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ANALISIS SENTIMEN PUBLIK PADA TWITTER TERHADAP IMPLEMENTASI KEBIJAKAN ROYALTI…
Penelitian ini menginvestigasi determinan perilaku impulsive buying selama acara Flash Sale di platform Tokopedia. Berlandaskan pada kerangka kerja Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), penelitian ini menguji pengaruh Hedonic Motivation dan Price Value terhadap Behavioral Intention, serta dampaknya terhadap Impulsive Buying. Pendekatan kuantitatif diterapkan dengan meng…
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- xvii, 57 hlm.; ilus.; 29 cm
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- T1932482025
SISTEM PENDUKUNG KEPUTUSAN REKOMENDASI MAKANAN BAGI PENDERITA DIABETES TIPE 2…
Type 2 diabetes mellitus is a chronic metabolic disease that requires proper dietary management to control blood glucose levels. However, many people with diabetes experience difficulties in determining food choices that meet their daily nutritional needs. Therefore, this study aims to develop a decision support system for healthy food recommendations for patients with type 2 diabetes mellitus.…
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- xvii, 147 hlm.; ilus.; tab.; 29 cm.
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- T1929362026
ANALISIS ENGAGEMENT MEDIA SOSIAL HIMSI (STUDI KASUS AKUN INSTAGRAM @HIMSIUNSRI)
Penelitian ini bertujuan untuk menganalisis tingkat keterlibatan (engagement) pada akun Instagram @himsiunsri sebagai media komunikasi strategis organisasi HIMSI di lingkungan Fakultas Ilmu Komputer Universitas Sriwijaya. Kajian difokuskan pada periode Agustus hingga November 2025 dengan meninjau perkembangan jumlah pengikut, intensitas dan konsistensi unggahan, performa kategori konten, serta …
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- iv, 173 hlm.; ilus.; 29 cm
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- T1886102025
KLASIFIKASI KEPUTUSAN PEMBELIAN SKINCARE DI TIKTOK SHOP BERDASARKAN FAKTOR IN…
Perkembangan TikTok Shop sebagai platform social commerce meningkatkan peran influencer dalam memengaruhi keputusan pembelian produk skincare. Namun, kompleksitas faktor influencer yang terlibat menyulitkan identifikasi pola keputusan pembelian secara sistematis. Penelitian ini bertujuan untuk mengevaluasi secara eksploratif penggunaan algoritma Decision Tree dalam mengklasifikasikan keputusan …
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- vi, 84 hlm.; ilus.; tab.; 29 cm.
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- T1928822026
ANALISIS USER EXPERIENCE PADA APLIKASI JOOX MENGGUNAKAN USER EXPERIENCE QUEST…
Penelitian ini menganalisis pengalaman pengguna pada aplikasi JOOX menggunakan User Experience Questionnaire (UEQ). Aplikasi JOOX, yang populer di Asia, menawarkan fitur pemutaran musik. Penelitian ini menggunakan metode kuantitatif yang dimana data dikumpulkan melalui kuesioner dan disebarkan kepada pengguna aplikasi JOOX. Hasil analisis menunjukkan bahwa empat dari enam aspek pengalaman pengg…
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- xiv, 43 hlm.; ilus.; 29 cm
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- T1630102024
IMPLEMENTASI BUSINESS PROCESS REENGINERING UNTUK RANCANG BANGUN SISTEM INFORM…
Perkembangan teknologi informasi menuntut pengelolaan inventori yang lebih efisien dan berbasis digital di instansi pemerintah. Pada Kantor Wilayah Direktorat Jenderal Bea dan Cukai Sumatera Bagian Timur, proses pengajuan barang yang masih dilakukan secara manual menyebabkan keterlambatan dan ketidakteraturan dalam pelaksanaannya. Melalui penerapan Business Process Reengineering (BPR), 19 aktiv…
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- xv, 130 hlm.; ilus.; 29 cm
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- T1919862026
IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MELALUI PROMO GRATIS ONGK…
The rapid growth of e-commerce in Indonesia encourages companies to retain users through the implementation of Customer Relationship Management (CRM) strategies, one of which is the free shipping promotion offered by Shopee. User retention is a crucial aspect as it reflects a company’s ability to maintain customer loyalty, stimulate repeat purchases, and increase customer value amid intense c…
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- vi, 57 hlm.; ilus.; 29 cm
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- T1918752026
ANALISIS SENTIMEN PUBLIK TERHADAP KEBIJAKAN PPATK PEMBLOKIRAN REKENING BANK M…
