PENGARUH TAGLINE DAN JINGLE IKLAN “SHOPEE COD” DI YOUTUBE TERHADAP BRAND …

This study aims to analyze and test the simultaneous and partial influence of the Tagline and Jingle Advertisement of “Shopee COD” aired on YouTube towards Shopee’s Brand Awareness among Communication Science students, Class of 2022, Sriwijaya University. The research employs a quantitative explanatory approach using a survey method on a sample of 100 respondents, determined via purposive…

HUBUNGAN KADAR FERITIN SERUM DAN KADAR KALSIUM SERUM MATERNAL TERHADAP KEJADI…

Introduction: Preeclampsia remains a major cause of maternal morbidity and mortality in Indonesia. Its pathogenesis involves endothelial dysfunction, oxidative stress, and systemic inflammation. Ferritin, as an iron storage protein, plays a role in the inflammatory process, while low calcium levels can cause vasoconstriction and increased blood pressure through activation of the renin-angiotens…

ANALISIS SIMBOL BRAVE PINK HERO GREEN DI INSTAGRAM: STUDI FENOMENOLOGI MAHASI…

At the end of August 2025, the Brave Pink Hero Green phenomenon became widely used on social media, especially Instagram. This trend is characterized by the use of pink and green symbols in every content or user profile. This study aims to analyze the experiences, motives, and meanings of Communication Science students at Sriwijaya University regarding the use of visual symbols in the Brave Pin…

ANALISIS ENGAGEMENT MEDIA SOSIAL HIMSI (STUDI KASUS AKUN INSTAGRAM @HIMSIUNSRI)

Penelitian ini bertujuan untuk menganalisis tingkat keterlibatan (engagement) pada akun Instagram @himsiunsri sebagai media komunikasi strategis organisasi HIMSI di lingkungan Fakultas Ilmu Komputer Universitas Sriwijaya. Kajian difokuskan pada periode Agustus hingga November 2025 dengan meninjau perkembangan jumlah pengikut, intensitas dan konsistensi unggahan, performa kategori konten, serta …

ANALISIS SENTIMEN MASYARAKAT TERHADAP KEBIJAKAN KENAIKAN TUNJANGAN DPR RI DI …

Social media is a forum or platform for discussion space for the public, one of the issues that is currently phenomenal is the issue of increasing allowances for the House of Representatives of the Republic of Indonesia which raises pros and cons, this issue emerged after the plan to increase the allowance of the House of Representatives of the Republic of Indonesia was known by the public and …

EFEKTIVITAS KOMUNIKASI DALAM APLIKASI TELEMEDICINE HALODOC TERHADAP TINGKAT K…

Perkembangan layanan telemedicine di Indonesia mengalami peningkatan signifikan, khususnya aplikasi Halodoc yang banyak digunakan oleh Generasi Z sebagai kelompok digital native serta mempunyai literasi digital yang tinggi dibanding dengan generasi sebelumnya. Meskipun demikian, aspek efektivitas komunikasi dalam layanan kesehatan digital masih menjadi tantangan yang berpotensi memengaruhi ting…

ANALISIS JARINGAN DAN AKTOR GERAKAN OPINI DIGITAL #BenderaOnePiece Di X MENGG…

This study aims to analyze the network structure and actors in the hashtag #BenderaOnePiece as a form of digital opinion movement. The research employs a mixed-method approach. Quantitative data were analyzed using Social Network Analysis (SNA) with Gephi software, revealing 2089 actors (nodes) and 1939 relations (edges). The quantitative findings were further examined through the concept of di…

KOMODIFIKASI DAN KONSUMSI BUDAYA BLIND BOX OLEH GENERASI Z DI KOTA PALEMBANG

The blind box phenomenon has grown rapidly as part of popular consumption culture among Generation Z, particularly through the role of digital media and social media. Blind boxes are no longer understood merely as entertainment products or collectible items, but rather as cultural practices imbued with symbolic, economic, and ideological meanings. This study aims to analyze blind box culture as…

HUKUM UDARA DAN LUAR ANGKASA (Air And Outer Space Law)

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ANALISIS SEMIOTIKA MENGENAI SUPERIORITY COMPLEX DALAM SERIAL TV ANIME ADAPTAS…

This study aims to analyze the superiority complex in the anime television series "86." In this context, a superiority complex refers to the attitudes and behaviors of individuals or groups who feel superior to others. This can be seen in the interactions of the characters and the narrative in this anime. This study uses a descriptive qualitative method with Charles Sanders Piecre's semiotics t…

