PERSEPSI PENJUAL TERHADAP TEKNIK DAN PROMOSI PENJUALAN BERAS PREMIUM (KASUS D…

Tujuan penelitian ini adalah untuk mengetahui bagaimana persepsi penjual terhadap teknik personal selling dan kegiatan promosi penjualan beras premium di Perum BULOG. Oleh karena itu, diperlukan strategi pemasaran yang tepat, khususnya personal selling dan promosi penjualan. Keberhasilan strategi tersebut sangat berkaitan dengan persepsi penjual dan staf manajerial yang terlibat dalam pelaksana…

PENGARUH KUALITAS KONTEN, BRAND IMAGE, DAN BRAND TRUST TERHADAP EFEKTIVITAS P…

The increase in internet penetration in Indonesia, which reached 79.5% in 2024, opened up significant opportunities for utilizing social media, particularly Instagram, as a digital marketing platform. This became the foundation for Kriya Sriwijaya, as a center for education and development of South Sumatra’s leading crafts, to expand its market reach and promote local cultural products more w…

PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…

The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…

EFEKTIFITAS STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TELEV…

The objective of this research is to know the effectiveness of promotion strategy which is applied by firm to increase the product sales volume of CRT television on the year of 2002-2007 period. By using the Trend analysis and qualitatif approach, the writer find that the promotion strategy which is applied by firm give positive impacts to the firm’s revenue every year except on the year of 2…

PENGARUH ATRIBUT PRODUK DEODORAN REXONA TERHADAP SIKAP KONSUMEN DALAM MEMUTUS…

Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk deodoran Rexona terhadap sikap konsumen dalam memutuskan pembelian. Instrumen utama yang digunakan dalam penelitian ini adalah kuesioner, selain itu menggunakan data sekunder yang diperoleh dari majalah dan internet. Hasil penelitian menunjukkan bahwa dari kelima variabel yang diteliti, hanya ada tiga variabel yang berpengaruh se…

PENGARUH EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN PADA PRODUK POND’S AGE M…

Ekuitas merek adalah seperangkat aset dan liabilitis merek yang terkait dengan suatu merek, nama, simbol, yang mampu menambah atau mengurangi nilai yang diberikan oleh suatu produk atau jasa baik pada perusahaan maupun pada pelanggan. Merek mempunyai arti yang sangat penting bagi perusahaan merek terkenal lebih dipercaya akan menghasilkan lebih banyak keuntungan bagi perusahaan melalui merek ko…

PENGARUH IKLAN COCA-COLA ZERO SUGAR DI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMB…

Coca-Cola Zero Sugar is a new variant of Coca-Cola which needs advertisement to introduce and persuasive consumer. Based on the research of Association of National Advertising Inc (ANA) has known television is a favorite advertisement media for marketer because 38% advertisement use television media, but advertisement needs a lot of cost, so it needs to know 1) How big the influence of Coca-Col…

PENGULANGAN PESAN SUATU IKLAN DALAM PROSES PEMBELAJARAN KONSUMEN (Studi terha…

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xii, 88 hlm.; tab.; 29 cm.

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T437492007

STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH SISWA PADA LEMBAGA BIMBINGAN BELAJ…

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x, 69 hlm.; tab.; 29 cm.

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T439282007

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMBELI RUMAH DI TAMA…

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xii, 74 hlm.: Ilus., tab.; 29 cm

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T44186

ANALISIS HUBUNGAN PROMOSI TERHADAP VOLUME PENJUALAN DI PT. ELEX MEDIA KOMPUTI…

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vi, 83 hlm.; tab.; 29 cm.

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T43600

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH PENERIMAAN SISWA PADA LEMBAGA PEND…

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vi, 73 hlm.; tab.; 29 cm.

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T441402006

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH SISWA PADA LEMBAGA BAHASA DAN PEND…

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xi, 75 hlm.; tab.; 29 cm.

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T435702006

PENGARUH TREND LABA TERHADAP PERUBAHAN HARGA DAN VOLUME PERDAGANGAN SAHAM PER…

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vi, 106 hlm.; tab.; 28 cm.

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T622322005

PENGARUH PROGRAM PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MO…

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xii, 114 hlm.; tab.; 29 cm.

