ANALISIS HUBUNGAN PROMOSI TERHADAP VOLUME PENJUALAN DI PT. ELEX MEDIA KOMPUTI…

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vi, 83 hlm.; tab.; 29 cm.

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Call Number

T43600

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH PENERIMAAN SISWA PADA LEMBAGA PEND…

Edition

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ISBN/ISSN

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Collation

vi, 73 hlm.; tab.; 29 cm.

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Call Number

T441402006

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH SISWA PADA LEMBAGA BAHASA DAN PEND…

Edition

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ISBN/ISSN

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Collation

xi, 75 hlm.; tab.; 29 cm.

Series Title

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Call Number

T435702006

PENGARUH TREND LABA TERHADAP PERUBAHAN HARGA DAN VOLUME PERDAGANGAN SAHAM PER…

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ISBN/ISSN

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Collation

vi, 106 hlm.; tab.; 28 cm.

Series Title

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Call Number

T622322005

PENGARUH PROGRAM PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MO…

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ISBN/ISSN

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Collation

xii, 114 hlm.; tab.; 29 cm.

Series Title

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Call Number

T435822005

PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM…

This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PEMPEK DI SAGA …

Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk terhadap keputusan pembelian konsumen di restoran Pempek Saga Sudi Mampir, yang terletak di kawasan Demang Lebar Daun, Palembang. Penelitian ini fokus pada pelanggan restoran untuk mengevaluasi sejauh mana atribut produk mempengaruhi pilihan konsumen, dengan tujuan memberikan rekomendasi untuk pengembangan produk di masa mendat…

PENGARUH PROMOSI PENJUALAN DI E-COMMERCE SHOPEE DAN LITERASI KEUANGAN TERHADA…

This study aims to find out: 1) The effect of sales promotions in Shopee e-commerce on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 2) The effect of financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 3) The effect of sales promotions in Shopee e-commerce and financial li…

PENGARUH EFEKTIVITAS IKLAN PANTENE “MIRACLES HAIR SUPPLEMENT BARU! -BYE #RA…

The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strategies and business promotions carried out by companies in order to retain consumers. This study aims to determine the effect of advertising effectiveness and brand ambassadors on consumer loyalty The …

STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative in increasing consumers who use social media management services. To discuss the research, the theory used is the promotion mix theory put forward by Philip Kotler, John T. Bowen, and James C. Makens, …

PENGARUH BRAND AMBASSADOR NCT DREAM TERHADAP MINAT BELI PADA MARKETPLACE SHOP…

The study entitled "The Effect of NCT Dream Brand Ambassadors on Buying Interest at the Shopee Marketplace (Studies in Communication Studies Students at Sriwijaya University) aims to determine the effect of using Brand Ambassadors as a surefire way to promote a brand. This study used a quantitative method, and data collection was in the form of questionnaires which were distributed to 69 respon…

PENGEMBANGAN MEDIA WEB DALAM PROMOSI PRODUK PEMBERDAYAAN TENUN SONGKET DI DES…

This development research aims to produce web media in the promotion of empowerment products at the Mardiah Songket Gallery in Muara Penimbung Ulu village as a valid and practical promotional media. This research is a development research or Research and Development (R&D) using the ADDIE (Analysis, Design, Development, Implementation, and Evaluatiton) development model. This research is a devel…

FOODSTAGRAMMING MINUM CANTIK DI STARBUCKS PADA MAHASISWA FISIP UNSRI KAMPUS P…

Foodstagramming is a term used by Instagram users to describe an activity to post photos of food. With the hashtag #foodstagram, they classify photos related to food. Then the object that sometimes becomes foodstagramming or foodstagram is Starbucks, a place where they serve coffee drinks as their mainstay drink, but the price offered is not cheap for coffee drinks from Starbucks. This study wi…

STRATEGI PROMOSI LAA TAHZAN FLORIST INDRALAYA KABUPATEN OGAN ILIR SUMATERA SE…

This study aims to know the promotion strategy of laa tahzan florist indralaya product via instagram. The study uses qualitative methods. The types and data sources used are primary data. collecting data in this study uses in-depth interview techniques, observation and documentation. The result of this study shows that laa tahzan florist indralaya is good enough, because laa tahzan florist indr…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMSUNG GALAXY DI …

The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone products in Palembang City. The population in this study were consumers of Samsung Galaxy mobile phones in the city of Palembang totaling 100 people. The data collection technique used was a census by di…

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUASAN NASABAH TABUNGAN PESIRAH PADA B…

This study aims to determine the effect of products and promotions on customer satisfaction with savings accounts at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical cal…

PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SE…

This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Clothes Via Online. The purpose of this study is t o analyze the injluence of pro duet, price, advertising media, trust, and personality toward purchasing decision of clothes via Online. This sludy used qu…

ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 1…

This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA N…

PENGARUH BRAND IMAGE GATSBY WAX TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA…

