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ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KAMPANYE DIGITAL "HAPUS JURUSAN F…
This study aims to analyze public discourse surrounding the campaign “Abolish the Philosophy Department,” produced through Ferry Irwandi’s YouTube channel and debated by Ubermensch Project. The primary data consists of 1,345 YouTube comments, collected and examined using the Corpus-Assisted Discourse Studies (CADS) approach, framed by Norman Fairclough’s Critical Discourse Analysis (CDA…
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- xvii, 221 hlm.; ilus.; tab.; 29 cm.
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- T1923792026
PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…
The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1915792025
WACANA KABUR AJA DULU PADA TAYANGAN CATATAN DEMOKRASI KANAL YOUTUBE TVONENEWS…
This study analyzes the Kabur Aja Dulu discourse in the Catatan Demokrasi program on TvOneNews using Norman Fairclough's Critical Discourse Analysis. The objective is to deconstruct the construction of the discourse regarding Indonesian migration abroad. The results indicate that this discourse is constructed as an ideological struggle between state hegemony and civil resistance. Textually, the…
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- xviii, 178 hlm.; ilus.; tab.; 29 cm.
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- T1923152025
ANALISIS SENTIMEN KOMENTAR YOUTUBE PADA VIDEO BOCOR ALUS AKUN TEMPO TENTANG P…
The Bocor Alus Politik video uploaded by the Tempo account on the YouTube platform generated widespread public discourse regarding the role of Bahlil Lahadalia in the issuance of nickel mining permits in Raja Ampat. The comment section of the video served as a space for the public to express opinions, criticism, and evaluations of mining policies that were perceived to have environmental impact…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1914742025
REPRESENTASI KONFLIK ANTAR SAUDARA PASCA KEHILANGAN FIGUR SENTRAL DALAM FILM …
Penelitian ini bertujuan untuk mengkaji representasi disorganisasi keluarga dalam film Bila Esok Ibu Tiada (2024) melalui analisis semiotika Charles Sanders Peirce. Film ini menampilkan dinamika keluarga yang mengalami krisis setelah kehilangan figur sentral, yang berdampak pada pergeseran peran, konflik antar saudara, serta melemahnya fungsi dan kohesi emosional keluarga. Penelitian ini menggu…
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- xxii, 192 hlm.; ilus.; 29 cm
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- T1918682025
BUDAYA PARTISIPATORIS PENGGEMAR SEVENTEEN (CARAT) PADA AKUN PENGGEMAR DI INST…
This study examines the participatory culture of Seventeen fans (Carat) through individual fan accounts on Instagram. The purpose of this study is to identify and analyze Carat's participatory cultural practices in managing their individual fan accounts. The research uses a descriptive qualitative approach with data collection techniques through in-depth interviews with five informants who are …
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- xi, 173 hlm.; ilus.; 29 cm
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- T1919732025
ANALISIS SENTIMEN NETIZEN DAN FENOMENA HIJACKING PADA POSTINGAN PERINGATAN HU…
This study examines the comment hijacking phenomenon in the post commemorating the 80TH anniversary of the republic of indonesia on the official instagram account @dpr_ri, dated august 17, 2025. A post intended to celebrate national independence was instead flooded with critical comments regarding housing allowances for members of the house of representatives (dpr), legislative performance, and…
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- viii, 97 hlm.; ilus.; 29 cm
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- T1919822025
ANALISIS STRATEGI KOMUNIKASI SEKOLAH DALAM MEMBANGUN CITRA POSITIF MELALUI ME…
The study titled "Analysis of School Communication Strategies in Building a Positive Image Through Facebook Group Social Media (Case at SD Negeri 146 Palembang)" aims to examine the communication strategies implemented by SD Negeri 146 Palembang in developing a positive image through the use of Facebook groups as a medium for information dissemination and public interaction. This research emplo…
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- xvii, 82 hlm.; ilus.; 29 cm
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- T1915222025
PERAN KOMUNIKASI INTERPERSONAL ANTARA MAHASISWA PERANTAUAN DAN ORANG TUA DALA…
Mahasiswa perantauan menghadapi berbagai tantangan emosional dan akademik akibat keterpisahan jarak dengan orang tua, yang berpotensi memengaruhi semangat belajar. Dalam konteks tersebut, komunikasi interpersonal antara mahasiswa perantauan dan orang tua menjadi aspek penting sebagai sumber dukungan emosional dan motivasional. Penelitian ini bertujuan untuk memahami peran komunikasi interperson…
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- xiii, 94 hlm.; ilus.; 29 cm
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- T1914232025
PENGARUH IKLAN DIGITAL DAN BRAND AMBASSADOR RIIZE TERHADAP BRAND AWARENESS NA…
The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…
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- ix, 74 hlm.; ilus.; 29 cm
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- T1914222025
PENYELESAIAN KONFLIK BALAI BESAR WILAYAH SUNGAI SUMATERA VIII PALEMBANG DAN M…
Pembangunan Bendungan Tiga Dihaji di Sumatera Selatan sebagai bagian dari Proyek Strategis Nasional menimbulkan konflik antara Balai Besar Wilayah Sungai Sumatera VIII (BBWS) Palembang dan masyarakat terdampak, khususnya terkait pembebasan lahan dan ganti rugi. Penelitian ini bertujuan menganalisis pendekatan komunikasi yang digunakan BBWS dalam menyelesaikan konflik tersebut. Metode yang digun…
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- xiii, 129 hlm.; ilus.; tab.; 29 cm.
