FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

SIMBOL BUDAYA PADA LOGO HALAL TERBITAN BADAN PENYELENGGARA JAMINAN PRODUK HAL…

A Logo is a form of visual communication used to convey messages to the public. The visual design of a logo is often influenced by local cultural symbols. The halal logo plays a vital role for Muslims, serving as a marker that ensures the halal status of a product according to Islamic law. This study aims to identify and analyze the cultural symbols present in the halal logo issued by Badan Pen…

KOMBINASI ARSITEKTUR DENSENET BOTTLENECK LAYER DAN GATE RECURRENT UNITS (GRU)…

Glaucoma is a chronic eye disease that can lead to blindness. Glaucoma detection can be done by classification using the DenseNet architecture. DenseNet provides good model performance, but often suffers from overfitting. Bottleneck layers can be used to prevent overfitting by reducing the feature dimensions before entering deeper layers. However, reducing the feature dimension may lead to the …

RANCANG BANGUN APLIKASI PENJUALAN DI TOKO SNEAKERSAREA88 BERBASIS WEBSITE

Currently, the problem faced by sneakersarea88 is that it does not have an application that can be accessed directly by customers, so customers have to come directly to the Sneakersarea88 outlet to see the products being sold. In transaction data collection, it is only stored in the form of notes and handwriting, so it is not well organized and there is a risk of data damage and loss. Through t…

ANALISIS WACANA BERBASIS KORPUS PADA KOMENTAR YOUTUBE CHANNEL KOMPAS TV CUPLI…

The writing is entitled "Corpus-Based Discourse Analysis on Kompas Tv YouTube Channel Comments Video Clip of Megawati Soekarno Putri's Speech at the PDIP National Working Meeting II". This writing aims to analyze the discourse contained in the comments column of a video content that was controversial, namely video footage of Megawati's speech at the PDIP National Working Meeting II using corpus…

RANCANG BANGUN APLIKASI PENILAIAN KINERJA TENAGA KEPENDIDIKAN PADA SDN 22 MUA…

SDN 22 Muara Enim has conducted an evaluation of the performance of the educational team. This performance assessment still uses Microsoft Excel and Word, the school still uses manual processes in evaluating performance, often documents are corrupted or exchanged when submitted to the administration so that range data is lost and complex processes are missed. As a result, applications that can …

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK @DAVIENASKI…

The development of the world of beauty in Indonesia has experienced a significant increase. Technological advances in the digital era currently present many diverse beauty products. The high competition in the world of beauty is a challenge in introducing products to the public. This research aims to find out how Daviena skincare's marketing communication strategy increases product sales to Tik…

KOMUNIKASI INTERPERSONAL ATLET DAN PELATIH DALAM MENINGKATKAN PRESTASI PADA K…

This thesis research is entitled ‘Interpersonal Communication between athletes and coaches in improving achievements at the Palembang State Court Taekwondo Club’. This research discusses how interpersonal communication occurs between coaches and athletes in improving achievements at the Palembang state court taekwondo club. The research method used is a descriptive qualitative approach with…

PERANCANGAN SISTEM LATERAL CONTROL AUTONOMOUS VEHICLE BERBASIS FUZZY LOGIC CO…

This research analyzes the application of the Fuzzy Logic Controller (FLC) type-2 for Autonomous vehicle steering control, using input values in the form of error and delta error from the difference between the output produced by the primary controller and the steering angle value obtained from the calculation of the pulse encoder installed on the steering wheel. This data is then processed thr…

POLA KOMUNIKASI KOMUNITAS VESPA SCOOTER OGAN ILIR SUMATERA SELATAN DALAM MEMP…

In an organization, each member has a different way and style of speaking from each other, which is influenced by their cultural background, education and personal experience. The Vespa community, in carrying out its social actions, of course has its own internal organizational communication pattern to encourage all its members to remain active and participate in every activity. This research u…

MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA FISIP PROGRAM STUDI ILMU KOMU…

