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PENGARUH KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA KARYA…
Kecerdasan emosional dan kecerdasan spiritual adalah dua faktor yang cukup untuk memengaruhi dalam berjalannya sebuah perusahaan, termasuk kemampuannya untuk meraih keberhasilan. Sikap karyawan dalam bekerja sangat penting bagi keberhasilan organisasi. Sikap dan perilaku karyawan sangat penting bagi perusahaan untuk dapat berhasil mencapai tujuannya. Penelitian ini menggunakan metode kuantitati…
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- xx, 91 hlm.; ilus.; 29 cm
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- T1395462024
PENGARUH BRAND EQUITY DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS RAJAWA…
This research aims to find out whether brand equity and price have a significant effect on purchasing decisions at Starbucks Rajawali Palembang partially and simultaneously. Type of quantitative method research. Sampling used purposive sampling techniques and the lemeshow formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data a…
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- xviii,98 hlm.; ilus.; 29 cm
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- T1389942024
PENGARUH DISIPLIN KERJA DAN KOMPENSASI FINANSIAL TERHADAP KINERJA KARYAWAN PA…
This study aims to determine the influence of work discipline and financial compensation on the performance of marketing and operational division employees at PT Tirta Osmosis Sampurna in Palembang City. The population in this study consists of all marketing (sales) and operational (driver) division employees at PT Tirta Osmosis Sampurna, with a sample size of 61 individuals, using a saturated …
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- xvii, 109 hlm.; ilus.; 29 cm
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- T1390252024
PERTUMBUHAN KREDIT DAN VALUASI PERUSAHAAN (STUDI EMPIRIS PADA BANK KOMERSIA…
Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan kredit terhadap valuasi perusahan pada bank komersial asia pasifik. Penelitian ini menggunakan metode kuantitatif dengan jenis data sekunder yang diperoleh dari websit Moody’s analitys bank focus . Sampel yang diperoleh menggunakan teknik purposive sampling yakni perusahaan yang menyajikan laporan keuangan dari tahun 2018-2022. Hi…
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- xvi, 65 hlm.; Ilus.; 29 cm
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- T1387492024
PENGARUH LIVE STREAMING DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIA…
Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming dan Word of Mouth terhadap keputusan pembelian di Shopee pada Mahasiswa Universitas Sriwijaya Kampus Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengambilan sampel menggunakan Teknik non probabilitas sampling…
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- xvi, 87 hlm.; ilus.; 29 cm
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- T1387592024
PEMBUATAN VIDEO IKLAN KOMERSIAL UNTUK PRODUK MINUMAN NYUSULAH BERBASIS MULTIM…
Di tengah pesatnya perkembangan teknologi pada masa kini, perkembangan zaman turut mendorong pesatnya inovasi di bidang teknologi, sehingga dunia memasuki era digital. Kemunculan teknologi digital memberikan berbagai dampak pada kehidupan, termasuk di sektor UMKM. Salah satu upaya pengembangan dalam sektor UMKM di era digital ini adalah promosi usaha minuman Nyusulah. Salah satu sarana promosi …
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- x, 31 hlm.; ilus.; 29 cm
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- T1613962024
PENGARUH PROMOSI JABATAN KARYAWAN TERHADAP PRESTASI KERJA KARYAWAN PADA PTPN …
This research aims to determine the effect of Employee Position Promotion on Employee Work Performance at PTPN VII (Persero) Suli Inti Muara Enim Unit. The population in this study were all employees of PTPN VII (Persero) Suli Inti Muara Enim Unit, totaling 118 employees. Sampling in this study used accidental sampling by determining the number of samples taken in this study using the Slovin sa…
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- xvii, 115 hlm.; ilus.; 29 cm
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- T1480742024
PENGARUH ELECTRONIC WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBE…
Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan inovasi produk terhadap keputusan pembelian produk sari roti di kota palembang. Populasi dalam penelitian ini yaitu konsumen produk Sari Roti di Kota Palembang, dan sampel yang akan diambil pada penelitian ini adalah 100 responden. Penelitian ini menggunakan data primer yang didapatkan melalui penyebaran kuisoner ke…
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1502402024
PENGARUH UKURAN PERUSAHAAN, KEBIJAKAN UTANG, DAN PROFITABILITAS TERHADAP NILA…
This study aims to analyze the effect of the firm size (SIZE), debt policy (DAR), and profitability (ROA) on firm value (PBV), in property and real estate sector companies listed on the Indonesia Stock Exchange for the period 2017-2023. This study employs a quantitative approach with secondary data as the data source. The sample in this study consists 16 companies, with 112 samples selected thr…
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- xvii, 108 hlm.; ilus.; tab.; 29 cm.
