ANALISIS NARATIF KONTEN #BOOKTOK PADA AKUN @VELSJOURNAL DI TIKTOK

Reading literacy in Indonesia still faces serious challenges. Although the level of reading interest has increased, deep reading practices remain low and are confronted with the fast-paced culture of digital media consumption. In this context, TikTok has opened a new space for promoting reading literacy through the #BookTok phenomenon, where book-related content is presented in a concise, perso…

CUSTOMER RELATIONSHIP MANAGEMENT PERUSAHAAN UMUM DAERAH (PERUMDA) TIRTA MUSI …

Penelitian Penelitian ini bertujuan untuk menganalisis penerapan Customer Relationship Management (CRM) Perumda Tirta Musi dalam merespon keluhan pelanggan melalui media sosial instagram. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian dipilih menggunakan teknik purposive sampling yang te…

MEDIA RAKYAT: KOMUNIKASI PENGEMBANGAN MASYARAKAT

Edition

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Collation

viii, 203 hlm. : ilus. ; 21 cm

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302.2 Oep m

PENGARUH TREN #gayaditiktok DAN INFLUENCER MARKETING TERHADAP MINAT BELI FASH…

This study aimed to measure the influence of the #gayaditiktok trend and influencer marketing on consumers’ purchase intention toward local fashion products. The subjects of this research were Generation Z female TikTok users residing in Palembang City. A quantitative approach was employed using a non-probability sampling method, specifically purposive sampling. Research data were collected t…

ILMU, TEORI DAN FILSAFAT KOMUNIKASI

Komunikasi pada hakikatnya adalah proses penyampaian pesan oleh komunikator kepada komunikan. Agar jelas kita perlu membahas masalah ini agak mendalam, meski pun tidak terlalu teoritis. Pertama- tama kita kategorikan proses komunikasi ini dengan peninjauan dari dua perspektif. Buku yang terdiri dari 10 bab ini antara lain membahas mulai dari perkembangan komunikasi dari fenomena ke ilmu, hakika…

PERLINDUNGAN HUKUM TERHADAP IDENTITAS KORBAN KECELAKAAN LALU LINTAS YANG TERP…

Perkembangan teknologi informasi yang pesat telah mengubah cara masyarakat memperoleh dan menyebarkan informasi, termasuk terkait peristiwa kecelakaan lalu lintas. Namun, publikasi di media sosial sering menampilkan identitas korban tanpa izin, menimbulkan persoalan hukum dan etika terkait perlindungan privasi. Penelitian ini bertujuan untuk menganalisis bentuk perlindungan hukum terhadap ident…

ANALISIS KEMAMPUAN GENERASI Z DALAM MENDETEKSI PENYEBARAN HOAKS TENTANG PEMBE…

Penelitian ini bertujuan menganalisis pengaruh literasi digital, tingkat berpikir kritis, dan intensitas penggunaan media sosial TikTok terhadap kemampuan Generasi Z dalam mendeteksi penyebaran hoaks pada pemberitaan kesehatan. TikTok sebagai platform informasi cepat membuat Generasi Z rentan terhadap disinformasi kesehatan karena tingginya paparan konten dan kurangnya evaluasi sumber. Peneliti…

STRATEGI KOMUNIKASI PEMASARAN DIGITAL @KRIYASRIWIJAYA DALAM MENINGKATKAN BRAN…

Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran digital melalui media sosial Instagram dalam membangun brand awareness produk lokal Kriya Sriwijaya di Kota Palembang. Penelitian dilakukan dengan pendekatan kualitatif menggunakan metode deskriptif, dengan model AIDA (Attention, Interest, Desire, Action) sebagai kerangka analisis. Teknik pengumpulan data meliputi observasi t…

PENGARUH PAPARAN KONTEN PROTES DAN INTENSITAS PENGGUNAAN APLIKASI X TERHADAP …

Perkembangan media sosial, khususnya aplikasi X (Twitter) menjadi ruang utama pembentukan opini publik yang dapat memengaruhi kepercayaan individu terhadap institusi. Fenomena yang terjadi pada konser DAY6 ‘Forever Young’ Jakarta 2025 yang diselenggarakan oleh promotor MecimaPro memicu berbagai konten protes yang viral di aplikasi X. Penelitian ini bertujuan untuk mengetahui pengaruh papara…

ANALISIS STRATEGI KOMUNIKASI AMARTHA MELALUI PROGRAM A-MISSION BATCH 1 TAHUN …

This research aimed to analyze the communication strategy implemented by Amartha through the AMission Program Batch 1 in 2025 in improving the digital literacy of grassroots partners. The rapid development of digital financial services requires communities to have adequate understanding in utilizing financial technology. However, there are still limitations in partners’ understanding regardin…