This research has theoretical and practical benefits. The aim of this research is to determine the motives of Communication Science students at Sriwijaya University FISIP in using the TikTok application. This type of research uses quantitative descriptive research methods. By using the Uses and Gratification theory by McQuail. By distributing individual Communication Science students, FISIP, Sr…

REPRSENTASI BEAUTY PRIVILEGE DALAM DRAMA KOREA MASK GIRL (ANALISIS SEMIOTIKA …

Representations of beauty and beauty privilege in the media often reflect and reinforce existing social structures in society. The Korean drama "Mask Girl" provides a clear picture of how beauty standards affect social dynamics and characterization in the context of modern Korean culture. This study aims to determine how the representation of beauty privilege in the Korean drama Mask Girl. The …

AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI U…

Communication accommodation is a person's ability to adjust, modify, and regulate communication behavior towards the culture of other individuals. This behavior is carried out by everyone, including immigrant communities in Sumber Jaya Village which is a multi-ethnic area. There are several problems caused by differences in culture, communication style, and culture. This study aims to see how t…

STRATEGI KOMUNIKASI DINAS PERPUSTAKAAN DAERAH SUMATERA SELATAN DALAM MEMBANGU…

Studi ini dimaksudkan untuk menggambarkan dan menganalisis Strategi komunikasi yang diterapkan oleh Dinas Perpustakaan Daerah Sumatera Selatan guna membangun minat baca di kalangan generasi muda melalui kerja sama dengan Komunitas Buku Buku Linda. Metode yang digunakan adalah metode kualitatif dengan fokus penelitian studi kasus. Informasi dikumpulkan lewat wawancara intensif, observasi, dan do…

DESAIN SISTEM PEMANTAUAN LEVEL MUKA AIR BERBASIS TELEMETRI WEBSITE

Pengenalan iris merupakan biometrik andal inovatif yang banyak digunakan dalam sistem keamanan, otentikasi, dan identifikasi. Beberapa penelitian menunjukkan hasil yang baik dalam identifikasi iris mata. Namun, data iris yang digunakan adalah data sekunder. Permasalahan yang sama dalam metode tersebut adalah kualitas gambar, karena jika kualitas gambar yang digunakan kurang baik seperti resolus…

PEMBERITAAN METROTVNEWS.COM TERKAIT KEKERABATAN POLITIK DALAM PILPRES 2024: A…

Penelitian ini menganalisis bagaimana MetroTVNews.com membingkai kekerabatan politik dalam Pemilihan Presiden (Pilpres) 2024, khususnya terkait pencalonan Gibran Rakabuming Raka sebagai calon wakil presiden (Cawapres) nomor urut 02. Menggunakan pendekatan analisis framing, penelitian ini mengeksplorasi bagaimana berita-berita yang dipublikasikan oleh MetroTVNews.com. Metode penelitian yang digu…

OPTIMASI ALGORITMA NAIVE BAYES DENGAN PARTICLE SWARM OPTIMIZATION UNTUK MENIN…

Water quality is a fundamental aspect of life, particularly in regions that rely on rivers as the primary source of raw water. However, anthropogenic activities such as industrial, agricultural, and domestic processes have contributed to increasing water pollution, while the demand for clean water continues to rise in line with population growth. This study aims to develop a water quality class…

KLASIFIKASI JENIS GANGGUAN TIDUR MENGGUNAKAN METODE LONG SHORT TERM MEMORY (L…

Sleep quality plays a critical role in maintaining physical, mental, and emotional wellbeing. Early detection of sleep disorders such as insomnia and sleep apnea is essential for enabling more effective clinical interventions. This study investigates the optimization of sleep disorder classification using Long Short-Term Memory (LSTM) networks based on time-series data incorporating 13 physiolo…

PENGEMBANGAN ALAT DETEKSI API PADA KEBAKARAN BERBASIS KAMERA DAN SENSOR GPS S…

Fires are unexpected events that often occur in daily life, causing significant threats and losses to the public. Early fire detection plays a crucial role in disaster mitigation and environmental protection efforts, especially in areas prone to fire incidents such as forests and open lands. Delays in detecting the presence of fire can lead to wider and harder-to-control spread. Therefore, a sy…

PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…

Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pemilu bertujuan menentukan seorang yang akan memimpin suatu negara pada periode tertentu. Kampanye yang dilakukan sangat beragam seperti menggunakan jargon “Gemoy”. Penelitian ini menggunakan model…

PENERAPAN KODE ETIK JURNALISTIK PADA BERITA PELECEHAN SEKSUAL TERHADAP ANAK D…

This study has a background of sexual harassment cases that are very common around us, especially cases of harassment experienced by minors. This study aims to see whether tribunnews.com as one of the best online media portals in Indonesia has implemented a journalistic code of ethics in reporting cases of sexual harassment against children that have been selected as 10 news items. This study u…

ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBI…

This research aims to analyze the reception of students interpretations of feminist values in the Barbie film. Using descriptive qualitative research methods and Stuart Hall's main theory of reception analysis as well as the supporting theory of Uses and Effect. Data collection techniques include in-depth interviews with students, documentation and also observation. The research results obtaine…

ANALISIS ISI PESAN BRANDING KAOS NYENYES DALAM KONTEN INSTAGRAM SEBAGAI MEREK…

The advancement of communication technology marked by the presence of social media such as Instagram is a new form of branding activities that display the visual image of the brand. Kaos Nyenyes is a local clothing brand that actively uses Instagram as its brand communication. This research aims to analyze the content of branding messages on the @kaosnyenyes feed in shaping the characteristics …

POLA KOMUNIKASI GURU DALAM PROSES PEMBELAJARAN EKSTRAKULIKULER TARI PADA MURI…

This study was conducted to discuss the communication patterns of teachers in the process of extracurricular dance learning for deaf students at SLB-B Pembina, Palembang City. This study aims to find and determine what communication patterns are applied by teachers in the process of extracurricular dance learning for deaf students based on four patterns, namely the wheel pattern, chain pattern,…

ANALISIS MAKNA SIMBOLIK PADA TRADISI LISAN SENJANG DI KECAMATAN SEKAYU KABUPA…

Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…

KOMUNIKASI PERSUASIF KANTOR PELAYANAN PAJAK DALAM MENINGKATKAN KEPATUHAN WAJI…

Senjang is an oral tradition and art form from Musi Banyuasin, characterized by the use of rhythm in reciting verses and possessing deep cultural significance. This study aims to uncover the symbolic meanings embedded in the Senjang oral tradition through the semiotic approach of Charles Sanders Peirce, supported by the theory of symbolic interactionism. The Senjang oral tradition serves not on…

ANALISIS WACANA KRITIS BERBASIS KORPUS IMAGE REPAIR JESSICA WONGSO DALAM KASU…

This study attempts to examine Jessica Wongso's image restoration tactics in online media coverage of the film "Ice Cold: Murder, Coffee, and Jessica Wongso." A Corpus-Assisted Discourse Study was utilized to discover and evaluate the use of William Benoit's proposed picture correction procedures. Data were gathered from numerous internet media publications about the film and incidents involvin…

Cases in Management Indonesia's Business Challenges, Seri 2

Edition

-

ISBN/ISSN

978-979-691-516-3

Collation

viii, 330 hlm. : ilus. ; 21 cm

Series Title

-

Call Number

658 Cas c

BUKU PETUNJUK PENGOPERASIAN Aplikasi Toko

Edition

-

ISBN/ISSN

-

Collation

28 hlm. : ilus. ; 22 cm

Series Title

-

Call Number

652.8 Sud b

Metode Riset KOMUNIKASI Organisasi : Sebuah Pendekatan Kuantitatif Dilengkapi…

Edition

-

ISBN/ISSN

979-22-0023-1

Collation

xii, 300 hlm.; 24 cm.

Series Title

-

Call Number

302.33 Uma m