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- T1684452025
PENGARUH STRES KERJA DAN DISIPLIN KERJA TERHADAP KINERJA TENAGA KESEHATAN PUS…
This study aims to determine the effect of work stress and work discipline on performance in health workers at Gunung Megang Health Center. The method used is a quantitative descriptive approach. The research population includes all health workers of the Gunung Megang Health Center. Data collection was carried out through the distribution of questionnaires. The sampling technique used was satur…
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- xx, 75 hlm.; ilus.; tab.; 29 cm.
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- T1712462025
EVALUASI USER EXPERIENCE PADA APLIKASI BRIMO MENGGUNAKAN METODE HEURISTIC EVA…
The BRImo application as one of the mobile banking service providers that received many bad reviews on the Google Play Store, so an evaluation is needed to ensure the level of user satisfaction. This study aims to evaluate the BRImo application using the Heuristic Evaluation method to measure user experience. Respondents in this study were BRImo application users who had made transactions at le…
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- xii, 44 hlm.; ilus.; tab.; 29 cm.
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- T1694952025
EVALUASI TINGKAT KEMATANGAN SISTEM SIM RS MENGGUNAKAN FRAMEWORK COBIT 5 PADA …
The purpose of using the COBIT 5 framework in the Evaluate, Direct, and Monitor (EDM) domain in this study is to assess the maturity level of the Hospital Information Management System (HIMS) at the Primaya Hospital Laboratory. The evaluation process focuses on three main aspects: EDM01 (Governance Framework Setting and Maintenance), EDM02 (Ensuring Risk Optimization), and EDM05 (Ensuring Trans…
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- xvi, 54 hlm.; ilus.; tab.; 29 cm.
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- T1693112025
PEMANFAATAN MODEL GPT UNTUK ANALISIS SENTIMEN: STUDI KASUS ULASAN PENGGUNA LI…
Kemajuan teknologi digital telah mengubah lanskap industri perbankan, dengan aplikasi mobile banking menjadi bagian penting dalam aktivitas finansial sehari-hari. Livin' by Mandiri adalah salah satu aplikasi yang menawarkan kemudahan transaksi perbankan secara digital. Namun, kepuasan pengguna menjadi faktor kunci dalam menilai efektivitas aplikasi ini. Penelitian ini bertujuan untuk menganalis…
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- xv, 31 hlm.; ilus.; tab.; 29 cm.
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- T1695552025
APLIKASI PENGELOLAAN SURAT MASUK DAN SURAT KELUAR BERBASIS WEB PADA KANTOR CA…
This research aims to design and build a website-based incoming and outgoing mail management application. The application management used in this research is the management of incoming letters and outgoing letters at the Belida Darat Sub-District Office, Muara Enim Regency. The application that will be made in this study is in the form of a website, namely admin menu access and owner menu acces…
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- iii, 54 hlm.; ilus.; tab.; 29 cm.
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- T1682522025
EVALUASI KUALITAS PENDIDIKAN DASAR DI SUMATERA SELATAN MENGGUNAKAN BUSINESS I…
Statistik Pendidikan 2023 yang dipublikasikan oleh Badan Pusat Statistik (BPS) menyatakan bahwa sarana, prasarana, dan hasil capaian proses pendidikan menjadi faktor-faktor yang memegang peranan penting dalam mendukung terwujudnya keberhasilan siswa saat belajar di sekolah. Tujuan dari penelitian ini yaitu membangun sebuah alat pendukung keputusan berdasarkan data pendidikan dasar di provinsi S…
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- xv, 95 hlm.; ilus.; tab.; 29 cm.
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- T1692972025
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KONDISI KERJA TERHADAP KINERJ…
This study aims to analyze the effect of transformational leadership style and working conditions on teacher performance at Public Junior High School 1 Lahat. The method used is descriptive quantitative by involving all teachers of Public Junior High School 1 Lahat as the population. Data were collected through questionnaires (questionnaires). The sampling technique used was saturated sampling,…
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- xxii, 123 hlm.; ilus.; tab.; 29 cm.
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- T1690192025
PENGARUH INFLUENCER MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBEL…
This study aims to determine the effect of influencer marketing and content marketing on purchasing decisions for Luxcrime blur and cover two way cake products (study on Instagram users in Palembang City). The research method used is quantitative method. The data used in the study were primary data and secondary data. sampling techniques using non-probability sampling techniques with a sample s…
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- xxii, 150 hlm.; ilus.; tab.; 29 cm.
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- T1690302025
PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PE…
This study aims to determine the effect of Affiliate Marketing and Online Customer Review on purchasing decisions for Skintific skincare products on the Tiktokshop shopping platform in Palembang city. The research method used is quantitative method. The data used in the study are primary data and secondary data. The sampling technique used non-probability sampling techniques with a sample size …
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- xxi, 134 hlm.; ilus.; tab.; 29 cm.