STRATEGI DIFERENSIASI KONTEN INSTAGRAM TELKOMSEL : PEMASARAN @TELKOMSELSUMATE…

Perkembangan media sosial mendorong organisasi untuk memanfaatkan platform digital tidak hanya sebagai sarana promosi, tetapi juga sebagai ruang pembentukan identitas merek. Instagram menjadi salah satu media utama yang digunakan Telkomsel dalam komunikasi pemasaran digital melalui akun regional @telkomselsumatera dan akun kultural @mysumatera. Penelitian ini bertujuan untuk menganalisis strate…

ANALISIS ISI KONTEN MEDIA SOSIAL INSTAGRAM BPK SUMATERA SELATAN DALAM MEMENUH…

Media sosial menjadi salah satu sarana penting dalam strategi komunikasi digital lembaga publik untuk mendukung transparansi dan keterbukaan informasi. Penelitian ini bertujuan menganalisis penerapan strategi komunikasi digital BPK Perwakilan Provinsi Sumatera Selatan melalui konten Instagram @bpkri.sumsel berdasarkan teori 4C (Content, Context, Connection, dan Community). Penelitian menggunaka…

PENGARUH KONTEN TIKTOK HEALTHY LIFESTYLE @BLOOMIN.WELLNESS DAN DUKUNGAN SOSIA…

Penelitian ini bertujuan menganalisis pengaruh konten TikTok healthy lifestyle @bloomin.wellness dan dukungan sosial terhadap kebiasaan yoga masyarakat Palembang dengan motivasi berolahraga sebagai variabel intervening. Penelitian ini menggunakan kerangka Social Cognitive Theory yang menjelaskan bahwa perilaku terbentuk melalui interaksi antara faktor lingkungan, personal, dan perilaku, serta S…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENDENGAR RADIO ORBAN…

The development of digital media requires local radio stations to adapt in order to maintain their existence and listener numbers. This study aimed to analyze the marketing communication strategy of Orban FM Palembang in increasing its audience through an Integrated Marketing Communication (IMC) approach. This research employed a qualitative approach, and data were collected through in-depth in…

STRATEGI PROMOSI DIGITAL MELALUI PERENCANAAN DAN PRODUKSI KONTEN INSTAGRAM @B…

This study aims to analyze digital promotional strategies through the planning and production of Instagram content for @bakehouse_plm, which influence consumer engagement and behavior. This study uses a qualitative approach with in-depth interviews with four informants selected based on specific criteria. The digital promotional strategy analysis in this study uses the AISAS (Attention, Interes…

ANALISIS WACANA BERBASIS KORPUS KOMENTAR PENGGUNA INSTAGRAM PADA POSTINGAN BE…

This study aims to examine the construction of discourse within the Instagram comment section of the condolence post uploaded by @jeromepolin regarding the tragedy of Affan Kurniawan. The death of Affan Kurniawan, an online motorcycle taxi driver who was fatally run over by a tactical vehicle during a public demonstration in August 2025, generated widespread public reactions across digital plat…

KOMUNIKASI PARTISIPATIF BUJANG GADIS OGAN ILIR DALAM MENGAKTUALISASIKAN DESA …

The development of ecotourism villages requires active community involvement through dialogic and inclusive communication processes. Burai Ecotourism Village in Ogan Ilir Regency possesses significant cultural and environmental potential; however, its transformation into a leading destination demands the role of communication actors, including regional tourism ambassadors. In this context, Buja…

SELF-DISCLOSURE DALAM MEDIA SOSIAL X: PENGUNGKAPAN EMOSI GENERASI Z DALAM RUA…

The research entitled “Self-Disclosure in Social Media X: Generation Z’s Emotional Disclosure in Safe Space” aims to describe the forms of self-disclosure carried out by Generation Z and analyze how the Mau Nangis Aja community constructs an emotional safe space in social media X. The research uses a qualitative approach with a descriptive method, with data collection techniques through i…

PEMANFAATAN LINKEDIN SEBAGAI MEDIA KOMUNIKASI DALAM MEMBANGUN PERSONAL BRANDI…

This study aims to understand how outstanding alumni of Sriwijaya University build personal branding through the LinkedIn platform and its implications for professional career opportunities. This study used a qualitative approach with in-depth interviews with four informants selected based on specific criteria. The research analysis is based on the theory of The Eight Laws of Personal Branding …

ANALISIS KONTEN INSTAGRAM @DIVISIHUMASPOLRI DALAM UPAYA PERBAIKAN CITRA KEPOL…

The Affan Kurniawan tragedy caused a decline in public trust and damage to the image of the Police institution. This situation placed the Police in a crisis, so it is necessary for the Police to improve the institution's image to restore public trust. Instagram became one of the media used by the Police to improve the institution's image. This study was conducted to analyze the content of Insta…

