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PENYELESAIAN KONFLIK BALAI BESAR WILAYAH SUNGAI SUMATERA VIII PALEMBANG DAN M…
Pembangunan Bendungan Tiga Dihaji di Sumatera Selatan sebagai bagian dari Proyek Strategis Nasional menimbulkan konflik antara Balai Besar Wilayah Sungai Sumatera VIII (BBWS) Palembang dan masyarakat terdampak, khususnya terkait pembebasan lahan dan ganti rugi. Penelitian ini bertujuan menganalisis pendekatan komunikasi yang digunakan BBWS dalam menyelesaikan konflik tersebut. Metode yang digun…
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- xiii, 129 hlm.; ilus.; tab.; 29 cm.
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- T1923512025
REPRESENTASI TOXIC MASCULINITY PADA TOKOH YORI DALAM FILM MONSTER: KAJIAN SEM…
This research was conducted to discuss toxic masculinity, which initially departs from gender issues that are often shown through film media, often the impression of masculinity is accidentally present without realizing it. However, the author examines how toxic masculinity can be present in the movie "Monster", using a qualitative research method that is studied with Roland Barthes' semiotic a…
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- x, 86 hlm.; ilus.; 29 cm
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- T1628982024
ANALISIS WACANA BERBASIS KORPUS PADA ULASAN GOOGLE MAPS MIE GACOAN DAHLAN PAL…
This study aims to reveal the construction of brand image discourse of Mie Gacoan Dahlan Palembang as articulated in Google Maps reviews. The research employs a Corpus Assisted Discourse Studies (CADS) approach, which integrates corpus linguistics analysis and discourse analysis. The data consist of a qualitative corpus comprising 6.633 Google Maps reviews, collected through web scraping techni…
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- xviii, 75 hlm.; ilus.; 29 cm
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- T1919542025
PENGARUH CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM @tomsushiidn DAN KOLAB…
Social media has become an important platform for brands to strengthen their presence and build closeness with the audience, especially through content marketing and collaborative campaigns. This study aims to examine the influence of content marketing on the Instagram account @tomsushiidn and collaboration with the anime Demon Slayer to improve Tom's brand image Sushi. A quantitative approach …
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- xi, 103 hlm.; ilus.; 29 cm
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- T1919882025
RESEPSI KHALAYAK PEREMPUAN TERHADAP SELF-ACCEPTANCE PADA VIDEO KLIP “TUTUR …
Penelitian ini bertujuan untuk mengetahui bagaimana resepsi remaja perempuan terhadap video klip “Tutur Batin” karya Yura Yunita sebagai dorongan untuk mencapai penerimaan diri (self-acceptance). Penelitian ini menggunakan metode deskriptif kualitatif dan teori resepsi Stuart Hall. Metode yang digunakan dalam penelitian ini ialah wawancara mendalam pada lima informan serta studi literatur. …
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- xv, 133 hlm.; ilus.; 29 cm
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- T1919502025
STRATEGI MAHASISWA DALAM MENJAGA KEAMANAN DIGITAL: STUDI PADA MAHASISWA PENGE…
The use of social media by student organizations positions public accounts not only as information channels, but also as spaces for identity representation and vulnerable points of digital security disruption. This study examines how student administrators of public organizational accounts at Sriwijaya University design and implements digital security strategies using a descriptive qualitative …
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1913242025
PENGARUH KOMUNIKASI INSTRUKSIONAL DALAM SAFETY TALK TERHADAP KEPATUHAN KESELA…
Penelitian ini bertujuan menganalisis pengaruh komunikasi instruksional dalam safety talk terhadap kepatuhan Keselamatan dan Kesehatan Kerja (K3) pekerja galangan kapal di PT KTU Shipyard Sekupang, Batam. Penelitian ini dilatar belakangi masih ditemukannya pekerja yang kurang patuh terhadap prosedur K3, terutama penggunaan Alat Pelindung Diri (APD), meskipun safety talk rutin dilakukan dan pent…
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- ix, 86 hlm.; ilus.; 29 cm
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- T1913392025
PENGARUH PENGGUNAAN CHATGPT TERHADAP PREFERENSI KOMUNIKASI INTERPERSONAL DALA…
ChatGPT has become an increasingly popular artificial intelligence (AI) technology used by students. Students cannot be separated from ChatGPT, which is used as a tool to assist them in all academic activities, as seen in the case of Communication Science students at Sriwijaya University in the class of 2022. This study aims to analyze the effect of ChatGPT usage on students' interpersonal comm…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1913522025
KOMUNIKASI KRISIS ELITE POLITIK DALAM MERESPONS ISU DEMONSTRASI DPR RI 2025 M…
This study aims to analyze the crisis communication strategies of political elites in responding to the issue of the 2025 Indonesian House of Representatives demonstration through Instagram social media in an era of public distrust. The focus of the study is directed at the Instagram accounts @king_uyakuya, @ekopatriosuper, and @bakom.ri as representations of personal and institutional politica…
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- xv, 121 hlm.; ilus.; 29 cm
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- T1915242025
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) RICKYIDM WEDDING GALLER…
