Filter by
PENGARUH TERPAAN IKLAN DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PROD…
This study aims to examine and explain the effect of advertising exposure and brand ambassadors on purchasing decisions for Scarlett Whitening products. This research uses a qualitative method using Structural Equation Model (SEM) analysis which is processed using the SmartPLS application. Data obtained through distributing questionnaires to 77 respondents from EXO-L Palembang members. The resu…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 109 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1564642024
PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 118 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1816032025
KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRA…
This research aims to determine the Commodification of Islam in Marketing of Local Muslim Fashion Brands (Study on Brand Moslemind). Data collection used qualitative methods by conducting observations, interviews and documentation studies on the five selected informants. This research uses Content Commodification theory from Vincent Moscow (2010) which explains that commodification is a process…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 111 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1580062024
WACANA TERORISME DALAM FILM INDONESIA (ANALISIS WACANA KRITIS FILM ALIF LAM M…
Film is one of the mass media that is highly favored by people, especially young individuals. Furthermore, films now can be easily accessed through their respective smartphones. One such film is Alif Lam Mim, which falls under the dystopian genre. The objective of this research is to investigate the discourse of terrorism within the film Alif Lam Mim (2015) using Teun A. Van Dijk's Discourse An…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- viii, 234 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1579882024
FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv,75 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1816392025
SIMBOL BUDAYA PADA LOGO HALAL TERBITAN BADAN PENYELENGGARA JAMINAN PRODUK HAL…
A Logo is a form of visual communication used to convey messages to the public. The visual design of a logo is often influenced by local cultural symbols. The halal logo plays a vital role for Muslims, serving as a marker that ensures the halal status of a product according to Islamic law. This study aims to identify and analyze the cultural symbols present in the halal logo issued by Badan Pen…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 104 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1566952024
ANALISIS WACANA BERBASIS KORPUS PADA KOMENTAR YOUTUBE CHANNEL KOMPAS TV CUPLI…
The writing is entitled "Corpus-Based Discourse Analysis on Kompas Tv YouTube Channel Comments Video Clip of Megawati Soekarno Putri's Speech at the PDIP National Working Meeting II". This writing aims to analyze the discourse contained in the comments column of a video content that was controversial, namely video footage of Megawati's speech at the PDIP National Working Meeting II using corpus…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvii, 66 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1513382024
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…
The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 42 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1579342024
KOMUNIKASI INTERPERSONAL ATLET DAN PELATIH DALAM MENINGKATKAN PRESTASI PADA K…
This thesis research is entitled ‘Interpersonal Communication between athletes and coaches in improving achievements at the Palembang State Court Taekwondo Club’. This research discusses how interpersonal communication occurs between coaches and athletes in improving achievements at the Palembang state court taekwondo club. The research method used is a descriptive qualitative approach with…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 165 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1581802024
POLA KOMUNIKASI KOMUNITAS VESPA SCOOTER OGAN ILIR SUMATERA SELATAN DALAM MEMP…
In an organization, each member has a different way and style of speaking from each other, which is influenced by their cultural background, education and personal experience. The Vespa community, in carrying out its social actions, of course has its own internal organizational communication pattern to encourage all its members to remain active and participate in every activity. This research u…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 86 hlm.; ilus.; 29 cm
- Series Title
- .
