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STRATEGI RED BULL DI AMERIKA SERIKAT DALAM MEREPRESENTASIKAN BRAND MELALUI IN…
As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…
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- xi, 46 hlm.; ilus.; tab, 29 cm
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- T1797332025
ANALISIS FRAMING PEMBERITAAN POLEMIK GELAR DOKTOR BAHLIL PADA PORTAL BERITA M…
This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a critical paradigm, this study analyzes how Mediaindonesia.com constructs meaning and ideology related to the issue of Bahlil's doctoral degree, and how this constructed reality is presented to the publi…
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- xiv, 19 3hlm.; ilus.; tab, 29 cm
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- T1803932025
ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…
Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …
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- vi, 55 hlm.; ilus.;29 cm
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- T1631182024
REPRESENTASI FEMINISME DALAM FILM BARBIE (ANALISIS SEMIOTIKA ROLAND BARTHES)
Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…
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- xiv, 141 hlm.; ilus.; 29 cm
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- T1397502023
PERAN MUKWEGE FOUNDATION DALAM PERLINDUNGAN KORBAN KEKERASAN SEKSUAL BERBASIS…
For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …
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- xv, 97 hlm., ilus., tab.; 29 cm
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- T1638132025
PERENCANAAN DAN PERANCANGAN GRAHA BERITA PAGI DI PALEMBANG
Media massa, di masa kini memiliki peranan penting di dalam masyarakat. Media massa dapat dilihat sebagai suatu industri yang berubah dan berkembang. Media dapat dilihat sebagai suatu institusi dengan suatu jaringan yang melibatkan berbagai pihak. Masyarakat, wartawan, ilmuan, pemerintah dapat memanfaatkan media dan di lain hal dapat juga menjadi sumber yang diperlukan oleh media. Oleh kar…
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- xi, 151 hlm. : ilus. ; tab. ; 28 cm
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- T1377002013
DIPLOMASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN DALAM MEMPROMOSIKAN BRA…
In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative des…
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- xiv, 71 hlm., ilus., tab.; 29 cm
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- T1645542024
EFEKTIVITAS TRAILER FILM DI YOUTUBE TERHADAP MINAT MENONTON KE BIOSKOP FILM N…
Trailers are movie advertisements that are used to attract interest in watching movies. Prospective viewers who have watched the trailer and are interested will buy tickets to watch the film in theaters. Likewise with this study entitled "The Effectiveness of Film Trailers on Youtube Against Interest in Watching NKCTHI Film Cinemas Among Students of Communication Studies FISIP Sriwijaya Univers…
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- xiv, 89 hlm.; ilus.; tab.; 29 cm.
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- T942722022
EFEKTIVITAS CHANNEL YOUTUBE PEMUDA TERSESAT SEBAGAI MEDIA DAKWAH (STUDI PADA …
The use of YouTube social media has experienced rapid development and is used for various purposes, one of which is as a medium of da'wah. The Pemuda Tersesat Channel is a channel that packages da'wah by utilizing the media as a means of disseminating content with a focus on da'wah targets for young people or teenagers. The use of social media is of course a challenge in itself whether messages…
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- xv, 96 hlm.; ilus.; tab.; 29 cm.
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- T876622022
REPRESENTASI PENYANDANG SPEKTRUM AUTISME DALAM FILM MIRACLE IN CELL NO. 7
Miracle in Cell No. 7 is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 by Lee Hwan-kyung. This research uses Roland Barthes' Semiotic Theory and Colin Barnes's Disa…
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- xv, 91 hlm.; ilus.; 29 cm
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- T789572022
JURNALISME DAMAI PEMBERITAAN KERUSUHAN WAMENA 2023 PADA PORTAL BERITA ONLINE …
Penelitian ini dilatarbelakangi kasus kerusuhan yang sering terjadi di Papua. Salah satu kerusuhan yang baru-baru terjadi di yaitu, kerusuhan di Sinakma, Wamena, Kabupaten Jayawijaya, Papua pada 23 Februari 2023. Penelitian ini bertujuan untuk melihat apakah 13 portal berita online yang ada di Indonesia telah menerapkan jurnalisme damai dalam memberitakan kerusuhan Wamena 2023. Penelitian ini m…
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- xvii, 167 hlm.; Ilus.; 29 cm
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- T1293512023
PENGANTAR KOMUNIKASI MASSA
Buku Pengantar Komunikasi Massa ini mengkaji secara teoritis berbagai proses yang melingkupi media massa. Dari bahasan ini diharapkan masyarakat tidak saja secara lebih cerdas mengarifi dan memahami keberdaan media massa di tengah masyarakat, tetapi juga mengkritisinya.
