STRATEGI KOMUNIKASI PEMASARAN HONOR OF KINGS DALAM MENARIK MINAT UNDUH REMAJA…

4. This study aims to explore how Honor of Kings implements its marketing communication strategy to attract download interest in Palembang City. The object of this research is Honor of Kings, a new entrant in the MOBA (Multiplayer Online Battle Arena) game industry, which requires specific strategies to build brand awareness and attract more users. This research uses a qualitative approach, wit…

ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

ENGARUH PESAN PROMOSI DI AKUN TIKTOK @EATSAMBEL TERHADAP MINAT BELI KONSUMEN

This study discusses the influence of promotional messages on the TikTok account @eatsambel on consumer purchase interest. The background of this research is based on the increasing use of Tiktok as a creative and interactive promotional medium. The research question is: “How do promotional messages on TikTok influence consumers’ purchase interest in EatSambel products?” The objective is …

ANALISIS FRAMING PEMBERITAAN PERINGATAN DARURAT (STUDI PADA PORTAL BERITA CNN…

The news coverage of the "Democracy Emergency Warning" by CNNIndonesia.com and Kompas.com was a response to the Constitutional Court Decision No. 60/PUU-XXII/2024 concerning the age limit for regional head candidates. This study aims to analyze how the issue was framed using the Framing theory of William A. Gamson and Andre Modigliani, applying a descriptive qualitative method. The findings rev…

PENGARUH TERPAAN KONTEN INSTAGRAM DAN KUALITAS INFORMASI @NARASINEWSROOM “P…

The rapid development of social media has transformed how society, especially the younger generation, accesses political information. This study aims to determine the influence of content exposure and information quality from the Instagram account @Narasinewsroom, particularly the “Peringatan Darurat” video, on the political awareness of university students in Palembang City. This research …

FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

ANALISIS PERTANGGUNGJAWABAN PIDANA TENTANG PENCEMARAN NAMA BAIK YANG DILAKUKA…

Edition

-

ISBN/ISSN

-

Collation

x, 92 hlm.; 29 cm

Series Title

-

Call Number

T54000

SEJARAH MEDIA MASA: BUKU MATERI POKOK SKOM4210/3SKS/MODUL 1-9

Edition

-

ISBN/ISSN

979-602-966-9

Collation

vi, 9.28 p.: ilus. ; 28 cm

Series Title

-

Call Number

302.230 8 Aly s

ANALISIS FRAMING BERITA DALAM KASUS PEMERKOSAAN DAN PEMBUNUHAN OLEH REMAJA KE…

Peristiwa pemerkosaan dan pembunuhan menjadi topik yang penting dan banyak terjadi di lingkungan sekitar, sehingga menarik untuk diberitakan oleh media massa. Penelitian ini bertujuan untuk mengetahui bagaimana framing berita dalam kasus pemerkosaan dan pembunuhan oleh remaja kepada siswi SMP di Palembang pada media online Kompas.com. Penelitian ini menggunakan analisis framing Zhongdang Pan da…

INSTAGRAM SEBAGAI AJANG FLEXING PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU …

Edition

-

ISBN/ISSN

-

Collation

xii, 82 hlm.; ilus.; tab, 29 cm

Series Title

-

Call Number

T1806312025

STRATEGI RED BULL DI AMERIKA SERIKAT DALAM MEREPRESENTASIKAN BRAND MELALUI IN…

As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…

ANALISIS FRAMING PEMBERITAAN POLEMIK GELAR DOKTOR BAHLIL PADA PORTAL BERITA M…

This research examines the news framing of the controversy surrounding Bahlil Lahadalia's doctoral degree on the news portal Mediaindonesia.com. Using a descriptive qualitative approach within a critical paradigm, this study analyzes how Mediaindonesia.com constructs meaning and ideology related to the issue of Bahlil's doctoral degree, and how this constructed reality is presented to the publi…

ANALISIS WACANA BERBASIS KORPUS : MAKNA LIRIK PADA ALBUM GRUP BAND LOMBA SIHI…

Advances in technology and information must be able to be used by humans as toolsthat can facilitate their activities, including in the process of interpreting the meaning of a song lyric. One of the web-based digital media that can be utilized isvoyant tools. This study aims to analyze the meaning of song lyrics on the album ofthe magic competition band group "Welcome to the End of the World" …

REPRESENTASI FEMINISME DALAM FILM BARBIE (ANALISIS SEMIOTIKA ROLAND BARTHES)

Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…

PERAN MUKWEGE FOUNDATION DALAM PERLINDUNGAN KORBAN KEKERASAN SEKSUAL BERBASIS…

For centuries, gender-based sexual violence has been used as a weapon of war in various war conflicts. In Democratic Republic of the Congo, various military groups have often used gender-based sexual violence as a primary strategy in warfare. In the first three months of 2023, more than 38,000 reports were recorded, marking a 37% increase compared to the same period in the previous year in the …

PERENCANAAN DAN PERANCANGAN GRAHA BERITA PAGI DI PALEMBANG

Media massa, di masa kini memiliki peranan penting di dalam masyarakat. Media massa dapat dilihat sebagai suatu industri yang berubah dan berkembang. Media dapat dilihat sebagai suatu institusi dengan suatu jaringan yang melibatkan berbagai pihak. Masyarakat, wartawan, ilmuan, pemerintah dapat memanfaatkan media dan di lain hal dapat juga menjadi sumber yang diperlukan oleh media. Oleh kar…

