Aspek Hukum PERIKLANAN dalam Perspektif Perlindungan Konsumen

Edition

1

ISBN/ISSN

979-414-911-X

Collation

ix, 123 hlm, ; 20 cm

Series Title

-

Call Number

381.3 Sim a

PENGARUH TERPAAN IKLAN DAN DESAIN VISUAL IKLAN TRAILER YOUTUBE GENSHIN IMPACT…

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan iklan dan desain visual iklan trailer YouTube Genshin Impact terhadap minat unduh aplikasi game online dengan variabel terpaan iklan dan variabel desain visual sebagai variabel pembanding. Objek penelitian ini adalah pemain Genshin Impact di Universitas Sriwijaya dan pernah melihat iklan trailer Genshin Impact di YouTube. Penelitian ini…

PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…

PENGARUH IKLAN DIGITAL DAN BRAND AMBASSADOR RIIZE TERHADAP BRAND AWARENESS NA…

The development of digital media has encouraged companies to utilize digital advertising and Brand Ambassadors as marketing communication strategies to increase Brand Awareness. This study aims to examine the influence of digital advertising and the Brand Ambassador RIIZE on Nabati’s Brand Awareness. This research employs a quantitative method with an associative approach by distributing ques…

PENGARUH TERPAAN IKLAN DAN DAYA TARIK MYSKILL.ID TERHADAP MINAT PENGGUNAAN ME…

This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…

PROSES INTERAKSI SOSIAL ANTAR PEKERJA DALAM PENGEMBANGAN BISNIS AGENSI KREATI…

This study raises the topic related to the form of social interaction and obstacles to social interaction between workers in the business development of the creative agency foreplay corp in the city of Palembang. The purpose of this study is to determine the process of social interaction of workers in the development of the creative agency foreplay corp in Palembang city. The method used in thi…

PERIKLANAN PROMOSI, Aspek Tambahan, Komunikasi Pemasaran Terpadu; Edisi Kelim…

Edition

5

ISBN/ISSN

979-688-518-2

Collation

xxii, 324 hlm.: Ilus.; 25 cm.

Series Title

-

Call Number

659.1 Shi p

PERLINDUNGAN HUKUM TERHADAP KONSUMEN YANG DIRUGIKAN AKIBAT MENGGUNAKAN OBAT P…

ABSTRAK Pelaku usaha yang menjual produk dengan informasi yang tidak jelas harus bertanggungjawab atas kerugian konsumen. Sebagai bentuk perlindungan hukum terhadap konsumen. Penelitian ini untuk mengetahui dan menganalisis perlindungan hukum terhadap konsumen yang dirugikan akibat menggunakan obat pemutih wajah melalui iklan di media sosial serta untuk mengetahui dan menganalisis pertanggungja…

PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM…

This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…

PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS CANVA PADA MATERI MEMBUAT IKLAN, SLO…

This research was conducted using research and development methods and using the development model of Alessi and Trollip. This study aims (1) to describe the results of the analysis of the needs of teachers and students of class VIII SMP Widya Nusantara for learning media to make advertisements, slogans and posters based on Canva. (2) Describe the design of Canva-based learning media in materia…

Copywriting: Seni Mengasah Kreativitas dan Memahami Bahasa Iklan

Edition

-

ISBN/ISSN

979-692-048-4

Collation

x, 262 hlm .: 17 cm.

Series Title

-

Call Number

659.1 Agu c

Aplikasi DESAIN GRAFIS untuk Periklanan, Dilengkapi Sampel Iklan Terbaik Kela…

Edition

-

ISBN/ISSN

979-731-399-9

Collation

xii, 156 hlm.: ilus.; 23 cm

Series Title

-

Call Number

659.1 Suy a

EFEKTIVITAS IKLAN RUANG GURU DALAM MENINGKATKAN MINAT SISWA KELAS XII SMA UNT…

Effectiveness of RuangGuru Advertising In Increasing The Interest of Students of Class XII High School To Use Online Tutoring Application (Study In Students Class XII of Public High School Plus 17 Palembang), this study was conducted to find out how effective the effectiveness of advertising. The study was conducted to measure how effective advertising is against interest using online tutoring …

PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LIFEB…

This study aims to see how much influence the brand image and advertisements have on purchasing decisions for lifebuoy bath soap products in the city of Palembang. The technique of collecting data by means of a survey using a questionnaire. The sample used is 100 people from the total population, the method used is non-probability sampling with purposive sampling technique. The data analysis te…

What Management Should Know About INDUSTRIAL ADVERTISING

Edition

-

ISBN/ISSN

87201-386-3

Collation

x, 122 p. ; 21 cm

Series Title

-

Call Number

659.1 Hof w 1970

ESSENTIAL OF ADVERTISING SECOND EDITION

Edition

2nd

ISBN/ISSN

0-15-524102-8

Collation

xiv, 558p,; ill.; 25 cm

Series Title

-

Call Number

659.1 Kau e

HOW TO...DO YOUR OWN ADVERTISING: MERANCANG KEGIATAN PERIKLANAN

Edition

2

ISBN/ISSN

979-663-879-7

Collation

xviii, 274 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

659.1 Ben m

CERDAS BERIKLAN : ide hangat biaya hemat iklan tepat bisnis dahsyat

Edition

-

ISBN/ISSN

979-24-9965-2

Collation

xvii, 231 hlm.; 130 x 200 mm

Series Title

-

Call Number

659.1 Tri c

Pengaruh Periklanan Terhadap Keputusan Pembelian Motor Honda Beat di Kota Pal…

Tujuan penelitian ini untuk mengetahui pengaruh periklanan terhadap keputusan pembelian motor Honda Beat di Kota Palembang dan untuk mengetahui variabel manakah yang berpengaruh paling dominan terhadap keputusan pembelian. Sampel dalam penelitian ini adalah 1 00 responden dengan metode accidental sampling. Hasil penelitian menunjukan bahwa variabel attention, interest, desire dan action be…

Pengaruh iklan dan citra merek terhadap keputusan penggunaan jasa penerbangan…

Di era globalisasi ini perkembangan dunia bisnis banyak menuntut mobilitas yang cepat dan efektif waktu, seperti transportasi udara berupa pesawat. Dunia bisnis yang menuntut mobilitas tinggi menjadi peluang bagi perusahaan maskapai penerbangan untuk meraih keuntungan. Dengan majunya teknologi dan bisnis membuat sasaran pasar maskapai penerbangan meluas. Penelitian ini adalah penelitian kuantit…