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ANALISIS PENGGUNAAN APLIKASI TIKTOK UNTUK KOMUNIKASI POLITIK OLEH KEPALA DAER…
The meteoric rise of the social media platform TikTok in Indonesia can be attributed to its user-friendly interface, accessibility, and innovative features. Interestingly, political figures like Ganjar Pranowo have embraced this medium as an avenue for political communication, primarily for disseminating campaigns and public service initiatives. The current study, employing a descriptive quanti…
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- xviii, 90 hlm.; ilus.; 29 cm
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- T1398942023
REPRESENTASI KONFLIK KELUARGA DALAM FILM NOKTAH MERAH PERKAWINAN
REPRESENTATION IN FILMS CONTINUES TO DEVELOP UNTIL NOW, DEPICTING FAMILY CONFLICTS IN FILMS IS INCREASINGLY DIVERSE. FAMILY CONFLICT IN THE MOVIE NOKTAH MERAH PERKAWINAN IS DEPICTED THROUGH THE CONFLICT BETWEEN IN-LAWS AND SONS-IN-LAW WHO ARE DEPICTED AS HAVING TOO MANY PROBLEMS THAT INTERFERE WITH THE CHILDREN'S FAMILY LIFE IN BUILDING A HOUSEHOLD. THIS STUDY AIMS TO DETERMINE THE REPRESENTATI…
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- xvii, 40 hlm.; ilus.; 29 cm
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- T1401382023
REPRESENTASI EMPATI TERHADAP PENYANDANG SPEKTRUM AUTISME DALAM FILM MIRACLE I…
Miracle in Cell No.7 (2022) is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 (2022) by Hanung Bramantyo. This research uses Roland Barthes Semiotic Theory and Empat…
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- xiv, 54 hlm.; ilus.; 29 cm
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- T1395902023
WACANA KENAIKAN CUKAI ROKOK DI MEDIA MASSA INDONESIA (CORPUS ASSISTED DISCOUR…
Penelitian ini dilakukan untuk mengetahui wacana yang dihadirkan kelima portal berita online di Indonesia dalam pemberitaannya isu kenaikan cukai rokok pada periode tanggal 1 Januari 2020 – 28 Juni 2023. Penelitian menggunakan metode campuran, metode kualitatif menggunakan analisis wacana model Teun A. Van Djik dan metode kuantitatif digunakan untuk penghitungan analisis dalam aplikasi antcon…
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- xx, 92 hlm,; ilus.; 29 cm
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- T1400192024
GASTRODIPLOMASI INDONESIA DI AMERIKA SERIKAT KHUSUSNYA MELALUI SUMMER FANCY F…
This research explores Indonesia's gastrodiplomacy effort in the United State through the Summer Fancy Food Show. Gastrodiplomacy employs food as a medium for cultural exchange, enhancing international trade and cultural ties. This study focuses on two key dimensions: marketing strategies and event organization and collaborations with foreign organizations. Using qualitative methods such as doc…
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- xv, 80 hlm.; ilus.; 29 cm
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- T1400082023
ADOPSI INOVASI SISTEM PEMBAYARAN PAYLATER PADA KALANGAN MAHASISWA
Technological developments that continue to develop and advance make fintech applications compete to continue to carry out new innovations. This innovation can be in the form of ease of transactions, promotions provided, or other features related to the fintech application. Due to developments in payment technology, the phenomenon of using the paylater payment method has emerged which is now in…
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- xv, 80 hlm.; ilus.; 29 cm
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- T1398082023
EFEKTIVITAS TIKTOK PANDAWARA GROUP TERHADAP KEPEDULIAN LINGKUNGAN (Studi Terh…
This study aims to see the effect of effectiveness TikTok Pandawara Group on environmental concern among the students of the Faculty of Social and Political Sciences, Sriwijaya University class 2020. The method used in this research is associative quantitative, the data in this research was obtained using a questionnaire distribution method with a sample size of 99 respondents from the 2020 cla…
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- xvi, 71 hlm.; ilus.; 29 cm
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- T1394302023
