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Found 942 from your keywords: subject="Prodi Manajemen"
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EVALUASI USER EXPERIENCE PADA APLIKASI BRIMO MENGGUNAKAN METODE HEURISTIC EVA…
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Ompusunggu, Lara Manuela

The BRImo application as one of the mobile banking service providers that received many bad reviews on the Google Play Store, so an evaluation is needed to ensure the level of user satisfaction. This study aims to evaluate the BRImo application using the Heuristic Evaluation method to measure user experience. Respondents in this study were BRImo application users who had made transactions at le…

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xii, 44 hlm.; ilus.; tab.; 29 cm.
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T1694952025
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EVALUASI TINGKAT KEMATANGAN SISTEM SIM RS MENGGUNAKAN FRAMEWORK COBIT 5 PADA …
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Rezeki, Yunika Tri

The purpose of using the COBIT 5 framework in the Evaluate, Direct, and Monitor (EDM) domain in this study is to assess the maturity level of the Hospital Information Management System (HIMS) at the Primaya Hospital Laboratory. The evaluation process focuses on three main aspects: EDM01 (Governance Framework Setting and Maintenance), EDM02 (Ensuring Risk Optimization), and EDM05 (Ensuring Trans…

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xvi, 54 hlm.; ilus.; tab.; 29 cm.
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T1693112025
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PEMANFAATAN MODEL GPT UNTUK ANALISIS SENTIMEN: STUDI KASUS ULASAN PENGGUNA LI…
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Cira, Alif Putra

Kemajuan teknologi digital telah mengubah lanskap industri perbankan, dengan aplikasi mobile banking menjadi bagian penting dalam aktivitas finansial sehari-hari. Livin' by Mandiri adalah salah satu aplikasi yang menawarkan kemudahan transaksi perbankan secara digital. Namun, kepuasan pengguna menjadi faktor kunci dalam menilai efektivitas aplikasi ini. Penelitian ini bertujuan untuk menganalis…

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xv, 31 hlm.; ilus.; tab.; 29 cm.
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T1695552025
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APLIKASI PENGELOLAAN SURAT MASUK DAN SURAT KELUAR BERBASIS WEB PADA KANTOR CA…
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Alfaridzi, Muhammad Ardi

This research aims to design and build a website-based incoming and outgoing mail management application. The application management used in this research is the management of incoming letters and outgoing letters at the Belida Darat Sub-District Office, Muara Enim Regency. The application that will be made in this study is in the form of a website, namely admin menu access and owner menu acces…

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iii, 54 hlm.; ilus.; tab.; 29 cm.
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T1682522025
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EVALUASI KUALITAS PENDIDIKAN DASAR DI SUMATERA SELATAN MENGGUNAKAN BUSINESS I…
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Triputra, Muhamad Meiko

Statistik Pendidikan 2023 yang dipublikasikan oleh Badan Pusat Statistik (BPS) menyatakan bahwa sarana, prasarana, dan hasil capaian proses pendidikan menjadi faktor-faktor yang memegang peranan penting dalam mendukung terwujudnya keberhasilan siswa saat belajar di sekolah. Tujuan dari penelitian ini yaitu membangun sebuah alat pendukung keputusan berdasarkan data pendidikan dasar di provinsi S…

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xv, 95 hlm.; ilus.; tab.; 29 cm.
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T1692972025
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PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KONDISI KERJA TERHADAP KINERJ…
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Ma’ruf, Mohammad Hadzar

This study aims to analyze the effect of transformational leadership style and working conditions on teacher performance at Public Junior High School 1 Lahat. The method used is descriptive quantitative by involving all teachers of Public Junior High School 1 Lahat as the population. Data were collected through questionnaires (questionnaires). The sampling technique used was saturated sampling,…

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xxii, 123 hlm.; ilus.; tab.; 29 cm.
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T1690192025
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PENGARUH INFLUENCER MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBEL…
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Meltiana. Al, Selfi

This study aims to determine the effect of influencer marketing and content marketing on purchasing decisions for Luxcrime blur and cover two way cake products (study on Instagram users in Palembang City). The research method used is quantitative method. The data used in the study were primary data and secondary data. sampling techniques using non-probability sampling techniques with a sample s…

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xxii, 150 hlm.; ilus.; tab.; 29 cm.
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T1690302025
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PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PE…
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Sari, Putri Novita

This study aims to determine the effect of Affiliate Marketing and Online Customer Review on purchasing decisions for Skintific skincare products on the Tiktokshop shopping platform in Palembang city. The research method used is quantitative method. The data used in the study are primary data and secondary data. The sampling technique used non-probability sampling techniques with a sample size …

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xxi, 134 hlm.; ilus.; tab.; 29 cm.
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T1685422025
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBU…
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Harnum, Citra Sekar

This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method used is cause and effect or causality between research variables through hypothesis testing. The sampling technique used in this research is non-probability sampling with a purposive sampling technique, …

