Penelitian ini bertujuan untuk mengkaji strategi gerakan pencegahan kekerasan seksual yang dilakukan oleh akun Instagram @perempuan sebagai bentuk aktivisme digital dalam masyarakat yang masih dipengaruhi oleh budaya patriarki. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan analisis isi t…
driving factors behind such behavior among International Relations students at Sriwijaya University, Palembang Campus, as a result of “TikTok Poison” content. The study employs a descriptive qualitative method with a case study research strategy. Data were collected through observation, interviews with 11 informants, and documentation. The theoretical framework used in this study is Jean Ba…
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
Film is one of the mass media that is used to convey social reality in society. The phenomenon of dysfunction in the family is often something that is still widely ignored by society, so that without realizing it has created an unhealthy environment in the family which ultimately has an impact on the sustainability of the household. This research is a descriptive qualitative study conducted to …
This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
A Logo is a form of visual communication used to convey messages to the public. The visual design of a logo is often influenced by local cultural symbols. The halal logo plays a vital role for Muslims, serving as a marker that ensures the halal status of a product according to Islamic law. This study aims to identify and analyze the cultural symbols present in the halal logo issued by Badan Pen…
This study aims to analyze and understand the representation of Feminine Boy in the content created by Yoga Arizona on Instagram. Seven pieces of content that depict the gender expression of Feminine Boy as represented by Yoga Arizona are examined. This research uses a descriptive qualutative method, with data collected from documentation studies and interviews. The author employs Charles Sande…
This study investigates the influence of eight factors on citizen engagement in government social media, with a case study on the Instagram account of the South Sumatra Provincial Social Affairs Office (@dinas_sosial_sumsel). The background of this research is the government's use of social media as a communication tool. Although the @dinas_sosial_sumsel Instagram account is active, a lack of i…
This research aims to examine and explain how the influence of the intensity of social media use on consumptive behavior by considering parasocial relationships as a variable that mediates both. The sample was 100 NCT fans aged 18-24 years who actively follow NCT social media and have purchased goods and services related to NCT. This study used quantitative methods with Structural Equation Mode…
Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …
Media cooperation with the government refers to a reciprocal relationship in which the media provide publication space for government agendas, while the government offers financial support or access to information for the media. The study "Commodification of Local Journalists in the Cooperation Between Media and Government in Ogan Ilir Regency" aims to explore how local journalists experience c…
For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …
In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative des…
The use of YouTube social media has experienced rapid development and is used for various purposes, one of which is as a medium of da'wah. The Pemuda Tersesat Channel is a channel that packages da'wah by utilizing the media as a means of disseminating content with a focus on da'wah targets for young people or teenagers. The use of social media is of course a challenge in itself whether messages…
Miracle in Cell No. 7 is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 by Lee Hwan-kyung. This research uses Roland Barthes' Semiotic Theory and Colin Barnes's Disa…
Penelitian ini dilatarbelakangi kasus kerusuhan yang sering terjadi di Papua. Salah satu kerusuhan yang baru-baru terjadi di yaitu, kerusuhan di Sinakma, Wamena, Kabupaten Jayawijaya, Papua pada 23 Februari 2023. Penelitian ini bertujuan untuk melihat apakah 13 portal berita online yang ada di Indonesia telah menerapkan jurnalisme damai dalam memberitakan kerusuhan Wamena 2023. Penelitian ini m…
This film emphasizes sexist prejudice by describing cases of sexual violence against women byshowing how a story is first composed and then developed into a rape script. Furthermore, it isimportant to determine whether the film uses stereotypes of women who have been rooted in societyor how the film presents actual women The qualities of representation and interpretation ofsymbols are their ess…
This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and descriptio…
This research aims to compare the elements of heroism in the Hollywood film "Hacksaw Ridge" and the local film "Jenderal Soedirman," as well as identify the cultural influences that shape these heroic actions. The theoretical framework employed in this study is Scott T. Allison's Heroism Theory. The research methodology used is descriptive qualitative research, with the data collection techniqu…
This study aims to determine whether there is an influence of instagram content parentalk.id on the need for information parenting on followers. This research is a quantitative research by distributing research questionnaires to respondents through instagram parentalk.id, the population in this study is instagram followers @parentalk.id. The sample collection method in this study is Nonprobabil…
This study aims to analyse the use of Facebook social networking as a medium for fulfilling community information needs in Pringsewu Regency. This research uses the uses and gratifications theoretical framework by Katz and Haas to understand the use of the PC_Pringsewu Community Facebook group. The method used in this research is descriptive qualitative with data collection techniques using obs…
This research was conducted to find out how the evaluation of the teaching and learning process through online and offline media was carried out by the Faculty of Social Sciences and Political Science, Sriwijaya University. In this study, the authors used qualitative data analysis with a descriptive analysis approach. The population in this study were students and lecturers of the faculties of …
This study aims to explore the meaning of young adults followers of @AreaJulid in doing "spill the tea" actions on social media Twitter through the phenomenology of Alfred Schutz. The method used in this study is descriptive qualitative with data collection by observation, interview, and documentation. Based on the results of the study, the background was found from the beginning of creating ac…