This study aims to describe students' mathematical modeling abilities in learning integer operations assisted by E-LKPD, namely with Liveworksheets learning media. This study uses a qualitative descriptive research type with research subjects, namely 31 students of class VII.1 SMP Negeri 3 Tanjung Raja. Data were collected through tests and interviews. Data analysis is based on the results of e…
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- xviii, 127 hlm.; ilus.; 29 cm
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- T1917662025
DISEMINASI CORPORATE BRAND DAN PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CSR BE…
This study aims to examine how PT Bank Central Asia Tbk (BCA) disseminates its corporate brand values through the Corporate Social Responsibility (CSR) Program Bakti BCA Scholarship and how this process relates to the empowerment of scholarship recipients in 2024. Employing a qualitative descriptive approach with a case study method, data were collected through in-depth interviews with the Bakt…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1912912025
ANALISIS WACANA BERBASIS KORPUS PADA PENGGUNAAN BAHASA KOREA DI AKUN TIKTOK K…
This study aims to analyze the use of Korean language expressions in the TikTok comment section of the content creator Kang Rizz Kan and to explore the social and cultural meanings underlying these linguistic practices. The research adopts a qualitative approach using corpus-based discourse analysis, with data collected from TikTok user comments and examined through frequency patterns, collocat…
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1912482025
AKTIVISME DIGITAL DAN STORYTELLING DI TIKTOK: ANALISIS NARATIF AKUN @ONEBITEB…
This study construction of digital activism narratives regarding food waste on the Tiktok account @onebitebigbite. The research focuses on how narrative elements and digital storytelling are employed to build public awareness through tangible solutions provided by the creator. Using a qualitative approach with narrative analysis, the study examines the past, present, and future dimensions, alon…
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- xii, 54 hlm.; ilus.; 29 cm
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- T1917892025
PENGARUH LITERASI MEDIA DIGITAL DAN KECANDUAN BERMAIN TERHADAP TINGKAT PERSEP…
This study aims to examine the effect of digital media literacy and gaming addiction on the level of risk perception of Roblox gaming platform abuse among Sriwijaya University students. The research employed a quantitative method with a survey technique using a Google Form questionnaire distributed to 100 respondents. The regression analysis results indicate that digital media literacy has a po…
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- xiv, 165 hlm.; ilus.; 29 cm
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- T1914442025
PENGARUH INTENSITAS DAN KEPUASAN MENONTON TERHADAP HUBUNGAN PARASOSIAL PADA P…
This study examines the effect of viewing intensity and viewing satisfaction on parasocial relationships among viewers of the survival show Boys II Planet who follow the Instagram account Boysplanet.Official. Grounded in mass communication studies, this research applies the uses and gratifications theory, which conceptualizes audiences as active media users. A quantitative survey method was emp…
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- xvi, 84 hlm.; ilus.; 29 cm
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- T1912592025
PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…
This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
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- xiii, 102 hlm.; ilus.; tab.; 29 cm.
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- T1913582025
ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
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- xv, 104 hlm.; ilus.; tab.; 29 cm.
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- T1913822025
PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
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- viii, 102 hlm.; ilus.; 29 cm
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- T1919192025
PENGARUH KOMUNIKASI ORGANISASI YBMBRILIAN RO PALEMBANG DAN TRAINING DALAM PRO…
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi organisasi dan program training Bright Scholarship terhadap keterlibatan awardee dalam kegiatan non-akademik di kampus. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 74 awardee Bright Scholarship Regional Office Palembang dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear be…
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- xv, 142 hlm.; ilus.; 29 cm
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- T1918552025
KONSTRUKSI IDENTITAS DIRI VIRTUAL MELALUI GAME ROBLOX (STUDI PADA ANGGOTA KOM…
In the digital era, personal identity is not only formed in the real world but also constructed through the virtual world. This condition occurs due to the increasingly close relationship between human life and social media, which subsequently leads to a growing number of online interactions. This study aimed to examine the process of virtual identity construction through digital media, particu…
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- xv, 93 hlm.; ilus.; tab.; 29 cm.
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- T1913612025
IDENTITAS VIRTUAL PEMAIN VIDEO GAMES DALAM KOMUNITAS VIRTUAL TUA-TUA ROBLOX
This study investigates online video games not solely as entertainment, but also as platform for social interaction without time and location restrictions. These conditions enable the construction of virtual identities among players, as exemplified by the Tua-Tua Roblox community. The purpose of this research is to identify, analyze, and comprehend the virtual identities that emerge through int…
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- xiv, 103 hlm.; ilus.; tab.; 29 cm.