FANATISME PENGGEMAR NCT DALAM PEMBELIAN MERCHANDISE (STUDI FENOMENOLOGI PADA …

Penelitian ini dilatarbelakangi oleh fenomena Korean Wave yang mendorong keterlibatan emosional penggemar K-pop, khususnya penggemar NCT, yang tercermin melalui perilaku pembelian merchandise dalam budaya fandom. Penelitian ini bertujuan untuk memahami pengalaman subjektif penggemar NCT di Kota Palembang dalam memaknai pembelian merchandise sebagai bentuk fanatisme dalam budaya fandom. Peneliti…

POLA KOMUNIKASI ORANG TUA KELUARGA KONSENSUAL DAN PLURALISTIK DALAM MENCEGAH …

Penelitian ini membandingkan pola komunikasi orang tua pada keluarga konsensual dan pluralistik dalam mencegah anak usia sekolah mengakses pornografi di Kecamatan Ilir Timur II Kota Palembang. Latar belakang penelitian adalah meningkatnya akses internet pada anak dan potensi dampak negatif pornografi terhadap perkembangan kognitif, moral, dan sosial. Teori yang digunakan adalah Family Communica…

ANALISIS PENEMUAN KASUS TUBERKULOSIS DI KABUPATEN MAUARA ENIM TAHUN 2024

Tuberkulosis (TB) merupakan penyakit menular dengan beban tinggi di Indonesia. Capaian penemuan kasus TB Kabupaten Muara Enim tahun 2024 mencapai 68%, masih berada di bawah target nasional sebesar 90%, menandakan bahwa masih ada kasus yang belum terdeteksi. Tujuan untuk menganalisis penemuan kasus TB di Kabupaten Muara Enim tahun 2024 berdasarkan komponen input, process, dan output. Metode pene…

ANALISIS PERSONAL BRANDING PADA KONTEN TIKTOK @DARASARASVATI DALAM MENAMPILKA…

The development of social media, particularly the TikTok platform, has opened up new spaces for individuals to build and display their self-image digitally. One form of social media utilization is through personal branding carried out by content creators. This study aims to analyze how the personal branding built by Dara Sarasvati through TikTok content @darasarasvati in presenting the image of…

REPRESENTASI NILAI KEJUJURAN DALAM FILM 12th FAIL (2023) (ANALISIS SEMIOTIKA …

Tindakan curang seperti korupsi, suap dan menyontek biasa terjadi saat ini sehingga dianggap sebagai jalan pintas bagi masyarakat. Nilai kejujuran dapat menjadikan sebuah negara terbebas dari tindakan curang seperti korupsi, suap sehingga penting untuk memahami pentingnya nilai kejujuran dalam berkehidupan. Salah satu film yang merepresentasikan nilai kejujuran dalam berkehidupan adalah film 12…

REPRESENTASI STEREOTYPE TERHADAP AGAMA HINDU DALAM FILM KOMANG (ANALISIS SEMI…

This study aims to identify how stereotypes toward Hinduism are represented in the film Komang. The representation of Hindu religious stereotypes is understood as the portrayal of images, views, or social assumptions about Hindus that appear through signs, symbols, dialogues, and visual narratives within the film. These stereotypes reflect the religious life of Hindus, often associated with rit…

PENGUJIAN TAR PADA PROSES GASIFIKASI UPDRAFT GASIFIER DENGAN GAS KELUAR DARI …

ar is a byproduct formed in the biomass gasification process due to the pyrolysis reaction of hydrocarbon compounds. The presence of tar in the gasification gas is a serious problem because it can clog the gas flow channel, reduce system efficiency, and disrupt the performance of advanced equipment. Therefore, efforts are needed to reduce the tar content to improve the quality of the gas produc…

STRATEGI KOMUNIKASI PELAYANAN PELANGGAN DALAM MENANGANI KELUHAN TERKAIT PEMAD…

This study is entitled "Customer Service Communication Strategy in Handling Complaints Related to Power Outages at PT PLN UID S2JB Palembang". The purpose of this study is to examine how the South Sumatra, Jambi, and Bengkulu Distribution Unit (UID S2JB) of PT PLN (Persero) in Palembang handles public complaints related to power outages. The increasing number of customer complaints, especially …

PENGANTAR ILMU KOMUNIKASI

Edition

1

ISBN/ISSN

979-421-678-X

Collation

x, 176 hlm.; ilus. ; 21 cm

Series Title

-

Call Number

302.201 Can p

KONSTRUKSI GENDER DALAM VIDEO MUSIK THE MAN KARYA TAYLOR SWIFT (ANALISIS SEMI…

Culturally, gender is an attribute inherent to men and women. The differences between men and women naturally cannot be separated from the cultural context, which often underlies the differences in roles within society. As a result, the imbalance of roles between men and women can, in some cases, lead to male dominance over women. This aligns with this study, which discusses how gender is const…

