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Found 2 from your keywords: author=Kirgiz, Ayça Can
cover
Marketing Communications in Emerging Economies, Volume I
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Hinson, Robert E.Kirgiz, Ayça CanAnning-Dorson, ThomasBoateng, HenryAnani-Bossman, AlbertGujral, Meenakshi

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational i…

Edition
1
ISBN/ISSN
978-3-030-81329-1
Collation
XXII, 301p.:ill
Series Title
Palgrave Studies of Marketing in Emerging Economies
Call Number
658.8 Mar
cover
Green Marketing in Emerging Markets
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Mogaji, EmmanuelAdeola, OgechiHinson, Robert E.Mukonza, ChipoKirgiz, Ayça Can

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices th…

Edition
1
ISBN/ISSN
978-3-030-74065-8
Collation
xix, 209p.:ill
Series Title
-
Call Number
658.8 Gre