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Found 2 from your keywords: author=Mogaji, Emmanuel
cover
Green Marketing in Emerging Markets
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Mogaji, EmmanuelAdeola, OgechiHinson, Robert E.Mukonza, ChipoKirgiz, Ayça Can

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices th…

Edition
1
ISBN/ISSN
978-3-030-74065-8
Collation
xix, 209p.:ill
Series Title
-
Call Number
658.8 Gre
cover
Brand Management
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Mogaji, Emmanuel

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applie…

Edition
1
ISBN/ISSN
978-3-030-66119-9
Collation
xv, 266p.:ill
Series Title
-
Call Number
658.8 Mog b