TRANSMISI BUDAYA LOKAL PADA PROGRAM ACARA PESONA INDONESIA LPP TVRI SUMATERA …

The Pesona Indonesia program at LPP TVRI Sumatra Selatan is one of the mass media that displays cultural documentaries. This study uses the theory of cultural transmission with six indicators, namely vertical, horizontal, oblique, enculturation, acculturation, and socialization. The method used was qualitative descriptive, with data obtained through in-depth interviews, observations, and docume…

PENGARUH LITERASI DIGITAL TERHADAP PERILAKU KEAMANAN DIGITAL PADA MEDIA SOSIA…

Peningkatan penetrasi internet dan penggunaan media sosial, khususnya Instagram, di kalangan mahasiswa beriringan dengan tingginya serangan siber yang menunjukkan pentingnya perilaku keamanan digital. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik survei terhadap 210 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis meng…

ANALISIS POTENSI RISIKO DAN PENGENDALIAN RISIKO PADA LABORATORIUM DI PROGRAM …

The university laboratory is a place for students to do practices, so it must have a good and directed management system so that it can perform its functions and tasks with maximum efficiency. Laboratory has a high risk potential and activities in the laboratory will not be exempt from a wide range of potential risks of work accidents that can occur caused by a variety of factors. This research…

PEMAKNAAN GAYA BERPAKAIAN AVATAR SEBAGAI REPRESENTASI IDENTITAS DIGITAL DALAM…

Penelitian ini megkaji makna gaya berpakaian avatar sebagau representasi identitas digital dalam komunitas Roblox RFG (Reforge Society). Tujuannya adalah memahami pengalaman hidup (lived experience) anggota dalam memilih dan memaknai pakaian avatar, serta perannya dalam membentuk identitas dan hubungan sosial di ruang virtual. dengan pendekatan fenomenologi transendentak, data dikumpulkan melal…

ANALISIS PEMBINGKAIAN PESAN BUDAYA LOKAL DALAM PROGRAM GELAR WICARA HALO PALE…

This study examines how Palembang’s local cultural messages are framed in the talk show Halo Palembang broadcast by PALTV, with a particular focus on the episode entitled “The Anniversary of Palembang City – The Oldest City in Indonesia.” The objectives of this research are to (1) identify the dominant frames employed in the program, (2) reveal the implicit ideology embedded in the medi…

PROSES KOMUNIKASI INTERPERSONAL ANTARA GURU DAN SISWA DALAM MEMBANGUN KEDEKAT…

This study aims to explore how the interpersonal communication process between teachers and students helps build emotional closeness to prevent bullying at SD Negeri 102 Palembang. This research employs a descriptive qualitative approach and uses Joseph A. DeVito’s (2016) interpersonal communication theory, which emphasizes five key indicators: openness, empathy, supportiveness, equality, and…

PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EF…

This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…

YOUTUBE SEBAGAI PUBLIC SPHERE: ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGG…

Penelitian ini bertujuan untuk menganalisis wacana yang terbentuk pada kolom komentar video YouTube “Kisah Mengerikan Seorang Ayah yang Kecanduan… Berhenti” di channel Windah Basudara melalui pendekatan analisis wacana berbasis korpus. Data penelitian berupa 927 komentar yang dikumpulkan pada periode 27 Juni-27 Juli 2025 dan dianalisis melalui tahapan analisis frekuensi, konkordansi, dan …

PENGARUH TERPAAN IKLAN DAN DESAIN VISUAL IKLAN TRAILER YOUTUBE GENSHIN IMPACT…

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan dan desain visual iklan trailer YouTube Genshin Impact terhadap minat unduh aplikasi game online dengan variabel terpaan iklan dan variabel desain visual sebagai variabel pembanding. Objek penelitian ini adalah pemain Genshin Impact di Universitas Sriwijaya dan pernah melihat iklan trailer Genshin Impact di YouTube. Penelitian ini…

GAMBARAN INTERPERSONAL COMMUNICATION SKILL MAHASISWA KEPADA DOSEN PEMBIMBING …

This study aims to determine the description of students' interpersonal communication skills to their main supervisor when writing their thesis. Respondents in this study were 189 Sriwijaya University students working on their theses. The sampling technique used is accidental sampling. The measuring instrument used in this study was a scale developed by the researcher based on the interpersonal…