EKSISTENSI PENYIARAN TELEVISI NASIONAL BERJARINGAN DI ERA PERKEMBANGAN MEDIA …
Penyiaran televisi nasional berjaringan, saat ini sudah mulai jarang terdengar, khususnya di kalangan muda yang dipengaruhi oleh banyak faktor. Penelitian kali ini bertujuan untuk menganalisis eksistensi dari penyiaran televisi nasional berjaringan di era perkembangan media. Studi dilakukan pada lembaga penyiaran televisi berjaringan Kompas TV Palembang yang berbasis di Sumatera Selatan. Analis…
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- xvi, 71 hlm.; ilus.; 29 cm
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- T1397392023
PENGARUH PAPARAN KONTEN CAPAIAN AKADEMIK DAN PERBANDINGAN SOSIAL DI INSTAGRAM…
This research is motivated by the phenomenon of Instagram usage among university students, which has evolved into a self-presentation arena for showcasing academic achievements, thereby triggering social comparison. This study aims to analyze the influence of Exposure to Academic Achievement Content (XI) and Social Comparison (X2) in triggering the Drive to Improve Achievement (Y) among student…
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- xix, 137 hlm.; ilus.; 29 cm
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- T1896322025
UPAYA PEMULIHAN CITRA RS MUHAMMADIYAH PALEMBANG PADA KASUS KELALAIAN PERAWAT
Citra merupakan suatu hal yang sangat penting bagi sebuah lembaga Rumah Sakit sebagai institusi pelayanan kesehatan. Kelalaian yang dilakukan oleh oknum perawat di Rumah Sakit Muhammadiyah Palembang mengakibatkan rusaknya citra yang telah dibangun. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana upaya pemulihan citra yang dilakukan RS Muhammadiyah Palembang terkait kasus kelalaian …
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- xvi, 68 hlm.; ilus.; 29 cm
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- T1395642023
PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @INFOBARKAS_LAYO DAN PERSEPSI HARGA TE…
Perkembangan teknologi komunikasi dan informasi yang berkembang pesat membuat media sosial Instagram menjadi salah satu media promosi digital yang banyak diminati saat ini. Adanya promosi digital melalui konten media sosial dan persepsi harga terhadap suatu produk menjadi salah satu pertimbangan untuk terjadinya suatu keputusan pembelian . Penelitian ini bertujuan untuk menguji dan menjelaskan …
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- xiv, 60 hlm.; Ilus.; 29 cm
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- T1374202024
PEMBENTUKAN PERSONAL BRANDING POLITIC CONTENT CREATOR MELALUI TIKTOK (STUDI K…
Penelitian ini didasarkan pada fenomena pengguna TikTok di Indonesia yang meningkat sehingga para content creator seperti Kevin Geraldi (@xeronav) harus membentuk personal branding yang kuat agar dapat mempertahankan eksistensinya di TikTok. Penelitian ini bertujuan untuk mengetahui bagaimana pembentukan personal branding yang dilakukan oleh Kevin Geraldi (@xeronav) sebagai politic content crea…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1573142024
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN DI RAD…
In this era of increasingly advanced developments, the existence of radio is starting to be displaced by online-based media. Radio as a conventional media must have a strategy to maintain its existence. Radio Lanugraha FM Palembang has managed to survive for 49 years, this is of course due to advertisers and also a strategy to continue to exist among its listeners, considering that advertising …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1577182024
ANALISIS SEMIOTIKA JOHN FISKE TENTANG TERORISME DALAM FILM 13 BOM DI JAKARTA
Penelitian ini menganalisis representasi dan makna terorisme dalam film 13 Bom di Jakarta menggunakan pendekatan semiotika John Fiske. Film tersebut dipilih karena menghadirkan isu terorisme secara eksplisit melalui rangkaian adegan kekerasan, ancaman ledakan, serta konflik antara aparat dan kelompok radikal. Penelitian menggunakan metode kualitatif deskriptif dengan menganalisis sembilan adega…
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- xvii, 122 hlm.; ilus.; tab.; 29 cm
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- T1893192025
