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ANALISIS WACANA KRITIS PADA FILM MONSTER 2023
This study aims to analyze the representation of toxic masculinity in the Film Monster (2023) using Van Dijk’s Critical Discourse Analysis model. The focus of the study includes textual strategies used to construct the narrative of toxic masculinity, the characters’ social cognition in interpreting masculinity, and the influence of Japanese socio-cultural context on this construction. This …
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- xviii, 116 hlm.; ilus.; tab.; 29 cm.
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- T1841252025
PENGARUH PENGELUARAN PEMERINTAH, INVESTASI MODAL TETAP, DAN TENAGA KERJA TERH…
Economic growth is a key indicator of a country’s development success, including in the ASEAN-5 (Indonesia, Malaysia, Thailand, Singapore, and the Philippines), which serves as a major economic growth hub in Southeast Asia. This study analyzes the effect of government expenditure, gross fixed capital formation, and labor on economic growth during the period 2000–2023 using secondary data fr…
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- xvi, 103 hlm.; ilus.; tab.; 29 cm
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- T1841432025
GERAKAN PENCEGAHAN KEKERASAN SEKSUAL MELALUI PLATFORM INSTAGRAM PADA AKUN @_p…
Penelitian ini bertujuan untuk mengkaji strategi gerakan pencegahan kekerasan seksual yang dilakukan oleh akun Instagram @perempuan sebagai bentuk aktivisme digital dalam masyarakat yang masih dipengaruhi oleh budaya patriarki. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan analisis isi t…
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- xviii, 127 hlm.; ilus.; tab.; 29 cm
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- T1843172025
PERILAKU KONSUMTIF AKIBAT KONTEN “RACUN TIKTOK” (STUDI PADA MAHASISWA PRO…
driving factors behind such behavior among International Relations students at Sriwijaya University, Palembang Campus, as a result of “TikTok Poison” content. The study employs a descriptive qualitative method with a case study research strategy. Data were collected through observation, interviews with 11 informants, and documentation. The theoretical framework used in this study is Jean Ba…
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- xv, 109 hlm.; ilus.; tab.; 29 cm.
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- T1842912025
FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
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- xiv,75 hlm.; ilus.; tab, 29 cm
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- T1816392025
OPTIMASI ALGORITMA NAIVE BAYES DENGAN PARTICLE SWARM OPTIMIZATION UNTUK MENIN…
Water quality is a fundamental aspect of life, particularly in regions that rely on rivers as the primary source of raw water. However, anthropogenic activities such as industrial, agricultural, and domestic processes have contributed to increasing water pollution, while the demand for clean water continues to rise in line with population growth. This study aims to develop a water quality class…
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- xi, VI-2 hlm.; ilus.; tab.; 29 cm
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- T1840502025
REPRESENTASI DINASTI POLITIK JELANG PEMILU 2024 PADA COVER STORY MEDIA ONLINE…
Isu dinasti politik menjadi perhatian publik yang semakin kuat menjelang Pemilu 2024, terutama ketika keterlibatan anggota keluarga dalam lingkar kekuasaan semakin tampak nyata. Penelitian ini bertujuan untuk mengungkap representasi dinasti politik melalui visualisasi cover story Majalah Tempo.co edisi Oktober–November 2023. Metode yang digunakan dalam penelitian ini adalah pendekatan kualita…
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- xiv, 77 hlm.; ilus.; tab.; 29 cm.
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- T1840442025
KLASIFIKASI JENIS GANGGUAN TIDUR MENGGUNAKAN METODE LONG SHORT TERM MEMORY (L…
Sleep quality plays a critical role in maintaining physical, mental, and emotional wellbeing. Early detection of sleep disorders such as insomnia and sleep apnea is essential for enabling more effective clinical interventions. This study investigates the optimization of sleep disorder classification using Long Short-Term Memory (LSTM) networks based on time-series data incorporating 13 physiolo…
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- xxi, V-2 hlm.; ilus.; tab.; 29 cm
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- T1840202025
PENGEMBANGAN ALAT DETEKSI API PADA KEBAKARAN BERBASIS KAMERA DAN SENSOR GPS S…
Fires are unexpected events that often occur in daily life, causing significant threats and losses to the public. Early fire detection plays a crucial role in disaster mitigation and environmental protection efforts, especially in areas prone to fire incidents such as forests and open lands. Delays in detecting the presence of fire can lead to wider and harder-to-control spread. Therefore, a sy…
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- xiii, 53 hlm.; ilus.; tab.; 29 cm.
