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PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PE…
This study aims to determine the effect of Affiliate Marketing and Online Customer Review on purchasing decisions for Skintific skincare products on the Tiktokshop shopping platform in Palembang city. The research method used is quantitative method. The data used in the study are primary data and secondary data. The sampling technique used non-probability sampling techniques with a sample size …
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- xxi, 134 hlm.; ilus.; tab.; 29 cm.
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- T1685422025
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOPI JANJI JIWA DI KO…
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan kopi janji jiwa di kota Palembang, metode penelitian yang digunakan adalah kuantitatif. Pengambilan sampel menggunakan teknik probability sampling dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah dengan uji t, uji f dan analisis regresi linear berganda. Hasil dari uji t men…
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- xviii, 136 hlm.; ilus.; tab.; 29 cm.
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- T1677142025
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBU…
This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method used is cause and effect or causality between research variables through hypothesis testing. The sampling technique used in this research is non-probability sampling with a purposive sampling technique, …
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- xix, 107 hlm.; ilus.; 29 cm
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- T1415872024
PENGARUH KOMPENSASI FINANSIAL DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION …
Penelitian ini bertujuan: (1) Untuk mengetahui dan menganalisis pengaruh kompensasi finansial terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat, (2) Untuk mengetahui dan menganalisis pengaruh kepuasan kerja terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat. Penelitian ini dilakukan terhadap Karyawan Bank Sumsel Babel Kantor Pusat dengan menggunakan metode Pro…
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- xxii, 118 hlm.; ilus.; 29 cm
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- T1415952024
PENGARUH GAYA KEPEMIMPINAN CAMAT TERHADAP PENINGKATAN KINERJA PEGAWAI DI KECA…
Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Camat Terhadap Peningkatan Kinerja Pegawai di Kecamatan Ilir Barat II Palembang. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 33 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Tekn…
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- xix, 60 hlm.; ilus.; 29 cm
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- T1415792024
PENGARUH KOMPENSASI TERHADAP KINERJA PEGAWAI HONOR PADA DINAS KEARSIPAN DAN P…
Penelitian ini bertujuan untuk mengetahui Pengaruh Kompensasi Terhadap Kinerja Pegawai Honor Pada Dinas Kearsipan Dan Perpustakaan Kota Tegal. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 34 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik anal…
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- xix, 70 hlm.; ilis.; 29 cm
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- T1415762024
PENGARUH BRAND EQUITY TERHADAP LOYALITAS PELANGGAN DI KOPI KENANGAN DI KOTA P…
This research aims to find out how and how much influence brand equity has on customer loyalty at Kopi Kenangan, Palembang City. This type of research uses quantitative methods. Sampling used purposive sampling techniques and the lemeshow formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data analysis technique used is the t te…
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- xviii, 63 hlm.; ilus.; 29 cm
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- T1416232024
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHAD…
This study aims to determine the effect of perceived ease of use, perceived usefulness, and trust on purchasing decisions through the Alfagift application on people in the city of Palembang. This study uses a quantitative approach using primary data and secondary data. The sampling method uses a non-probability sampling method using a purposive sampling technique with a sample size of 100 respo…
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- xviii, 96 hlm.; ilus.; tab.; 29 cm.
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- T1688962025
PERBANDINGAN SELEKSI FITUR PARTICLE SWARM OPTIMIZATION (PSO), ANT COLONY OPTI…
Penelitian ini bertujuan untuk menerapkan dan membandingkan metode seleksi fitur Particle Swarm Optimization (PSO), Ant Colony Optimization (ACO), dan Genetic Algorithm (GA) dalam klasifikasi kanker paru-paru menggunakan algoritma Support Vector Machine (SVM). Penelitian ini menggunakan 10000 data pasien kanker paru-paru yang terdiri dari 14 fitur dan 1 label. Proses seleksi fitur diimplementas…
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- xiv, 24 hlm.; ill.; tab.; 29 cm.
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- T1663382025
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BANK …
Employee performance plays a crucial role in achieving organizational goals, making Human Resource Management (HRM) a strategic aspect that must be well- managed. This study aims to analyze the impact of leadership and work discipline on employee performance at Bank Sumsel Babel, Kapten A. Rivai Palembang branch. Data were collected through interviews with a Customer Service representative and …
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- vii, 25 hlm.; ill.; tab.; 29 cm.