Kebijakan pemblokiran rekening dormant yang diterapkan oleh Pusat Pelaporan dan Analisis Transaksi Keuangan (PPATK) pada tahun 2025 bertujuan untuk mencegah penyalahgunaan rekening tidak aktif dalam aktivitas keuangan ilegal. Namun, kebijakan ini menimbulkan beragam respons dan perdebatan di masyarakat, khususnya di ruang digital, yang menunjukkan perbedaan tingkat penerimaan publik terhadap ke…
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- xiv, 59 hlm.; ilus.; 29 cm
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- T1918672026
EVALUASI USER EXPERIENCE PADA WEBSITE TOKOPEDIA MENGGUNAKAN METODE USER EXPER…
This study aims to evaluate user experience on the Tokopedia website. This research is a causal associative study using a quantitative approach. The population in this study were Tokopedia users or customers. The sampling technique used was the Lemeshow sampling method, resulting in a sample of 96 rounded up to 100 respondents. Data were collected using a questionnaire. The data analysis techni…
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- ix, 42 hlm.; ilus.; tab.; 29 cm.
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- T1884332025
ANALISIS KEPUASAN PENJUAL UMKM TERHADAP PENJUALAN ONLINE MELALUI FACEBOOK MAR…
Penelitian ini mengenai analisis kepuasan penjual UMKM terhadap penjualan online melalui Facebook Marketplace. Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan penjual UMKM sebagai pengguna akhir serta mengevaluasi kelayakan Facebook Marketplace dalam mendukung aktivitas penjualan daring, khususnya pada aspek Accuracy, Content, Ease of Use, Format, dan Timeliness. Data diperoleh m…
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- xvi, 62 hlm.; ilus.; tab.; 29 cm
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- T1901472025
IMPLEMENTASI METODE ANALYTICAL HIERARCHY PROCCESS (AHP) PADA SISTEM PENDUKUNG…
Sistem pemilihan pegawai berprestasi yang berjalan di KPU Sumatera Selatan masih belum memiliki efektivitas dalam prosesnya. Masalah ini timbul dikarenakan indikator nilai belum jelas atau tidak ada yang mengakibatkan pihak penilai dan pengambil keputusan terkendala dalam menentukan finalisasi atau keputusan akhir sehingga menyebabkan proses pemilihan yang bersifat subjektif atau berpihak. Adap…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1514142024
KLASIFIKASI KARAKTERISTIK TURNOVER KARYAWAN MENGGUNAKAN ALGORITMA C4.5
Turnover is an act or behavior of leaving or leaving employees from an organization or company. Turnover can have a negative impact on the company such as delayed projects and targets, team dissolution, and lack of Human Resources (HR). The high turnover rate will also affect the motivation and morale of employees who remain in the company. The purpose of the study is to determine the main fact…
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- xvii, 36 hlm.; ilus.; 29 cm
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- T1631322024
USABILITY TESTING PADA APLIKASI EDUMU DI SMK MUHAMMADIYAH 2 PALEMBANG MENGGUN…
Edukasi Digital Muhammadiyah (eduMU) is an application developed to support the digital learning process in Muhammadiyah schools. The application is designed to facilitate interaction between teachers and students through a digital platform, allowing access to materials, lessons, assignments, attendance, and exams online. SMK Muhammadiyah 2 Palembang is a school that uses eduMU as a learning su…
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- xiv, 43 hlm.; ilus.; 29 cm
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- T1631312024
ANALISIS KEPUASAN PENGGUNA APLIKASI MAXIM DENGAN MENGGUNAKAN METODE END-USER …
The use of digital technology and applications is growing rapidly in various sectors of life, including transportation services. Maxim, as a transportation application, plays an important role in providing efficient and practical services for its users. Measuring the level of user satisfaction is very important to ensure this application can meet the expectations and needs of its users. Therefo…
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- xvi, 84 hlm.; ilus.; 29 cm
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- T1572312024
PENILAIAN KOMPARATIF MODEL SARIMA DAN LSTM UNTUK KNOWLEDGE DISCOVERY AIR QUAL…
Gurugram, an urban center in India, experiences elevated levels of air pollution as a result of rapid urbanization and intensified industrial operations. Air pollution, responsible for 25% of all deaths in underdeveloped countries, can lead to long-term health conditions such as lung cancer and cardiovascular disease. Precise forecasting of the Air Quality Index (AQI) is crucial for the impleme…
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- xv, 27 hlm.; ilus.; 29 cm
