Pemasaran Global: INTERNASIONALISASI DAN INTERNETISASI

Edition

1

ISBN/ISSN

979-731-145-7

Collation

xxiv, 464 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.81 Cha p

Service, Quality & Satisfaction, edisi 2

Edition

-

ISBN/ISSN

978-979-29-0040-8

Collation

xviii, 322 hlm., 28 cm

Series Title

-

Call Number

658 Tji s

PEMASARAN INTERNASIONAL, Buku 1 Edisi 13

Edition

-

ISBN/ISSN

978-979-691-411-1

Collation

564 hlm.; 26 cm

Series Title

-

Call Number

658 Cat p

MANAJEMEN PEMASARAN INTERNASIONAL, JILID II, EDISI 2

Edition

-

ISBN/ISSN

978-979-518-878-0

Collation

xxviii, 406 hlm., 26 cm

Series Title

-

Call Number

658.81 Sim m

MANAJEMEN PEMASARAN INTERNASIONAL, JILID 1, EDISI 2

Edition

-

ISBN/ISSN

978-979-518-877-3

Collation

xxviii, 328 hlm., 26 cm

Series Title

-

Call Number

658.81 Sim m

Teknik Riset PEMASARAN Dan Ramalan Penjualan

Edition

-

ISBN/ISSN

978-979-518-084-5

Collation

x, 306 hal; 20 cm

Series Title

-

Call Number

658 Sup t

PENGARUH ELECTRONIC WORD OF MOUTH NEGATIF DAN DISSATIFACTION TERHADAP BRAND S…

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth negatif dan dissatisfaction terhadap brand switching pada konsumen Starbucks di Kota Palembang. Metode yang digunakan adalah penelitian kuantitatif dengan teknik purposive sampling dan melibatkan 151 responden. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan regresi linier berganda. Hasil peneliti…

Marketing Plans That Work: Kiat Mencapai Pertumbuhan dan Profitabilitas Melal…

Edition

-

ISBN/ISSN

979-411-726-9

Collation

viii,208 hal, : ill., tab. ; 25 cm

Series Title

-

Call Number

380.1 McD m

PENGARUH E-WOM TERHADAP KEPUTUSAN PENGGUNA JASA PT KAI DI KOTA PALEMBANG PADA…

This research aims to determine the effect of E-Wom on the decision to use PT KAI services in Palembang City in the economy class. The method used in this research is descriptive quantitative. The population in this study were all PT KAI Economy Class Users in Palembang city during the last 4 years. With a sample size of 100 people. The data analysis technique used is multiple linear regression…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…

The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…

Strategi Pemasaran Edisi III

Edition

3

ISBN/ISSN

-

Collation

xvi, 590 hlm; 20 x 28 cm

Series Title

-

Call Number

658.8 Tji s

Pemasaran Strategik

Edition

1

ISBN/ISSN

978-979-29-0273-0

Collation

xxii, 746 hlm.; 23 cm.

Series Title

-

Call Number

658.81 Tji p

manajemenpemasaranstrategis = strategicmarketmanagement, EDISI 8

Edition

8

ISBN/ISSN

978-979-061-343-0

Collation

ix, 410 hlm.; 24 cm.

Series Title

-

Call Number

658.81 Aak

Indonesia Customer Satisfaction : Membedah Strategi Kepuasan Pelanggan Merek …

Edition

-

ISBN/ISSN

979-20-4796-4

Collation

x, 194 hlm.; 23 cm.

Series Title

-

Call Number

658.815 Ira i

CONSUMER BEHAVIOR : PERILAKU KONSUMEN DAN STRATEGI PEMASARAN EDISI 4 JILID 1

Edition

4

ISBN/ISSN

979-411-735-8

Collation

xvi, 323p. : ilus.; 25 cm

Series Title

-

Call Number

658.818 Pet c

Perilaku Konsumen & Strategi Pemasaran Edisi 9 Buku 1

Edition

9

ISBN/ISSN

978-979-0612-66-2

Collation

xvi, 258 hlm ; 28 cm

Series Title

-

Call Number

658.81 Pet p

Perilaku Konsumen & Strategi Pemasaran Edisi 9 Buku 2

Edition

9

ISBN/ISSN

978-979-0612-67-9

Collation

340 hlm. ; 28 cm.

Series Title

-

Call Number

658.81 Pet p

RISET PEMASARAN DAN KONSUMEN : Anova, Ancova, Regresi dan Structural Equation…

Edition

-

ISBN/ISSN

978-979-493-537-8

Collation

xx, 360 hlm. ; 22 cm.

Series Title

Seri 3

Call Number

658.801 Sum r

MENJELAJAHI RISET PEMASARAN ( EXPLORING MARKETING RESEARCH ) BUKU 1 EDISI 10

Edition

10

ISBN/ISSN

978-981-4319-03-4

Collation

xxiv, 602 hlm.: ilus.; 26cm.

Series Title

-

Call Number

658.807 Zik m

COMPETITOR TARGETTING : WINNING THE BATTLE FOR MARKET AND COSTUMER SHARE

Edition

-

ISBN/ISSN

0-471-64410-2

Collation

xxii, 381 p. : ilus. ; 22 cm.

Series Title

-

Call Number

658.835 Gor c

HERMAWAN KARTAJAYA on Process

-

Special Event; Alternatif Jitu Membidik Pasar

-

Alat- alat Analisis bagi Distributor dalam Mengelola Pasar Pasokan, Pasar Kon…

-

HOW COME YOUR MARKETING PLANS AREN'T WORKING ?; KUNCI SUKSES PERENCANAAN PEMA…

-

HERMAWAN KARTAJAYA On Service

-

MANAJEMEN Pemasaran Usaha Kesehatan

-

SUKSES MANAJEMEN PENJUALAN; Bagaimana membuat tim Anda menjadi yang terbaik

-

PEMASARAN JASA; Manusia, Teknologi, Strategi, Perspektif Indonesia, Jilid 2 E…

-

MANAJEMEN RITEL; Panduan Lengkap Pengelolaan Toko Modern

Edition

-

ISBN/ISSN

979-442-163-4

Collation

xviii, 244 hlm. ; 24 cm

Series Title

Seri Manajemen Pemasaran No. 7

Call Number

658.87 Ami m

Manajemen Ritel; Strategi dan Implementasi Ritel Modern

Edition

-

ISBN/ISSN

979-691-370-4

Collation

xx, 300 p. : ilus. ; 26 cm.

Series Title

-

Call Number

658.87 Uta m