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- T1665802025
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN P…
This study aims to determine the effect of Social Media Marketing and Influencer Marketing on Purchasing Decisions on Wardah sunscreen products in Palembang City. This type of research is quantitative research. Sample collection was carried out using non-probability sampling techniques with purposive sampling method which amounted to a sample of 100 respondents. The analysis technique used is m…
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- xix, 113 hlm.; ilus.; tab.; 29 cm.
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- T1688752025
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA TERHADAP K…
This research aims to analyze the influence of occupational health and safety (K3) and the work environment on the performance of PT Bakti Nugraha Yuda Baturaja employees. The method used in this research is a quantitative approach. Data collection in this research used a questionnaire. Sampling was carried out using a saturated sampling technique with a total of 90 respondents, male and female…
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- xx, 78 hlm.; ilus.; tab.; 29 cm.
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- T1689002025
PENGARUH MOTIVASI MEMASUKI DUNIA KERJA DAN EFIKASI DIRI TERHADAP KESIAPAN KER…
This research aims to find out the effect of motivation to enter the world of work and self-efficacy on the work readiness of students majoring in Management shift program Faculty of Economic Unsri. The sample in this research was 46 students from the Department of Management shift program class of 2022 and 2023. The data collection technique in this research consisted of field research in the …
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- xxvii, 61 hlm., ilus., tab.; 29 cm
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- t1663352025
PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEP…
This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study is a quantitative method. The data used in this study are primary and secondary. The sampling technique uses a non-probability sampling technique. The sample in this study was 100 respondents who live …
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- xxvi, 112 hlm.; ilus.; tab.; 29 cm.
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- T1690202025
PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA …
The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new cu…
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- xv, 75 hlm.; ilus.; tab.; 29 cm.
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- T1690212025
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA BADAN…
This study aims to analyze the influence of training and career development on employee performance at the Central Statistics Agency of Ogan Ilir. This type of research uses an associative quantitative approach. The study population is all employees of the Central Statistics Agency of Ogan Ilir which totals 34 people. The sampling technique uses a saturated sampling technique. This study uses p…
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- xv, 24 hlm.; ilus.; tab.; 29 cm.
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- 2507001560
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- T1688902025
MANAJEMEN KINERJA DALAM PROGRAM AKHLAK HEROES DI PT PERKEBUNAN NUSANTARA I RE…
This study aims to determine how performance management in the implementation of the AKHLAK Heroes program at PT Perkebunan Nusantara I Regional 7 Bandar Lampung. The research was motivated by the company's strategic efforts to improve employee performance through the internalization of AKHLAK values. However, the implementation of the AKHLAK Heroes program in 2024 was not optimal because it wa…
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- xiv, 131 hlm.; ilus.; tab.; 29 cm.
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- T1694782025
ANALISIS FAKTOR KEBERHASILAN DAN HAMBATAN IMPLEMENTASI SISTEM MANAJEMEN KESEL…
The implementation of Occupational Health and Safety (OHS) needs to be applied systematically with the existence of an Occupational Health and Safety Management System (OHSMS). Although there is a clear urgency regarding the implementation of OHSMS, contractor companies still experience obstacles to its implementation, which has the potential to increase the risk of work accidents. Based on the…
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- xix, 79 hlm.; ilus.; tab.; 29 cm.
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- T1688882025
STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi P…
This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis…
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- xviii, 177 hlm.; ilus.; tab.; 29 cm.
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- T1681342024
PENGARUH DEWAN DIREKSI, DEWAN KOMISARIS, DEWAN PENGAWAS SYARIAH DAN PROFITABI…
This study aims to analyze the influence of the board of directors, board of commissioners, sharia supervisory board, and profitability on the disclosure of Islamic social reporting (ISR). The data used in this study are annual reports and sustainability reports of companies listed in the Financial Services Authority (OJK). The population of this study is Islamic banks during the period 2016-20…
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- xx, 142 hlm.; ilus.; tab.; 29 cm.
