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PENGARUH EMPLOYEE GENERATED CONTENT DAN ELECTRONIC WORD OF MOUTH DI TIKTOK TE…
This study aims to analyze the influence of Employee Generated Content (EGC) and Electronic Word of Mouth (E-WOM) on Brand Trust of Skintific products on TikTok, with Brand Reputation as a mediating variable. The object of this study is Generation Z women who actively use TikTok and reside in Palembang City. This research employs a quantitative approach using a purposive sampling technique. Dat…
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- xv, 46 hlm.; ilus,; 29 cm
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- T1923132026
PENGARUH KUALITAS INFORMASI DAN KREDIBILITAS AKUN TIKTOK @DINASPARIWISATAKAB.…
This study aims to analyze the influence of information quality and source credibility on visit intention. The research subjects consist of followers of the TikTok account @dinaspariwisatakab.lahat who belong to Generation Z. A non-probability sampling method with a purposive sampling technique was employed. Data were collected through the distribution of questionnaires to 130 respondents and a…
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- viii, 102 hlm.; ilus.; 29 cm
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- T1919192025
PERILAKU KONSUMSI KOPI SEBAGAI GAYA HIDUP BARU PADA KALANGAN MASYARAKAT GENER…
This study discusses Coffee Consumption Behavior as a New Lifestyle Among Gen Z Society in Palembang City. The purpose of this study is to determine the form of coffee consumption behavior as a new lifestyle among Gen Z in Palembang City and to determine the factors influencing coffee consumption behavior as a lifestyle among Gen Z. Researchers focus more on observations of Gen Z who visit the …
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- xiv, 58 hlm.; ilus.; 29 cm
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- T1580212024
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