DIPLOMASI PUBLIK PEMERINTAH PROVINSI SUMATERA SELATAN DALAM MEMPROMOSIKAN BRA…

In public diplomacy, the cultural and tourism sectors are important components in increasing interaction between countries. The South Sumatra Provincial Government conducts public diplomacy through the Sriwijaya Festival as a form of promoting the branding of "Explore Your South Sumatra" in order to improve the image of South Sumatra in the international arena. This study uses a qualitative des…

EFEKTIVITAS TRAILER FILM DI YOUTUBE TERHADAP MINAT MENONTON KE BIOSKOP FILM N…

Trailers are movie advertisements that are used to attract interest in watching movies. Prospective viewers who have watched the trailer and are interested will buy tickets to watch the film in theaters. Likewise with this study entitled "The Effectiveness of Film Trailers on Youtube Against Interest in Watching NKCTHI Film Cinemas Among Students of Communication Studies FISIP Sriwijaya Univers…

EFEKTIVITAS CHANNEL YOUTUBE PEMUDA TERSESAT SEBAGAI MEDIA DAKWAH (STUDI PADA …

The use of YouTube social media has experienced rapid development and is used for various purposes, one of which is as a medium of da'wah. The Pemuda Tersesat Channel is a channel that packages da'wah by utilizing the media as a means of disseminating content with a focus on da'wah targets for young people or teenagers. The use of social media is of course a challenge in itself whether messages…

REPRESENTASI PENYANDANG SPEKTRUM AUTISME DALAM FILM MIRACLE IN CELL NO. 7

Miracle in Cell No. 7 is a drama film that tells the story of a person with autism spectrum who lives with his child and is sentenced to death for murder charges against a kid. The purpose of this study was to determine the representation of persons with autism spectrum in the film Miracle in Cell No.7 by Lee Hwan-kyung. This research uses Roland Barthes' Semiotic Theory and Colin Barnes's Disa…

JURNALISME DAMAI PEMBERITAAN KERUSUHAN WAMENA 2023 PADA PORTAL BERITA ONLINE …

Penelitian ini dilatarbelakangi kasus kerusuhan yang sering terjadi di Papua. Salah satu kerusuhan yang baru-baru terjadi di yaitu, kerusuhan di Sinakma, Wamena, Kabupaten Jayawijaya, Papua pada 23 Februari 2023. Penelitian ini bertujuan untuk melihat apakah 13 portal berita online yang ada di Indonesia telah menerapkan jurnalisme damai dalam memberitakan kerusuhan Wamena 2023. Penelitian ini m…

PENGANTAR KOMUNIKASI MASSA

Buku Pengantar Komunikasi Massa ini mengkaji secara teoritis berbagai proses yang melingkupi media massa. Dari bahasan ini diharapkan masyarakat tidak saja secara lebih cerdas mengarifi dan memahami keberdaan media massa di tengah masyarakat, tetapi juga mengkritisinya.

REPRESENTASI TRAUMA PENYINTAS KEKERASAN SEKSUAL DALAM FILM “27 Steps of May…

This film emphasizes sexist prejudice by describing cases of sexual violence against women byshowing how a story is first composed and then developed into a rape script. Furthermore, it isimportant to determine whether the film uses stereotypes of women who have been rooted in societyor how the film presents actual women The qualities of representation and interpretation ofsymbols are their ess…

ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH…

This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and descriptio…

REPRESENTASI HEROISME DALAM FILM HACKSAW RIDGE DAN JENDERAL SOEDIRMAN (STUDI …

This research aims to compare the elements of heroism in the Hollywood film "Hacksaw Ridge" and the local film "Jenderal Soedirman," as well as identify the cultural influences that shape these heroic actions. The theoretical framework employed in this study is Scott T. Allison's Heroism Theory. The research methodology used is descriptive qualitative research, with the data collection techniqu…

PENGARUH KONTEN INSTAGRAM PARENTALK.ID TERHADAP PEMENUHAN KEBUTUHAN INFORMASI…

This study aims to determine whether there is an influence of instagram content parentalk.id on the need for information parenting on followers. This research is a quantitative research by distributing research questionnaires to respondents through instagram parentalk.id, the population in this study is instagram followers @parentalk.id. The sample collection method in this study is Nonprobabil…

PENGGUNAAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA PEMENUHAN KEBUTUHAN INFORMA…

This study aims to analyse the use of Facebook social networking as a medium for fulfilling community information needs in Pringsewu Regency. This research uses the uses and gratifications theoretical framework by Katz and Haas to understand the use of the PC_Pringsewu Community Facebook group. The method used in this research is descriptive qualitative with data collection techniques using obs…

 EVALUASI PROSES BELAJAR MENGAJAR MELALUI MEDIA DALAM JARINGAN (DARING) DAN …

This research was conducted to find out how the evaluation of the teaching and learning process through online and offline media was carried out by the Faculty of Social Sciences and Political Science, Sriwijaya University. In this study, the authors used qualitative data analysis with a descriptive analysis approach. The population in this study were students and lecturers of the faculties of …

MAKNA “NGETEH” DI KALANGAN REMAJA AKHIR PENGGUNA MEDIA SOSIAL TWITTER

This study aims to explore the meaning of young adults followers of @AreaJulid in doing "spill the tea" actions on social media Twitter through the phenomenology of Alfred Schutz. The method used in this study is descriptive qualitative with data collection by observation, interview, and documentation. Based on the results of the study, the background was found from the beginning of creating ac…

REPRESENTASI KELUARGA DALAM FILM “ALI & RATU RATU QUEENS ” (STUDI ANALISI…

This research is entitled "Representation of Families in the Film Ali dan Ratu Ratu Queens (Semiotic Analysis of Charles Sanders Peirce). The purpose of this research is to find out about the representation of families in the film. In this study the authors took several scenes that show how the family forms represented by the main character named Ali. This research uses descriptive qualitative …