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- T1620572024
EKSTRAKSI PENGETAHUAN DARI ULASAN APLIKASI CAPCUT MENGGUNAKAN METODE ANALISIS…
Indonesia is experiencing rapid technological development, especially in the use of the internet and editing platforms such as CapCut. These platforms allow video editing on various devices, but user satisfaction is not always guaranteed due to differences in individual experience. To understand users' opinions and perceptions of CapCut, this study uses Aspect-Based Sentiment Analysis (ABSA) an…
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- xv, 51 hlm.; ilus.; 29 cm
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- T1620722024
SISTEM PENDUKUNG KEPUTUSAN PEREKRUTAN KARYAWAN DENGAN METODE COMPOSITE PERFOR…
This recruitment is carried out to evaluate the suitability of applicants with prospective employees who will work at the PT Sinar Alam Permai office. The applicants will be selected by the company through an objective assessment process. This process involves analyzing and comparing candidate data, including required criteria and test results. A system is needed to assist the analysis process …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1575092024
ANALISIS PENERIMAAN DAN PENGGUNAAN APLIKASI KOPI KENANGAN INDONESIA MENGGUNAK…
Ordering applications in the food and beverages industry aim to facilitate the ordering process by providing an online platform, The increasing use of mobile applications in the food and beverage industry encourages companies to understand the factors that influence user acceptance. This study aims to determine the level of acceptance of the Kopi Kenangan application using the Unified Theory of…
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- xv, 59 hlm.; ilus.; 29 cm
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- T1629372024
PERAN BUDAYA ORGANISASI, KEPEMIMPINAN TRANSFORMATIONAL, DAN MOTIVASI TERHADAP…
Knowledge is a valuable asset in organizations that can be effectively utilized through Knowledge Sharing (KS). This study aims to examine the impact of Organizational Culture (OC), Transformational Leadership (TL), and Motivation (MT) on Knowledge Sharing, as well as their effects on Organizational Performance (OP). The data were analyzed using Partial Least Squares-Structural Equation Modelin…
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- xvi, 45 hlm.; ilus.; 29 cm
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- T1627372024
PENGUKURAN KUALITAS WEBSITE CANVA MENGGUNAKAN METODE WEBQUAL 4.0.
Technological advances in the field of information and communication are growing rapidly, especially in the field of graphic design. Canva, which is one of the graphic design tools designed to meet productivity needs such as pamphlets, posters, flyers, presentations and other editing needs. Media development is not always accompanied by good user satisfaction. This can affect user interest in c…
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- xvi, 57 hlm.; ilus.; 29 cm
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- T1630212024
KNOWLEDGE EXTRACTION USING ASPECT-BASED SENTIMENT ANALYSIS AND CLASSIFICATION…
In this modern era, the use of technology in various fields of life is growing, especially in the financial sector such as digital payments. Digital payments are transactions made via the internet with various forms or electronic payment applications. This research utilizes one of the e-wallet applications, namely the DANA Application. As one of the digital payment applications, DANA's service …
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- xiii, 49 hlm.; ilus.; 29 cm
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- T1618382024
ANALISIS TINGKAT KEPUASAN PENGGUNA PADA APLIKASI LINE MENGGUNAKAN METODE END …
The rapid advancement of information technology has led to an increase in the use of digital communication apps, including Line. However, these applications face various complaints from users, such as inconsistent notifications, confusing interface, and sometimes unstable call quality in addition to high data consumption and frequent advertisements that can distract attention. This study aims t…
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- xvii, 113 hlm.; ilus.; 29 cm
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- T1630062024
EVALUASI PENGALAMAN PENGGUNA WEBSITE YOUTUBE MENGGUNAKAN METODE EYE TRACKING