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- T1923512025
REPRESENTASI TOXIC MASCULINITY PADA TOKOH YORI DALAM FILM MONSTER: KAJIAN SEM…
This research was conducted to discuss toxic masculinity, which initially departs from gender issues that are often shown through film media, often the impression of masculinity is accidentally present without realizing it. However, the author examines how toxic masculinity can be present in the movie "Monster", using a qualitative research method that is studied with Roland Barthes' semiotic a…
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- x, 86 hlm.; ilus.; 29 cm
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- T1628982024
ANALISIS WACANA BERBASIS KORPUS PADA ULASAN GOOGLE MAPS MIE GACOAN DAHLAN PAL…
This study aims to reveal the construction of brand image discourse of Mie Gacoan Dahlan Palembang as articulated in Google Maps reviews. The research employs a Corpus Assisted Discourse Studies (CADS) approach, which integrates corpus linguistics analysis and discourse analysis. The data consist of a qualitative corpus comprising 6.633 Google Maps reviews, collected through web scraping techni…
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- xviii, 75 hlm.; ilus.; 29 cm
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- T1919542025
PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLAB…
Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach …
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- xi, 103 hlm.; ilus.; 29 cm
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- T1919882025
RESEPSI KHALAYAK PEREMPUAN TERHADAP SELF-ACCEPTANCE PADA VIDEO KLIP “TUTUR …
Penelitian ini bertujuan untuk mengetahui bagaimana resepsi remaja perempuan terhadap video klip “Tutur Batin” karya Yura Yunita sebagai dorongan untuk mencapai penerimaan diri (self-acceptance). Penelitian ini menggunakan metode deskriptif kualitatif dan teori resepsi Stuart Hall. Metode yang digunakan dalam penelitian ini ialah wawancara mendalam pada lima informan serta studi literatur. …
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- xv, 133 hlm.; ilus.; 29 cm
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- T1919502025
STRATEGI MAHASISWA DALAM MENJAGA KEAMANAN DIGITAL: STUDI PADA MAHASISWA PENGE…
The use of social media by student organizations positions public accounts not only as information channels, but also as spaces for identity representation and vulnerable points of digital security disruption. This study examines how student administrators of public organizational accounts at Sriwijaya University design and implements digital security strategies using a descriptive qualitative …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1913242025
PENGARUH KOMUNIKASI INSTRUKSIONAL DALAM SAFETY TALK TERHADAP KEPATUHAN KESELA…
Penelitian ini bertujuan menganalisis pengaruh komunikasi instruksional dalam safety talk terhadap kepatuhan Keselamatan dan Kesehatan Kerja (K3) pekerja galangan kapal di PT KTU Shipyard Sekupang, Batam. Penelitian ini dilatar belakangi masih ditemukannya pekerja yang kurang patuh terhadap prosedur K3, terutama penggunaan Alat Pelindung Diri (APD), meskipun safety talk rutin dilakukan dan pent…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1913392025
PENGARUH PENGGUNAAN CHATGPT TERHADAP PREFERENSI KOMUNIKASI INTERPERSONAL DALA…
ChatGPT has become an increasingly popular artificial intelligence (AI) technology used by students. Students cannot be separated from ChatGPT, which is used as a tool to assist them in all academic activities, as seen in the case of Communication Science students at Sriwijaya University in the class of 2022. This study aims to analyze the effect of ChatGPT usage on students' interpersonal comm…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1913522025
KOMUNIKASI KRISIS ELITE POLITIK DALAM MERESPONS ISU DEMONSTRASI DPR RI 2025 M…
This study aims to analyze the crisis communication strategies of political elites in responding to the issue of the 2025 Indonesian House of Representatives demonstration through Instagram social media in an era of public distrust. The focus of the study is directed at the Instagram accounts @king_uyakuya, @ekopatriosuper, and @bakom.ri as representations of personal and institutional politica…
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- xv, 121 hlm.; ilus.; 29 cm
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- T1915242025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) RICKYIDM WEDDING GALLER…
This study aims to describe students' mathematical modeling abilities in learning integer operations assisted by E-LKPD, namely with Liveworksheets learning media. This study uses a qualitative descriptive research type with research subjects, namely 31 students of class VII.1 SMP Negeri 3 Tanjung Raja. Data were collected through tests and interviews. Data analysis is based on the results of e…
