverage politics, and accountability politics, this study explores how Hillsong strategically exp…

STRATEGI PEMERINTAHAN INDONESIA DALAM PENGEMBANGAN SEKTOR INDUSTRI TEKSTIL DA…

This research discusses the strategy of the Indonesian government in encouraging the textile industry sector and textile products in Indonesia after the ratification of the ASEAN Economic Community. In this era of globalization, competition in global and regional markets is very competitive, a condition that requires Indonesia to place itself in a position that has opportunities and obstacles g…

STRATEGI KOMUNIKASI PEMASARAN FESTIVAL SRIWIJAYA DALAM MENINGKATKAN JUMLAH KU…

Penelitian ini dibuat dengan tujuan untuk mengetahui strategi komunikasi pemasaran Festival Sriwijaya dalam meningkatkan jumlah kunjungan wisatawan. Penelitian ini menggunakan metode penelitian kualitatif. Pada penelitian ini pengumpulan data dilakukan dengan metode observasi, wawancara dan dokumentasi. Strategi Komunikasi Pemasaran dari Disbudpar Sumsel menggunakan indikator Integrated Marketi…

STRATEGI KOMUNIKASI YAYASAN PUSAT KAJIAN PERLINDUNGAN ANAK DALAM MENDORONG KE…

Child abuse is a serious problem and must be resolved. Children are protected by law, namely UU No. 35 of 2014 concerning Amendments to UU No. 23 of 2002. Non-Governmental Organizations as agents of child protection, one of which is carried out by the Child Protection Study Center or PKPA. This study aims to determine the Communication Strategy of the PKPA Foundation in promoting awareness and …

CHALLENGES AND STRATEGIES OF ENGLISH TEACHERS IN TEACHING ENGLISH IN INCLUSIV…

This study explored the challenges and strategies of English teachers in teaching English within inclusive classrooms at SMP Negeri 13 Palembang. A qualitative case study approach was employed, with data collected through interviews and classroom observations. A total of six English teachers participated in this study. The interview data were analyzed using the process of data reduction, coding…

STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG…

The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing …