ANALISIS PERILAKU KOMUNITAS PENYEBARAN LGBT MELALUI APLIKASI TIKTOK

The purpose of this study is to analyze the behavior of the LGBT community through the TikTok application with the method used in this study being a qualitative method. With the support of 4 informants who were randomly taken to provide responses to the behavior of the LGBT spread community with 4 informants and using data collection techniques, namely documentation, interview, and observation …

PENGARUH KOMUNIKASI INTERPERSONAL DAN PARASOCIAL RELATIONSHIP TERHADAP KESEHA…

Penelitian ini bertujuan untuk meneliti serta menjelaskan bagaimana pengaruh komunikasi interpersonal dan parasocial relationship terhadap kesehatan mental. Sampel penelitian ini ialah sebanyak 84 orang dari fandom ARMY di Grup Whatsapp "BTS World". Dalam penelitian ini teknik penarikan sampel yang digunakan ialah Simple Random sampling serta penelitian ini menggunakan metode kuantitatif dengan…

ANALISIS PENGARUH PERAN MEDIA SOSIAL DALAM MEMBANGUN KEPERCAYAAN PUBLIK PADA …

This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) MELALUI INST…

Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…

ANALISIS OPINI MASYARAKAT TERHADAP MEDIA SOSIAL INSTAGRAM @rsbundapalembang M…

The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN BODY IMAGE TERHADAP KEPERCAYAAN D…

Instagram social media represents the style and values of a teenager who is free to present himself for the public to see. Especially when teenagers view their own body image as not being in the ideal portion, such as bodies that are too fat or too thin, skin that is quite dark, faces that are less attractive, and so on. When a teenage girl is very busy thinking about her physical condition, a …

Literasi MEDIA: Sketsa Khalayak di Hadapan Media

Edition

-

ISBN/ISSN

978-623-6709-02-3

Collation

xiv, 112 hlm.; 23 cm.

Series Title

-

Call Number

006.754 Ais l

ANALISIS FAKTOR YANG MEMENGARUHI KETERLIBATAN MASYARAKAT DI MEDIA SOSIAL PEME…

Instagram has become an effective platform for the government to deliver policy information, public services, and development programs directly and quickly to the public. One of the agencies utilizing this platform is the Department of Communication and Information (Diskominfo) of Muara Enim Regency. However, public engagement with the shared content remains relatively low, as indicated by limi…

HUBUNGAN PLATFORM INSTAGRAM DENGAN DORONGAN MAHASISWA UNSRI BERBELANJA THRIFT…

This research examines the Instagram platform and the encouragement of students to shop at thrift stores. The problem in this study is about the development of technology that affects the interest in thrift shop purchasing decisions among students, especially students. The purpose of this study was to determine the relationship between the Instagram platform and the encouragement of UNSRI stude…

ANALISIS PENGGUNAAN DAN PENERIMAAN MEDIA SOSIAL PEMERINTAH PADA MASYARAKAT SU…

Kemudahan penggunaan internet yang dapat diakses kapan saja melalui handphone, laptop, atau tablet dan dapat dibawa kemana saja, membuat media sosial tidak hanya sebagai sarana komunikasi tetapi juga sebagai sarana mencari informasi. Instagram adalah salah satu platform yang mengutamakan visual dengan estetika. Kebanyaan instansi pemerintah yang ada di Indonesia telah memiliki akun Instagram un…

STRATEGI PERSONAL BRANDING INFLUENCER @UCYULLLL DALAM MEMBANGUN CITRA DIRI DI…

Media sosial kini menjadi sarana utama komunikasi di era digital, memungkinkan individu membangun citra diri dan menjangkau audiens luas, salah satunya melalui TikTok. Dengan lebih dari 157 juta pengguna di Indonesia, TikTok menjadi platform strategis untuk membangun personal branding, khususnya bagi para influencer. Penelitian ini menyoroti Lucyana Natasya (@lucyywill), seorang mahasiswa farma…

ANALISIS PERSONAL BRANDING DRIFTER PROFESIONAL ZIKO HARNADI MELALUI MEDIA SOS…

This study is titled “Analysis of the Personal Branding of Professional Drifter Ziko Hamadi through Instagram @Zikoi.” The aim of this research is to examine the personal branding strategies employed by Ziko Hamadi, an influencer in the field of drifting, through his Instagram account. The theoretical framework used is Peter Montoya’s Personal Branding Theory, which includes the following…

HUBUNGAN SELF-OBJECTIFICATION DAN KEPUASAN HIDUP PADA REMAJA PEREMPUAN PENGGU…

The purpose of this study was to determine the relationship between Self objectification and life satisfaction among female adolescents who are active users of the social media platform Instagram. The hypothesis of this study stated that there is a relationship between self-objectification and life satisfaction among female adolescents who actively use Instagram. The subjects of this study cons…

ANALISIS REPRESENTASI FEMINIS PADA AKUN INSTAGRAM @MAGDALENEID

This research departs from the social reality that patriarchal constructions have long positioned women in a subordinate role, causing their voices and representations to be marginalized, including in the media. The purpose of this study is to analyze feminist representation in challenging patriarchal domination through the content of the Instagram account @magdaleneid and to identify the forms…

HIPERREALITAS DALAM FOODSTAGRAMMING: STUDI TENTANG PENGGUNAAN FOTO ORANG LAIN…

Penelitain ini mengkaji hiperrealitas kepalsuan dalam foodstagramming di instagram, khususnya penggunaan foto orang lain untuk repsentasi kuliner. Dengan berkembangnya teknologi informasi dan komunikasi, manusia kina membangun identitas diri secara virtual, seringkali melalui media sosial seperti instagram. Generasi Z, yang sangat akrab dengan teknologi digital, sering memanipulasi foto makanan…

PENGARUH PENGGUNAAN INSTAGRAM @PALEMBANG.UPDATE DAN KUALITAS INFORMASI TERHAD…

This study aims to examine the effect of Instagram usage on the account @palembang.update (X₁) and the quality of its information (X₂) on fulfilling followers’ information needs (Y). This research employed a quantitative method by distributing questionnaires to 130 respondents who are followers of the account. Data were analyzed using multiple linear regression. The partial test (t-test) …

PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE I…

This study aims to examine the effect of watching intensity and online social interaction on the Marriage is Scary trend on TikTok toward marital anxiety among Generation Z in Palembang City. The research subjects were 103 Generation Z respondents who actively use TikTok and had watched Marriage is Scary content, selected through a purposive sampling technique. Data were collected via questionn…

STRATEGI IMPRESSION MANAGEMENT PELAKU FLEXING DI MEDIA SOSIAL INSTAGRAM (STUD…

Penelitian ini bertujuan untuk menganalisis Impression Management yang dilakukan oleh influencer yaitu Ibnu Wardani dan Adeline Margaret di Instagram sebagai bentuk representasi diri. Impression Management merupakan upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap kesan dirinya. Penelitian ini fokus kepada peran media sosial khususnya Instagram sebagai platform…

PENGARUH MEDIA SOSIAL FACEBOOK DAN CYBER COMMUNITY TERHADAP MINAT FOTOGRAFI A…

The development of social media has created new spaces for social interaction and the formation of interest-based virtual communities, including in the field of photography. One active community in this area is the Digicam Indonesia group on Facebook. This study aims to analyze the influence of Facebook as a social media platform and cyber community on the photography interest of its members. T…

FENOMENA PENGGUNAAN APLIKASI TINDER PADA KALANGAN MAHASISWA DI KOTA PALEMBANG

Penelitian ini berjudul “Pola Komunikasi Pengguna Aplikasi Tinder pada Kalangan Mahasiswa di Kota Palembang”. Latar belakang penelitian berangkat dari fenomena pergeseran pola komunikasi mahasiswa di era digital, khususnya melalui aplikasi kencan online Tinder. Tujuan penelitian ini adalah untuk memahami pola komunikasi mahasiswa pengguna Tinder di Palembang. Penelitian menggunakan pendekat…

TINDAK TUTUR PAGEANT LOVERS DALAM AKUN INSTAGRAM BASIS PENGGEMAR AJANG KECANT…

This study addresses the issue of speech acts found in the Instagram accounts of beauty pageant fans. The research has both academic and practical objectives. The academic objective is to fulfill the requirements for completing a bachelor's degree. The practical objectives are: (1) to describe the verbal characteristics of assertive, directive, commissive, and expressive speech acts from a gram…

ANALISIS WACANA KRITIS KONTEN INSTAGRAM @SAMOSIRINDAH TERHADAP CITRA DESTINAS…

This study aims to analyze the formation of the Samosir tourist destination image through promotional content on the Instagram account @samosirindah using Norman Fairclough's Critical Discourse Analysis (CDA) approach. This study is motivated by the rapid development of social media as a means of tourism promotion, with Instagram becoming a primary and effective platform for building destinatio…

PERSONAL BRANDING VERREL BRAMASTA MELALUI INSTAGRAM @bramastavrl DALAM KAMPAN…

Penelitian ini bertujuan untuk menganalisis bagaimana Verrel Bramasta membangun personal branding melalui akun Instagram pribadinya (@bramastavrl) dalam konteks kampanye politik menjelang Pemilu 2024. Sebagai seorang public figure muda yang beralih dari dunia hiburan ke ranah politik, Verrel memanfaatkan media sosial, khususnya Instagram, untuk menyampaikan pesan politik, membangun citra diri y…

PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP L…

Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…

PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM @PKBMBAROKAHLLG TERHADAP KEBUTUHAN…

The use of social media as a promotional tool is increasingly used in various sectors, including education. PKBM Barokah Lubuklinggau utilizes Instagram as a medium for disseminating information to attract prospective PAUD students. According to the Data Pokok Pendidikan, the number of students at PAUD Barokah is in the 4th position out of 5 PAUDs in West Lubuklinggau District 1. This study aim…

KETERBUKAAN DIRI DALAM PENGGUNAAN SECOND ACCOUNT INSTAGRAM (Studi Kasus Mahas…

Penelitian ini bertujuan untuk mengeksplorasi keterbukaan diri oleh mahasiswa dalam penggunaan second account khususnya Instagram. Second account sering kali digunakan oleh mahasiswa untuk membagikan konten, ataupun informasi yang bersifat lebih pribadi ataupun memiliki perbedaan yang ditampilkan pada akun utama atau first account . Dalam konteks ini, keterbukaan diartikan sebagai sejauh mana i…

PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP GAYA HIDUP MAHASISWA FISIP U…

This research aims to determine the influence of using TikTok social media on the lifestyle of Sriwijaya University FISIP students. This research uses associative quantitative analysis which has two variables. The sample in this study was 97 respondents, namely social science students class 2019, 2020, 2021, 2022, users of the social media TikTok. The sample technique used is purposive sampling…

MEMETAKAN UJARAN KEBENCIAN PADA KOLOM KOMENTAR UNGGAHAN AKUN INSTAGRAM @TASYI…

Instagram played an important role in social interaction, facilitating users to share moments and interact globally. However, interactions on Instagram were also vulnerable to weaknesses, one of which was the spread of hate speech. This study aimed to map hate speech in the comment section uploaded by the @tasyiathasyia Instagram account using Babak Bahador's classification, including disagreem…

DRAMATURGI PENGGUNA MEDIA SOSIAL TIKTOK (STUDI PADA KONTEN KREATOR @BOBOHOPAL…

TikTok merupakan platform media sosial yang sangat digemari saat ini. TikTok dapat menjadi tempat untuk mengekspresikan bakat dalam diri seorang individu. Seperti salah satu konten kreator TikTok @bobohopalemabang. Penelitian ini bertujuan untuk melihat dramaturgi yang ditampilkan oleh @bobohopalemabang. Dengan menggunakan teori Erving Goffman, wawancara mendalam, observasi, dan dokumentasi. Pe…