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- 979-769-112-8
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- xx, 276 hlm. ; ilus. ; tab. ; 21 cm
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- 302.23 Nur p
REPRESENTASI TRAUMA PENYINTAS KEKERASAN SEKSUAL DALAM FILM “27 Steps of May…
This film emphasizes sexist prejudice by describing cases of sexual violence against women byshowing how a story is first composed and then developed into a rape script. Furthermore, it isimportant to determine whether the film uses stereotypes of women who have been rooted in societyor how the film presents actual women The qualities of representation and interpretation ofsymbols are their ess…
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- xiv, 95 hlm.; Ilus.; 29 cm
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- T1318652023
ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH…
This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and descriptio…
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- xii, 88 hlm.; Ilus.; 29 cm
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- T1292062023
REPRESENTASI HEROISME DALAM FILM HACKSAW RIDGE DAN JENDERAL SOEDIRMAN (STUDI …
This research aims to compare the elements of heroism in the Hollywood film "Hacksaw Ridge" and the local film "Jenderal Soedirman," as well as identify the cultural influences that shape these heroic actions. The theoretical framework employed in this study is Scott T. Allison's Heroism Theory. The research methodology used is descriptive qualitative research, with the data collection techniqu…
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- ix, 80 hlm.; Ilus.; 29 cm
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- T1294462023
PENGARUH KONTEN INSTAGRAM PARENTALK.ID TERHADAP PEMENUHAN KEBUTUHAN INFORMASI…
This study aims to determine whether there is an influence of instagram content parentalk.id on the need for information parenting on followers. This research is a quantitative research by distributing research questionnaires to respondents through instagram parentalk.id, the population in this study is instagram followers @parentalk.id. The sample collection method in this study is Nonprobabil…
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- xvii, 98 hlm.; Ilus.; 29 cm
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- T1294952023
PENGGUNAAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA PEMENUHAN KEBUTUHAN INFORMA…
This study aims to analyse the use of Facebook social networking as a medium for fulfilling community information needs in Pringsewu Regency. This research uses the uses and gratifications theoretical framework by Katz and Haas to understand the use of the PC_Pringsewu Community Facebook group. The method used in this research is descriptive qualitative with data collection techniques using obs…
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- xiv, 98 hlm.; Ilus.; 29 cm
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- T1314042023
EVALUASI PROSES BELAJAR MENGAJAR MELALUI MEDIA DALAM JARINGAN (DARING) DAN …
This research was conducted to find out how the evaluation of the teaching and learning process through online and offline media was carried out by the Faculty of Social Sciences and Political Science, Sriwijaya University. In this study, the authors used qualitative data analysis with a descriptive analysis approach. The population in this study were students and lecturers of the faculties of …
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- xi, 127 hlm.; Ilus.; 29 cm
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- T1307102023
MAKNA “NGETEH” DI KALANGAN REMAJA AKHIR PENGGUNA MEDIA SOSIAL TWITTER
This study aims to explore the meaning of young adults followers of @AreaJulid in doing "spill the tea" actions on social media Twitter through the phenomenology of Alfred Schutz. The method used in this study is descriptive qualitative with data collection by observation, interview, and documentation. Based on the results of the study, the background was found from the beginning of creating ac…
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- xvii, 115 hlm.; Ilus.; 29 cm
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- T1308482023
REPRESENTASI KELUARGA DALAM FILM “ALI & RATU RATU QUEENS ” (STUDI ANALISI…
This research is entitled "Representation of Families in the Film Ali dan Ratu Ratu Queens (Semiotic Analysis of Charles Sanders Peirce). The purpose of this research is to find out about the representation of families in the film. In this study the authors took several scenes that show how the family forms represented by the main character named Ali. This research uses descriptive qualitative …
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- xiii, 82 hlm.; Ilus.; 29 cm
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- T1295132023
REPRESENTASI POSTHUMANISME PADA FILM DUNE (2021)
Representation in films continues to expand. The depiction of humans in films is increasing in variety. One of them is through the depiction of humans in a science fiction film. Humans in science fiction films are depicted through posthuman characters who are described as having problems related to complex issues surrounding the future of humanity. This study aims to determine the representatio…
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- xii, 83 hlm.; Ilus.; 29 cm
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- T914892023
STRATEGI KOMUNIKASI PEMASARAN MAKNA WEDDING ORGANIZER DALAM MENARIK MINAT KON…