- Call Number
- T1581752024
MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA FISIP PROGRAM STUDI ILMU KOMU…
This research has theoretical and practical benefits. The aim of this research is to determine the motives of Communication Science students at Sriwijaya University FISIP in using the TikTok application. This type of research uses quantitative descriptive research methods. By using the Uses and Gratification theory by McQuail. By distributing individual Communication Science students, FISIP, Sr…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 151 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1581772024
REPRSENTASI BEAUTY PRIVILEGE DALAM DRAMA KOREA MASK GIRL (ANALISIS SEMIOTIKA …
Representations of beauty and beauty privilege in the media often reflect and reinforce existing social structures in society. The Korean drama "Mask Girl" provides a clear picture of how beauty standards affect social dynamics and characterization in the context of modern Korean culture. This study aims to determine how the representation of beauty privilege in the Korean drama Mask Girl. The …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 58 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1581762024
AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI U…
Communication accommodation is a person's ability to adjust, modify, and regulate communication behavior towards the culture of other individuals. This behavior is carried out by everyone, including immigrant communities in Sumber Jaya Village which is a multi-ethnic area. There are several problems caused by differences in culture, communication style, and culture. This study aims to see how t…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 112 hlm.; ilus,; tab, 29 cm
- Series Title
- -
- Call Number
- T1835052025
STRATEGI KOMUNIKASI DINAS PERPUSTAKAAN DAERAH SUMATERA SELATAN DALAM MEMBANGU…
Studi ini dimaksudkan untuk menggambarkan dan menganalisis Strategi komunikasi yang diterapkan oleh Dinas Perpustakaan Daerah Sumatera Selatan guna membangun minat baca di kalangan generasi muda melalui kerja sama dengan Komunitas Buku Buku Linda. Metode yang digunakan adalah metode kualitatif dengan fokus penelitian studi kasus. Informasi dikumpulkan lewat wawancara intensif, observasi, dan do…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 253 hlm.; ilus.; tab, 29 cm
- Series Title
- -
- Call Number
- T1883782025
PEMBERITAAN METROTVNEWS.COM TERKAIT KEKERABATAN POLITIK DALAM PILPRES 2024: A…
Penelitian ini menganalisis bagaimana MetroTVNews.com membingkai kekerabatan politik dalam Pemilihan Presiden (Pilpres) 2024, khususnya terkait pencalonan Gibran Rakabuming Raka sebagai calon wakil presiden (Cawapres) nomor urut 02. Menggunakan pendekatan analisis framing, penelitian ini mengeksplorasi bagaimana berita-berita yang dipublikasikan oleh MetroTVNews.com. Metode penelitian yang digu…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiii, 126 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1517382024
PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…
Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pemilu bertujuan menentukan seorang yang akan memimpin suatu negara pada periode tertentu. Kampanye yang dilakukan sangat beragam seperti menggunakan jargon “Gemoy”. Penelitian ini menggunakan model…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xix, 112 hlm.: ilus., tab.; 29 cm
- Series Title
- -
- Call Number
- T1650082024
PENERAPAN KODE ETIK JURNALISTIK PADA BERITA PELECEHAN SEKSUAL TERHADAP ANAK D…
This study has a background of sexual harassment cases that are very common around us, especially cases of harassment experienced by minors. This study aims to see whether tribunnews.com as one of the best online media portals in Indonesia has implemented a journalistic code of ethics in reporting cases of sexual harassment against children that have been selected as 10 news items. This study u…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 151 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1577252024
ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBI…
This research aims to analyze the reception of students interpretations of feminist values in the Barbie film. Using descriptive qualitative research methods and Stuart Hall's main theory of reception analysis as well as the supporting theory of Uses and Effect. Data collection techniques include in-depth interviews with students, documentation and also observation. The research results obtaine…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 86 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1578802024
ANALISIS ISI PESAN BRANDING KAOS NYENYES DALAM KONTEN INSTAGRAM SEBAGAI MEREK…
The advancement of communication technology marked by the presence of social media such as Instagram is a new form of branding activities that display the visual image of the brand. Kaos Nyenyes is a local clothing brand that actively uses Instagram as its brand communication. This research aims to analyze the content of branding messages on the @kaosnyenyes feed in shaping the characteristics …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 32 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1577452024
POLA KOMUNIKASI GURU DALAM PROSES PEMBELAJARAN EKSTRAKULIKULER TARI PADA MURI…
