In the context of regional economic development, the Labor Force Participation Rate (LFPR) serves as a key indicator of the engagement of the working-age population in economic activities. In West Java Province, the LFPR over the 2017–2023 period shows a fluctuating and relatively stagnant pattern and remains below the average across provinces in Java. Accordingly, the effects of BPJS Health …
This study aims to analyze the influence of Employee Generated Content (EGC) and Electronic Word of Mouth (E-WOM) on Brand Trust of Skintific products on TikTok, with Brand Reputation as a mediating variable. The object of this study is Generation Z women who actively use TikTok and reside in Palembang City. This research employs a quantitative approach using a purposive sampling technique. Dat…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
This study discusses Coffee Consumption Behavior as a New Lifestyle Among Gen Z Society in Palembang City. The purpose of this study is to determine the form of coffee consumption behavior as a new lifestyle among Gen Z in Palembang City and to determine the factors influencing coffee consumption behavior as a lifestyle among Gen Z. Researchers focus more on observations of Gen Z who visit the …