CUSTOMER RELATIONSHIP MANAGEMENT PERUSAHAAN UMUM DAERAH (PERUMDA) TIRTA MUSI …

Penelitian Penelitian ini bertujuan untuk menganalisis penerapan Customer Relationship Management (CRM) Perumda Tirta Musi dalam merespon keluhan pelanggan melalui media sosial instagram. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian dipilih menggunakan teknik purposive sampling yang te…

AKTIVITAS MEDIA SOSIAL INSTAGRAM DAN WHATSAPP DALAM KEGIATAN PEMASARAN DI PUS…

Saat ini, media sosial menjadi salah satu alat dalam aktivitas pemasaran digital. Hal ini juga berlaku bagi perusahaan BUMN seperti PT Pupuk Sriwidjaja Palembang. Laporan ini bertujuan untuk memberikan gambaran ringkas terkait pengalaman dan aktivitas pengelolaan konten media sosial Instagram (@pusri.sahabatpetani) dan WhatsApp resmi perusahaan di Pusat Layanan Pelanggan. Laporan ini akan memfo…

IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MELALUI PROMO GRATIS ONGK…

The rapid growth of e-commerce in Indonesia encourages companies to retain users through the implementation of Customer Relationship Management (CRM) strategies, one of which is the free shipping promotion offered by Shopee. User retention is a crucial aspect as it reflects a company’s ability to maintain customer loyalty, stimulate repeat purchases, and increase customer value amid intense c…

ANALISIS PENGARUH SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT (SCRM) TERHADAP MIN…

GrabFood, makes it easier for consumers to buy food and beverages without having to go to a restaurant. The competition between GrabFood and its competitors is currently growing rapidly. Therefore, GrabFood implements CRM activities by promoting various promotions and foods through social media platforms using the Instagram account @grabfood.id. This study focuses on examining whether activitie…

Call Center SUCCESS : Melayani Pelanggan Secara Profesional Melalui Call Center

Edition

-

ISBN/ISSN

979-442-149-9

Collation

vii, 125 p.; 21 cm.

Series Title

Seri Panduan Praktir No. 35

Call Number

658.812 Fin c

STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DALAM PROSES RETENSI PELANGGAN INDI…

This study aimed to explore the Customer Relationship Management (CRM) strategy implemented by Telkom Regional 1 Sumatera in retaining customers of the Indibiz product, and to describe how the strategy was carried out in dealing with customers who were likely to discontinue their subscriptions. The research was motivated by a high number of customer churns and suboptimal coordination in managin…

MELAYANI PELANGGAN KECEWA: Tetap Efektir Dalam Kondisi Kesal

Edition

-

ISBN/ISSN

979-442-111-1

Collation

xiv, 86 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

658.812 Mor m