ANALISIS PENGARUH MEDIA SOSIAL TERHADAP EFISIENSI PENJUALAN PRODUK DIGITAL PA…

The digital era has established social media as an effective marketing tool for digital products. Nevertheless, there remains a research gap concerning how specific elements of Social Media Marketing Activities (SMMA) influence Digital Product Sales Efficiency (DPSE) on creator aggregator platforms like Lynk.id. This research, therefore, aims to test the influence of five SMMA dimensions namely…

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PENGGUNA APLIKASI GOJEK DI…

This study aims to determine the effect of E-Service Quality on E-Satisfaction among Gojek application users in Palembang. The researchers utilized primary data obtained through questionnaire distribution to respondents. The intended sample size for this study was 100 respondents, with a total of 140 respondents collected, The criteria for respondents in this study include residents domiciled o…

PELAYANAN NASABAH TERHADAP TRANSAKSI GADAI DI PEGADAIAN UNIT PELAYANAN CABANG…

PT. Pegadaian (Persero) merupakan Lembaga Keuangan NonBank yang memberikan pinjaman kepada masyarakat dengan sistem gadai, salah satunya melalui produk Kredit Cepat Aman (KCA). Produk ini memberikan kemudahan, kecepatan, dan keamanan bagi masyarakat dalam memperoleh dana pinjaman dengan menjaminkan barang seperti emas, kendaraan bermotor, handphone, hingga barang elektronik lainnya. Tujuan dari…

Global Marketing Management = Pemasaran Global (Buku Pertama)

Edition

-

ISBN/ISSN

978-979-53-7012-3

Collation

xii, 510 hlm. ; 24 x 14 cm

Series Title

-

Call Number

658 Kee g

Global Marketing Management = Pemasaran Global (Buku Kedua)

Edition

-

ISBN/ISSN

978-979-53-7013-0

Collation

xii, 450 hlm. ; 24 cm

Series Title

-

Call Number

658 Kee g

Management in Marketing Channels = Jalur-Jalur Pemasaran

Edition

-

ISBN/ISSN

979-537-127-4

Collation

viii, 457 hlm. ; 24 cm

Series Title

-

Call Number

658 Bow m

Retail Marketing = Pemasaran Eceran (Edisi delapan), Cet. IV

Edition

-

ISBN/ISSN

979-537-089-8

Collation

xvi, 598 hlm. ; 24 cm

Series Title

-

Call Number

658.870 May r

Pemasaran Global: INTERNASIONALISASI DAN INTERNETISASI

Edition

1

ISBN/ISSN

979-731-145-7

Collation

xxiv, 464 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.81 Cha p

Service, Quality & Satisfaction, edisi 2

Edition

-

ISBN/ISSN

978-979-29-0040-8

Collation

xviii, 322 hlm., 28 cm

Series Title

-

Call Number

658 Tji s

PEMASARAN INTERNASIONAL, Buku 1 Edisi 13

Edition

-

ISBN/ISSN

978-979-691-411-1

Collation

564 hlm.; 26 cm

Series Title

-

Call Number

658 Cat p

MANAJEMEN PEMASARAN INTERNASIONAL, JILID II, EDISI 2

Edition

-

ISBN/ISSN

978-979-518-878-0

Collation

xxviii, 406 hlm., 26 cm

Series Title

-

Call Number

658.81 Sim m

MANAJEMEN PEMASARAN INTERNASIONAL, JILID 1, EDISI 2

Edition

-

ISBN/ISSN

978-979-518-877-3

Collation

xxviii, 328 hlm., 26 cm

Series Title

-

Call Number

658.81 Sim m

Teknik Riset PEMASARAN Dan Ramalan Penjualan

Edition

-

ISBN/ISSN

978-979-518-084-5

Collation

x, 306 hal; 20 cm

Series Title

-

Call Number

658 Sup t

PENGARUH ELECTRONIC WORD OF MOUTH NEGATIF DAN DISSATIFACTION TERHADAP BRAND S…

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth negatif dan dissatisfaction terhadap brand switching pada konsumen Starbucks di Kota Palembang. Metode yang digunakan adalah penelitian kuantitatif dengan teknik purposive sampling dan melibatkan 151 responden. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan regresi linier berganda. Hasil peneliti…