REPRESENTASI MANAJEMEN KONFLIK PRAKTISI PUBLIC RELATIONS PADA DRAMA SHOOTING …
Korean Drama "Shooting Stars" is a romantic comedy series that highlights a complex romance and life as an employee in the entertainment industry. This drama depicts the efforts of a public relations practitioner in resolving conflicts within the company. The purpose of this research is to understand how conflict management representation is carried out by public relations practitioners in the …
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- xv, 42 hlm.; ilus.; 29 cm
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- T1574392024
STRATEGI KOMUNIKASI OTORITAS JASA KEUANGAN PROVINSI SUMATERA SELATAN DAN BANG…
Literasi keuangan merupakan hal yang tengah menjadi perhatian pemerintah saat ini. Literasi keuangan terbukti berpengaruh terhadap berbagai sektor, salah satunya adalah mendukung pertumbuhan ekonomi, terutama pada UMKM, khususnya perempuan yang sering menghadapi tantangan lebih besar dalam mengakses informasi keuangan. OJK Provinsi Sumatera Selatan dan Bangka Belitung juga turut bertanggung jaw…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1576122024
PENGARUH MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP CITRA DIRI MAHASISWA (STUD…
This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1576242024
PESAN POST-FEMINISME DALAM SERIAL MUSIKAL NURBAYA (ANALISIS SEMIOTIKA ROLAND …
The Nurbaya musical series is a dramatic work presented in a virtual format that merges the concepts of performing arts and cinema (theatrical-cinematic). uploaded on the Indonesia Kaya YouTube channel. Post-feminism is a cultural critique of feminism popularized by mass media It deconstructs the fundamental feminist concept of "equality" into "difference," asserting that women can have meaning…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1575822024
ANALISIS FRAMING PEMBERITAAN KEKERASAN SISWA SEKOLAH MENENGAH PERTAMA DI CILA…
Penelitian ini bertujuan untuk mengetahui perbedaan dalam pembingkaian mengenai analisis framing Pemberitaan Kekerasan Siswa Sekolah Menengah Pertama di Cilacap pada portal berita Detik.com dan Kompas.com. Metode penelitian yang digunakan dalam penelitian ini yaitu pendekatan kualitatif. Teknik analisis yang digunakan adalah analisis framing model Zhondang Pan dan Gerald M. Kosicki dengan objek…
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- xii, 74 hlm.; ilus.; 29 cm
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- T1575172024
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PERTAMINA REFIN…
The Community Empowerment Program is a form of implementation of Law of the Republic of Indonesia no. 19 of 2003 concerning BUMN and BUMN Ministerial Regulation no. 4 of 2007. This program exists as an effort aimed at increasing the capacity of society and the environment as well as providing benefits to society and companies. Community Empowerment Programs must prepare appropriate communicatio…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1537712024
MANAJEMEN PRODUKSI PROGRAM BERITA HALO PALEMBANG DI PALEMBANG TV PASCA PANDEM…
In 2020, Covid-19 entered Indonesia which had a major impact on life including the broadcasting world. Palembang TV (PALTV) is one of those affected by the Covid-19 pandemic, which in this study focused on the news program "Halo Palembang". This study aims to determine the production management of the news program "Halo Palembang" used by PALTV after the COVID-19 pandemic. The main data source …
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- ix, 86 hlm.; ilus.; 29 cm
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- T1573362024
ANALISIS INSTAGRAM SEBAGAI SARANA KOMUNIKASI PUBLIK BALAI PENJAMINAN MUTU PEN…
The growth of communication technology and changing trends in the use of social media have encouraged the Kupang City Communication and Information Office to adapt to fulfill government tasks and activities. This study aims to analyze the management of Instagram social media by the Education Quality Assurance Center of South Sumatra Province. The theory used is the 4C Social Media Management Th…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1529942024
STRATEGI KOMUNIKASI HUMAS PEMPROV SUMATERA SELATAN DALAM PENYELESAIAN PEMBANG…