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- T1913192025
PERSONAL BRANDING WALIKOTA RATU DEWA MELALUI MEDIA SOSIAL INSTAGRAM @ratudewa
Penelitian ini mengkaji personal branding Ratu Dewa melalui media sosial Instagram pada akun @ratudewa sebagai sarana pembentukan citra diri di ruang digital. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode analisis isi kualitatif terhadap konten unggahan berupa foto, video, dan caption. Data diperoleh melalui observasi dan dokumentasi unggahan Instagram selama periode pen…
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- xvi, 184 hlm.; ilus.; tab.; 29 cm.
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- T1912182025
REVERSE AGENDA SETTING PADA ISU VIRAL TAHUN 2025 (STUDI DI MEDIA TRIBUNSUMSEL…
The development of the internet and social media reshapes the dynamics of news production in mainstream media. Viral issues circulating in the digital public sphere potentially influence the editorial agenda of professional news organizations. This studi aims to examine the process of reverse agenda setting in the coverage of viral issues by Tribunsumsel.com and to identify the challenges of fa…
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- xvi, 175 hlm.; ilus.; tab.; 29 cm.
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- T1912962025
PERAN ARTIFICIAL INTELLIGENCE DALAM MENGATASI TANTANGAN IDEASI KONTEN (STUDI …
Perkembangan Artificial Intelligence (AI) mendorong perubahan dalam praktik komunikasi pemasaran, khususnya pada tahap ideasi konten digital. Divisi Marketing Communication Telkomsel Region Sumbagsel menghadapi tantangan berupa stagnasi ide, keterbatasan waktu produksi, serta tuntutan konsistensi konten di berbagai platform digital. Penelitian ini bertujuan untuk menganalisis peran Artificial I…
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- xiv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1923382025
ANALISIS FRAMING KONTEN AKUN INSTAGRAM @SALSAER DALAM MENYUARAKAN 17+8 TUNTUT…
The 17+8 People's Demands Movement in 2025 in Indonesia marks an important historical milestone in the development of digital activism in the country, where the struggle is not merely about taking to the streets, but also through the construction of narratives on social media. One figure who emerged in this movement is Salsa Erwina, an Indonesian diaspora living in Denmark who used her Instagra…
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- xv, 180 hlm.; ilus.; tab.; 29 cm.
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- T1912892025
REPRESENTASI QUARTER LIFE CRISIS DALAM VIDEO KLIP LAGU “TAKUT” OLEH IDGITAF
Perubahan tuntutan kehidupan pada masa dewasa awal berdampak pada kondisi psikologis dan sosial individu, seperti kecemasan, ketidakpastian arah hidup, dan tekanan sosial. Kondisi ini dikenal quarter life crisis, yaitu fase krisis perkembangan yang dialami individu usia 20–30 tahun dan kerap diekspresikan melalui karya seni sebagai praktik komunikasi. Salah satu bentuk ekspresi tersebut ditun…
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- xxii, 308 hlm.; ilus.; tab.; 29 cm.
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- T1912242025
PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…
Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…
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- xx, 269 hlm.; ilus.; tab.; 29 cm.
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- T1911932025
DISCOURSE NETWORK ANALYSIS PEMBERITAAN PORTAL MEDIA BERITA DI INDONESIA TENTA…
The Free Nutritional Meals (MBG) program is a government policy agenda that has sparked various public discourses, both supportive and critical. This study aims to analyze how discourse regarding the Free Nutritional Meals (MBG) program is shaped and negotiated through national online media coverage. Using a discourse network analysis (DNA) method, this study processed 162 news stories from Kom…
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- xv, 129 hlm.; ilus.; tab.; 29 cm.
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- T1911822025
ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KOMENTAR YOUTUBE INEWS DAN HARIAN…
Penelitian ini bertujuan untuk menganalisis wacana kritis berbasis korpus pada komentar pengguna YouTube terhadap inovasi robot polisi Indonesia. Inovasi ini menimbulkan berbagai respons publik, terutama terkait efektivitas teknologi dan penggunaan anggaran negara. Penelitian menggunakan metode analisis wacana kritis berbasis korpus (CADS) dengan pendekatan Sara Mills untuk mengidentifikasi pos…
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- xii, 128 hlm.; ilus.; tab.; 29 cm
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- T1911952025
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PEMBERDAYAAN…
This study aims to examine the effectiveness of using Instagram in a digital community called Perempuan Masa Depan.Id by looking at the extent to which social media contributes to women's empowerment in various content and activities that can improve women's empowerment, especially among young Indonesian women. The research subjects were followers of the Instagram account @perempuanmasadepan.id…
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- xi, 93 hlm.; ilus.; tab.; 29 cm.
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- T1899392025
Computer Science, Information & General Works 
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