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T435822005

PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM…

This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PEMPEK DI SAGA …

Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk terhadap keputusan pembelian konsumen di restoran Pempek Saga Sudi Mampir, yang terletak di kawasan Demang Lebar Daun, Palembang. Penelitian ini fokus pada pelanggan restoran untuk mengevaluasi sejauh mana atribut produk mempengaruhi pilihan konsumen, dengan tujuan memberikan rekomendasi untuk pengembangan produk di masa mendat…

PENGARUH PROMOSI PENJUALAN DI E-COMMERCE SHOPEE DAN LITERASI KEUANGAN TERHADA…

This study aims to find out: 1) The effect of sales promotions in Shopee e-commerce on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 2) The effect of financial literacy on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 3) The effect of sales promotions in Shopee e-commerce and financial li…

PENGARUH EFEKTIVITAS IKLAN PANTENE “MIRACLES HAIR SUPPLEMENT BARU! -BYE #RA…

The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strategies and business promotions carried out by companies in order to retain consumers. This study aims to determine the effect of advertising effectiveness and brand ambassadors on consumer loyalty The …

STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative in increasing consumers who use social media management services. To discuss the research, the theory used is the promotion mix theory put forward by Philip Kotler, John T. Bowen, and James C. Makens, …

PENGARUH BRAND AMBASSADOR NCT DREAM TERHADAP MINAT BELI PADA MARKETPLACE SHOP…

The study entitled "The Effect of NCT Dream Brand Ambassadors on Buying Interest at the Shopee Marketplace (Studies in Communication Studies Students at Sriwijaya University) aims to determine the effect of using Brand Ambassadors as a surefire way to promote a brand. This study used a quantitative method, and data collection was in the form of questionnaires which were distributed to 69 respon…

PENGEMBANGAN MEDIA WEB DALAM PROMOSI PRODUK PEMBERDAYAAN TENUN SONGKET DI DES…

This development research aims to produce web media in the promotion of empowerment products at the Mardiah Songket Gallery in Muara Penimbung Ulu village as a valid and practical promotional media. This research is a development research or Research and Development (R&D) using the ADDIE (Analysis, Design, Development, Implementation, and Evaluatiton) development model. This research is a devel…

FOODSTAGRAMMING MINUM CANTIK DI STARBUCKS PADA MAHASISWA FISIP UNSRI KAMPUS P…

Foodstagramming is a term used by Instagram users to describe an activity to post photos of food. With the hashtag #foodstagram, they classify photos related to food. Then the object that sometimes becomes foodstagramming or foodstagram is Starbucks, a place where they serve coffee drinks as their mainstay drink, but the price offered is not cheap for coffee drinks from Starbucks. This study wi…

STRATEGI PROMOSI LAA TAHZAN FLORIST INDRALAYA KABUPATEN OGAN ILIR SUMATERA SE…

This study aims to know the promotion strategy of laa tahzan florist indralaya product via instagram. The study uses qualitative methods. The types and data sources used are primary data. collecting data in this study uses in-depth interview techniques, observation and documentation. The result of this study shows that laa tahzan florist indralaya is good enough, because laa tahzan florist indr…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMSUNG GALAXY DI …

The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone products in Palembang City. The population in this study were consumers of Samsung Galaxy mobile phones in the city of Palembang totaling 100 people. The data collection technique used was a census by di…

PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUASAN NASABAH TABUNGAN PESIRAH PADA B…

This study aims to determine the effect of products and promotions on customer satisfaction with savings accounts at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The type of data used in this study is secondary data obtained from reliable journals and websites with a sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical cal…

PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SE…

This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Clothes Via Online. The purpose of this study is t o analyze the injluence of pro duet, price, advertising media, trust, and personality toward purchasing decision of clothes via Online. This sludy used qu…

ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 1…

This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA N…

PENGARUH BRAND IMAGE GATSBY WAX TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA…

The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand image toward consumer’s loyalty. The method use is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis method used in this resear…

PENGARUH PROMOSI PENJUALAN DAN GAYA HIDUP TERHADAP KEPUTUSAN KONSUMEN MEMBELI…

Penelitian ini bertujuan untuk mencari tahu pengaruh antara promosi penjualan dan gaya hidup terhadap keputusan konsumen membeli produk pada gerai Starbucks coffee di Palembang secara parsial dan simultan . Metode yang digunakan adalah sebab akibat atau kausalitas antara variabel-variabel penelitian melalui pengujian hipotesis. Teknik pengambilan sampel yang digunakan dalam penelitian ini adala…