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- T1685522025
PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP MANAJEMEN PENGELOLA…
This study aims to analyze the influence of financial literacy and financial behavior on financial management in electronic sales in Palembang. The population in this study were all electronic sales ini Palembang, with a research sample of 100 electronic sales in Palembang using random sampling techniques. This study uses a quantitative approach with data collection techniques through questionn…
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- xx, 120 hlm.; ilus.; tab.; 29 cm.
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- T1687622025
PENGARUH SEMANGAT DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV SUMBER…
This research aims to find out how much influence work enthusiasm and work discipline have on employee performance at CV Sumber Rezeki Palembang. This type of quantitative descriptive research, the method used is a quantitative method. The total sample was 50 respondents. This research uses primary data in the form of a questionnaire and the data analysis techniques used are the t test, f test,…
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- xviii, 79 hlm.; Ilus.; 29 cm
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- T1414532024
PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN, DAN PENDAPATAN TERHADAP KEPUTU…
Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, perilaku keuangan dan pendapatan terhadap keputusan investasi mahasiswa yang bergabung di PT Melia Sehat Sejahtera Lampung. Sampel pada penelitian ini berjumlah 74 Mahasiswa yang berstatus Member PT Melia Sehat Sejahtera Lampung dengan menggunakan teknik purposive sampling. Teknik pengumpulan data pada penelitian ini menggun…
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- xx,87 hlm.; ilus.; 29 cm
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- T1407152024
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PASIEN DALAM MENGGUNAKAN LA…
Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran Jasa yang terdiri dari Produk, Harga, Promosi, Tempat, Orang, Proses, dan Bukti Fisik terhadap keputusan pasien dalam menggunakan layanan jasa Rumah Sakit Pusri Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik p…
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- xx, 96 hlm.; ilus.; 29 cm
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- T1414912024
ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MCDO…
Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian pada konsumen McDonald’s Cabang Ryacudu Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengambilan sampel menggunakan Teknik non probabilitas sampling. Sampel yang diteliti dalam pene…
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- xx, 96 hlm.; ilus.; 29 cm
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- T1414492024
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP…
Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, leverage, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan pada sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis data sekunder yang diperoleh dari situs resmi Bursa Efek Indonesia (BEI). Sampel yang diperoleh mengg…
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- xviii, 68 hlm.; ilus.; 29 cm
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- T1416692024
ANALISIS KEBIJAKAN PENEMPATAN TENAGA KERJA MELALUI PROGRAM JOB FAIR YANG DISE…
This study analyzes the labor placement policy through the Job Fair program by the South Sumatra Department of Manpower using William N. Dunn’s policy analysis theory. The research aims to evaluate the program’s effectiveness and identify challenges in its implementation. A qualitative approach was used with interviews, observations, and documentation. Findings indicate that while the Job F…
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- xvi, 121 hlm.; ilus.; tab.; 29 cm.
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- T1686312025
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MASKER…
This research analyzed the influence of Brand Ambassador and Brand Image on purchasing Mustika Ratu face masks in Palembang City. The research showed the decline of the Mustika Ratu facial mask index over the last four years (2021-2024), even though the skincare industry in Indonesia has experienced significant growth. This research used a quantitative method with a purposive sampling technique…
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- xviii, 119 hlm.; ilus.; tab.; 29 cm.
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- T1684862025
PENGARUH KEPERCAYAAN MEREK DAN TESTIMONI DI MEDIA SOSIAL TERHADAP KEPUTUSAN P…
The advancement of time and globalization forces culinary entrepreneurs to create various unique and innovative food and beverage products, one of which is the noodle product Mie Gacoan, which is already well-known in the community. The incident involving Mie Gacoan can lower consumer perception of the quality provided. The aim of this research is to test and analyze how brand trust and testimo…
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- xvi, 59 hlm., ilus., tab.; 29 cm
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- T1660902025
PENGARUH FAKTOR KEUANGAN, ESG DAN INFLASI TERHADAP RETURN SAHAM PADA SEKTOR P…
This study aims to determine the effect of financial factors, ESG and inflation on stock returns of banks listed on the IDX in 2019-2023. The sampling method uses a purposive sampling method so that 70 selected samples are obtained from the banking sector listed on the IDX. The regression estimation analysis technique to test the theory and find the relationship between variables uses panel dat…
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- xviii, 83 hlm.; ill.; tab.; 29 cm.
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- T1676822025
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