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- xviii, 127 hlm.; ilus.; 29 cm
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- T1917662025
DISEMINASI CORPORATE BRAND DAN PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CSR BE…
This study aims to examine how PT Bank Central Asia Tbk (BCA) disseminates its corporate brand values through the Corporate Social Responsibility (CSR) Program Bakti BCA Scholarship and how this process relates to the empowerment of scholarship recipients in 2024. Employing a qualitative descriptive approach with a case study method, data were collected through in-depth interviews with the Bakt…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1912912025
ANALISIS WACANA BERBASIS KORPUS PADA PENGGUNAAN BAHASA KOREA DI AKUN TIKTOK K…
This study aims to analyze the use of Korean language expressions in the TikTok comment section of the content creator Kang Rizz Kan and to explore the social and cultural meanings underlying these linguistic practices. The research adopts a qualitative approach using corpus-based discourse analysis, with data collected from TikTok user comments and examined through frequency patterns, collocat…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1912482025
AKTIVISME DIGITAL DAN STORYTELLING DI TIKTOK: ANALISIS NARATIF AKUN @ONEBITEB…
This study construction of digital activism narratives regarding food waste on the Tiktok account @onebitebigbite. The research focuses on how narrative elements and digital storytelling are employed to build public awareness through tangible solutions provided by the creator. Using a qualitative approach with narrative analysis, the study examines the past, present, and future dimensions, alon…
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- xii, 54 hlm.; ilus.; 29 cm
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- T1917892025
PENGARUH LITERASI MEDIA DIGITAL DAN KECANDUAN BERMAIN TERHADAP TINGKAT PERSEP…
This study aims to examine the effect of digital media literacy and gaming addiction on the level of risk perception of Roblox gaming platform abuse among Sriwijaya University students. The research employed a quantitative method with a survey technique using a Google Form questionnaire distributed to 100 respondents. The regression analysis results indicate that digital media literacy has a po…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1914442025
PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…
This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…
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- xvi, 84 hlm.; ilus.; 29 cm
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- T1912592025
PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…
This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
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- xiii, 102 hlm.; ilus.; tab.; 29 cm.
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- T1913582025
ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
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- xv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1913822025
PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
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- viii, 102 hlm.; ilus.; 29 cm
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- T1919192025
PENGARUH KOMUNIKASI ORGANISASI YBMBRILIAN RO PALEMBANG DAN TRAINING DALAM PRO…
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi dan program training Bright Scholarship terhadap keterlibatan awardee dalam kegiatan non-akademik di kampus. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 74 awardee Bright Scholarship Regional Office Palembang dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear be…
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- xv, 142 hlm.; ilus.; 29 cm
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- T1918552025
KONSTRUKSI IDENTITAS DIRI VIRTUAL MELALUI GAME ROBLOX (STUDI PADA ANGGOTA KOM…
In the digital era, personal identity is not only formed in the real world but also constructed through the virtual world. This condition occurs due to the increasingly close relationship between human life and social media, which subsequently leads to a growing number of online interactions. This study aimed to examine the process of virtual identity construction through digital media, particu…
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- xv, 93 hlm.; ilus.; tab.; 29 cm.
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- T1913612025
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