This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…
Technological developments and social media have changed the way public institutions communicate, including in building their image and encouraging public engagement. However, in practice, Bank Indonesia South Sumatra's digital communication tends to be one-way with low public interaction, so that the effectiveness of the communication strategy has not been optimally achieved. This condition ra…
The use of social media by hospitals as a public communication platform presents challenges in understanding diverse public opinions expressed through online comments. RS Bunda Palembang utilizes Instagram to disseminate information and receive public feedback; however, the large volume of comments with varying sentiments makes it difficult for management to identify public perceptions accurate…
ried out by Pempek Lala Palembang in building brand awareness among local and national consumers. The purpose of this study is to determine the marketing communication strategies implemented, the media used, and the supporting factors in forming brand image in the eyes of consumers. The background of this study is based on the tight competition in the regional culinary industry which requires b…
Penelitian ini menganalisis STRATEGI PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KETERLIBATAN (ENGAGEMENT) AUDIENS : STUDI TERHADAP INSTAGRAM @pusripalembang oleh PT Pupuk Sriwidjaja Palembang dalam meningkatkan keterlibatan (engagement) audiens, menggunakan teori Circular Model of SOME yang terdiri dari empat dimensi: Share, Optimize, Manage, dan Engage. Hasil penelitian menunjukkan …
The Tourism Communication Strategy is a step taken by the Dinas Pariwisata Pemuda dan Olahraga of Kabupaten Tanah Datar to increase tourism, one of the program is Satu Nagari Satu Event. The target audience of this activity is not only the local and national community but also international tourists, with the aim of preserving culture, supporting community businesses and boosting the local econ…
Program pemberian makanan tambahan (PMT) berbasis lokal merupakan bagian dari upaya pencegahan kasus stunting yang dilaksanakan oleh Puskesmas Kenten Laut untuk menambah asupan energi dan protein serta menjadi sarana edukasi gizi bagi masyarakat. Tujuan penelitian ini untuk mengetahui bagaimana strategi komunikasi yang dilakukan oleh Puskesmas Kenten Laut dalam upaya pencegahan stunting melalui…
4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…
This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …
This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …
The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…
The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …
This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…
The objective of this research was to apply the microcontroller ATMega8535 as detection of drying temperature on some points of the cylindrical dryer. It was conducted at Workshop of Agricultural Technology Department, Faculty Of Agriculture, Sriwijaya Uni versi ty, Inderalaya ffom January 2009 to June 2010. Parameters observed in this study were the specification of tools, tools performance (a…
Tujuan penelitian ini adalah untuk menganalisis produk bahan bakar briket dari limbah biomassa tebu secara fisik dan finansial sehingga dapat diterapkan pada skala bisnis. Penelitian ini dilaksanakan di Lahan Serbaguna dan Laboratorium Kimia Hasil Pertanian, Jurusan Teknologi Pertanian, Fakultas Pertanian, Univeritas Sriwijaya dan Laboratorium Teknik Kimia dan Teknik Sipil Politeknik Negeri Sri…
Tujuan penelitian adalah menentukan efisiensi dan efektifitas berbagai jenis bahan bakar berbasis biomassa terhadap mutu kopi sangrai dari segi warna dan aroma menggunakan alat sangrai tipe silinder. Metode yang digunakan pada penelitian ini adalah analisis teknis yang meliputi kebutuhan bahan bahan bakar, analisis perpindahan panas, kebutuhan kalori (energi) penyangraian, efisiensi dan efektif…
Osteoarthritis (OA) is a degenerative joint disease of the joints characterized by cartilage destruction and thickening of the subchondral bone. Joint degeneration in osteoarthritis causes pain and stiffness, which limits joint movement. In Indonesia, the prevalence of osteoarthritis reaches 5% at age 61 years. Body mass index and physical activity are factors that can affect the severity of ge…
Peristiwa pemerkosaan dan pembunuhan menjadi topik yang penting dan banyak terjadi di lingkungan sekitar, sehingga menarik untuk diberitakan oleh media massa. Penelitian ini bertujuan untuk mengetahui bagaimana framing berita dalam kasus pemerkosaan dan pembunuhan oleh remaja kepada siswi SMP di Palembang pada media online Kompas.com. Penelitian ini menggunakan analisis framing Zhongdang Pan da…
Penelitian ini bertujuan membangun model klasifikasi kondisi lalu lintas menggunakan data dari sosial media (Instagram dan Facebook) serta data ETLE dengan arsitektur Long Short-Term Memory (LSTM). Dari total 1.251 data sosial media yang dikumpulkan, sebanyak 932 data dipilih berdasarkan kemunculan kata kunci “macet”, “sedang”, dan “lancar”. Data ini kemudian dibagi menjadi data lat…
Background: Families are practical and real form of support, including instrumental, emotional, informational, and informative support. One common health problem in families is high blood pressure, or hypertension. Complementary therapies that can be provided to patients with hypertension include point acupressure and foot massage. Objective: To provide an overview of nursing care for family me…
Latar belakang: Salah satu komplikasi utama Chronic Kidney Disease yaitu hipervolemia akibat penurunan fungsi ginjal dan rendahnya kadar albumin yang menyebabkan edema pada anggota tubuh. Kondisi ini dapat menimbulkan ketidaknyamanan, penurunan mobilitas, serta mengganggu aktivitas sehari-hari. Salah satu tatalaksana nonfarmakologis untuk mengurangi edema yaitu terapi kombinasi foot massage dan…
Latar belakang: Hipertensi merupakan penyakit kronis yang banyak dialami lansia dan menjadi penyebab utama kematian di dunia. Keluhan yang sering muncul meliputi nyeri tengkuk, pusing, dan ketegangan otot akibat peningkatan tekanan darah. Upaya penatalaksanaan dapat dilakukan secara nonfarmakologis, salah satunya melalui kombinasi kompres hangat dan massage tengkuk yang berfungsi memperlancar s…
Background: Patients with ovarian cysts who undergo laparotomy surgery generally experience acute postoperative pain due to tissue damage and inflammatory processes. Untreated acute pain can slow healing, inhibit mobilization, and decrease patient comfort. Non-pharmacological therapies such as hand massage and lavender aromatherapy have been shown to be effective in lowering pain intensity thro…
Pemanfaatan sabut kelapa sebagai bioetanol merupakan solusi inovatif untuk mendapatkan nilai tambah dari limbah pertanian di wilayah sumatera selatan. Sabut kelapa memiliki kandungan lignin yang tinggi, sehingga memerlukan proses delignifikasi untuk meningkatkan ketersediaan selulosa yang dapat dihidrolisis. Penelitian ini bertujuan untuk menganalisis pengaruh waktu ozonolisis terhadap kadar li…