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- T1685422025
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBU…
This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method used is cause and effect or causality between research variables through hypothesis testing. The sampling technique used in this research is non-probability sampling with a purposive sampling technique, …
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- xix, 107 hlm.; ilus.; 29 cm
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- T1415872024
PENGARUH KOMPENSASI FINANSIAL DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION …
Penelitian ini bertujuan: (1) Untuk mengetahui dan menganalisis pengaruh kompensasi finansial terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat, (2) Untuk mengetahui dan menganalisis pengaruh kepuasan kerja terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat. Penelitian ini dilakukan terhadap Karyawan Bank Sumsel Babel Kantor Pusat dengan menggunakan metode Pro…
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- xxii, 118 hlm.; ilus.; 29 cm
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- T1415952024
PENGARUH GAYA KEPEMIMPINAN CAMAT TERHADAP PENINGKATAN KINERJA PEGAWAI DI KECA…
Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Camat Terhadap Peningkatan Kinerja Pegawai di Kecamatan Ilir Barat II Palembang. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 33 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Tekn…
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- xix, 60 hlm.; ilus.; 29 cm
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- T1415792024
PENGARUH KOMPENSASI TERHADAP KINERJA PEGAWAI HONOR PADA DINAS KEARSIPAN DAN P…
Penelitian ini bertujuan untuk mengetahui Pengaruh Kompensasi Terhadap Kinerja Pegawai Honor Pada Dinas Kearsipan Dan Perpustakaan Kota Tegal. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 34 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik anal…
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- xix, 70 hlm.; ilis.; 29 cm
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- T1415762024
PENGARUH BRAND EQUITY TERHADAP LOYALITAS PELANGGAN DI KOPI KENANGAN DI KOTA P…
This research aims to find out how and how much influence brand equity has on customer loyalty at Kopi Kenangan, Palembang City. This type of research uses quantitative methods. Sampling used purposive sampling techniques and the lemeshow formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data analysis technique used is the t te…
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- xviii, 63 hlm.; ilus.; 29 cm
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- T1416232024
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHAD…
This study aims to determine the effect of perceived ease of use, perceived usefulness, and trust on purchasing decisions through the Alfagift application on people in the city of Palembang. This study uses a quantitative approach using primary data and secondary data. The sampling method uses a non-probability sampling method using a purposive sampling technique with a sample size of 100 respo…
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- xviii, 96 hlm.; ilus.; tab.; 29 cm.
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- T1688962025
PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN P…
This study aims to determine the effect of Social Media Marketing and Influencer Marketing on Purchasing Decisions on Wardah sunscreen products in Palembang City. This type of research is quantitative research. Sample collection was carried out using non-probability sampling techniques with purposive sampling method which amounted to a sample of 100 respondents. The analysis technique used is m…
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- xix, 113 hlm.; ilus.; tab.; 29 cm.
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- T1688752025
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA TERHADAP K…
This research aims to analyze the influence of occupational health and safety (K3) and the work environment on the performance of PT Bakti Nugraha Yuda Baturaja employees. The method used in this research is a quantitative approach. Data collection in this research used a questionnaire. Sampling was carried out using a saturated sampling technique with a total of 90 respondents, male and female…
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- xx, 78 hlm.; ilus.; tab.; 29 cm.
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- T1689002025
PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEP…
This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study is a quantitative method. The data used in this study are primary and secondary. The sampling technique uses a non-probability sampling technique. The sample in this study was 100 respondents who live …
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- xxvi, 112 hlm.; ilus.; tab.; 29 cm.
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- T1690202025
PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA …
The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new cu…
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- xv, 75 hlm.; ilus.; tab.; 29 cm.
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- T1690212025
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA BADAN…
This study aims to analyze the influence of training and career development on employee performance at the Central Statistics Agency of Ogan Ilir. This type of research uses an associative quantitative approach. The study population is all employees of the Central Statistics Agency of Ogan Ilir which totals 34 people. The sampling technique uses a saturated sampling technique. This study uses p…
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- xv, 24 hlm.; ilus.; tab.; 29 cm.
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- 2507001560
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- T1688902025
PENGARUH SEMANGAT DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV SUMBER…
This research aims to find out how much influence work enthusiasm and work discipline have on employee performance at CV Sumber Rezeki Palembang. This type of quantitative descriptive research, the method used is a quantitative method. The total sample was 50 respondents. This research uses primary data in the form of a questionnaire and the data analysis techniques used are the t test, f test,…
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- xviii, 79 hlm.; Ilus.; 29 cm
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- T1414532024
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