This study was conducted to discuss the communication patterns of teachers in the process of extracurricular dance learning for deaf students at SLB-B Pembina, Palembang City. This study aims to find and determine what communication patterns are applied by teachers in the process of extracurricular dance learning for deaf students based on four patterns, namely the wheel pattern, chain pattern,…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 58 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1578542024
ANALISIS MAKNA SIMBOLIK PADA TRADISI LISAN SENJANG DI KECAMATAN SEKAYU KABUPA…
Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 42 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1575542024
KOMUNIKASI PERSUASIF KANTOR PELAYANAN PAJAK DALAM MENINGKATKAN KEPATUHAN WAJI…
Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 107 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1577262024
ANALISIS WACANA KRITIS BERBASIS KORPUS IMAGE REPAIR JESSICA WONGSO DALAM KASU…
This study attempts to examine Jessica Wongso's image restoration tactics in online media coverage of the film "Ice Cold: Murder, Coffee, and Jessica Wongso." A Corpus-Assisted Discourse Study was utilized to discover and evaluate the use of William Benoit's proposed picture correction procedures. Data were gathered from numerous internet media publications about the film and incidents involvin…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 58 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1579972024
PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRA…
This study aims to test the effect of gemoy branding on presidential and vice presidential campaign advertisements Prabowo-Gibran on the perception and decision to vote for new voters. The population in this study were all students of Sriwijaya University. The sampling technique used Purpose sampling with a sample size of 100 communication science students at Sriwijaya University. The data anal…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 42 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1596502024
PEMAKNAAN MAHASISWA PENDATANG JURUSAN ILMU KOMUNIKASI ANGKATAN 2020 MENGENAI …
Program Studio 42 UHF merupakan program televisi Palembang yang dibuat oleh PALTV. Program ini memperkenalkan bahasa serta budaya keseharian orang Palembang yang dikemas dengan humor menarik bahasa Palembang. Penelitian ini bertujuan untuk menggali pemaknaan mahasiswa pendatang Jurusan Ilmu Komunikasi angkatan 2020 terhadap bahasa humor Palembang yang disajikan dalam program Studio 42 di salura…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xiv, 165 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1597372024
ANALISIS FRAMING PEMBERITAAN KONFLIK ISRAEL PALESTINA DI MEDIA KOMPAS.COM DAN…
This study aims to determine the differences in framing regarding the analysis of the framing of the Israel-Palestine Conflict News on the Kompas.com and Republika online news portals. The research method used in this study is a qualitative approach. The analysis technique used is the Zhongdang Pan and Gerald M. Kosicki framing analysis with the objects studied being twenty-five news from Kompa…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xii, 133 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1597432024
STRATEGI KOMUNIKASI PEMASARAN PADA EVENT FESTIVAL FOODIES PALEMBANG DALAM MEM…
This research aims to find out how marketing communication strategies are implemented at the Festival Foodies Palembang in building brand image. The theory used in this research is the integrated marketing communication theory which consists of five dimensions, namely advertising, personal selling, direct marketing, promotion, public relations and publicity. The methods used in this research ar…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xii, 98 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1511052024
PENERAPAN BRAND COMMUNICATION KELUARGA BABA WEDDING ORGANIZER DALAM MENINGKAT…
In the competition to sustain and develop their business, wedding organizers (WOs) had to have a strategy to interact with customers in order to have an edge and win the competition. Keluarga Baba is a WO operating in the city of Palembang that had several distinctive characteristics compared to its competitors. This research examined how Keluarga Baba implemented brand communication to improve…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 132 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1513282024
ANALISIS SEMIOTIKA BUDAYA POPULER PADA INDUSTRI HIBURAN KOREA SELATAN DALAM F…
The Hallyu phenomenon enables the South Korean entertainment industry to spread popular culture South Korea to all corners of the world. Through music, dramas, films, and other cultural products, South Korea has sold its culture by blending traditional and modern elements. Hallyu has also marketed commercial products and South Korean tourism to audiences in various countries. Hallyu is not only…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xv, 49 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1513862024
DAMPAK UNFOLLOW MEDIA INSTAGRAM TERHADAP HUBUNGAN INTERPERSONAL PADA KALANGAN…
Penelitian ini berjudul “Dampak Unfollow di Instagram terhadap Hubungan Interpersonal pada Kalangan Gen Z” (Studi pada Mahasiswa Ilmu Komunikasi FISIP Universitas Sriwijaya kampus Palembang) Media sosial, khususnya Instagram, memainkan peran dalam kehidupan Generasi Z (Gen Z) sebagai sarana komunikasi, ekspresi identitas, dan manajemen kesan digital. Salah satu fenomena menarik yang terjadi…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xvi, 175 hlm.; ilus.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T1817012025
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography