STRATEGI KOMUNIKASI PEMASARAN MIND CREATIVE PADA KONSER “PESTA PATAH HATI�…

Music festival concerts have become a popular form of entertainment and an opportunity for local creative players to organize music events in their respective regions. One of the large-scale concerts held in Palembang was the “Pesta Patah Hati”, initiated by Mind Creative as its debut concerts, successfully attracting 10.000 audiences. This study aims to examine the strategic marketing comm…

STRATEGI KOMUNIKASI SATU PERSEN DALAM MENGEDUKASI MASYARAKAT MENGENAI KESEHAT…

Kesadaran masyarakat Indonesia terhadap pentingnya kesehatan mental masih sangat perlu ditingkatkan karena kesadaran yang rendah ini menimbulkan stigma yang buruk bagi orang-orang yang memiliki permasalahan mental. Penelitian ini memiliki tujuan untuk mengetahui strategi komunikasi yang diterapkan oleh Satu Persen dalam mengedukasi masyarakat terkait pentingnya kesehatan mental melalui YouTube.…

KONTRIBUSI USAHATANI LENGKUAS TERHADAP PENDAPATAN KELUARGA DAN STRATEGI PENGE…

The increasing demand for galangal plants to be used as food and medicine has created a great opportunity for farming actors to develop galangal farming. The objectives of this research were: (1) Calculating family income in Merah Mata Village, Banyuasin 1 District, Banyuasin Regency. (2) Calculate how much galangal farming income contributes to family income in Merah Mata Village, Banyuasin 1 …

ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME…

Sales volume is an achievement of sales which is quantitatively expressed in terms of physical or units or volume in a product. The ups and downs of a sale can be seen from the units, kilograms, liters of product sales, sales volume can also be said to be a measure that shows the amount of goods and services that have been sold, this is intended in economic value. Sales volume greatly affects t…

ANALISIS SALURAN DAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA SUMBER SUKO KEC…

Abstract Organic rice is one of the leading commodities in a sustainable agricultural system because it does not use chemical fertilizers and pesticides. Such as large marketing margins, price imbalances between farmers and consumers, and long distribution chains. This study aims to: (1) to analyze the marketing channels of organic rice in Sumber Suko Village, Belitang District, OKU Timur Regen…

ANALISIS RANTAI PASOKAN DAN STRATEGI PEMASARAN SAYURAN HIDROPONIK DI KOTA JAM…

Hydroponic vegetable production in Jambi City is still limited, because there are few active agribusiness actors. The objectives of this study are: (1) to describe the flow of product supply chain management of Teras Hidroponik Jambi from upstream to downstream, (2) to analyze the income of hydroponic vegetable business in Teras Hidroponik Jambi, (3) to analyze the marketing strategy of hydropo…

ANALISIS STRATEGI PEMASARAN SECARA ONLINE DAN OFFLINE DALAM MENINGKATKAN DAYA…

The tight competition in the agribusiness sector makes the hydroponic business must be able to implement the right strategy in winning the competition and increasing consumer attractiveness. This research aims to (1) Describe the hydroponic vegetable marketing strategy that has been implemented online and offline at the Hydroponic Center Palembang. (2) Compare the revenue based on both marketin…

STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi P…

This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis…

STRATEGI KOMUNIKASI PEMASARAN PORTAL BERITA ONLINE PALPRES.COM DALAM MENJARIN…

The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …

STRATEGI PEMASARAN SERAT NANAS BAHAN TEKSTIL OLEH IBU-IBU PKK MELALUI INSTAGR…

He problems raised in this study are obstacles in marketing through Instagram and strategies used to increase sales results by PKK mothers through Instagram in Gunung Ibul, East Prabumulih District, Prabumulih City, South Sumatra This study uses descriptive qualitative research methods with 8 informants, namely 6 main informants and 2 key informants with data collection techniques that include …

STRATEGI PENINGKATAN KINERJA BADAN PERENCANAAN PEMBANGUNAN DAERAH PENELITIAN …

Penelitian ini membahas tentang bagaimana strategi peningkatan kinerja yang dilakukan Badan Perencanaan Pembangunan Daerah Penelitian Dan Pengembangan Kota Palembang dalam pencapaian penghargaan IGA. Penelitian ini menggunakan metode penelitian kualitatif. Berdasarkan hasil penelitian yang dilakukan oleh penulis dapat digambarkan bahwa untuk meningkatkan kinerja Bappeda Litbang Kota Palembang d…

STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM

The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…

STRATEGI KOMUNIKASI PEMASARAN TAKI COFFEE & EATERY PALEMBANG MELALUI INSTAGRAM

The fierce competition among coffee shops in Palembang, which currently use instagram as a marketing medium, requires Taki Coffee & Eatery to develop the right marketing communication strategy to maintain its existence so as not to lose in the competition and attract the audience. This research aims to describe how the marketing communication strategy implemented by Taki Coffee & Eatery through…

UPAYA PERTUMBUHAN GEREJA TRANSNASIONAL HILLSONG

The international relations perspective can be enhanced by monitoring the growth of global spirituality. Hillsong Church, a transnational church known for its contemporary worship style and global influence. Through a multidimensional analysis that includes information politics, symbolic politics, leverage politics, and accountability politics, this study explores how Hillsong strategically exp…

STRATEGI PEMERINTAHAN INDONESIA DALAM PENGEMBANGAN SEKTOR INDUSTRI TEKSTIL DA…

This research discusses the strategy of the Indonesian government in encouraging the textile industry sector and textile products in Indonesia after the ratification of the ASEAN Economic Community. In this era of globalization, competition in global and regional markets is very competitive, a condition that requires Indonesia to place itself in a position that has opportunities and obstacles g…

STRATEGI KOMUNIKASI PEMASARAN FESTIVAL SRIWIJAYA DALAM MENINGKATKAN JUMLAH KU…

Penelitian ini dibuat dengan tujuan untuk mengetahui strategi komunikasi pemasaran Festival Sriwijaya dalam meningkatkan jumlah kunjungan wisatawan. Penelitian ini menggunakan metode penelitian kualitatif. Pada penelitian ini pengumpulan data dilakukan dengan metode observasi, wawancara dan dokumentasi. Strategi Komunikasi Pemasaran dari Disbudpar Sumsel menggunakan indikator Integrated Marketi…

STRATEGI KOMUNIKASI YAYASAN PUSAT KAJIAN PERLINDUNGAN ANAK DALAM MENDORONG KE…

Child abuse is a serious problem and must be resolved. Children are protected by law, namely UU No. 35 of 2014 concerning Amendments to UU No. 23 of 2002. Non-Governmental Organizations as agents of child protection, one of which is carried out by the Child Protection Study Center or PKPA. This study aims to determine the Communication Strategy of the PKPA Foundation in promoting awareness and …

CHALLENGES AND STRATEGIES OF ENGLISH TEACHERS IN TEACHING ENGLISH IN INCLUSIV…

This study explored the challenges and strategies of English teachers in teaching English within inclusive classrooms at SMP Negeri 13 Palembang. A qualitative case study approach was employed, with data collected through interviews and classroom observations. A total of six English teachers participated in this study. The interview data were analyzed using the process of data reduction, coding…

STRATEGI KOMUNIKASI PEMASARAN PT.SOLUSI BANGUN INDONESIA TBK CABANG PALEMBANG…

The cement industry is an industry that is really needed by the government and society to advance and improve the quality of infrastructure and buildings that they want to occupy and use. Because there are so many companies producing cement, there is competition everywhere, one of which is PT Solusi Bangun Indonesia which produces Dynamix cement. With intense competition, appropriate marketing …

HUBUNGAN PANJANG LENGAN, KEKUATAN OTOT LENGAN DAN KOORDINASI MATA-TANGAN TERH…

The ability to serve over extracurricular participants of SMA N 1 Indralaya Utara was found to be a gap, it was seen when participants did service on there were still those who did not pass the net. This study aims to determine the relationship between arm length, arm muscle strength and eye-hand coordination to the results of the top service of volleyball games in extracurricular participants …

STRATEGI UNIT KERJA PENGADAAN BARANG JASA SEKRETARIAT DAERAH KOTA PALEMBANG U…

Penelitian ini dilatarbelakangi oleh adanya tujuan untuk menaikkan tingkat kematangan UKPBJ Sekretariat Daerah Kota Palembang ke level 4 Strategis yang masih memiliki kendala pada ASN dan tolak ukur/peta jalannya. Tujuan penelitian ini untuk dapat mengetahui tahap formulasi strategi Pengembangan Sumber Daya Manusia di UKPBJ Sekretariat Daerah Kota Palembang. Penelitian ini menggunakan teori Tho…

ANALISIS STRATEGI PEMASARAN RIBBED SMOKED SHEET (RSS 1) PRODUK PT PERKEBUNAN …

This study aims to analyze the marketing strategy of Ribbed Smoke Sheet (RSS 1) products at PT Perkebunan Nusantara I Regional 7 Kebun Musilandas. The primary objectives of the research include describing the RSS 1 production process, analyzing the marketing system, and evaluating marketing strategies using SWOT analysis and Competitive Profile Matrix (CPM). The study employed a survey method, …

ANALISIS RANTAI PASOK DAN STRATEGI PEMASARAN JAMUR TIRAM DI DESA PAYAKABUNG (…

Oyster mushrooms are one of the potential horticultural commodities with promising prospects due to their high economic value. The Kelompok UMKM Jamur Tiram is one of the largest oyster mushroom producers in Indralaya Utara Subdistrict, Ogan Ilir Regency. This study aims to: (1) describe the product flow in the supply chain management of oyster mushrooms at Kelompok UMKM Jamur Tiram in Payakabu…

MANAJEMEN STRATEGIK: FORMULASI, IMPLEMENTASI, DAN PENGENDALIANN, JILID SATU

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519 hlm.; 23 cm

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658.401 Pea m

STRATEGI KOMUNIKASI PERSONALIA GENERAL AND AFFAIR PT TANIA SELATAN KEBUN BURN…

This research is titled "Communication Strategies of General and Affairs Personnel in Improving Employee Discipline." The aim of this study is to understand the communication strategies employed by General and Affairs Personnel in enhancing discipline. The research utilizes a qualitative descriptive method and is guided by Anwar Arifin's Communication Strategy Theory, which is divided into four…

Strategi Pembelajaran Inovatif Kontemporer: Suatu Tinjauan Konseptual Operasi…

Di, Indonesia wacana tentang profesionalisme pendidikan kini semakin menyeruak ke ruang publik seiring dengan meningkatnya tuntutan akan mutu pendidikan. Dalam hal ini, pendidikan ( Guru/ Dosen ) akhirnya menjadi sorotan karena merekalah menjadi garda terdepan yang berinteraksi langsung dengan siswa dalam proses belajar mengajar.

STRATEGI KOMUNIKASI PENDAMPING SOSIAL KEPADA KELUARGA PENERIMA MANFAAT (KPM) …

Program Keluarga Harapan (PKH) is the first cluster in efforts to reduce povertyIn Indonesia by the Indonesian Ministry of Social Affairs. PKH has the alm ofalleviating poverty and changing the mindset/behavior of KPM (BeneficiaryFamilies) in dally life and P2K2 activities as an effort to realize the goals of theprogram. This research aims to find ont how social assistants communicatestrategles…

STRATEGI KOMUNIKASI PERSUASIF MARKETING OFFICER BANK SUMSEL BABEL DALAM MENAR…

This study aims to determine the persuasive communication strategy of the marketing officer of the Sumsel Babel bank, Captain A Rivai branch, Palembang city. This study uses qualitative research methods, research data from primary data through in-depth interviews with the head of the marketing division officer of Bank Sumsel Babel and staff marketing officer of Bank Sumsel Babel, drawing key in…

PENERAPAN MANAJEMEN STRATEGI DALAM MENDUKUNG PENINGKATAN PELAYANAN PAJAK BEA …

Service is an important aspect which is one of the determinants of the quality possessed by agencies, especially those engaged in the service sector. This study aims to find out how the strategy is used in improving the tax service of Land and Building Rights Acquisition Fees (BPHTB) at the Regional Revenue Agency (BAPENDA) of Palembang City. The method used in this research is descriptive qual…

STRATEGI KOMUNIKASI DINAS PENDIDIKAN KOTA PALEMBANG DALAM PENGUMPULAN DATA PO…

Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang dilakukan oleh tim Dapodik Dinas Pendidikan Kota Palembang dalam program pengumpulan Dapodik di kota Palembang. Program pengumpulan Dapodik ini bertujuan untuk melancarkan proses pendidikan dan agar Kementrian Pendidikan dapat mengambil kebijakan demi memajukan kualitas pendidikan. Dalam penelitian ini akan berfokus untuk meneli…