The business competition in digital era is evolving fast, not an exception for wedding organizer service businesses, which require them to actively moving in social media as their communication medium technology. Makna Wedding Organizer is being present as one of the wedding organizers in Palembang who optimizes social media usings as marketing tool to boost the consumer’s interest. The theor…
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- xvi, 109 hlm.; Ilus.; 29 cm
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- T1313842023
HUBUNGAN PENGGUNAAN INSTAGRAM TERHADAP PEMBENTUKAN PERSONAL BRANDING MAHASISW…
INSTAGRAM IS A SOCIAL MEDIA PLATFORM USED TO SHARE PICTURES. PHOTOS/VIDEOS THAT USERS WANT TO SHARE VERY QUICKLY AND EASILY. THIS STUDY AIMS TO DETERMINE THE RELATIONSHIP BETWEEN THE USE OF INSTAGRAM AND THE FORMATION OF PERSONAL BRANDING AMONG STUDENTS OF COMMUNICATION STUDIES, SRIWIJAYA UNIVERSITY. DATA OBTAINED FROM THE RESULT OF QUESTIONNAIRES AND DOCUMENTATION STUDIES WITH QUANTITATIVE RES…
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- xiv, 81 hlm.; Ilus.; 29 cm
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- T1045172023
MANAJEMEN PENYIARAN PROGRAM KEBUDAYAAN LOKAL PRO 4 RRI PALEMBANG DALAM MEMPER…
A management process is needed to be able to manage the program on the radio station. Because broadcasting a program that attracts and retains listeners must be able to manage it according to the functions and aspects of management properly. The purpose of this study was to find out about the implementation of broadcasting management strategies for the local culture program Pro 4 RRI Palembang …
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- xv, 90 hlm.; Ilus.; 29 cm
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- T1292442023
EFEKTIVITAS KOMUNIKASI VIRTUAL DALAM PENGGUNAAN APLIKASI ZOOM PADA KEGIATAN…
The emergence of the Covid-19 Pandemic in the world has caused unrest and has changed everything in human life.Here it can be seen that there is a shift in human style or habit in communicating information with others in the pandemic era, it is said that because nowadays humans no longer need to communicate at the same time, place. Virtual communication is inseparable from an internet media tha…
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- xvi, 72 hlm.; Ilus.; 29 cm
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- T889212022
PENGARUH TERPAAN KONTEN INSTAGRAM @ANDYSENJAYA TERHADAP MINAT MELAKUKAN TRADI…
The impact of media exposure can lead to the formation of behavior that culminates in a decision. This study aims to determine whether there is an influence of Instagram content on the interest in trading among followers of @AndySenjaya. The theories used in this study are the content exposure theory by Ardianto and the interest theory by Rahmat. The sample was obtained using purposive sampling…
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- xii, 88 hlm.; Ilus.; 29 cm
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- T1292972023
STRATEGI KOMUNIKASI PT. CINDA KARYA MEDIA DALAM MEMPERTAHANKAN CITRA PERUSAHA…
This research is entitled "PT. Cinda Karya Media during the pandemic so that people still choose PT. Cinda Karya Media. The research method used in this research is a qualitative descriptive method. The data collection process was carried out using in-depth interview techniques, observation and documentation. The results of the research are that the company's communication strategy in improving…
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- viii, 74 hlm.; Ilus.; 29 cm
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- T1297302023
PENGGUNAAN MEDIA SOSIAL UNTUK MEMBANGUN KESADARAN PUBLIK TENTANG KONSERVASI S…
BKSDA Sumatera Selatan a Technical Implementation Unit at the echelon III level (or echelon II for a large office) under Direktorat Jenderal Konservasi Sumber Daya Alam dan Ekosistem Kementrian Lingkungan Hidup dan Kehutanan Republik Indonesia. Belantara Foundation is a global non-profit organization based in Indonesia that works to protect Indonesian landscapes. Both institutions are committed…
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- xvii, 106 hlm.; Ilus.; 29 cm
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- T1288712023
EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DA…
This study plans to recognize the influence of product reviews, price, and trust on purchasing decisions in the TikTok Shop marketplace at Toko Karung Jantan. The type of research is quantitative research. The sample used in this study was 100 respondents obtained using the purposive sampling method. Data collection was taken using questionnaires via Google Forms. Data analysis methods namely v…
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- xiii, 74 hlm.; Ilus.; 29 cm
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- T1308282023
STRATEGI PRODUKSI PROGRAM ACARA BERITA DI INDOSIAR DALAM DUNIA PENYIARAN
Television characters in audio and visual form are the advantages of television in order to provide an effective emphasis on a message delivered (Kantanto and Apriandi 2019:8). A television program will usually contain the theme of what television station is being watched, there are various types of themes from television stations in Indonesia. But in general it is only divided into two, namely…
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- xiii, 74 hlm.; Ilus.; 29 cm
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- T1034262023
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