This research will discuss the Public Relations Strategy of the South Sumatra Provincial Government in Completing the Construction of the Musi VI Bridge in Palembang. This research uses a qualitative approach using data collection methods, in-depth interviews, observation and documentation relevant to the research. Researchers used the concept of public relations strategy put forward by Cutlip,…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1515062024
STRATEGI DESTINATION BRANDING DESA WISATA (STUDI PADA DESA WISATA TIPANG KECA…
Since the establishment of Lake Toba became one of the five super priority tourist destinations in Indonesia. Tipang village located in the Lake Toba area that has the potential of nature, culture and history, realizing Tipang village into a tourist village based on Batak culture and promising natural tourism potential. It aims to introduce to the community and promote the village through cultu…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1438192024
REPRESENTASI SELF AWARENESS PADA SERIAL ANIMASI BY THE GRACE OF THE GODS SEAS…
This study examines the representation of self-awareness in the character Ryouma from the animated series By the Grace of The Gods Season 2 (2023) by applying Stuart Hall’s Representation Theory, Goleman’s Self-Awareness and Emotional Intelligence framework, and Peirce’s semiotic method. Six scenes were selected through purposive sampling and analyzed to identify how meaning is constructe…
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- xiii, 115 hlm.; ilus.; tab.; 29 cm
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- T1899752025
PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…
The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…
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- xvi, 176 hlm.; ilus.; tab.; 29 cm.
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- T1899702025
FENOMENA FLEXING SEBAGAI ALAT PROMOSI DI MEDIA SOSIAL (STUDI PADA AKUN TIKTOK…
TikTok is used as a marketing strategy by creating trending videos to attract people's attention. Many influencers are taking advantage of this opportunity by creating trending content such as flexing content. The flexing content carried out by Melvina Husyanti is used as a marketing strategy by showing achievements, wealth and luxury to attract people's attention. This research aims to determi…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1523392024
REPRESENTASI MITOLOGI DALAM “FILM KKN DI DESA PENARI” (Analisis Semiotika…
The rapid development of mass media has increasingly made mass media a part of daily life needs. Film or movie is a kind of artificial art that contain messages, constructed in an audiovisual structure, and have the fluent to influence the audience. This research contains the representation of mythology in the film "KKN Di Desa Penari", therefore the theory used as the basis for this research i…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1528972024
ANALISIS RESEPSI MENGENAI PROSES PERSIDANGAN JESSICA WONGSO DALAM FILM DOKUME…
This research aims to analyze audience reception in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso". The research method employed is descriptive qualitative research using Stuart Hall's reception analysis, with data collection techniques including in-depth interviews, documentation, and literature review. The focus of this study is on applying Stuart Hall's reception analysi…
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- xvi, 107 hlm.; ilus.; 29 cm
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- T1530602024
FUNGSI PENGGUNAAN AKUN ALTER X UNTUK SELF DISCLOSURE (Studi Mahasiswa Ilmu Ko…
Mahasiswa Ilmu Komunikasi memiliki keterkaitan dengan keterbukaan diri. Terdapat pengaruh signifikan antara konsep diri dan keterbukaan diri terhadap kemampuan komunikasi interpersonal mahasiswa. Keterbukaan diri menjadi komponen penting dalam komunikasi interpersonal yang merupakan aspek utama Ilmu Komunikasi. Pada angkatan 2020 yang merasakan dampak dari COVID-19 dimana yang secara umum menga…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1531312024
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