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- T1840572025
ANALISIS FRAMING PEMBERITAAN LARANGAN TIKTOK SHOP DI INDONESIA PADA MEDIA DAR…
Penelitian ini membahas bagaimana media daring Kompas.com dan Tirto.id membingkai pemberitaan terkait larangan TikTok Shop di Indonesia, sebagai fitur e-commerce dalam platform media sosial TikTok, dilarang beroperasi karena dinilai melanggar regulasi dan berdampak negatif terhadap pelaku UMKM lokal. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis framing mode…
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- xvi, 125 hlm.; ilus.; tab.; 29 cm.
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- T1803472025
KOMUNIKASI INTERPERSONAL TERAPIS DAN ORANG TUA DALAM MENJALIN KOLABORASI PADA…
This study aims to examine how interpersonal communication between therapists and parents in establishing collaboration in therapy for children with special needs at the Palembang Therapy Center, as well as what are the supporting and inhibiting factors. In the context of therapy for children with special needs, collaboration between therapists and parents is one of the determining factors for …
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- vii, 65 hlm.; ill.; tab.; 29 cm.
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- T1733182025
PENGARUH EFEKTIVITAS IKLAN DAN BRAND AMBASSADOR TERHADAP MINAT BELI AIR MINUM…
This study aims to test and explain the effect of advertising effectiveness and brand ambassadors on purchasing interest in Le Minerale products. This study uses a quantitative approach with a survey method. Data collection techniques are carried out by distributing questionnaires with a Likert Scale. Data were obtained by distributing questionnaires to respondents from the Palembang City commu…
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- x, 72 hlm.: Ilus., tab.; 29 cm
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- T1715042025
DRAMATISME PRABOWO SUBIANTO PADA PIDATO PERTAMA SEBAGAI PRESIDEN (ANALISIS PE…
The 2024 Presidential Inauguration in Indonesia marks an important moment in the national political dynamics, where the president's political communication strategy plays a role in shaping public opinion and gaining support for their leadership. In this context, the inauguration speech not only serves as the official statement of the new government but also as a tool to build legitimacy and ide…
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- xiv, 56 hlm. : ilus. ; tab. ; 29 cm
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- T1720582025
PENGARUH TERPAAN KONTEN SOFT SELLING INSTAGRAM @TELKOMSELSUMATERA TERHADAP MI…
This study aims to determine whether there is an effect of exposure to soft selling content on Instagram @telkomselsumatera on interest in Telkomsel products. The sampling method used is the non-probability sampling method with purposive sampling technique, thus obtaining 100 respondents who are followers or followers of the @telkomselsumatera Instagram account. This research uses quantitative …
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- xvii, 64 hlm.; ilus.; tab.; 29 cm.
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- T1785722025
STRATEGI KOMUNIKASI PROGRAM PENYULUHAN HUKUM KANWIL KEMENKUMHAM SUMATERA SELA…
Bullying di kalangan anak sekolah merupakan permasalahan yang kerap kali terjadi dan dapat berdampak negatif pada perkembangan psikologis serta sosial anak. Kurangnya pemahaman mengenai bullying dan konsekuensi hukumnya menjadi salah satu faktor utama yang menyebabkan kasus ini terus terjadi Penelitian bertujuan untuk mengetahui strategi komunikasi yang dilakukan oleh tim penyuluh Kanwil Kemenk…
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- vii, 64 hlm.; tab.; 29 cm.