Marketing Plans That Work: Kiat Mencapai Pertumbuhan dan Profitabilitas Melal…

Edition

-

ISBN/ISSN

979-411-726-9

Collation

viii,208 hal, : ill., tab. ; 25 cm

Series Title

-

Call Number

380.1 McD m

PENGARUH E-WOM TERHADAP KEPUTUSAN PENGGUNA JASA PT KAI DI KOTA PALEMBANG PADA…

This research aims to determine the effect of E-Wom on the decision to use PT KAI services in Palembang City in the economy class. The method used in this research is descriptive quantitative. The population in this study were all PT KAI Economy Class Users in Palembang city during the last 4 years. With a sample size of 100 people. The data analysis technique used is multiple linear regression…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…

The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…

Strategi Pemasaran Edisi III

Edition

3

ISBN/ISSN

-

Collation

xvi, 590 hlm; 20 x 28 cm

Series Title

-

Call Number

658.8 Tji s

Pemasaran Strategik

Edition

1

ISBN/ISSN

978-979-29-0273-0

Collation

xxii, 746 hlm.; 23 cm.

Series Title

-

Call Number

658.81 Tji p

manajemenpemasaranstrategis = strategicmarketmanagement, EDISI 8

Edition

8

ISBN/ISSN

978-979-061-343-0

Collation

ix, 410 hlm.; 24 cm.

Series Title

-

Call Number

658.81 Aak

Indonesia Customer Satisfaction : Membedah Strategi Kepuasan Pelanggan Merek …

Edition

-

ISBN/ISSN

979-20-4796-4

Collation

x, 194 hlm.; 23 cm.

Series Title

-

Call Number

658.815 Ira i

CONSUMER BEHAVIOR : PERILAKU KONSUMEN DAN STRATEGI PEMASARAN EDISI 4 JILID 1

Edition

4

ISBN/ISSN

979-411-735-8

Collation

xvi, 323p. : ilus.; 25 cm

Series Title

-

Call Number

658.818 Pet c

Perilaku Konsumen & Strategi Pemasaran Edisi 9 Buku 1

Edition

9

ISBN/ISSN

978-979-0612-66-2

Collation

xvi, 258 hlm ; 28 cm

Series Title

-

Call Number

658.81 Pet p

Perilaku Konsumen & Strategi Pemasaran Edisi 9 Buku 2

Edition

9

ISBN/ISSN

978-979-0612-67-9

Collation

340 hlm. ; 28 cm.

Series Title

-

Call Number

658.81 Pet p

RISET PEMASARAN DAN KONSUMEN : Anova, Ancova, Regresi dan Structural Equation…

Edition

-

ISBN/ISSN

978-979-493-537-8

Collation

xx, 360 hlm. ; 22 cm.

Series Title

Seri 3

Call Number

658.801 Sum r

MENJELAJAHI RISET PEMASARAN ( EXPLORING MARKETING RESEARCH ) BUKU 1 EDISI 10

Edition

10

ISBN/ISSN

978-981-4319-03-4

Collation

xxiv, 602 hlm.: ilus.; 26cm.

Series Title

-

Call Number

658.807 Zik m

COMPETITOR TARGETTING : WINNING THE BATTLE FOR MARKET AND COSTUMER SHARE

Edition

-

ISBN/ISSN

0-471-64410-2

Collation

xxii, 381 p. : ilus. ; 22 cm.

Series Title

-

Call Number

658.835 Gor c

HERMAWAN KARTAJAYA on Process

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Special Event; Alternatif Jitu Membidik Pasar

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Alat- alat Analisis bagi Distributor dalam Mengelola Pasar Pasokan, Pasar Kon…

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