The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand image toward consumer’s loyalty. The method use is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis method used in this resear…

PENGARUH PROMOSI PENJUALAN DAN GAYA HIDUP TERHADAP KEPUTUSAN KONSUMEN MEMBELI…

Penelitian ini bertujuan untuk mencari tahu pengaruh antara promosi penjualan dan gaya hidup terhadap keputusan konsumen membeli produk pada gerai Starbucks coffee di Palembang secara parsial dan simultan . Metode yang digunakan adalah sebab akibat atau kausalitas antara variabel-variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel yang digunakan dalam penelitian ini adala…

PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELIA…

This study aims to determine the effect of Brand Awareness on consumer decisions partially and simultaneously as well as knowing which Brand Awareness factors are dominant influencing consumer decisions in making purchases at Shopee. The number of samples in this study amounted to 100 respondents. The sampling technique uses purposive sampling method. Data analysis techniques used multiple line…

PENGARUH KEMASAN, LABEL HALAL, DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMB…

The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dominant influence on purchasing decisions between Packaging, Halal Label, And Produet Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directl…

THE TOTAL MARKETING AND SALES PLAN; The most comprehensive up-to-date guide t…

Edition

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ISBN/ISSN

0-471-57114-8

Collation

xiv, 290 p. ; 25 cm

Series Title

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Call Number

658.802 O'ha t 1992

ANALISIS PENGARUH ENDORSER PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK YAM…

Penelitian ini bertujuan untuk 1) Untuk mengetahui besarnya pengaruh pengunaan endorser iklan terhadap keputusan pembelian pada produk Yamaha Jupiter pada mahasiswa Universitas Sriwijaya Kampus Inderalaya, dan 2) Untuk mengetahui variabel yang paling dominan mempengaruhi keputusan pembelian pada produk Yamaha Jupiter pada mahasiswa Universitas Sriwijaya Kampus Inderalaya. Responden yang terliba…

ANALISIS PENGARUH PROMOSI SABUN LIFEBUOY CLEAR SKIN TERHADAP KEPUTUSAN PEMBEL…

The objective of this research are to know how much influence the promotion variable to purchase decision consumer. The research’s variable dependent variable is purchase decision consumer and independent variable. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefor…

PENGARUH MERCHANDISE, HARGA, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN B…

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh merchandise, lokasi, promosi dan harga serta variabel yang dominan berpengaruh terhadap keputusan konsumen berbelanja di Hypermart Lippo Plaza Jakabaring Palembang. Populasi penelitian ini adalah seluruh konsumen yang berbelanja di Hypermart Lippo Plaza Jakabaring Palembang, dan sampel penelitian yang dipilih berdasarkan teknik…

ANALISIS PENGARUH HARGA, IKLAN DAN PENJUALAN PERSEORANGAN KREDIT USAHA RAKYAT…

Penelitian ini bertujuan untuk mengetahui pengaruh dari harga, iklan dan penjualan perseorangan Kredit Usaha Rakyat (KUR) Bank BRI KCP Lemabang terhadap keputusan meminjam oleh pedagang pasar tradisional Lemabang. Populasi target dalam penelitian ini adalah pedagang pasar tradisional Lemabang, Palembang. Sampel yang digunakan sebanyak 100 responden. Teknik sampling yang digunakan adalah non pro…

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PELANGGAN DALAM MENGGUNAKA…

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh brand equity Kartu AS terhadap keputusan pembelian dan 2) mengetahui faktor apa yang mempengaruhi brand equity Kartu AS terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa dari sampel sebanyak 100 responden yang membeli dan menggunakan Kartu AS maka dari empat variabel yang diujikan yaitu brand awareness, brand as…

PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN LEVI’S JEANS DI KOTA P…

Penelitian ini membahas mengenai pengaruh atribut produk terhadap loyalitas pelanggan pada Levi‟s Jeans di kota Palembang. Tujuan penelitian ini mengetahui seberapa besar pengaruh dan faktor atribut produk yang dominan mempengaruhi loyalitas pelanggan Levi‟s Jeans di kota Palembang. Penelitian ini dilaksanakan di kota Palemban mengunakan NonProbability Sampling (Purposive Sampling). Berdasa…

PENGARUH ATRIBUT PRODUK SABUN PEMBERSIH WAJAH POND’S TERHADAP SIKAP KONSUME…

Penelitian ini bertujuan untuk mengetahui seberapa besar Atribut Produk sabun pembersih wajah Pond’s dapat mempengaruhi sikap konsumen dalam memutuskan pembelian. Hasil penelitian ini menunjukkan bahwa untuk Desain dan Kemasan tidak signifikan secara statistik terhadap Sikap Konsumen. Hal ini menunjukkan bahwa Kualitas dan Fitur yang baik akan mendapatkan sikap yang positif dari konsumennya, …