The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational i…
Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this volume applies the concept of dynamic capabilities to help readers understand how organizations can be successful in highly dynamic environments. The contributions, written by researchers who participated in the research program "Dynamic Capabilities and Relationships" and international researcher…
In recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obs…
This volume explores the governance and management of science, technology, and innovation (STI) in relation to innovation policy and governance systems, highlighting its goal, challenges, and opportunities. Divided into two sections, it addresses the role of governments in promoting innovation in Latin-American contexts as well as barriers and opportunities for STI governance in the region. The…
This volume explores the governance and management of science, technology, and innovation (STI) in relation to social inclusion and sustainability, highlighting its goal, challenges, and opportunities. Divided into two sections, it addresses the goals and institutional arrangements around sustainable development in the context of Latin American countries as well as the challenges of developing …
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed …
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media…
This book explores new models and future possibilities of university governance in a Latin American context using management and leadership theories. The dramatic changes and uncertainty facing the world recently have forced us to reimagine the future of education. Changes such as digitalization, the increasing number of corporate universities, and the need for cost-effective educational progra…
This book explores narratives from teacher educators working in university settings in the Caribbean. In the field of teacher education, there has been insufficient focus on teacher educators—those who design and implement teacher education. Using case studies and student voices, this book provides new insights into the work, lives, and identity formation of these practitioners. In doing so, …
The rise of hybrid ventures is proof that another way of doing business is possible. Many developments in the last 15 years highlight the significance of social entrepreneurship: the 2006 Nobel Peace Prize to Grameen Bank, the efforts of scholars in studying social ventures, and the new academic programs at Ivy League universities, as well as the creation of indices such as the United Nations H…
This handbook covers various areas of Higher Education (HE) in which operations research/management science (OR/MS) techniques are used. Key examples include: international comparisons, university rankings, and rating academic efficiency with Data Envelopment Analysis (DEA); formulating academic strategy with balanced scorecard; budgeting and planning with linear and quadratic models; student f…
This book addresses new concepts, methods, algorithms, modeling, and applications of green supply chain, inventory control problems, assignment problems, transportation problem, linear problems and new information related to optimization for the topic from the theoretical and applied viewpoints of neutrosophic sets and logic. The book is an innovatory of new tools and procedures, such as: Ne…
Microfinance is a renowned albeit controversial solution for giving financial access to the unbanked, even if micro-transactions increase costs, limiting outreach potential. The economic and financial sustainability of Microfinance Institutions (MFIs) is a prerequisite for widening a potentially unlimited client base. Automation decreases costs, expanding the outreach potential, and improving t…
Despite being the third largest economy in Southeast Asia, Malaysian entrepreneurial activity is under-reported in the scholarly literature. This book extends such research by examining the impact of entrepreneurship on its economy and evaluating the existing systemic problems. The Malaysian economy has benefited from the density of knowledge-based businesses and utilization of the latest techn…
The introduction of consumer-level head-mounted devices (HMDs) has led to a major drop in the application costs of virtual reality (VR), making the technology available for a wide range of users. To understand if VR HMDs can be used for planning and training in the context of manual order picking, this thesis provides the results of a large-scale randomized controlled study in which order picki…
This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not …