YouTube merupakan salah satu media sosial populer di Indonesia, dengan salah satu fiturnya adalah Fitur Klip, yang memungkinkan pengguna menyoroti dan membagikan momen menarik dalam video dan dapat meningkatkan engagement. Namun, banyak pengguna yang kesulitan dalam mengakses fitur tersebut, se-hingga dapat mengurangi efektivitas penggunaan dan pengalaman pengguna. Penelitian ini bertujuan untu…
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- xv, 63 hlm.; ilus.; 29 cm
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- T1626442024
ANALISIS KUALITAS WEBSITE PERUMDA TIRTA MUSI PALEMBANG MENGGUNAKAN METODE WEB…
Perumda Tirta Musi Palembang merupakan penyedia layanan air bersih yang telah mengadopsi transformasi digital melalui website resmi untuk menyampaikan informasi layanan, tarif, pengaduan, dan pembayaran. Penelitian ini bertujuan untuk mengevaluasi kualitas website Perumda Tirta Musi menggunakan metode WebQual 4.0, yang meliputi tiga dimensi: kualitas kegunaan (usability quality), kualitas infor…
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- xiv, 35 hlm.; ilus.; 29 cm
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- T1631332024
PENERAPAN METODE TASK CENTERED SYSTEM DESIGN PADA PERANCANGAN USER INTERFACE …
Perkembangan teknologi yang pesat dalam beberapa dekade terakhir telah men-gubah cara kita berinteraksi dengan perangkat digital, termasuk dalam perancangan antarmuka pengguna (User Interface). PT Kilang Pertamina Inter-nasional, sebagai Badan Usaha Milik Negara (BUMN) yang bergerak di bidang pengolahan minyak, telah memanfaatkan teknologi informasi untuk mendukung berbagai operasional perusaha…
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- xvi, 75 hlm.; ilus.; 29 cm
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- T1626302024
PENGEMBANGAN SISTEM INFORMASI WEBSITE JURUSAN DENGAN KONSEP SOCIAL CUSTOMER R…
Penelitian ini bertujuan untuk mengembangkan sistem informasi website jurusan dengan konsep Social Customer Relationship Management (Social CRM) di Jurusan Sistem Informasi, Fakultas Ilmu Komputer, Universitas Sriwijaya. Pengembangan website menggunakan metode User Centered Design (UCD) untuk memastikan antarmuka yang user-friendly dan memenuhi kebutuhan pengguna. Metode Waterfall diterapkan da…
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- xv, 66 hlm.; ilus.; 29 cm
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- T1630452024
PENERAPAN METODE EYE TRACKING DALAM EVALUASI PENGALAMAN PENGGUNA PADA WEBSITE…
Perkembangan teknologi yang pesat semakin mendorong pentingnya pengalaman pengguna dalam pengembangan sebuah website, khususnya pada sektor pariwisata seperti website Traveloka. Traveloka sebagai salah satu agen perjalanan digital yang telah menyediakan fitur Rental Mobil sejak 2018. Namun, penelitian ini menunjukkan bahwa sebagian orang masih mengalami kesulitan dalam menggunakan fitur Rental …
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- xvi, 69 hlm.; ilus.; 29 cm
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- T1627352024
PEMANFAATAN METODE SOSTAC TERHADAP DIGITAL BRANDING DAN DIGITAL MARKETING (ST…
Digital marketing and business brand marketing that must be implemented by the 471.co coffee shop for the success of digital branding and digital marketing based on the sostac method (sysituation analysis, objective, strategy, tactic, action, control) by utilizing social media in the form of instagram, tiktok and whatsapp applications as a container for active marketing from the 471.co coffee s…
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- xv, 42 hlm.; ilus.; 29 cm
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- T1573072024
CLUSTERING NILAI SISWA SMA UNTUK MENENTUKAN BIDANG KEILMUAN PERGURUAN TINGGI …
Currently, there are still many students in high school who are still confused in determining the scientific field in higher education, even though the scientific field is one of the important things before determining the college they want to enter. They still depend on their parents or friends when they want to choose a scientific field, these high school students don't have a strong reason t…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1573702024
PENGEMBANGAN SISTEM INFORMASI AKADEMIK PADA SMA NEGERI 1 BABAT SUPAT BERBASIS…
At SMA Negeri 1 Babat Supat, all academic data processing is still done manually, making it difficult to process the data and present information quickly and accurately. This study aims to overcome this problem by using the PHP programming language and MySQL database, and to help schools improve systems that are not yet computerized. The research method used is a web-based system development me…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1573672024
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