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- T1721812025
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN JUMLAH PENGGUNA APLIKASI GIWANG…
The Giwang Sumsel application is managed by the Digital Marketing team of the South Sumatra Department of Culture and Tourism, in collaboration with 17 regencies and cities in South Sumatra. As a government innovation aimed at providing a platform that offers information on tourism, culture, and the creative economy in South Sumatra, the application requires an effective marketing strategy to a…
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- xiii, 56 hlm.; ill.; tab.; 29 cm.
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- T1732702025
KEHARMONISAN KELUARGA DALAM LAYAR: ANALISIS HIPERREALITAS DALAM VLOG BERTEMA …
This research is aimed at seeing how simulations, simulacra, and hyperrealities appear in the six vlogs about daily living with the family on the fadil jaidi youtube channel, as well as their impact on the imaginary perceptions of the audience. Fadil Jaidi’s YouTube channel was chosen because the vlogs uploaded presents more enhanced and perfect realities than reality. Used the theory of jean…
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- xvi, 76 hlm.: Ilus., tab.; 29 cm
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- T1733982025
REPRESENTASI KECEMASAN PADA LIRIK LAGU "WHAT WAS I MADE FOR" KARYA BILLIE EILISH
The study titled “Representation of Anxiety in the Lyrics of 'What Was I Made For' by Billie Eilish” aims to analyze the representation of anxiety contained in the song's lyrics. This research uses a qualitative method through a semiotic theoretical approach. The semiotic theory used in this study is Ferdinand de Saussure’s semiotics, which is applied to uncover the meaning of the signifi…
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- viii, 45 hlm.:ilus.; 29 cm
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- T1741542025
PENERAPAN PENGUKURAN HASIL TES FISIK MENGGUNAKAN APLIKASI PJOK PADA CABANG OL…
Penelitian yang diberi judul “Penerapan Pengukuran Hasil Tes Fisik Menggunakan Aplikasi Pjok Pada Cabang Olahraga Handball pada siswa SD Negeri 112 Palembang” yang bertujuan untuk mengetahui kondisi fisik siswa. penelitian ini merupakan penelitian deskriptif yang diujikan kepada siswa kelas V SD Negeri 112 Palembang. Penelitian ini bertujuan untuk menentukan rata rata perkategori pengukuran…
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- xxi, 281 hlm., ilus., tab.; 29 cm
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- T1744242025
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAB BUTTONSCARVES …
This research is entitled "The Influence of Brand Image on Purchase Decisions for Hijab Buttonscarves Products in Palembang City". The purpose of this research is to see the influence of brand image on purchasing decisions for Buttonscarves hijab products in Palembang City. This research uses quantitative methods with descriptive and explanatory analysis techniques. The theories used in this re…
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- ix, 71 hlm.; ill.; tab.; 29 cm.
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- T1665942025
IMPLEMENTASI PENGUKURAN HASIL TES FISIK MENGGUNAKAN APLIKASI PADA SISWA EKSTR…
This research aims to determine the results of implementing physical test results measurements using the PJOK physical test application for extracurricular soccer students at SMA 1 Ogan Ilir. This type of research, namely implementation test result measurement application soccer player physique using the PJOK physical test application, in data collection using method observation, interview, and…
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- xvi, 66 hlm., ilus., tab.; 29 cm
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- T1665842025
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA KOTA PALEMBANG DALAM MEMBANGUN DAYA …
Persaingan dalam mempertahankan dan mengembangkan daya tarik destinasi wisata di sektor pariwisata mendorong Dinas Pariwisata (Dispar) Kota Palembang melakukan inovasi dalam mempromosikan potensi wisata, salah satu upaya yang dilakukan melalui program Palembang Virtual Tour 360°. Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi komunikasi pemasaran oleh Dinas Pariwisata Kota P…
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- ix, 105 hlm.: Ilus., tab.; 29 cm
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- T1660462025
PENGARUH BRAND IDENTITY DAN PERCEIVED QUALITY PRODUK JAZY POPPIN TERHADAP LOY…
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Identity dan Perceived Quality produk Jazy Poppin terhadap loyalitas konsumen generasi muda di Kota Palembang. Manajemen merek yang kuat dan persepsi kualitas yang baik merupakan faktor strategis dalam mempertahankan loyalitas konsumen di tengah maraknya peredaran produk rokok ilegal. Penelitian ini berfokus pada bagaimana identitas mer…
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- xv, 135 hlm.; ilus.; tab.; 29 cm.