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xix, 107 hlm.; ilus.; 29 cm
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Call Number
T1415872024
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PENGARUH KOMPENSASI FINANSIAL DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION …
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Andari, Mayang Rizky

Penelitian ini bertujuan: (1) Untuk mengetahui dan menganalisis pengaruh kompensasi finansial terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat, (2) Untuk mengetahui dan menganalisis pengaruh kepuasan kerja terhadap turnover intention karyawan Bank Sumsel Babel Kantor Pusat. Penelitian ini dilakukan terhadap Karyawan Bank Sumsel Babel Kantor Pusat dengan menggunakan metode Pro…

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xxii, 118 hlm.; ilus.; 29 cm
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T1415952024
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PENGARUH GAYA KEPEMIMPINAN CAMAT TERHADAP PENINGKATAN KINERJA PEGAWAI DI KECA…
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King, M. Karelianz Kramer

Penelitian ini bertujuan untuk mengetahui Pengaruh Gaya Kepemimpinan Camat Terhadap Peningkatan Kinerja Pegawai di Kecamatan Ilir Barat II Palembang. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 33 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Tekn…

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xix, 60 hlm.; ilus.; 29 cm
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T1415792024
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PENGARUH KOMPENSASI TERHADAP KINERJA PEGAWAI HONOR PADA DINAS KEARSIPAN DAN P…
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Wijaya, Muhammad Rakha

Penelitian ini bertujuan untuk mengetahui Pengaruh Kompensasi Terhadap Kinerja Pegawai Honor Pada Dinas Kearsipan Dan Perpustakaan Kota Tegal. Populasi dalam penelitian ini adalah pegawai Kecamatan Ilir Barat II Palembang menggunakan teknik sampling jenuh dengan sampel yang berjumlah 34 responden. Metode pengumpulan data yang digunakan dalam penelitian ini didapat melalui kuesioner. Teknik anal…

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xix, 70 hlm.; ilis.; 29 cm
Series Title
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Call Number
T1415762024
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PENGARUH BRAND EQUITY TERHADAP LOYALITAS PELANGGAN DI KOPI KENANGAN DI KOTA P…
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Prabu, Dwi Fajar Deiska

This research aims to find out how and how much influence brand equity has on customer loyalty at Kopi Kenangan, Palembang City. This type of research uses quantitative methods. Sampling used purposive sampling techniques and the lemeshow formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data analysis technique used is the t te…

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xviii, 63 hlm.; ilus.; 29 cm
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T1416232024
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PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHAD…
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Alamsyah, Fikri

This study aims to determine the effect of perceived ease of use, perceived usefulness, and trust on purchasing decisions through the Alfagift application on people in the city of Palembang. This study uses a quantitative approach using primary data and secondary data. The sampling method uses a non-probability sampling method using a purposive sampling technique with a sample size of 100 respo…

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xviii, 96 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1688962025
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PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN P…
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Salsabilah, Tiara

This study aims to determine the effect of Social Media Marketing and Influencer Marketing on Purchasing Decisions on Wardah sunscreen products in Palembang City. This type of research is quantitative research. Sample collection was carried out using non-probability sampling techniques with purposive sampling method which amounted to a sample of 100 respondents. The analysis technique used is m…

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xix, 113 hlm.; ilus.; tab.; 29 cm.
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T1688752025
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PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN LINGKUNGAN KERJA TERHADAP K…
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Ramadhona, Intan Novia

This research aims to analyze the influence of occupational health and safety (K3) and the work environment on the performance of PT Bakti Nugraha Yuda Baturaja employees. The method used in this research is a quantitative approach. Data collection in this research used a questionnaire. Sampling was carried out using a saturated sampling technique with a total of 90 respondents, male and female…

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xx, 78 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1689002025
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PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEP…
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Salsabilla, Dia Putri

This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study is a quantitative method. The data used in this study are primary and secondary. The sampling technique uses a non-probability sampling technique. The sample in this study was 100 respondents who live …

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xxvi, 112 hlm.; ilus.; tab.; 29 cm.
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T1690202025
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PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA …
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Natania, Natasya

The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new cu…

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xv, 75 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1690212025
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PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI PADA BADAN…
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Sundari, Seli

This study aims to analyze the influence of training and career development on employee performance at the Central Statistics Agency of Ogan Ilir. This type of research uses an associative quantitative approach. The study population is all employees of the Central Statistics Agency of Ogan Ilir which totals 34 people. The sampling technique uses a saturated sampling technique. This study uses p…

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xv, 24 hlm.; ilus.; tab.; 29 cm.
Series Title
2507001560
Call Number
T1688902025
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PENGARUH SEMANGAT DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA CV SUMBER…
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Rosada, Amrina