MODEL IMPROVED C-RAN SELFISH USER BERBASIS DEMAND RESPONSE DAN INSENTIF HETER…

This research discusses the development of an improved C-RAN model based on Demand Response (DR) and heterogeneous incentives by integrating an indirect utility function and a bundling scheme to produce a more adaptive pricing mechanism. Additional parameters such as bandwidth, inbound – outbound traffic, and multiple service classes are included to strengthen the model formulation. The model…

MODEL C-RAN SELFISH USER BERBASIS DEMAND RESPONSE DENGAN INSENTIF HETEROGEN D…

This study aims to design a formulation of a C-RAN selfish user model based on demand response with heterogeneous incentives combined with a bundling scheme in the bandwidth utility function. This approach is employed to analyze user behavior and determine optimal solutions for bandwidth consumption management. In addition, sensitivity analysis is conducted to examine changes in variable and pa…

PENGARUH PENGGUNAAN SECOND ACCOUNT INSTAGRAM TERHADAP KEBEBASAN BEREKSPRESI P…

This study examines the influence of Instagram second account usage on freedom of expression among students of the Sociology Study Program, Faculty of Social and Political Sciences, Sriwijaya University. The research aims to analyze the effect of Instagram second account usage as a means of fulfilling user needs based on the Uses and Gratifications theory on the level of freedom of expression a…

STRATEGI KEMENANGAN PRABOWO-GIBRAN ANALISIS SEMIOTIKA IKLAN KARTUN EDISI “P…

Penelitian ini berjudul “Strategi Kemenangan Prabowo-Gibran Analisis Semiotika Iklan Kartun Edisi “Prabowo Gibran Memang Istimewa” (Analisis Semiotika Charles Sanders Peirce) yang bertujuan untuk mengidentifikasi dan menganalisis bagaimana iklan kartun dimanfaatkan sebagai strategi kemenangan dalam komunikasi politik pasangan Prabowo Subianto dan Gibran Rakabuming Raka. Penelitian menggun…

EFIKASI KOMUNIKASI DALAM DISKUSI ANTARA SISWA SMA YANG MENGIKUTI KURSUS BAHAS…

The learning process in high school requires students to actively communicate in class discussions; however, in reality, not all students have an adequate level of communication self-efficacy. Differences in learning experiences outside of school, such as participation in English courses, are suspected to also influence students' confidence in communicating. This study aims to determine whether…

PENGARUH KEBUTUHAN KETERHUBUNGAN SOSIAL DAN HIBURAN TERHADAP KEPUASAN PENGGUN…

The development of digital technology has transformed various aspects of social life, including the tradition of sharing Eid al-Fitr allowances (THR). One such transformation is reflected in the use of the DANA Kaget feature within the DANA digital wallet application, which is widely used by Generation Z. This study aims to examine the role of social connectedness needs and entertainment needs …

PENGARUH WORK-LIFE BALANCE DAN KOMUNIKASI INTERPERSONAL TERHADAP KINERJA KARY…

This study aims to determine the effect of work-life balance and interpersonal communication on the performance of employees at the Financial Services Authority (OJK) Regional Office for the Southern Sumatra region. The population in this study consists of all permanent employees of OJK Sumbagsel, totaling 47 individuals, with a purposive sampling technique applied. Data were collected through …

REPRESENTASI MASKULINITAS DALAM FILM ELVIS (2022)

Elvis (2022) merupakan film biopik karya Baz Luhrmann menggambarkan konsep maskulinitas. Penelitian ini berangkat dari minimnya kajian mengenai representasi maskulinitas non hegemonik dalam media populer. Elvis Presley yang merupakan trendsetter pada zamannya menjadi fenomena baru dalam konsep maskulinitas, sebagian besar penelitian sebelumnya berfokus pada maskulinitas hegemonik yang identik d…

PENGARUH KONSUMSI APLIKASI WEVERSE DAN LOYALITAS FANDOM TERHADAP HUBUNGAN PAR…

This study aims to analyze the influence of Weverse application consumption and fandom loyalty on the parasocial relationship between the K-Pop idol group Tomorrow X Together (TXT) and their fans (MOA). Utilizing a quantitative method with a survey of 100 respondents selected through purposive sampling, the data were analyzed using multiple linear regression. The results indicate that Weverse a…

KONVERGENSI KONTEN BERITA SRIWIJAYA POST MELALUI MEDIA SOSIAL (STUDI KASUS AK…

This study examines the practice of news content convergence carried out by Sriwijaya Post in adapting news from its online portal into short video content on TikTok through the @sripoku.com account. This research is grounded in the shift of news consumption patterns toward short-form video platforms. A qualitative approach with a case study method was employed to obtain an in-depth understandi…