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- T1985502026
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT BALAI PENGELOLA KERETA API RINGAN S…
penelitian ini menggunakan pisau analisa dari teori strategi customer relationship management buttle (2019) dengan dimensi strategy, analytical, dan operational yng telah dilakukan padar LRT sumsel untuk memberikan pelayanan yang maksimal dan nilai tambah secara jangka panjang dari setiap pelaksanaan program yang dijalankan. metode penelitian ini menggunakan pendekatan analisa kualitatif deskri…
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- xvi, 98 hlm.: Ilus., tab.; 29 cm
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- T1701982025
STRATEGI KOMUNIKASI PEMASARAN NUMEROUNO FITNESS PALEMBANG DALAM MEMPERTAHANKA…
Customer loyalty is the key to a company's success. This is a challenge for every company, especially in the fitness sector, to retain customers. This study aims to see how Numerouno fitness's marketing communication strategy maintains customer loyalty. This study used a qualitative research method with data collection techniques through in-depth interviews, observations and documentation studi…
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- xv, 69 hlm.; ilus.; tab.; 29 cm.
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- T1701952025
ANALISIS STRATEGI KOMUNIKASI PEMERINTAH KOTA PALEMBANG STUDI PADA SOSIALISASI…
Revitalization of traditional markets is one of the government's efforts to increase market competitiveness and improve facilities for traders and buyers. However, the revitalization process often elicits various responses from traders. This study aims to analyze the communication strategy implemented by the Palembang City Government, especially the Palembang Jaya Market Regional Public Company…
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- xiv, 63 hlm.: Ilus., tab.; 29 cm
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- T1701832025
MAKNA KONSEP DIRI: STUDI FENOMENOLOGI PADA MANTAN NARAPIDANA DI DESA BATU GAJ…
This study aims to explore the meaning of self-concept in former inmates in Batu Gajah Baru Village, North Musi Rawas Regency, with a focus on the experience of social reintegration, the meaning of self-concept change, and the motivation to build a positive self-concept. Using a phenomenological approach based on Alfred Schutz's theory, this study involved three former inmate informants through…
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- xiv, 63 hlm.; ill.; tab.; 29 cm.
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- T1701692025
REPRESENTASI PESAN MORAL DALAM FILM THE BALLAD OF BUSTER SCRUGGS (2018) (ANAL…
This research aims to understand how moral messages are represented in the film The Ballad of Buster Scruggs (2018), directed by Coen Brothers. As a mass communication medium, film not only provides entertainment but also conveys moral messages that can represent everyday life. Therefore, the researcher is interested in the moral messages in The Ballad of Buster Scruggs with a duration of 132 m…
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- xv, 151 hlm.: Ilus., tab.; 29 cm
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- T1701322025
AKUN MENFESS PADA X SEBAGAI MEDIA MENYUARAKAN KASUS KEKERASAN SEKSUAL (Studi …
Victims of sexual violence tend to feel afraid to voice their cases directly to people around them, so they choose to use anonymous accounts mention confess as a medium to bridge the communication of such cases. This study aims to examine the role of anonymous accounts mention confess as a medium for voicing sexual violence cases through the Expectancy Value Theory by Phillip Palmgreen. The stu…
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- xiii, 62 hlm.; ill.; tab.; 29 cm.
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- T1699932025
KAMPANYE SUSTAINABLE DEVELOPMENT GOALS PT RIAU ANDALAN PULP AND PAPER MELALUI…
The pulp and paper industry faces increasing scrutiny regarding sustainability, particularly in Indonesia, where environmental concerns shape public perceptions of corporate responsibility. This study explores how PT Riau Andalan Pulp and Paper (RAPP) leverages Instagram @sahabatrapp to communicate its commitment to the Sustainable Development Goals (SDGs) and maintain a positive corporate imag…
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- xiii, 91 hlm.; ill.; tab.; 29 cm.
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- T1701342025
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