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PENGARUH IKLAN RE-ARISE 25 DESEMBER 2022 DI INSTAGRAM @rabbaniprofesorkerudun…
This study aimed to explore the impact of the Re-Arise Advertisement on December 25, 2022, on Instagram @rabbaniprofesorkerudung on consumer purchasing intention through Rabbani’s brand image. he study employed a quantitative method using Structural Equation Modeling (SEM) as the data analysis technique. The results indicated that advertisement exposure had a positive and significant effect o…
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- v, 93 hlm.; ilus.; 29 cm
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- T1399812023
STRATEGI KOMUNIKASI PEMASARAN PADA EVENT FESTIVAL FOODIES PALEMBANG DALAM MEM…
This research aims to find out how marketing communication strategies are implemented at the Festival Foodies Palembang in building brand image. The theory used in this research is the integrated marketing communication theory which consists of five dimensions, namely advertising, personal selling, direct marketing, promotion, public relations and publicity. The methods used in this research ar…
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- xii, 98 hlm.; ilus.; 29 cm
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- T1511052024
PENGARUH BRAND IMAGE KECAP BANGO TERHADAP LOYALITAS KONSUMEN (STUDI KASUS IBU…
The objectives ofthis research are (1) to analyze the effect of brand image toward consumers’ loyalty of kecap Bango , and (2) to find the most effect variable ofbrand image toward consumers loyalty The method used is purposive sampling, therefore, from the total homogeny population, 80 respondents are taken as the sample. The analysis model used research is quantitative analysis. Research fi…
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- xiii, 77 hlm.: Ilus., tab.; 29 cm
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- T44303
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN (STUDI PADA NASABAH BANK MUA…
The objectives of this research are (1) to analyze the effect of brand image toward consuners' decision of Bank Muamalat Indonesia Palembang, and (2) to find the most effect variable of brand image toward consumers decision. The moethod used is purposive sampling, therefore, from the total homogeny population, 105 respondents are taken as sample. The analysis model used in tahis research is qua…
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- 75 hlm.: Ilus., tab.; 29 cm
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- T44208
PENGARUH BRAND IMAGE PRODUK TERHADAP MINAT BELI KARTU SELULER DIGITAL BY.U
The title of this research is "The Influence of Product Brand Image on Interest in Buying Digital Cellular Cards by.U (Study on Students of the Department of Communication Science, Faculty of Social and Political Sciences, Sriwijaya University)". This study aims to determine how the influence of the Brand Image that has been built by.U on the buying interest of students majoring in Communicatio…
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- xiv, 106 hlm.: ilus.; 29 cm
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- T642672022
PENGARUH BRAND IMAGE TERHADAP MINAT BELI SEPATU SPECS DI KALANGAN MAHASISWA F…
Penelitian ini bertujuan untuk mengetahui pengaruh brand image terhadap minat beli sepatu Specs dikalangan mahasiswa FISIP Universitas Sriwijaya angkatan 2016 kampus Inderalaya. Metode yang digunakan dalam peneletian ini adalah kuantitatif yang bersifat asosiatif , data-data dalam penelitian ini diperoleh dengan metode penyebaran kuisioner, observasi, dan studi dokumentasi. Dalam penelitian ini…
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- xvi, 81 hlm. : ilus. ; 29 cm
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- T424382021
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MOTOR …
The title of this research is Analyze The Effect of Brand Image Toward Consumer’s Decision of Buying Honda Motorcycle Product (Case Study of Collegion in Economic Faculty Sriwijaya University Inderalaya). The objectives of this research are (1) to analyze the effect of brand image toward consumer’s decision of buying the Honda motorcycle product, and (2) to find the most effect variable of …
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- xvi, 70 hlm.: tab.; 28 cm
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- T603952011
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINERAL MEREK AQ…
This research is entitled “The Influence Of Brand Image to Decision Buying Product Brand Mineral Water AQUA: A case studies in thc Faculty of Economics University of Sriwijaya Inderalaya”. This research is aimed at identifying the influence of brand image to decision buying product brand mineral water AQUA and the most dominani variable influcnced such decision. The analysis of data is done…
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- xvii, 64 hlm.: Ilus., tab.; 28 cm
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- T604002014
PENGARUH BRAND IMAGE SHAMPO CLEAR MEN TERHADAP LOYALITAS KONSUMEN (STUDI KASU…
The objective of this research are (1) To analyze the effect of brand image toward consumer’s loyalty of Clear Men and (2) To find the most effect variable of brand image toward consumer’s loyalty. The method used is non probability sampling with purposive sampling, where the choosing of sample is decide of special characterized or the balancing and specific reasons. Therefore, from the pop…
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- xvii, 60 hlm.: Ilus., tab.; 29 cm
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- T454392012
PENGARUH KOMPETENSI KARYAWAN FRONTLINER TERHADAP EFEKTIVITAS PELAYANAN PADA P…
Penelitian ini bertujuan untuk mengetahui adanya Pengaruh Kompetensi Karyawan Frontiiner Terhadap Efektivitas Pelayanan Pada PT Bank BTN Tbk Cabang Palembang. Hipotesis dari permasalahan yang ada yaitu: “kompetensi karyawan frontiiner berpengaruh positif dan signifikan terhadap efektivitas pelayanan pada PT Bank BTN Tbk Cabang Palembang”. Teknik pengambilan sampel pada penelitian ini menggu…
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- xvii, 76 hlm.: Ilus., tab.; 29 cm
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- T45889
PENGARUH BRAND AMBASSADOR BANGTAN BOYS TERHADAP BRAND IMAGE TOKOPEDIA
This thesis was entitled The Influence of Bangtan Boys Brand Ambassador Against Tokopedia's Brand Image. The purpose of this study was to determine the effect of “BTS” as the brand ambassador on Tokopedia's brand image. This study involved 528 students from the Faculty of Social and Politics, Communication Study Program 2016 to 2019 as the population. The sample determination used the Slovi…
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- xv, 98 hlm. : ilus. ; 29 cm
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- T431022020
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK MINUMAN…
The objectives of this research are (1) to analyze the effect of brand image toward consumers decision of Pocari Sweat and (2) to find the most effective variable of brand image toward consumers decision. The method used is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis model used in this research is quantitative analysis…
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- xvi, 76 hlm.: Ilus., tab.; 29 cm
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- T44382
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