This research examines the "Self-Image of Late Adolescents Visiting Coffee Shop Kopi 16 in Palembang." Visiting coffee shops has become a phenomenon lately because many late teenagers, especially at Coffee Shop 16, shape, express, and perceive themselves in front of others through their visits to coffee shops. In this research, the method used is qualitative descriptive. The data collection tec…
This study aims to analyze the influence of Brand Image and Brand Awareness on consumers' purchasing decisions of Bulog Premium rice. This research uses a quantitative approach with an associative method. Primary data were collected through the distribution of questionnaires to 100 respondents who are consumers of Bulog Premium rice. Based on the analysis using the AIDA theory, the results show…
Limitations of visual analysis by medical personnel. This study implements the YOLOv8 algorithm, a state-of-the-art deep learning method for object detection, to identify three types of brain tumors, namely glioma, meningioma, and pituitary. The dataset was obtained from Kaggle, then processed through the preprocessing and augmentation stages with Roboflow, and trained using several YOLOv8 vari…
Facial images captured under low-light conditions often suffer from visual degradation, including low contrast, inadequate brightness, and loss of important details, which negatively impact face detection accuracy. This study aims to enhance the quality of low-light images using the Retinex method as a preprocessing step and to evaluate its effect on the performance of the YOLOv5 face detection…
The State Fisheries Management Area of the Republic of Indonesia 711 (WPPNRI 711) is a water that has abundant natural resources including oil and gas wealth and fish barns. Based on Kepmen KP No. 50 of 2017 WPPNRI 711 has fishery potential of 767,126 tons with a utilization rate of 10.66%. The lack of utilization is because local fishermen still use conventional methods, in optimizing fisherme…
Penelitian ini dilakukan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap keputusan pembelian konsumen pada KFC Palembang square. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner, sampel yang diambil sebanyak 100 orang dengan menggunakan metode accidental sampling. Teknik analisis yang digunakan adalah analisis regresi …
The spread of phytoplankton in waters cannot be separated from the content of chlorophyll-a. The concentration of chlorophyll-a in phytoplankton is closely related to the physical and chemical parameters of the waters which have a major role in the distribution of plankton in certain seasons, as well as knowing the characteristics of the diversity of biota that live in a waters. Chlorophyll-a c…
Sea Surface Temperature (SST) is an important factor studied. SST can affect the life of organisms in the waters. Changes in SST in the waters can occur in the time span of daily, weekly and yearly. Over time, SST can be measured using remote sensing technology. The purpose of this study is to map the distribution of sea surface temperatures in the waters of Pasar Bawah, South Bengkulu Regency,…
The study "Analysis of Changes in Size of Mangrove Areas in Region 2 SPTN Sembilang National Park in South Sumatra Using Landsat TM Data" was conducted in July-November 2014. This aims to analyze the changes in the extent of mangrove areas in Region II SPTN Sembilang National Park South Sumatera by using Landsat TM imagery data. The method in this study is a ground check is done to collect data…
Pemantauan hutan mangrove secara berkala sangat diperlukan untuk melihat perubahan luasan dan kondisi mangrove di pesisir Teluk Pandan Kabupaten Pesawaran Provinsi Lampung. Tujuan dari penelitian ini untuk menganalisis perubahan luasan dan kerapatan mangrove tahun 2010-2015, kondisi mangrove di pesisir Teluk Pandan serta korelasi kerapatan mangrove pada citra satelit dengan kerapatan mangrove d…
Penelitian “Identifikasi Penggunaan Lahan Mangrove di Seksi Pengelolaan Taman Nasional (SPTN) Wilayah I Taman Nasional Sembilang Sumatera Selatan” telah dilaksanakan pada bulan Juni sampai November 2014, bertujuan untuk mengidentifikasi jenis-jenis penggunaan lahan dan luasannya di dalam Kawasan mangrove Seksi Pengelolaan Taman Nasional (SPTN) Wilayah 1 Taman Nasional Sembilang Sumatera Sel…
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel halal (Xj), prinsip bagi hasil (X2), dan keuntungan dan falah (X3) terhadap keputusan nasabah menabung di Bank Syariah Mandiri Palembang dan untuk mengetahui variabel yang paling dominan berpengaruh pada keputusan nasabah menabung di Bank Syariah Mandiri Palembang. Penelitian ini menggunakan data primer yang diperoleh me…
This research was conducted to analyze the influence of brand image concists of a corporate image, user image, and product image to purchasing decisions at Richeese Factory Palembang both simultaneously and partially. This study uses primary data obtained through questionnaires, samples taken as many as 100 people using the non probability sampling method. The analysis technique used is multipl…
This study aimed to determine the influence of advertising and brand image on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The population on this study was all students of the Faculty of Economics, Sriwijaya University. The sampling technique used was nonprobability sampling with purposive sampling method, by taking 100 students as resp…
Tujuan Penelitian ini adalah Untuk mengetahui besarnya pengaruh atribut produk dan citra merek terhadap keputusan pembelian kamera digital Canon, baik secara parsial maupun secara simultan. Metode yang digunakan dalam riset ini adalah sensus sebanyak 77 responden. Teknik analisis yang digunakan dalam riset ini adalah analisis kualitatif dan analisis kuantitatif. Hasil penelitian menunjukkan bah…