This research aims to find out how much influence work enthusiasm and work discipline have on employee performance at CV Sumber Rezeki Palembang. This type of quantitative descriptive research, the method used is a quantitative method. The total sample was 50 respondents. This research uses primary data in the form of a questionnaire and the data analysis techniques used are the t test, f test,…

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xviii, 79 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1414532024
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PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN, DAN PENDAPATAN TERHADAP KEPUTU…
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Wati, Etina

Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, perilaku keuangan dan pendapatan terhadap keputusan investasi mahasiswa yang bergabung di PT Melia Sehat Sejahtera Lampung. Sampel pada penelitian ini berjumlah 74 Mahasiswa yang berstatus Member PT Melia Sehat Sejahtera Lampung dengan menggunakan teknik purposive sampling. Teknik pengumpulan data pada penelitian ini menggun…

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xx,87 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1407152024
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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PASIEN DALAM MENGGUNAKAN LA…
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Taufiqi, Muhammad Ridho

Penelitian ini bertujuan untuk mengetahui pengaruh Bauran Pemasaran Jasa yang terdiri dari Produk, Harga, Promosi, Tempat, Orang, Proses, dan Bukti Fisik terhadap keputusan pasien dalam menggunakan layanan jasa Rumah Sakit Pusri Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik p…

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ISBN/ISSN
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xx, 96 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1414912024
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ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MCDO…
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Naufalzi, Rayhan

Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian pada konsumen McDonald’s Cabang Ryacudu Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik pengambilan sampel menggunakan Teknik non probabilitas sampling. Sampel yang diteliti dalam pene…

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ISBN/ISSN
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xx, 96 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1414492024
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PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP…
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Lidanta, Muhammad Irfan Rabani

Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, leverage, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan pada sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis data sekunder yang diperoleh dari situs resmi Bursa Efek Indonesia (BEI). Sampel yang diperoleh mengg…

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ISBN/ISSN
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xviii, 68 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1416692024
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PENGARUH FAKTOR KEUANGAN, ESG DAN INFLASI TERHADAP RETURN SAHAM PADA SEKTOR P…
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Farirah, Nabilla May

This study aims to determine the effect of financial factors, ESG and inflation on stock returns of banks listed on the IDX in 2019-2023. The sampling method uses a purposive sampling method so that 70 selected samples are obtained from the banking sector listed on the IDX. The regression estimation analysis technique to test the theory and find the relationship between variables uses panel dat…

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xviii, 83 hlm.; ill.; tab.; 29 cm.
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-
Call Number
T1676822025
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PENGARUH SPECIAL EVENT DAN FREE DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK …
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Ningtiyas, Nabilla Putri

Special Event menjadi salah satu faktor penentu pertimbangan seseorang dalam membeli sesuatu secara online khususnya produk fashion. Promosi tanggal kembar dan Free Delivery menjadi salah satu acara khusus yang menentukan keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi tanggal kembar dan Free Delivery terhadap keputu…

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xvi, 62 hlm.; ill.; tab.; 29 cm.
Series Title
-
Call Number
T1675592025
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PENGARUH MODAL KERJA DAN STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PE…
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Alifa, Aidha Ailnabilsya

This research aims to analyze the influence of working capital and capital structure on the profitability of agricultural companies listed on the Indonesia Stock Exchange (IDX) using multiple regression analysis with annual financial data from agricultural companies during 2018-2022. Profitability, measured by Return on Assets (ROA), is the dependent variable. Working capital, represented by Wo…

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xiv, 80 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1415802024
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PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA PRAMUNIAGA DAN KAS…
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Dandi, Muhammad

This study examined the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The purpose of this study was to find out how the effect of training and career development on the employees and cashiers' performance of Indomaret sector 3 Ilir at PT Indomarco Prismatama Palembang. The type of research da…

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xix, 83 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1415152024
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ENGARUH PENEMPATAN KERJA TERHADAP KINERJA GURU DI SMP NEGERI 1 INDRALAYA SELA…
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Meilani, Berlian Putri

This research aims to determine the influence of job placement on teacher performance at State Junior High School 1 in Indralaya Selatan. The population in this study consists of teachers at State Junior High School 1 in Indralaya Selatan, totaling 30 respondents. The sample in this study uses a census technique, where the sample size is equal to the population size. The data collection method …

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xx, 72 hlm.; ilus.; 29 cm
Series Title
-
Call Number
T1414832024
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PENGARUH KOMPENSASI FINANSIAL DAN NON-FINANSIAL TERHADAP KINERJA KARYAWAN PAD…
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Ovaldo, Rasyid Ilham

Compensation plays a crucial role in enhancing employee performance and retaining them within the organization. Fair and adequate compensation will have an impact on improving employee performance. This study aims to analyze the influence of financial and non-financial compensation on employee performance at PT Karya Maju Utama. Involving 58 employees as the research population and utilizing sa…

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ISBN/ISSN
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Collation
XIII, 79 HLM.; ILUS.; 29 CM
Series Title
-
Call Number
T1415882024
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